Module 1 Summary
Module 1 Summary
WHAT IS SOCIOLOGY?
Sociology is the systematic study of society (Macionis and Plummer, 2005).
⮚ It is the study of human society and social interactions and is, therefore, concerned with
the interactions of humans and the meaning they attach to these interactions.
⮚ The founding father of sociology is the French philosopher, Auguste Comte (1798-1857)
and he was the first to use the term “sociology” in 1838.
⮚ Comte referred to sociology as the scientific study of society and argued that all societies
develop and progress through three (3) stages: religious, metaphysical (being
philosophical), and scientific.
However, Auguste Comte is important to consider for his role in the development of sociology as
a discipline. These being:
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⮚ Used science to study Suicide – He examined official statistics and made comparative
studies of suicide statistics from various studies – concluded that people commit suicide
due to various social factors.
⮚ Employs the Macro approach in the study of society – This is the position that people are
powerless and are shaped by the social institutions and forces around them – people are
just puppets of society.
⮚ Father of Marxism -Conflict perspective – The position that capitalist society is shaped
by class struggles between the ruling class and the working class.
⮚ Developed the concept of Bourgeoisie (the capitalists or ruling class) and the Proletariat
(the working class).
⮚ Consider the economic changes in society caused by the Industrial Revolution and how it
developed the capitalist class.
⮚ Expands on the problems caused by capitalism.
⮚ Used the macro approach.
⮚ Relied on the economic views of Marx but developed the Interactionism perspective (The
position that society is determine by human interactions and interpretations).
⮚ Did not agree with positivism, believed that society cannot truly be scientifically studied.
⮚ Formed the view that interaction and meaning attached to things of importance.
⮚ Used the micro approach, i.e., people have the ability to shape society.
⮚ Did not agree that social institutions shape people. Instead, it is people who shape social
institutions.
⮚ Focused a great deal on social change – In his book, the Protestant Ethic and the Spirit of
Capitalism, he argued that society underwent a revolutionary transformation moving
from ancient slavery to capitalism. He accounted this change to changing values and the
spread of Protestantism – gives a religious undertone.
colonialism and independence have shaped the social institutions and structures of the
region).
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the region. Caribbean sociologists draw reference from these theories to develop an
understanding of Caribbean society. For example, M.G. Smith (1965) relied heavily on
the Conflict perspective to develop the plural society thesis. Also, Kamau Braithwaite
(1971) relied heavily on the consensus perspective to develop the Creole society thesis.
⮚ The economic changes of the Caribbean (the move from an agricultural economy to a
manufacturing one – led to changes in stratification, mobility and the occupational changes).
IMPORTANT CONCEPTS
1. Sociological Imagination
2. Sociological perspective
SOCIOLOGICAL PERSPECIVES
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Hence a sociological perspective is simply a group of theorists who share common view as to
why society exists.
⮚ Functionalist
⮚ Conflict/Marxist
⮚ Interactionist
FUNCTIONALISM
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POPULAR FUNCTIONALIST IDEAS/THEORIES
[Link] Solidarity – Unity sprung from similarity: It is really social cohesion based upon
the likeness and similarities among individuals in a society, and largely dependent on common
rituals and routines. Common among prehistoric and pre-agricultural societies and lessens in
predominance as modernity increases.
[Link] Solidarity – Unity sprung from interdependence: It is really social cohesion based
upon the dependence individuals in more advanced society have on each other. Common among
industrial societies as the division of labour increases. Though individuals perform different
tasks and often have different values and interests, social order and survival of society depends
on their reliance on each other to perform their specific task.
Functionalists who believe that (they?) have both manifest (intended) and latent (unintended)
functions. The latent function of stratification and the collective goals is crime, as those who
can't succeed in "legitimate activities” will turn to crime.
Parson's model of social stability is represented by the acronym AGIL, which represents the four
basic functions that all social systems in society must perform if they are to persist/ exist.
[Link]: The problem of acquiring sufficient resources for human survival - economic
function.
[Link]: The problem of maintaining solidarity, stability or coordination among the sub-
units or sub-groups of the system.
[Link]: The problem of creating, preserving, and transmitting the system's distinctive culture
and values (socialization).
CRITICISMS OF FUNCTIONALISM
⮚ The functionalist perspective is often said to be utopian as it ignores the conflicts that
exist in society.
⮚ The functionalist takes it for granted that all the institutions in the society are functional
(playing their respective roles properly), and hence there is little, or no conflict and
societies will be constantly stable.
⮚ They give no account for dysfunctional families that provide inadequate socialization for
children, education systems or institutions that impart very little knowledge or
governments that are corrupt.
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⮚ It is also said to be overly deterministic as it gives little relevance to human free will.
Instead, it argues that the institutions will control what humans do and do not do.
MARXISM/CONFLICT PERSPECTIVE
⮚ There are many theories that make up the conflict perspective, but the most popular of all
and the one that has become synonymous with the conflict perspective is Marxism.
⮚ Called a historic-macro theory, the Marxist theory, developed by Karl Marx, looked to
history for proof of its views.
⮚ Like functionalism, it is also known as a macro theory because of its holistic views of
society.
⮚ Karl Marx built his theory on the basis that humans have always needed to produce (be it
food or shelter) to survive.
⮚ Production has two (2) components: 1. The social relationship that governs production,
and 2. The technical aspect i.e., the forces of production - land, capital, raw material, and
scientific knowledge.
⮚ These two components of production make up the infrastructure or economy of society.
⮚ All other institutions (school, churches etc.) are a part of the superstructure and are
shaped and will facilitate the type of infrastructure/economy a society has.
⮚ Thus, the values we learn at school or from our religious institutions are determined by
the economy and the values the economy needs us to have.
⮚ Karl Marx argues that throughout history there has always existed two (2) groups, the
rich who own the means of production and control the superstructure and the pool who
only own their labour.
⮚ He contends that the capitalist era we live in (just as it was throughout history) there is a
dialectic relationship (a conflicting relationship between interdependent groups) between
the rich/upper class (bourgeoisie) and the poor / lower class (proletariat).
⮚ This as though both groups are needed to produce (those with the means of production
must work with those with the labour) the upper-class (bourgeoisie) who the means of
production (land capital etc.) have always exploited the lower class (proletariat)who
provide the labour necessary to produce wealth.
⮚ The proletariats are exploited as though their labour is used to produce the products. The
small bourgeoisie group retains majority of the profits from the products and pays the
proletariats a very small amount called wages.
⮚ The bourgeoisie maintain this exploitive system by using the different institutions in
society such as the Education System, Judicial System and Religion to dominate and
indoctrinate the proletariat. These institutions teach the False Class Consciousness.
⮚ The false class consciousness is the upper-class doctrine which tells the lower-class that
society is fair and equal, and that the suffering of the poor is due to their own
inadequacies. Thus, the poor are less likely to fight against the exploitive bourgeoisie.
⮚ Religion is the most effective perpetrator of the false class consciousness as it teaches
that all things are ordained by God, hence if you are poor that's the way God wanted it.
Additionally, it says we should wait until after death to get our just rewards instead of
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fighting for it now. The exploitation has been happening since the beginning of time and
continues in capitalism. However, the proletariat will one day see the fallacies of the false
class consciousness, tire of the exploitation and join together in a bloody revolution
against the bourgeoisie. This revolution will lead to a new economic era called
Communism.
⮚ In a communist economy, all men are equal hence there will be no exploitive social
relationships, no conflict to cause a revolution and so this era will last forever.
CRITICISMS OF MARXISM
⮚ Many critics argue that the Marxists have a utopian view of the future, as they predict a
communist era where all men are equal. However, theorists such as Thomas Hobbes
argue that man is too selfish for any such era to be a reality.
⮚ Marx is said to be economically deterministic as he sees the nature of the eco my
determining all other institutions (the superstructure) and social relationships It means he
ignores the individual's ability to make his own choices according to the interactionist,
and the impact of gender and patriarchal relationships according to the feminists.
⮚ Marx argues that the proletariat revolution will result from the destruction of the false
class consciousness, and the disappearance of religion. However, critics argue that there
is no evidence that religion that has been around since the beginning of time will
disappear, and if it doesn't, then the false class consciousness will continue to be
promoted hence no revolution will take place.
SYMBOLIC INTERACTIONALISM
⮚ This perspective was developed by George Herbert Mead and posits that individuals
place meanings on objects in society and these meanings determine their behaviour.
⮚ Interaction between individuals is only possible when the meanings of the symbols are
shared. For example, because the symbols (the words) in the English language are shared
we can all communicate.
⮚ We interact by interpreting the symbols around us and act according to how we see
ourselves. E.g., if we see a man with a knife approaching which we interpret to mean
danger, and we see ourselves as cowards then we will run, but if we see ourselves as
brave then we will stay.
⮚ Mead adds that in our minds we have a concept of “self.” The self has two parts the “I”
(our own beliefs about who we are, or our natural self) and the “me” (what we are
socialized to be).
⮚ The “me" or the socialized self stems from our interaction with the “generalized other"
(society). In essence the “me” is who society tells us to be.
⮚ Mead posits that the “me” is developed in childhood during the ‘Play' and the 'Game'
stages. Through playing games children learn that there are different roles they have to
play at different times, even if they don't want to. They learn that society has certain
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expectations of them which they have to fill if they want to be accepted. They start to
understand the importance of stifling the “I” and becoming the “me.”
2. Communication: The meanings we place on symbols are due to our interaction with others.
ETHNO-METHODOLOGY
⮚ Founded by Harold Garfinkel in the 1960's, this theory postulates that reality and social
order is a cognitive construction i.e., it is done in the mind.
⮚ Individuals make sense of society according to a set of un-written rules to which they
subscribe, the documentary method. These rules guide their interpretations of their
situation and the interpretation then determines how they behave.
⮚ Hence, two persons can be in the same situation and behave differently. This is because
their cognitive processes and consequent interpretation of the situation are different.
INTERACTIONALISM
DRAUMATURGY
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⮚ A key element of this theory is front stage and backstage.
⮚ In simple terms, “Front stage” is the type of behaviour people engage in when they know
others are watching while “Back stage” is what they do when no one is watching.
⮚ An example of “Front Stage” is a classroom lecture , where everyone has a role to play ,
the teacher’s whose role is to teach and the students whose role is listen and ask questions
if needed. In the back stages of life one can be themselves as they have no role to play
and can also prep themselves for the return to front stage.
Impression Management
Sign Vehicles
⮚ Sign vehicles is the term used by Goffman to refer to how people use appearance ,
manner of interacting and social setting to communicate things about themselves.
⮚ Simply , these are thing we use to convey impressions to people we interact with.
⮚ Goffman sometimes referred to these things as props and non-verbal communication.
⮚ Our appearance such as the things we wear conveys a certain impression of us.
⮚ Manner of Interacting also gives off a certain impression about us. It conveys specific
attitudes of us , through verbal and non-verbal communication. Especially non-verbal
communication.
⮚ Lastly, social setting is what it sounds like, it is the physical setting where socialization
takes place. How we arrange our spaces conveys a lot of information about us.
CULTURE
What is culture?
Ralph Linton🡪 the way of life of its members; the collection of ideas and habits which they
learn, share and transmit from generation to generation.
TYPES OF CULTURE
[Link] Culture
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⮚ Tangible and concrete objectives created by a society to reflect their interest and pre-
occupation.
⮚ These include material articles that society creates for survival.
[Link]-Material Culture
⮚ Intangible components of our way of life e.g., language, norms, values and ideas.
Therefore, culture is both concrete and abstract, that is, we can observe it through cultural objects
as well as abstract through thinking, feeling and believing.
CHARACTERISTICS OF CULTURE
[Link] is Shared
⮚ Each society consists of agreements on what the norms and values are. Although persons
may exhibit different norms, there is a general consensus of what is
acceptable in each society.
[Link] is Learnt
⮚ Culture is not innate, you are not born with it, it has to be taught to you.
[Link] is Transmittable
⮚ Culture is passed down from generation to generation. If culture is not transmitted it will
die.
⮚ Although each generation might add new elements to the culture of a society, for it to
remain and be constantly accepted, it has to be transmitted.
[Link] is Adaptive
[Link] is Dynamic
Components of Culture
⮚ Symbol
⮚ Values
⮚ Beliefs
⮚ Norms
⮚ Mores
⮚ Folkways
⮚ Prescriptive
⮚ Proscriptive
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⮚ Material culture
TYPES OF CULTURE
[Link]: Shares some elements with the general culture but still maintains
unique elements.
CULTURAL CHANGE
[Link]: This refers to the spread of a cultural trait, ideas or behaviour from one society to
another.
CULTURAL VARIABILITY
⮚ Cultures vary around the world, some are similar, some are different.
⮚ Difficulty adjusting to a new culture is known as culture shock.
[Link]
⮚ Individuals cast judgment on another’s culture on the basis of their own value and belief
systems. This can lead to segregation, discrimination and oppression.
2. Cultural Relativity
[Link]
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Critique
[Link]/Conflict Theory
Critique
[Link]
⮚ Sociobiology argues that culture evolves naturally similar to how species evolve.
⮚ Charles Darwin indicated that individuals will naturally change to adapt to the
environment in which they exist.
⮚ Thus, culture is not learnt but develops instinctively. Culture is really an adaptation to the
environs of that society. For e.g., in the Caribbean because of the tropical location we
wear thin, cool clothing while in Alaska they wear bulky garments.
⮚ Sociobiologists are of the opinion that cultural universals prevail in all societies because
people have the natural instinct to develop certain specific norms, values, which facilitate
their existences.
Critique
⮚ Critics find fault in this theory because there is not sufficient information to support the
theory, and this theory can easily be used to defend the superiority of a particular group.
[Link] Society
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⮚ The “Plantation Society” theory of culture argues that the Caribbean today operates on
the same basis it did during slavery, and thus our culture is largely shaped by the same
factors they were shaped by during slavery.
⮚ George Beckford and Horowitz (1972) posits that the Caribbean society is still made up
of two groups; one large and unfree (usually the black masses) and one small free group
which is in total control of the society (the whites).
⮚ The culture of the latter is the mainstream culture; it is seen as superior and is forced on
the masses.
⮚ The values of the white culture become the values of the entire society, and any deviation
from the mainstream culture by the masses is stifled.
⮚ For example, speaking patios (largely spoken by the black masses and infused with
African words and slangs) is frowned up on, and all institutions demand the use of
standard English. Classical, standard English songs are seen as superior to the patois
ridden dancehall and reggae music (affectionately called “buggy yagga" by the “haters”).
⮚ Dancehall dress and dancing which is largely associated with the blacks is seen as
degrading and not fit for air play while carnival which is largely endorsed by the whites
in Jamaica is embraced and shown on national TV.
The Caribbean culture of modern day is similar to the days of the “Plantation Society” in other
ways as well:
⮚ There is still a great division between the 'haves' and the 'have-nots.'
⮚ There is still a pre-occupation with everything foreign, thus the demand for foreign
products is very high.
⮚ There is still a dependence on foreign investments to aid development.
⮚ Social stratification is based on factors such as race and colour (white is superior, black
inferior).
[Link] Society
⮚ M.G. Smith argues that there is no mainstream Caribbean culture and that division
between groups are much deeper than a small group forcing their culture on the masses,
which all society much share (Plantation Society).
⮚ Instead, Smith argues that we live in a heterogeneous or “plural society”, with each
distinct racial group having its own culture and different versions/forms of the basic
institutions.
⮚ He argued that due to slavery and indentureship, the Caribbean society is one made up of
various races, each of which holds on to its racial traditions as a means of identity. For
this reason, the society is heterogeneous. NB: - A society is heterogeneous when the basic
institutions (family religion, education) are not shared. If it is not heterogeneous it is
homogeneous.
⮚ Thus, white families in the Caribbean are different from black families (white families
are usually nuclear, black families' single parent or extended).
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⮚ The religion of the white groups is Catholicism while the black groups practice some
form of Protestantism.
⮚ The Chinese and East Indian racial groups also have their own family types, religion, etc.
⮚ The lack of homogeneity in the Caribbean society renders it unstable as there is little or
no shared norms, values and beliefs.
⮚ Additionally, there is much tension between the groups as walls are formed between
those like us and those who are not like us. - M.G. Smith.
⮚ Plural societies are usually unstable.
(a)Braithwaite
⮚ The Caribbean is a plural society (simply because different racial groups exist)
⮚ but they do share the same basic institutions (blacks have nuclear families as well as
whites, Chinese, etc., and almost all racial groups are Christian) thus society is
homogeneous.
⮚ Though each racial group may have some sub cultural differences, there is still a
mainstream culture to which they all subscribe.
⮚ Plural societies are not always unstable it can be culturally variable but nationally
unified- “black, whites and brown; but all still Jamaican."
(b)Carl Stone(1973)
⮚ Braithwaite believes that each modern Caribbean society has its own culture (a Creole
culture) which is a combination of the cultures of al European, African and Asian groups
that inhabited each island.
⮚ Through a process called Creolization, Caribbean cultures have changed or time adapting
to and adopting the practices of its many inhabitants.
⮚ Therefore, in each Caribbean society there now exists a syncretic/ creole culture which is
shared by all.
⮚ This unique culture (Creole culture) is an amalgamation of the cultures of mainly the
white and black's past inhabitants and to a lesser extent the cultures of the East Indians
and the Chinese.
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⮚ The European culture is most dominant in the Caribbean creole culture, as during slavery
a process of acculturation took place where the European culture was forced upon the
slaves and to a lesser extent the indentured workers.
⮚ Thus. the official language of many of the Caribbean countries is still that of its European
inhibitors and European religions and family practices are still very pervasive.
⮚ That being said, the African influence is still very strong, as is seen in the food, dance,
local tongue (patois) and religions in the Caribbean islands. This is so as although
acculturation took place, interculturation (where different groups in a society influence
each other's norms) took place as well, hence the norms of the Africans were shared with
the whites and the indentured servants.
⮚ Popular culture may include a range of expressions of creativity that are accessible to,
produced by, and enjoyed by the majority of a society.
⮚ Popular culture has been one important means by which, even in days of colonialism and
slavery, people were able to express their identity.
⮚ Popular culture helped to preserve parts of the heritage of the various ethnic that were
brought into the region.
⮚ Caribbean popular culture in recent years is being marketed all over the world.
⮚ Calypso, reggae, carnival, literature and steel pan have not gone unnoticed across the
globe.
⮚ Popular culture used to be associated with the grassroots of society, however, within
recent times, a greater appreciation of Caribbean popular culture has developed.
Increasingly, the cultures of different societies are impacted by the global culture, thus
diminishing the differences between us and moving us toward one global culture. For e.g., jeans
and gold jewellery are found almost everywhere. The process through which the cultures of the
world are becoming increasingly similar is called cultural levelling.
⮚ The Global Economy🡪 The flow of goods: There has never been more international
trade. The global economy has spread many of the same consumer goods (from cars and
TV shows to music and fashion) throughout the world.
⮚ Global Communication🡪The flow of information: Satellite-based communication
enables people to experience the sights and sounds of events taking place thousands of
miles away, oftentimes as they are happening e.g., the Olympics.
⮚ Global Migration🡪The flow of people: Knowing about the rest of the world motivates
people to move where they imagine life will be better. Moreover, today's transportation
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technology, especially air travel, makes relocating easier than ever before. As a result, in
most countries significant numbers of people were born elsewhere including some 30
million people who are now in the United States, 11 per cent of the population).
Critics of the global culture have put forward the following criticisms of the global culture
thesis:
⮚ People migrate to the large, wealthy Western countries; very few relocate to the poorer
nations. Thus, the flow of information and goods goes from the wealthy nations to the
poorer ones. The wealthy nations of North America and Western Europe influence the
culture of the others with little or no reciprocity (Jamaica is an exception). Hence, the
culture being produced is more a Western culture rather than a global culture.
⮚ The global culture thesis assumes that people everywhere are able to afford various new
goods and services being traded internationally. "Third World countries that experience
extreme poverty can scarcely afford the necessities much less the global brands
characteristic of globalization. Hence there is no real sharing of the global brands
necessary for the existence of a global culture.
⮚ Although many similar cultural practices are found throughout the world, people
everywhere do not attach the same meanings to them. And if symbols are not shared, then
the culture is not shared. For example, ‘locs' in Trinidad is largely seen as a hair style but
in Jamaica it should represent a particular way of life. In short, people everywhere look at
the world through their own cultural lenses and so though similar are in fact very
different.
1. Cultural Lag
⮚ Occurs when one element of culture (usually the tangible element) changes faster or
before the intangible element. The result is a disruption in cultural system and usually
cultural change.
⮚ William Oghurn (1964) observed that technology moves quickly, generating new
elements of material culture (such as test-tube babies) faster than non-material culture
(such ideas about parenthood, what a real child is) can keep up with them. The result is
cultural lag.
⮚ However, changes in one dimension of a culture usually spark changes in others thou not
necessarily at the same time. For example, more and more persons are enquiring about
test tube babies, though not many are choosing it yet.
[Link] Contradictions
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⮚ When values conflict with one another or are mutually exclusive (achieving one makes it
difficult to achieve another). For example, the values of racism and democracy are
contradictory (democracy is all about equal rights) so one had to go.
[Link] Diffusion
⮚ This is the spread of cultural characteristics from one group to another or the spread of
cultural traits from one society to another. This borrowing of cultural traits from another
culture can be direct or indirect; it is voluntary and happens through factors such as trade,
inter-marriage and mass media.
⮚ There are people who think that too much cultural diffusion takes away the distinctive
qualities of the native culture. The term cultural levelling refers to the process by which
cultures become similar to one another. One can travel to just about any corner in the
world and find a McDonald's or Coco Cola.
[Link]
Innovation is the process of introducing a new idea or object to a culture. There are two forms of
innovation:
⮚ Discovery
⮚ Invention
(ii)Invention🡪Refers to the process of creating new cultural elements. Invention has given us the
telephone, the airplane, and the computer, each of which has had a tremendous impact on our
way of life.
⮚ Durkheim's study of suicide (1970) is one of the most popular studies of suicide to this
day and was an attempt by Durkheim to prove sociology could be studies in a scientific
manner.
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⮚ He started by sing official statistics on suicide (empirical data) which was widely
available in Europe.
⮚ This study utilized a positivist methodology.
POSITIVISM vs INTERPRETIVISM
[Link]
⮚ The positivist approach believes that social phenomena is similar to natural phenomena
and so emulates the research methods used by natural scientists.
⮚ It looks at systems, structures, and institutions, viewing behaviour as largely the product
of forces outside our control. It posits that humans will have scientific reactions to
external stimuli based on their internalization of the society’s values.
⮚ Thus, it argues that sociologists should study only what they can objectively see, measure
and count, and so uses methods that generate quantitative data.
⮚ The researcher should avoid personal involvement and aim to produce value-free
evidence. Positivist thus value precision in measurement and specialize in questionnaires,
statistical analysis, standardized test and structured interviews.
2. Interpretivism
⮚ The interpretive approach argues that social phenomena differ from natural phenomena.
It argues that individuals are active and conscious beings who act with intention and
purpose based on their interpretation of their social situation.
⮚ These methods generate qualitative data – in other words, data that expresses how people
make sense of their social situations.
⮚ There is recognition of subjectivity in analysis and main research methods used are
participant observations and open-ended interviews and discussions.
QUANTITATIVE RESEARCH
Things To Consider
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⮚ What data collection instrument will be used? In some cases where the sample is large,
researchers prefer to use questionnaires involving close ended questions.
⮚ Questionnaires
⮚ Structured interviews
⮚ Official Statistics
⮚ There is no indication about the respondents’ personal state of mind. For example, their
mood, attitude, feelings etc.
⮚ Unrepresentative samples can sometimes be drawn thus leading to inaccurate and invalid
information.
⮚ Generalizations of any kind may not apply to all people in all circumstances. For
example, not all crimes are committed by lower class citizens.
SAMPLING
Sample: A group of people selected from the population who are deemed to be representative of
the population from which they are drawn( that is, they have the same characteristics as those of
the population or are selected in proportion to their numbers in the population.
Sampling Frame: Usually drawn from the population and it comprises of sampling units
possessing the social characteristics relevant to the research. For example, social class,
background, religious affiliation and educational attainment.
Population: All the individuals who make up a particular society, group or organization with a
wide range of social characteristics such as sex, religion, age and social class.
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SAMPLNG METHODS/TYPES OF SAMPLES
REPRESENTATIVE SAMPLES
[Link] Sampling
⮚ This means that everyone in the population has an equal chance of appearing in the
sample, thus ensuring the sample is unbiased.
⮚ This involves selecting people through the use of a random number generator on a
computer to come up with the required number. Alternatively, there is a systematic
random sampling where every 10th, 20th name on a list( such as the electoral register) can
be selected, depending on the sample size needed.
⮚ This divides the research population into a number of strata based on what are regarded
as significant variables, such as gender, age, ethnicity or class.
⮚ Samples are then randomly drawn from each of the strata and combined to form the final
sample.
⮚ Stratified sampling allows the researcher to ensure that all potential target groups with a
population are represented in the final sample, and that all variables considered
potentially important are covered.
[Link] Sampling
[Link] Sampling
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⮚ This is a highly targeted method which ensures that only applicable respondents are
chosen.
NON-REPRESENTATIVE SAMPLING
There are, however, times when the researcher might want to select a sample that is not
representative of the population, in other words, a non-representative sample.
[Link] Sampling
⮚ This involves the selection of all individuals the researcher happens to come in contact
within a given period.
⮚ Usually, the aim with this sampling method is to obtain qualitative data.
[Link] Sample
⮚ This involves the selection of people on the basis that they are likely to be relevant to the
subject being studied.
⮚ This means that the sample reflects judgements made by the researcher, making it biased.
[Link] Sampling
[Link] Sampling
⮚ This resembles stratified sampling but instead of choosing randomly from strata within
the population, the researcher sets a quota precisely outlining the number of people
meeting certain criteria that are to be included in the sample.
⮚ So, for example, it might include the first twenty white women who appear to be under
30 who pass by.
⮚ This tends to be the basis of national political opinion polls and market research.
[Link] Sampling
⮚ In the case of snowball sampling, researchers start with very few people and ask them for
recommendations of further people to interview that fit the criteria of the study.
⮚ When interviewing these people, the same procedure is applied and gradually a sample is
built up.
⮚ It is a method often associated with participant observation.
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RESEARCH METHODS
[Link] SURVEYS
Social surveys are usually large-scale research projects that collect standardized data from a
large cross section of the population. A government census is a good example. Censuses,
however, are based on the entire population, whereas sample surveys are based on a sample of
the population.
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[Link] Surveys
⮚ This asks manly close ended questions that attempt to find out people’s feelings or
opinion about a party, political figure or brand of food.
⮚ The Jamaica Gleaner has been known to conduct polls concerning the voting intentions
of the Jamaican electorate.
⮚ The St. Augustine Research Agency(SARA) also conducts attitudinal surveys about the
spiralling crime rate, racial equality and equity in employment and the relative popularity
of prominent political figures.
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⮚ This type of survey, unlike the first two, seeks answers that require more than a simple
yes or no response. Respondents are given the opportunity to clarify their feelings in
greater depth.
⮚ Some Weberians have made extensive use of explanatory surveys.
⮚ It allows sociologists to understand the world from the respondents’ point of view.
⮚ They are valid because the data is collected from a large cross section of the population.
⮚ The data can be used to make generalizations about the behaviour of society as a whole.
⮚ Statistical techniques can be used to analyse the data, thus saving the researcher time.
⮚ The selection of representative(unbiased) samples saves the researcher the time of having
to find all individuals with relevant information.
⮚ The research is easily replicable (especially by other researchers). The reliability pf the
survey is thus easy to verify.
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⮚ Once a questionnaire is used, the researcher will suffer the same disadvantages( that is,
problems of validity).
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A questionnaire is a number of pre-set standard questions that can contain open-ended or close-
ended questions and is designed to garner statistical information.
1. Operationalize the key terms and concepts and break them down into measurable terms.
2. Formulate questions based on each sub-topic.
3. Once the questionnaire is constructed, the researcher might decide to test it before
conducting the survey. This is referred to as a pilot study (where a small group of people
with similar characteristics to those of the target sample answer the questions). Based on
their responses ,the researcher can determine a number of facts about the questions, for
example, the suitability of the wording, and the amount of non-response.
Disadvantages of Questionnaires
[Link] is gained in reliability may be lost in terms of validity for the following reasons:
[Link] questionnaires have a low rate of return (usually less than 50 percent) and may be filled
out by someone other than the intended recipient.
[Link] STATISTICS
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⮚ Unlike questionnaires and social surveys, the researcher relies upon other people to
collect the data.
⮚ Statistics are numerical information about human behaviour.
⮚ They are called official because they are usually collected by the government or another
agency empowered to do so.
⮚ For instance, The Central Statistical Office (CSO) of Trinidad and Tobago collects
demographic, census and economic data.
⮚ They save the researcher time since these provide a readily available source of data.
⮚ The conclusions drawn are objective (free from bias as there is no interaction with the
respondents).
⮚ The researcher can generalize because statistics can cover data for a large number of
people.
⮚ The researcher can understand the nature of social change by comparing statistics of
different times.
⮚ The researcher can use statistics to gain a deeper understanding of human relationships.
1. Like all other secondary sources, official statistics can produce invalid data because producers
may be biased in collecting the data.
[Link] validity of some official statistics such as criminal statistic, may be lowered because
people may not always report crimes considered too trivial. In addition, some victims may fear
the police or reprisal. There is always a “dark figure”.
[Link] developments like DNA analysis and camera surveillance) may make it appear
that there are more crimes taking place now. Thus, it may be difficult for researchers to compare
past and present statistics.
QUALITATIVE RESEARCH
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Qualitative research collects subjective data such as information about people's emotions,
feelings and values. The researcher usually interacts directly with respondents that is, face to face
or by actually joining in their everyday activities.
[Link] may be the most practical research technique for exploring specific issues. A
questionnaire completed by a rape victim provides limited amounts of data ,but an unstructured
interview can help the interviewer understand the victim’s experiences.
[Link] small samples are used the unstructured interview can be useful for challenging or
refuting already existing theories. For example, Ann Oakley interviewed her respondents in order
to dispute Young and Willmott's claim that by 1970 the working-class family had become
symmetrical (that is, more sharing of housework, childcare and decision making).
⮚ The validity of the data can be reduced (that is, made invalid) by the observer
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effect' - this occurs when the presence of the interviewer influences or inhibits the interviewee.
They may provide responses that they believe the researchers want to
hear.
⮚ The responses given may not be accurate and may not reflect real behaviour.
⮚ Respondents may lie, forget or lack the information required. To give a simple
example, some of the criminals interviewed by Laurie Taylor (1984) later con fessed that
they had made up fanciful stories about their escapades in order to see
how gullible Taylor was.
⮚ Critics of questionnaire data have pointed that interviewees may not act in accordance
with stated beliefs. When reflecting on past events they may alter their interpretation in
the light of subsequent experience.
⮚ Interviews are artificial so Cicourel has asked whether they 'capture the daily life,
conditions, opinions, values, attitudes, and knowledge base of those we study as
expressed in their natural habitat.'
[Link] Observation
Participant observation is a research method which allows the researcher to conduct his research
by joining the group he is studying and observing their behaviour. It can be overt or covert.
Overt – Respondents are aware that the researcher has joined the group to conduct a study .
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“There is a tendency to either ignore or disregard the subjective feelings of members of
the West Indian minority: One of those subjective feelings was the belief of some that
there was no point in trying to earn a living through ordinary employment, which was
dismissed as “slave labour' and ‘shit work' (Pryce, 1979).
⮚ Participant observation studies are often carried out over an extended period of time and
it is therefore possible to study the process through which changes happen.
⮚ It is the best means of studying interaction as it is most times difficult for respondents to
describe or articulate their relationship with each other.
⮚ Participant observation may be the most practical method for studying deviant or secret
groups and activities such as gangs and homosexuality. The covert form allows the
researcher the opportunity to gain information that would not be obtained from open
methods like unstructured interviews and questionnaires.
⮚ The covert observer may forget about information when making secret recordings (that
is, in his field notes).
⮚ The covert observer may provide his/her own interpretations of the group's behaviour
because asking for clarification may reveal the researcher's identity.
⮚ Overt observation is likely to produce the ‘observer effect' since the participants may
change their behaviour once under the scrutiny of the observer.
⮚ The study takes a long time to he completed, thus social changes such as further
education or maturation may change the social outlook of the group. This makes it
impossible to study the group again.
⮚ There is no standardized way to observe people's behaviour. Sociologists will use their
own observational techniques.
Participant observation is costly and time consuming. The researcher takes very long to collect
valid data, and this may prove too expensive for the researcher especially if sponsorship is
inadequate.
At this stage you should realise that in the use of the covert or overt research form of participant
observation, what is gained in validity is lost in terms of reliability.
3. Non-Direct Observation
This involves the researcher being completely detached from the group under observation. It is
effective in experimental situations where people are observed under laboratory-like conditions.
A good example of this is the observation of Hawthorne workers' attitude to changes in their
physical environment. A similar situation involves examining people's behaviour from the
outside under laboratory conditions.
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⮚ The data is more objective than data obtained from participant observation
because the researcher's presence does not influence the group's behaviour.
⮚ The validity of the data is compromised by the fact that the researcher draws
conclusions about people's behaviour with whom he did not interact (that is, his findings
may result from personal interpretation or guesswork).
⮚ Putting people under laboratory conditions creates artificiality (that is, people are aware
that their behaviour is to be observed).
4. Documents
Documents contain information usually represented in a qualitative form. There are two main
types of documents:
⮚ Personal
⮚ Historical
Personal documents include letters, diaries, biographies and autobiographies. However, historical
documents are usually in formation written by people who lived during a particular era. For
example, Columbus's log, or accounts by plantation bookkeepers or owners.
Documents, unlike unstructured interviews and observation are secondary data sources. The data
already exists and hence it saves time for the sociologist.
⮚ The main disadvantages of documents are the invalidity and unreliability of the data.
⮚ The data may be invalid because of producer bias. People may deliberately falsity
information especially if they know that their writing will attract an audience.
⮚ Information from old documents may be difficult to read and some may contain missing
pages. This affects the usefulness of the document for drawing conclusions.
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⮚ Some types of documents may be extremely difficult to access (that is, they may be lost,
mis-placed or stolen).
SOCIOLOGY AS A SCIENCE
Positivists
Durkheim & Comte- Sociology can be studied as a science as long as it follows the scientific
methodology, which is:
1. Interpretive theorists
⮚ Sociology cannot be studied as a science as humans have consciousness and thus will not
always react in the same manner to external stimuli. This is unlike non-living things
studied in natural sciences. There can therefore be no universal law of human behaviour.
2. Weber
⮚ Sociology cannot be studied scientifically as there can be no objectivity. Even with the
statistical data promoted by the positivists scientific methodology the information
gathered is subjective. This is so, as the process of gathering statistical data is influenced
by the perception of the person collating and analysing the data. They add that observable
phenomena is not important as only through the analysis of meanings and interpretations
can we understand human behaviour.
4. Kaplan
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⮚ Sociology can't be studied using the methods the positivists mentioned above as there is
no objectivity. In fact, no science can be objective as they don't use 'reconstructed logics'
(methods of research they claim to use) but “logics in use” (methods actually used)
instead. He gives the example of Michael Lynch's observation of scientists in a laboratory
studying rats. These scientists dismissed the anomalies in the rats’ brains as they were
being influenced by their pre-set perceptions. Thus, they ignored their reconstructed
knowledge that asked for objectivity and resorted to their subjective logic in use.
[Link] Kuhn
⮚ Sociology can't be studied using the methods the positivists mentioned above as there is
no objectivity. In fact, no science can be objective as researchers are influenced by their
paradigm, or in the words of Gouldner their domain assumptions (taken for granted
beliefs). The researcher's paradigm determines his topics, the research methods chosen,
and the conclusions reached. Thus, the researcher seeks to “show the known, not to
uncover the unknown.” Kuhn adds that the accepted paradigm may be wrong which will
lead to incorrect conclusions and distorted data.
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⮚ Sociology is very similar to natural sciences and so should be considered a science. Like
sociology, some sciences such as medicine and geology deal with unobservable
phenomena like viruses and gravity. Similarly, there are many other natural sciences like
sociology which are unable to predict with certainty. For ex ample, a meteorologist is not
always able to predict the weather. Thus, as long as sociology uses the scientific
methodology it can be considered a science.
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⮚ Gomm claims that there can be no objectivity in research as researchers and their
conclusions are guided by the social context of the era and those providing the funding
for the research. Thus, Darwin's theory was popular in its day because it advocated
competition and stratification in a budding capitalist society.
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⮚ Feminists believe that sociology and all other sciences are not objective as they are
controlled by men and thus uphold male values.
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⮚ Postmodernists state that there is no such thing as a science as science denotes the
presence of facts which denotes the presence of truth and there is no universal truth. In
the modern world facts are the opinions of the majority, and truth is what is most easily
sold.
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⮚ Durkheim’s study of suicide (1970) is one of the most popular studies of suicide to this
day and was an attempt by Durkheim to prove that sociology could be studied in a
scientific manner.
⮚ He started by using official statistics on suicide (empirical data) which was widely
available in Europe.
⮚ From his analysis of those statistics, he was able to identify co-relations (various casual
relationships between independent factors and suicide (the dependent factor); for
example, he found that there was a correlation between the independent factor’s religion
and suicide, and also that there was a correlation between education and suicide.
⮚ Staying true to positivist methodology, which states that the methods of natural sciences
should be used in the study of sociology, Durkheim employed multi variate analysis
(which is a method widely used by natural scientists) to establish causation between the
independent variables identified and their relationship with the suicide rate.
⮚ A multivariate analysis is a tool used to test each correlation in a bid to prove which
independent variable has the strongest relationship with the dependent variable (in this
case suicide) and therefore prove that it is not just associated with it, but actually causes
it.
⮚ From his multivariate analysis. Durkheim concluded that suicide was caused from two
main factors. These two factors are integration (or a lack of integration) in society and
society's regulation (or a lack of regulation) of the individual.
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