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Theory Module 4

This document outlines the process of identifying problems and formulating design goals in a project. It emphasizes the importance of understanding the current situation, desired outcomes, and the perspectives of various stakeholders. A well-defined design goal should focus on the problem, the users, and the needs without providing a solution.

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Pedro Pérez
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5 views2 pages

Theory Module 4

This document outlines the process of identifying problems and formulating design goals in a project. It emphasizes the importance of understanding the current situation, desired outcomes, and the perspectives of various stakeholders. A well-defined design goal should focus on the problem, the users, and the needs without providing a solution.

Uploaded by

Pedro Pérez
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

HANDY INFORMATION | Module 14

Identification of problems
A problem is always related to dissatisfaction about a current situation. But frequently the most challenging
task is to define its origin. It is important to take into account that problems are relative and depend on
perspective. A patient journey can help identify the underlying issues and can support in viewing the
problems from different angles. A well-formulated problem definition can be the first step towards a solution.

To formulate a problem, it is important to define the current situation and envision the desired situation. It
can help to ask yourself the following questions:
- What is the problem (friction points)?
- Who has this problem (human actors)?
- What are relevant contextual factors (non-human actors)?
- What are their goals?
- What are the side-effects?
- What you would like to avoid?
- Which actions are required?

Answering these questions will give you the foundation to achieve a structured description of the design
problem, and this will provide direction for the idea generation. You can also formulate the problem you
identified as an opportunity or a driver.

HANDY INFORMATION | module 4 1


HANDY INFORMATION | Module 14

Design goal
A design goal is always useful to define before starting the ideation phase in a project. It will keep you focused
on your users, their needs and the main insights that you were able to identify.

A design goal should answer the following questions: The design goal will give you direction for your
ideation phase and it should have three elements.
• - What problem are we solving?
• - Who has the problem? - Who is the user?
• - What do we want to achieve? - What need are you trying to solve?
- Why is it important to solve it?
But, it should never give a solution.

How to create your design goal:

1. Write all your insights 2. Create clusters. Ex. Do they have


the same root problem.

3. Do your clusters complement each 4. Choose a cluster and identify the key
other problems and the users needs to create
your design goal.

HANDY INFORMATION | module 4 2

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