JOB DESCRIPTION
Business Development Associate
Inside Sales | Field Sales | Business Development
Department Sales & Business Development
Employment Type Full-Time
Experience 0-3 Years
Location Noida, Uttar Pradesh, INDIA
About Signisys
Signisys is a technology solutions company specializing in Cloud, Cybersecurity, and Data Analytics. We help
organizations design, build, and secure modern digital infrastructure on the cloud. Our focus is on enabling
businesses to accelerate innovation, improve operational efficiency, and strengthen their security posture through
scalable and reliable technology solutions.
At Signisys, we work closely with startups, SMBs, and enterprises to solve complex technology challenges using a
consultative and solution-driven approach. We are building a high-performance team of technology and business
professionals who are passionate about solving real-world problems through cloud and digital innovation.
About the Role
We are looking for a high-energy and versatile Business Development Associate to join our sales team. This role
blends the strategic discipline of inside sales with the relationship-building power of field sales, making it ideal for
a proactive self-starter who is equally comfortable prospecting over the phone as they are meeting clients face-to-
face.
You will be responsible for identifying, pursuing, and closing new business opportunities across assigned
territories and verticals, while also nurturing existing accounts to maximize long-term value. This role offers an
accelerated career path for those who excel — with exposure to the full sales cycle, cross-functional teams, and
senior leadership.
Key Responsibilities
Prospecting & Pipeline Development
• Generate qualified leads through cold calling, email sequences, LinkedIn outreach, and inbound lead
follow-up.
• Conduct discovery calls, virtual product demos, and needs assessments to identify the right solutions for
prospective clients.
• Manage and advance deals through the full sales pipeline, from initial contact to contract close.
• Respond to RFQs, prepare customized proposals, and negotiate pricing within approved parameters.
• Consistently meet or exceed revenue generation quotas and activity-based KPIs (calls, emails, demos,
pipeline value).
Client Engagement & Territory Development
• Conduct in-person meetings, site visits, and product presentations with prospects and existing clients
within the assigned territory.
• Attend industry events, trade shows, conferences, and networking functions to build brand presence and
sourcing new leads.
• Develop deep, trust-based relationships with key decision-makers, influencers, and stakeholders at target
accounts.
• Partner with channel partners, distributors, or referral sources to expand market coverage.
• Gather on-the-ground competitive intelligence and market insights to form sales strategy.
Account Management & Growth
• Own a portfolio of active accounts, serving as the primary relationship manager for day-to-day
interactions.
• Identify and execute upsell and cross-sell opportunities to grow revenue within existing accounts.
• Conduct periodic business reviews with key clients to align on goals, surface issues, and deepen
engagement.
• Coordinate with customer success, implementation, and support teams to ensure seamless onboarding
and client satisfaction.
Pipeline Management & Reporting
• Maintain accurate, real-time CRM records for all prospects, accounts, activities, and deal stages (Salesforce
/ HubSpot or similar).
• Deliver weekly pipeline updates and monthly forecast reports to sales leadership.
• Analyze win/loss data and conversion metrics to continuously refine approach and improve close rates.
Cross-Functional Collaboration
• Work closely with marketing on campaign execution, lead nurturing programs, and account-based
marketing (ABM) strategies.
• Provide product and customer feedback loops to the product and marketing teams to influence roadmap
and messaging.
• Collaborate with the sales leadership team on territory planning, GTM strategy, and competitive
positioning.
Qualifications
Required
• 0–3 years of experience in a sales, business development, or customer-facing commercial role.
• Demonstrated ability to manage a dual inside/field sales motion — comfortable on the phone and in the
field.
• Strong communication, presentation, and negotiation skills across all levels of an organization.
• Proficiency with CRM platforms (Salesforce, HubSpot, or equivalent).
• Valid driver's license and willingness to travel within assigned territory.
• Highly organized with the ability to manage multiple opportunities and priorities simultaneously.
• Resilient, goal-oriented mindset with a passion for winning new business.
• Bachelor's degree in Business Administration, Marketing, Sales, or a related field — or equivalent
experience.
Preferred
• Experience in [industry: e.g., SaaS, B2B technology, industrial, healthcare, financial services].
• Familiarity with sales engagement tools such as Outreach, SalesLoft, Apollo, or ZoomInfo.
• Knowledge of structured sales methodologies (SPIN, MEDDIC, Challenger, Solution Selling).
• Existing network or established relationships within the target vertical or region.
• Experience working with channel partners or in a distribution-led sales model.
Key Performance Indicators (KPIs)
• Monthly and quarterly new business revenue vs. quota.
• Number of qualified meetings set (inside + field combined).
• Pipeline coverage ratio and deal velocity.
• Field visit frequency and territory penetration rate.
• Existing account growth and retention rates.
• CRM data accuracy and activity logging compliance.
Equal Opportunity Employer
Signisys is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive
environment for all employees. All qualified applicants will receive consideration for employment without regard
to race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.