A STUDY ON BRAND PREFERENCE OF MOBILE PHONES
WITH SPECIAL REFERENCE TO DINDIGUL TOWN
Project submitted in partial fulfillment of the requirements for the
DEGREE OF BACHELOR OF COMMERCE
by
G. KISHORE - Reg No. 23UCOB030
M.A.K. MOHAMMAD MABROOHK – Reg No. 23UCOB036
M. SANJAY – Reg No. 23UCOB047
STAIN STALIN – Reg No. 23UCOB066
Under the Guidance of
[Link], [Link]., [Link]., Ph.D., PGDCA.,
Assistant Professor,
PG Department of Commerce,
G.T.N. Arts College (Autonomous),
Dindigul – 624005.
APRIL 2026
CERTIFICATE
This is to certify that the Project entitled “A STUDY ON BRAND PREFERENCE OF
MOBILE PHONES WITH SPECIAL REFERENCE TO DINDIGUL TOWN’’ Submitted
G. KISHORE-23UCOB030, M.A.K. MOHAMMAD MABROOHK-23UCOB036, M. SANJAY-
23UCOB047, STAIN STALIN-23UCOBO66 in partial fulfillment of the requirements of the Degree
of Bachelor of Commerce in G.T.N. Arts College is done during 2025-2026 under my guidance and
supervision and this Project or any part thereof has not been submitted for the award of any other
Degree, Diploma, Fellowship or other similar title and that it represents entirely an independent work
on the part of the candidate.
Station:
Date:
(Dr. B. REKHA) (Dr. S. AMUTHA)
Guide & Supervisor HOD
External Examiner (Dr. S. SARAVANAN)
Principal
G. KISHORE-23UCOB030
M.A.K. MOAMMAD MABROOHK-23UCOB036
M. SANJAY-23UCOB047
STAIN STALIN-23UCOB066
III [Link].,
PG Department of Commerce,
G.T.N. Arts College (Autonomous),
Dindigul – 624005.
DECLARATION
I hereby declare that the projects entitled “A STUDY ON IMPLIMENTATION AND
EFFECT OF DIGITAL MARKETING IN A SMALL RETAIL BUSINESS WITH SPECIAL
REFERENCE TO DINDIGUL TOWN” is a record of our original research work done under the
guidance and supervision of [Link]., [Link]., [Link]., Ph.D., PGDCA., Assistant
Professor and Department of Commerce, G.T.N. Arts College (Autonomous),Dindigul and the study
has not previously formed the basis for the award of any degree, Diploma and Associateship or any
other similar title of any University or Institution.
Place : Dindigul
Date :
ACKNOWLEDGEMENT
I thank and praise the Lord Almighty for his abundant mercies and
eternal grace throughout my career. With due respect and regards I offer my
hearty thanks to the following pillars of my life.
I express my sincere gratitude to the Management of G.T.N. Arts
College (Autonomous), Dindigul for having provided us with very good
opportunity of doing project.
I express my sincere thanks to our Dr. S. Saravanan, [Link]., [Link].,
[Link]., PGDCA., Ph.D.,and Head, Department of Commerce Dr. [Link]
[Link].,
[Link]., Ph.D., SET., for their total support in the completion of this project.
I express my profound thanks to my guide [Link], Assistant
Professor, PG Department of Commerce for all her appropriate guidance and
suggestions.
My sincere thanks are due to all the faculty members, Department of
Commerce, for extending constant support throughout the Project work.
I wish to thank the central library of G.T.N. Arts College, Dindigul.
and E-sources for providing me with all the necessary information for my
project work.
Finally, I wish to express my great thanks to my parents for their
cooperation to make this project successful and to all my friends who have
contributed directly or indirectly to bring out this project in a successful
manner.
(G. KISHORE)
(M.A.K. MOHAMMAD MABROOHK)
(M. SANJAY)
(SATAIN STALIN)