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Enterprise

The document outlines a business plan for high-quality dairy products, emphasizing hygienic processing and empowering local farmers while targeting urban households and institutions. It details the investment requirements, cost-benefit analysis, and marketing strategies, along with government schemes to support dairy entrepreneurship. A success story of a farmer who transformed his business by producing A2 ghee is also highlighted.

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Prashant Ghadge
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4 views13 pages

Enterprise

The document outlines a business plan for high-quality dairy products, emphasizing hygienic processing and empowering local farmers while targeting urban households and institutions. It details the investment requirements, cost-benefit analysis, and marketing strategies, along with government schemes to support dairy entrepreneurship. A success story of a farmer who transformed his business by producing A2 ghee is also highlighted.

Uploaded by

Prashant Ghadge
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

DAIRY PRODUCTS

BY SHRUTI CHAVAN
AND
AMRUTA JAGTAP
GUIDANCE BY : DR. PRASHANT GHADGE SIR
OBJECTIVES

• PROVIDE HIGH-QUALITY DAIRY PRODUCTS LIKE MILK, CURD, PANEER, BUTTER, GHEE, ETC.
• PROMOTE HYGIENIC PROCESSING AND PACKAGING.
• EMPOWER LOCAL DAIRY FARMERS.
• GENERATE EMPLOYMENT IN RURAL AREAS.
TARGET MARKET
• HOUSEHOLDS IN URBAN AND SEMI-URBAN AREAS
• GROCERY STORES & SUPERMARKETS
• INSTITUTIONS (SCHOOLS, HOTELS, HOSPITALS)
• HEALTH-CONSCIOUS CONSUMERS
UNIQUE SELLING PROPOSITION(USP)

• FARM-TO-HOME FRESHNESS
• NO PRESERVATIVES
• HYGIENIC COLD-CHAIN SUPPLY
• ECO-FRIENDLY PACKAGING
REQUIREMENTS

• COLLECTION FROM LOCAL FARMERS


• IN-HOUSE PASTEURIZATION & PROCESSING
• COLD CHAIN DISTRIBUTION
• RETAIL + SUBSCRIPTION
• LAND FOR PROCESSING UNIT
• MILK CHILLING AND PASTEURIZATION UNITS
• COLD STORAGE VEHICLES
• LICENSING (FSSAI, GST, ETC.)
LAND REQUIREMENTS AND
INFRASTRUCTURE

Components Area required

Processing Unit 1500 sq ft

Storage + Cold room 1000 sq ft

Office and Utilities 500 sq ft

Waste Management 500 sq ft

Total 0.200 – 12000 Sq m


(0.25-0.3 acres)
TOTAL ESTIMATED INVESTMENT
Component Cost

Land (leased or own) 5 to 10 lakhs

Construction and infrastructure 10 to 15 lakhs

Machinery and equipment 20 to 25 lakhs

Cold storage 5 lakhs

Vehicle and Logistics 5 lakhs

Working Capital (6 months) 10 lakhs

Total investment 55 to 70 lakhs


COST-BENEFIT RATIO(BC RATIO)
• ANNUAL REVENUE (500 LPD )*

=RS. 30 ×500×365

= RS. 54,75,000
• ANNUAL COST
FIXED +VARIABLE

=20,00,000+20 ×500×365
=RS.36,50,000

• BC RATIO= REVENUE/ COST


= RS.54,75,000/36,50,000

=1.5

PROFITABLE (BC RATIO >1)


BREAK EVEN POINT (BEP)

FIXED COST : 20,00,000/YEAR


VARIABLE COST /UNIT: RS.20
SELLING PRICE/UNIT : RS. 30
BEP (UNITS) = FIXED COST / (SP -VC)
=20,00,000 / (30 - 20)=2,00,000 UNITS / YEAR
=~550 UNITS/ DAY
MARKETING STRATEGY

• DIGITAL PRESENCE (INSTAGRAM, WHATSAPP ORDERS)


• TIE-UPS WITH MILK BOOTHS & KIRANA STORES
• FREE SAMPLING IN SOCIETIES
• REFERRAL & LOYALTY PROGRAMS
GOVERNMENT SCHEMES

• NABARD DAIRY ENTREPRENEURSHIP DEVELOPMENT SCHEME (DEDS)


• PM FORMALISATION OF MICRO FOOD PROCESSING ENTERPRISES (PM FME)
• INTEREST SUBSIDY AND TRAINING SUPPORT
SUCCESS STORY

1. Ramesh Ruparel – The Ghee King from


Gujarat.
2. 7th pass farmer, once earned ₹80 by
grazing cows.
3. Makes and sells traditional Gir cow A2
ghee under Shri Gir Gau Krishi Jatan
Sanstha.
4. Success: Started with 1–2 cows, now
owns over 250 Gir cows.
5. Exports ghee to 123 countries. Earns ₹8
crore/year.
THANK YOU

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