Department of Business and Management
Faculty of Management and Economics
Visayas State University
Mgmt138n- Introduction to Strategic Management
Exercise #2: External Audit
Conducting a PESTLE Analysis of Your University
Objective: To analyze the external environment of your university using the
PESTLE framework (Political, Economic, Social, Technological, Legal, and
Environmental factors) and identify opportunities and threats that may influence
its operations and strategic direction.
Instructions:
1. Work individually.
2. Research and discuss factors in each PESTLE category that affect your
university.
3. Identify at least two (2) key factors per category.
4. Indicate whether each factor represents an Opportunity (O) or a Threat (T)
for the university.
5. Present your analysis in a table format.
Table 1. Example
FUNCTION KEY FACTORS DESCRIPTION OPPORTUNI
AL AREA TY
/THREAT
1. 1. 1.
Political
2. 2. 2.
1. 1. 1.
Economic
2. 2. 2.
1. 1. 1.
Social
2. 2. 2.
Technologic 1. 1. 1.
al 2. 2. 2.
1. 1. 1.
Legal
2. 2. 2.
Environmen 1. 1. 1.
tal 2. 2. 2.
After completing the table, answer the following:
6. Which PESTLE factor currently has the strongest influence on your
university? Why?
7. What strategies can your university adopt to take advantage of
opportunities or minimize threats?