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Master’s, Doctoral and Post-doctoral Track Program: Business and

Management

1. Open Doors winner’s skill set

Winning the Open Doors competition requires a firm grasp of business and management
concepts, namely:
● basic definitions and theories of management, strategic management;
● basic models and methods for managerial decision-making; categories of required data;
● basics of organizational structure development, features of team behavior,
motivation, development, employer branding;
● features of marketing, finance, investment project management, risk management in
entrepreneurship;
● basic tools of business analytics, digital tools of management;
● specifics of international management and principles of sustainable development
and corporate social responsibility;
● principles of innovation management.
The winner is expected to demonstrate a solid command of the following skills:
● calculating project performance indicators;
● analyzing management risks;
● calculating indicators of marketing campaign effectiveness.

2. List of degree programs covered by the subject area

2.1. List of doctoral degree programs
5.2.6 Management
2.2. List of the master’s degree program
38.04.02 Management
38.04.05 Business Informatics
38.04.06 Trade

3. Content
Field of science 1. Business Analytics and Digital Transformation of Business
1) Fundamentals of business analysis based on existing standards. Changing business processes
in digital business transformation.
2) Business analysis. Management of software requirements based on current standards.
3) Principles and strategies for digital business transformation.
4) Corporate governance in the digital economy. The reference corporate standard for
managing information technology in an organization.
5) Practices of the corporate reference standard for information technology management for the
implementation of the digital transformation program.
6) Modern digital tools in management: areas, goals, application objectives, artificial
intelligence, AR/VR, blockchain, Internet of things.
7) Fundamentals of information protection and cybersecurity
8) Digital Marketing. Online sales funnel and conversion rates. Segmentation and profiling of
online clients. Web analytics and digital marketing performance metrics.

Field of science 2. Business and International Management

1) International business environment. Globalization and internationalization of the economy.
2) International strategies and business development models. International markets’
entry. Competitiveness in international business.
3) Terms of financing and payments in international business. Contractual, monetary and
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financial relations with foreign partners.

4) Marketing and logistics in international business. Pricing in global markets. Global
value chains.
5) Accounting, money, and value in international business. International financial reporting
standards.
6) Cross-cultural management and its features. Intercultural competencies. Cross-cultural
communications and management of cross-cultural teams.
7) Corporate social responsibility. Sustainable development goals, sustainable development of
a company. ESG principles and ratings. Green finance.

Field of science 3. Entrepreneurship

1) Business planning within entrepreneurial activities: stages of development, structure,
methods.
2) Marketing: definition, goals, objectives, functions. Marketing and market orientation of
business organizations. Market research and marketing analytics, desk and field market research.
Market research planning and execution.
3) Strategic marketing management. Marketing management cycle. Marketing mix (4Рs and
7Рs models) and its elements. STP approach (segmentation, targeting, positioning). Marketing
performance metrics. Marketing planning. Marketing budgeting. Marketing audit and control.
4) Cash flow of a company. Analysis of financial statements as a basis for management
decision- making. Financial ratios and ratio-based decision-making.
5) Sources of company financing. Choosing a company's capital structure. Relationship
between a company's financial, investment, dividend decisions.
6) Analysis of investment projects and decision-making on project implementation. Indicators
of investment effectiveness (net present value, internal rate of return, profitability index, project
payback period).
7) Project risks assessment. Main types and groups of risks. Risk assessment methods:
decision tree, sensitivity analysis, scenario method, Monte Carlo method.

Field of science 4. Management of Technology and Innovation

1) Innovation activity and its features. Innovations and their types. Innovation potential.
Novelty/change and new practices/innovation. Innovation as a process. Participants in innovation
activities: actors, facilitators. Technology entrepreneur.
2) Classical economic theories of cyclical development. Modern concepts of technological
and economic development. Technological paradigm concept. End-to-end technologies.
3) Business incubators. Technology parks. Technology transfer centers. Innovation clusters.
Investments in innovative business. Business angels. Venture investors. Investment banks.
4) Innovation management in a company. Typologies and tools for innovation management.
Innovation ecosystem in business. Innovative business strategies. Risks of innovative businesses.
5) Innovation climate. Innovative sensitivity. Sociocultural factors and the cultural and
historical context of innovation.
6) Methods for introducing innovative changes: evolutionary and revolutionary. Advantages
and disadvantages. Organizational strategies for innovation and their characteristics.
7) Innovation introduction in an organization. Innovation testing and experimenting.
Personnel training. Market research. Application of flexible management tools, agile.
8) Role of the state in developing innovation activities. State funding and support for research
and innovation: direct and indirect methods. Technological priorities of the state. Legal
protection of intellectual property. Innovation climate. Open innovation.

Field of science 5. Strategic Management

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1) Evolution of management. Pre-scientific period, antiquity, scientific period (industrial,

systematization, and information periods). Managerial revolutions. Current stage of management
development: strategic approach, knowledge economy, digital transformation of business
models, shared consumption and meta-markets.
2) Schools of thought in management and management theories. School of scientific
management, administrative school, school of human relations, school of behavioral sciences
(behaviorist school), prognostic (empirical) school, quantitative school, process, system, and
situational approaches.
3) Control functions. Planning, motivation, coordination, control. Implementation of
management functions and process linking in an organization (communications and decision-
making).
4) Organizational environment. Elements of an organization’s external environment
(environment of direct and indirect influence) and internal environment. Organizational changes.
Organizational change management model. VUCA world.
5) Corporate culture: types, elements, functions. Leadership: leadership models and effective
leadership in an organization. Management ethics and social responsibility. Management of
sustainable development of an organization.
6) Nature of strategy. Evolution of strategy concepts. Main components of strategic
management: strategic vision, mission, goals, strategies, levels of strategic management.
7) Strategic planning. Strategic analysis of the external environment and its tools. Strategic
analysis of a company’s internal environment and its tools; key competencies of a company;
analysis of organizational structure, culture, control system. Choosing the strategy; types of
strategies.
8) Competitive and corporate strategies. Nature and sources of competitive advantage. Porter's
competitive strategies. Company size optimization and vertical integration. Diversification
strategies.
9) Forms of strategic partnership, their organization and functioning; advantages and
disadvantages of individual forms of strategic partnership: syndicate, association, cartel,
consortium, alliance, concern, holding, and conglomerate.

Field of science 6. Decision-Making in Management

1) Algorithm for management decision-making. Basic methods of decision-making.
Diagnosis of problems and the process of management decision-making. Methods for assessing
the effectiveness of management decisions.
2) Decision criteria. Qualitative and quantitative criteria. Multiple-criteria decision-making:
hierarchical methods and group ranking.
3) SWOT analysis and PEST/PESTEL analysis tools. Analysis of a company's resources and
capabilities, Porter's Value Chain Analysis, stakeholder analysis, key success factors.
4) Project management approaches and methodologies. External and internal environment of
a project. Triple constraints of project management. General principles of Waterfall and Agile
approaches (Scrum, Kanban).
5) Project life cycle management. Network analysis and project scheduling. Gantt charts,
PERT method, critical path method, earned value method.
6) Portfolio analysis models: comparative analysis of matrices. BCG Matrix, GE-McKinsey,
Ansoff matrix, industry life cycle matrix (ADL\LC), product/market evolution portfolio matrix.
7) Game theory in management. Cooperation, coordination, and distribution of benefits in
game theory. Pricing policy decision-making. Decision-making in an oligopolistic market.
Choosing a company's strategy using game theory.

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Field of science 7. Organizational Behavior and Human Resource Management

1) Concept of organization. Levels of organizational behavior analysis. The group in the
context of an organization. Life cycle of an organization.
2) Organizational structure of a company: classification; features of organizational
structure types; advantages and disadvantages.
3) Organizational culture and internal communications.
4) Strategic human resource management. Key functions of human resource management.
5) Employer value proposition. HR brand. Employee lifecycle in an organization.
6) Motivation and reward. Theoretical approaches to work motivation analysis. Employee
engagement, loyalty, and satisfaction in the context of organizational management. Performance
management.
7) Talent development. Human capital theory and investment in human resources.
Competency model in human resource management.
8) Approaches to analyzing the effectiveness of human resource management in an
organization.
[Link] materials
4.1 Recommended reading

Field of science 1. Business Analytics and Digital Transformation of Business

Reading list in English
George, B., Paul, J. Digital Transformation in Business and Society. Palgrave Macmillan. 2020.
– 306 p.
URL: [Link] paul-digital-
transformation-in-business-and-society-theory-and-cases- springer-international- publishing-
[Link] (free access)
Kingsnorth, S. Digital Marketing Strategy. 4th edition. Kogan Page. 2018. – 339 p. URL:
[Link]
_r_at_e_gy (limited access)
Podeswa, H. The Business Analyst's Handbook. Course Technology PTR - Cengage Learning.
– 433 p. 2009. URL: [Link] content/uploads/2013/02/Course-Technology-The-
Business-Analysts- [Link] (free access)

Field of science 2. Business and International Management

Reading list in English
Fuchs M. Market Entry Modes // International Management: The Process of
Internationalization and Market Entry Strategies. – Berlin, Heidelberg: Springer Berlin
Heidelberg, 2022. – 337 p. URL: [Link]
662-65870-3 (limited access)
Luthans F., Doh J. P. International management: Culture, strategy, and behavior. – McGraw-
Hill, 2018. – 692 p. URL:
[Link]
and_Behavior_by_Fred_Luthans_Jonathan_Doh (limited access)
Paolone F. Accounting, Cash Flow and Value Relevance. – Springer International Publishing,
2020.
URL: 111 p. [Link] (limited access)

Field of science 3. Entrepreneurship

Reading list in English
Kotler, Ph., Armstrong, G., Opresnik, M.O. Principles of marketing. Pearson Education Limited
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2018. – 736 p.
URL:
[Link]
jFkODgzNDUxYWZlNWFhZmY2MGE5MDc0ZDVmYw==.pdf (free access)
Larson, A. Sustainability, Innovation, and Entrepreneurship. Publisher: Saylor Academy. 2012.
URL: [Link]
entrepreneurship/[Link] (free access)
Mellor, R., Coulton, G., Chick, A., Bifulco, A., Mellor, N., Fisher, A. Entrepreneurship for
Everyone. SAGE. 2009. – 257 p. URL:
[Link]
(free access)
Rogers, S. Entrepreneurial Finance. 4th edition. McGraw-Hill. 2020. – 59 р.
URL:
[Link]
dc1107b0405112b3de35be19005e7441019a55db12aa7801e5a6d/[Link] (free
access)

Field of science 4. Management of Technology and Innovation

Reading list in English
Management of Innovation Notes. Gateway School of Business. 2012. – 187 p.
URL: [Link] (free access)
Trott, P. Innovation Management and New Product Development. Pearson. 2017.– 666 p.
URL: [Link]
[Link] (free access)
Woźniak, J. Innovation management. Theory and practice. 2015. Łódź University of
Technology Monographs. 2015. – 107 p.
URL: [Link] (free access)

Field of science 5. Strategic Management

Reading list in English
Daft, R. Management. 12th edition. Cengage Learning. 2017.
[Link]
(free access)
Kaplan R., Norton D. The Strategy-Focused Organization: How Balanced Scorecard
Companies Thrive in the New Business Environment. Boston, MA: Harvard Business School
Press, 2000. 400 p.
URL: [Link]
WoC&pg=PA29&hl=ru&source=gbs_toc_r&cad=2#v=onepage&q&f=false (free access)
Strategic Management: tutorial / Y.V. Matveeva, E.N. Kirillova, V.P. Matveeva. – Samara:
Published by Samara National Research University, 2018. – 76 р.
URL: [Link] (free access)

Field of science 6. Decision-Making in Management

Reading list in English
Kuster, J., Bachmann, C., Hubmann, M., Lippmann, R., Schneider, P. Project Management
Handbook: Agile-Traditional-Hybrid (Vol. 2). Springer, 2023. 476 p.
URL: [Link] (limited access)
Li, W. Strategic Management Accounting in a Network Economy. Springer Nature. 2023, 325
p.
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URL: [Link] (limited access)

Zhang, H. (Ed.). Models and Methods for Management Science. Springer Nature. 2022, 419 p.
URL: [Link] (limited access)

Field of science 7. Organizational Behavior and Human Resource Management

Reading list in English
Human Resource Management – The Open University of Hong Kong. 2014. – 481 p.
URL:
[Link]
agement_32088.pdf (free access)
John Stredwick. An Introduction to Human Resource Management. Elsevier. Second
edition. 2005. – 498 p.
URL: [Link]
service/pdf/read/An%20Introduction%20to%20Human%20Resource%20Management-
%202nd%[Link] (free access)
Organizational Behavior. Rice University. 2019. – 704 p.
URL: [Link]
OP_TtwWIeQ.pdf (free access)
Schein, E. H. Organizational Culture and Leadership (4th ed.): Jossey-Bass, 2010.
URL: [Link] culture-and/9780470190609/
(limited access)
Stephen P. Robbins, Timothy A. Judge, Katherine E. Breward. Essentials of organizational
behavior. Pearson. 2018. – 432 p.
URL: [Link]
service/pdf/read/Essentials%20of%20Organizational%[Link] (free access)
4.2 Recommended online courses
Field of science 1. Business Analytics and Digital Transformation of Business
Online course in English Link Online course description
Analysis for Business Systems Course link The course focuses on the standard model
for systems development, known as the
systems development life cycle (SDLC).
The course consists of several thematic
modules. Students will learn how to read
and also create the specific deliverables that
business systems analysts prepare during the
SDLC.
Digital Transformation Course link The course explores the transformative
impact of technology on business,
examining the mechanics of disruption,
historical and emerging digital trends, and
the processes of digital transformation.
Through focused modules, students will
learn to describe the underlying economics
of innovation, technology, and market
disruption; assess the advantages and
limitations of current digital technologies;
and apply BCG's digital transformation
framework as a practical guide for digitizing
organizations.

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Fundamentals of digital Course link The course focuses on the digital

management management of transformation in large
companies, examining each stage of the
digital management lifecycle and the
organization of business process
management. Each module is dedicated to a
specific aspect of the subject, providing
students with a structured understanding of
how to plan, implement, and oversee digital
transformation initiatives effectively.
Master in Business Analytics Course link The course focuses on the development of
core competencies in business analytics. The
course is structured progressively, from
basic concepts to more advanced topics. The
course covers integrating and cleaning the
data, performing data analysis, deriving and
communicating insights, and fostering a
managerial culture that leverages enterprise
data to create competitive advantages.

Field of science 2. Business and International Management

Online course in English Link Online course description
Emerging Multinationals and Course link The course examines the international
Global Strategy strategies of emerging multinational
enterprises that have proven capable of
playing a significant role in the global
market. Delivered through video lectures
and accompanying texts, the course provides
a comprehensive understanding of emerging
markets, outlines the process of formulating
international strategies, and analyzes how
institutional, industry-specific, and firm-
level factors collectively shape strategic
decision-making.
Financial Accounting Course link The course is dedicated to the preparation
and interpretation of financial statements in
accordance with International Financial
Reporting Standards (IFRS). Each module
addresses a specific aspect of the subject,
enabling students to apply the fundamental
principles and concepts underlying financial
reporting under IFRS effectively.
International Project Course link The course provides insight into the impact
Management of culture on various aspects of project
management, focusing on managing global
teams, building trust, and establishing an
effective framework for global
collaboration. The course is structured
progressively, from basic concepts to more
advanced topics. Students will understand
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the impact of culture on various aspects of

international projects.
Introduction to ESG Course link The course provides an overview of the ESG
framework and its role in supporting a
company’s overall risk management. The
course is structured progressively, from
basic concepts to more advanced topics.
Students will be able to apply the knowledge
gained to address ESG challenges.

Field of science 3. Entrepreneurship

Online course in English Link Online course description
Business Management and Course link The course covers key issues of corporate
Entrepreneurship management, operations management,
project management, fundamentals of
accounting, and social entrepreneurship. The
course comprises several thematic modules,
enabling students to apply the acquired
knowledge to address business problems
effectively.
Fundamentals of Marketing Course link The course focuses on key marketing
Concepts concepts and the marketing mix, along with
essential methodologies for marketing
activities. The course consists of several
thematic modules. Students will be able to
apply theoretical models to the analysis of
specific cases.
Introduction to Corporate Course link The course offers a concise introduction to
Finance the fundamentals of finance, with a focus on
their application across diverse real-world
contexts, including personal finance,
corporate decision-making, and financial
intermediation. The course consists of
several thematic modules. The key concepts
and applications include: time value of
money, risk-return tradeoff, cost of capital,
interest rates, retirement savings, mortgage
financing, auto leasing, capital budgeting,
asset valuation, discounted cash flow (DCF)
analysis, net present value, internal rate
of return, hurdle rate, payback period.
Risk Management Course link The course covers business risk analysis and
assessment, the risk identification process,
the preparation and implementation of risk
management plans, and the assessment of
the effectiveness of risk management
frameworks. The course trains students to
identify and evaluate key issues in risk
management. The student will be able to
explain the basics of risk management
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theory.
Sales Management Course link The course introduces elements of sales
based on the skills and approaches used by
successful sales organizations. The course
materials are delivered through video
lectures and texts. Students will learn about
traditional sales principles and the potential
of social networks, blogs, wikis, and other
interactive methods of customer
communication.

Field of science 4. Management of Technology and Innovation

Online course in English Link Online course description
Essentials of Innovation Course link The course highlights the distinctions
Management between innovation and change management
and examines the essential stages of
innovation management. The course is
structured progressively, from basic
concepts to more advanced topics. Students
will be able to create a competitive
advantage for the organization, build an
ecosystem for innovation and creativity, and
increase employee engagement and
motivation.
Innovation management Course link The course introduces the basic tools for
managing innovative projects, developing
radical innovations, and using external
partnerships to create new solutions. The
course consists of several thematic modules.
Students will learn the basic terminology
and concepts in innovation management.
Principles of Entrepreneurship Course link The course equips students with theoretical
and Innovation Management and practical tools they need to turn an idea
into a successful business using the power of
innovation. The course consists of several
thematic modules. Students will develop the
ability to identify emerging opportunities,
attract investors, optimize resource
allocation, and establish a sustainable
competitive advantage in the marketplace.

Field of science 5. Strategic Management

Online course in English Link Online course description
Foundations of Management Course link The course covers the key definitions,
theories, and approaches in management.
Each module focuses on a specific aspect of
the subject. Students will acquire the skills
to develop comprehensive solutions to real-
world business challenges.
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Strategic Management Course link The course covers techniques related to

strategic flexibility, strategic
competitiveness, and internal and external
analysis. Each module focuses on a specific
aspect of the subject. Students will learn
core theories and concepts of strategic
management.
Strategic Management Course link The course covers the resources and tools
Capstone for envisioning, simulating, and developing
a Connected Strategy for an organization.
The course materials are delivered through
video lectures and texts. The student will be
able to develop and analyze an
organization's strategy.
Strategic management in the Course link The course introduces fundamental research
context of organizational in the field of strategic planning and
evolution management. Each module focuses on a
specific aspect of the subject. Students will
be able to develop strategies tailored to the
stages of an organization's life cycle.

Field of science 6. Decision-Making in Management

Online course in English Link Online course description
Advanced Project Course link The course covers the field of project
Management management, with each module addressing a
specific aspect of the subject. Upon
completion, students will possess skills in
project planning, execution, monitoring and
control, as well as problem-solving.
Business Economics and Course link The course delves into key business
Game Theory for Decision- economics theories, interactions among
Making stakeholders, the basics of business and
management decision-making. Each module
focuses on a specific aspect of the subject.
Students will gain an understanding of the
economic concept of elasticity and learn
how to apply it to make informed pricing
decisions.
Methods and Statisticsin Social Course link The course covers research methods, design
Sciences and statistical analysis for social science
research. The course is structured
progressively, from basic concepts to more
advanced topics. Students will acquire
knowledge of data analysis and the
interpretation of results in the social
sciences, with a particular focus on
applications in business and management.
Project Execution and Control Course link The course focuses on the execution and
evaluation of project progress within both
the waterfall and agile project management
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frameworks. It is structured into several

thematic modules. Upon completion,
students will be familiar with current trends
and best practices in the professional field of
project management.

Field of science 7. Organizational Behavior and Human Resource Management

Online course in English Link Online course description
International leadership and Course link The course focuses on key approaches to
organizational behavior selecting suitable employees, motivating and
evaluating teams, managing workplace
conflict, and providing effective leadership
in daily decision-making.
The course consists of several thematic
modules. The course equips students with
theoretical and practical tools in personnel
management.
Organizational Leadership Course link The course equips team leaders with the
skills, strategies, and tools to rise to
expanded leadership responsibilities and
guide organizations effectively. The course
consists of several thematic modules.
The course promotes a deeper understanding
of the complexities of leadership.
Organization Theory/ Structure Course link The course offers a comprehensive overview
and Design of organization theory, with each module
addressing a specific aspect of the subject.
Upon completion, the student will possess a
solid understanding of the fundamental
theories and concepts in the field.

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