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Exercise#3

The document outlines an exercise for students in the Department of Business and Management at Visayas State University, focusing on conducting a competitive analysis using Porter’s Five Forces Model. Students are instructed to analyze the university's external competitive environment, identify key factors impacting competitiveness, and present their findings in a table format. Additionally, students must evaluate which force most affects competitiveness and suggest strategic actions to enhance the university's position in the higher education industry.

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4 views1 page

Exercise#3

The document outlines an exercise for students in the Department of Business and Management at Visayas State University, focusing on conducting a competitive analysis using Porter’s Five Forces Model. Students are instructed to analyze the university's external competitive environment, identify key factors impacting competitiveness, and present their findings in a table format. Additionally, students must evaluate which force most affects competitiveness and suggest strategic actions to enhance the university's position in the higher education industry.

Uploaded by

kylereniellealidro
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Department of Business and Management

Faculty of Management and Economics


Visayas State University

Mgmt138n- Introduction to Strategic Management


Exercise #3: External Audit

Conducting a Competitive Analysis Using Porter’s Five Forces Model

Objective: To analyze the competitive environment of your university using


Michael Porter’s Five Forces Model and assess how these forces influence its
strategic position in the higher education industry.

Instructions:

1. Work individually.
2. Use Porter’s Five Forces framework to examine the external
competitive environment of your university.
3. Identify key factors for each category and discuss their impact (High,
Medium, or Low) on the university’s competitiveness.
4. Present your findings in a table format.

Table 1. Example
PORTER’S KEY FACTORS DESCRIPTION IMPACT
FORCES (HIGH/MEDIUM/L
OW
Threat of
New
Entrants
Bargaining
Power of
Buyers
Bargaining
Power of
Suppliers
Threat of
Substitute
Rivalry
Among
Competitors

After completing the table, answer the following:


5. Which of the five forces most strongly affects your university’s
competitiveness? Why?
6. How can your university strengthen its competitive advantage against
these forces?
7. What strategic actions (e.g., partnerships, program innovation, marketing)
could reduce threats or leverage opportunities?

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