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DM - Module 2

The document discusses the importance of data visualization in identifying patterns and making informed decisions. It outlines various visualization techniques such as scatter plots, histograms, and box plots, emphasizing their roles in exploring data, confirming hypotheses, and communicating findings. Additionally, it presents Tufte's principles for effective graphical representation, advocating for clarity and integrity in visual data presentation.

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Rio OP
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0% found this document useful (0 votes)
3 views54 pages

DM - Module 2

The document discusses the importance of data visualization in identifying patterns and making informed decisions. It outlines various visualization techniques such as scatter plots, histograms, and box plots, emphasizing their roles in exploring data, confirming hypotheses, and communicating findings. Additionally, it presents Tufte's principles for effective graphical representation, advocating for clarity and integrity in visual data presentation.

Uploaded by

Rio OP
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

15 moves ahead….

It means he SEES patterns. He sees: Now imagine you're a chess engine. You
- Where the pieces WANT to go can calculate 200 million
- What the opponent is threatening positions per second. But your output
- The FLOW of the position is: Score = 2.34.
MODULE 2: Data Visualisation & Exploration

WITH visualization: Patterns emerge.


Insights crystallize. Decisions are made.

some are good and


others are
garbage...
-Akanksha Rathore
3. CONFIRMATION
Use cases / Functions "My hypothesis is correct"
→ Control charts,
before-after plots, regression
residuals
1. EXPLORATION → Goal: Validate or refute a
"What am I looking at?" claim
→ Scatter plots, histograms,
distributions
→ Goal: Discover patterns YOU didn't
know existed
2. COMMUNICATION
"Here's what I found"
→ Bar charts, line graphs, time
series
→ Goal: Tell a story clearly to an
audience
Same stats! But all different patterns!
Y Y Y Y
│ ●● │ ● │ ● │ ●
│ ● ● │ ●● │ ●● │ ●●●●●●●
│ ● ● │ ●● │ ● ● │
│ ● ● │ ●●● │ ● ● │
│● ● │ ●● │● ● │
├─────────────→│←─────────────→│←────────────→│←──────────→
X X X X

Dataset 1 Dataset 2 Dataset 3 Dataset 4


Raw Data

Clean/Preprocess

VISUALIZE ← START HERE! (Not modeling!)

Identify patterns/anomalies/questions

Form hypothesis

Model/Test

Visualize results

Communicate findings (with visuals)

Insight
Key Visualization Types for Data Mining
Type 1: SCATTER PLOT (Relationships)

See if two continuous variables relate


Data structure: (X, Y) pairs

➔ Each point = one observation (multivariate thinking)


➔ Pattern emerges naturally (no summary hiding variation)
➔ Outliers visible immediately
Key Visualization Types for Data Mining
Type 2: HISTOGRAM (Distribution)
See the SHAPE of a single continuous variable

Data structure: One variable, many observations

✓ Shows variation (not hiding it in one number)

✓ Reveals outliers

✓ Shows skewness, bimodality

✓ No summary statistics can replace this


Key Visualization Types for Data Mining
Type 3: BOX PLOT (Comparison + Distribution)
Compare distributions ACROSS categories

Data structure: Multiple groups, continuous variable

✓ Compact (shows 5 numbers in one plot)

✓ Enables comparison (multiple boxes side-by-side)

✓ Outliers visible (marked separately)

✓ Not a summary (shows quartiles, not average)


Key Visualization Types for Data Mining
Type 4: HEATMAP (Multivariate Grid)
Show relationships across MANY variables (matrix data)
Data structure: M × N table with
numerical values

✓ Shows all cells (no averaging)


✓ Color encodes value (intuitive)
✓ Pattern = correlation structure becomes VISUAL
✓ Multivariate thinking (many variables shown)
Key Visualization Types for Data Mining
Type 5: LINE GRAPH (Time Series)
Show trends over TIME

Data structure: Time-indexed observations

✓ Time ordering is MEANINGFUL (connects dots, not


scatter)

✓ Trends visible (up, down, seasonal?)

✓ Change points obvious

✓ Simple and effective


Customer ID | Age | Income | Debt | Loan_Approved
1 | 25 | 35000 | 5000 | Yes
2 | 45 | 120000 | 2000 | Yes
3 | 32 | 48000 | 15000| No
... (1000 rows)

QUESTION: What visualization would YOU create?

To find predictors of approval?

To understand distributions?

To find variable relationships?

To present to boss?
Best practices
THE 6 TUFTE PRINCIPLES
PRINCIPLE 1: GRAPHICAL INTEGRITY

Definition: The representation of numbers on the graph must be

DIRECTLY PROPORTIONAL to the numbers they represent.

Real-world 2025 case:


COVID-19 death reporting - Some countries scaled axes
differently
to make their pandemic look better. GRAPHICAL
DISHONESTY.
THE 6 TUFTE PRINCIPLES
PRINCIPLE 2: DATA-INK RATIO

Tufte: "Maximize data-ink ratio. Eliminate decoration."

"Every ink mark should earn its place by telling data."

If you can remove something and lose NO INFORMATION,


REMOVE IT.
THE 6 TUFTE PRINCIPLES
PRINCIPLE 3: CHARTJUNK

Decorative or distracting visual elements that add

NO INFORMATION and REDUCE clarity.

Be ruthless about decoration.


If it doesn't serve data, it serves
DISTRACTION.
THE 6 TUFTE PRINCIPLES
PRINCIPLE 4: SMALL MULTIPLES

Repeat the same small graph many


times with different

data to enable easy comparison.

When to use: Comparing many similar


patterns across categories/time
THE 6 TUFTE PRINCIPLES
PRINCIPLE 5: MULTIVARIATE THINKING

Show MANY variables simultaneously,


not artificial summaries.

Context: Real-world problems need


multiple variables.
THE 6 TUFTE PRINCIPLES
PRINCIPLE 6: APPROPRIATE CHARTTYPE

RIGHT CHOICE = Matches data structure

Time series as pie chart (WHY??)

Continuous distribution as bar chart (loses


shape)

Geographic data as scatter plot (loses


location)
[Link]
tion-mistakes-and-how-to-avoid-them-e3896fe8e104

[Link]
hat-you-can-learn-from/

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