Philippine Christian University
EXTENSION GROUP
PROJECT PROPOSAL
A. Description of the Activity (Executive summary)
focus on mental health education
interaction
incentives
Q and A
activities
budget
timeframe mag memeet sa budget
how to execute
B. Background and Rationale
This study highlights that mental health in the Philippines, particularly in Boac,
Marinduque and its surrounding barangays is one of the topics that is still condemned by
some due to cultural beliefs and other factors. While many show positive views,
misconceptions, fear of judgement, and limited access to services persists. Results also
revealed low exposure and introductions to mental health campaigns, despite the
presence of health workers, teachers and social media. These gaps prove the need for
targeted awareness initiatives to enlighten the community, improve understanding and
normalize having a supportive community that nurtures open mindedness regarding
mental health.
C. Objectives, Activities, Outcome & Time Frame
General Objectives: To design and implement a culturally grounded social marketing
campaign that promotes mental health awareness, reduces stigma, and encourages
help-seeking behaviors among residents of Boac Poblacion, Marinduque and its
surrounding barangays.
Specific Time
Activities Outcomes
Objectives Frame
Conduct a monthly community The participants are
lecture at the local health expected to:
center with local health 1. Demonstrate increased
To provide
professionals for interactive knowledge on mental health
mental health
Q&A for 3 months. concepts, and 1-3
education to the
2. Enumerate available months
community
mental health education.
(sino aggawa , readily
available na ba, or kayo na
mismo gagawa)
To correct the - Launch a social marketing - Reduced stigma and 2-6
stigma and campaign (posters, radio plugs, negative stereotypes months
social media content)
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
misconception - Testimonies from mental - More open conversations
about the illness. health advocates and people about mental health
with lived experience - Community members
demonstrate improved
attitudes in surveys
To empower and - Establish referral pathways - Increased help-seeking
inspire people to with local health centers behavior
seek help when - Train barangay health workers -Strengthened linkage
needed. as first-line mental health between community and
responders health facilities
3-6
- Host “Ginhawa Talks” -Empowered peer support
months
(story-sharing sessions) networks
To create - Co-create IEC (Information, - Locally resonant,
culturally Education, Communication) easy-to-understand materials
relevant mental materials with local artists, - Higher retention of mental
health materials youth, and elders. health messages 2-5
that resonate - Translate materials into - Community pride and months
with the Tagalog/Marinduque dialect- ownership of campaign
community Distribute flyers, comics, and outputs
short videos
To evaluate the - Pre- and post-intervention - Evidence of knowledge gain
possible impact surveys- Focus group and stigma reduction
of the campaign discussions with community - Data-driven
to the members recommendations for 5-6
community - Monitoring attendance and sustainability months
engagement metrics - Clear report for
- Document lessons learned and stakeholders and funders
best practices
D. METHODOLOGY/PROJECT DESIGN
METHODOLOGY
Our project will employ a community-based approach, ensuring that the citizens
of Boac Poblacion, Marinduque are active co-creators of the campaign.
We will first conduct surveys, group consultations, and casual discussions to gain
insight and understand their current perceptions about mental health, this includes
issues they encounter, and support systems they already use. In collaboration with the
community, we will then create campaign materials with the help of local visual artists,
youth, and leaders to ensure that the messages we want to convey are ones that people
are used to, culturally appropriate, as well as easy to understand. By using local language
or dialect and images that people in the community can relate to, we can then eliminate
or lessen factors that prevent people in the locality from discussing mental health issues.
In that way, we make mental health education more accessible and less stigmatized.
After making a good foundation and rapport to the community, our team will
initiate the campaign through forums, school-based discussions, storytelling sessions, as
well as artistic activities such as cultural performances and radio announcements. In
addition, we will also then conduct the training of barangay health workers, school
teachers, and youth leaders as mental health champions who will keep the initiative and
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
help sustain the project long term. To further enhance support, we will also provide a
clear referral system with local health centers so that people would know where to turn
to-seeking help, if needed. Lastly, we will quantify the impact of the campaign through
pre- and post-survey, focus group discussion, as well as feedback sessions so that we
capture the numbers as well as the true narratives of transformation within the
community.
PROJECT DESIGN (6 MONTHS PHASE)
Phase Description Time Frame
Phase 1: Community profiling, stakeholder meetings, baseline Month 1
Preparation & Knowledge, Attitudes, and Practices (KAP) survey
Baseline
Phase 2: Development of culturally relevant IEC materials, Months 1–2
Co-Creation & training of health workers and youth leaders
Capacity Building
Phase 3: Community forums, school sessions, social marketing Months 2–5
Campaign Rollout drive (radio, posters, social media, cultural events)
Phase 4: Establish referral pathways, conduct “Ginhawa Talks,” Months 3–5
Empowerment & peer support activities
Referral
Strengthening
Phase 5: Post-surveys, Focus Group Discussions (FGDs), impact Months 5–6
Monitoring & assessment, documentation of lessons learned
Evaluation
GANTT chart of Project Activities
MONTHS
PHASES
1st 2nd 3rd 4th 5th 6th
Phase 1:
Preparation &
Baseline
Phase 2:
Co-Creation &
Capacity Building
Phase 3:
Campaign Rollout
Phase 4:
Empowerment &
Referral
Strengthening
Phase 5:
Monitoring &
Evaluation
E. In-charge & Participants (Volunteers & Target Groups)
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
ACTIVITIES Participants
In-Charge
Volunteers Target Groups/
Area
1. Monthly Campaign Barangay Health At least one
Community Coordinator- Workers, student household member
Lecture Dr. Banzon volunteers, invited from each family
(hanggang Mental Health (specify sino) and
kelan and advocates and make sure availability
tuwing kelan) Professionals ng time, patients and
watcher present in the
health center
BARANGAY SENIOR STUDENTS OTHER STUDENTS
HEALTH WORKER
PSYCHOLOGIST/PSY
RURAL HEALTH CHIATRIC NURSES
UNIT
-2. Launch a social -Campaign -Youth volunteers -barangay residents
marketing campaign Coordinator
(posters, radio -Brgy Health workers -online audiences
-LGU Information
plugs, social media Officer -Media interns -radio listeners
content)
-Local radio host -facebook users and
online community
-Psychology students
groups
- To hold testimonies -LGU health officer -Barangay Health -barangay residents
from mental health (MHO) workers
advocates and -community leaders
-Invited Mental
people with lived -Youth Leaders
Health advocates -parents
experience and Professionals -Guidance counselors
-teachers
-Social workers
-other vulnerable
groups (adolescents,
out of school youth,
elderly, etc)
Ginhawa Talks ( ● Project ● Psychology ● Students
Story Sharing talks) coordinators students ● Young
● Program ● Barangay professionals
Facilitator health workers ● Individuals
● mental health experiencing
advocates of stress, burnout
nearby schools or any
emotional
struggles
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
Poster and ● Project ● Student Leader ● General public
Pamphlet coordinators volunteers of the
Distribution ● Core ● Local youth community of
facilitators organizations Boac
5.1 Monitoring & ● Monitoring & - Psychology - Barangay
Evaluation with pre Evaluation students residents
- and post- surveys. Officer
- Trained local - Participants of
● Project
youth lectures,
Coordinator
volunteers Ginhawa
Talks, and
campaign
events
- Households in
Boac
Poblacion and
surrounding
barangays
5.2. Focus Group - FGD facilitators - Selected - Representatives
Discussions (trained community from
students or members vulnerable
staff) groups (e.g.,
- Health workers
adolescents,
- Youth elderly,
representatives out-of-school
youth)
- Teachers
- Leaders from
- Mental health barangays
advocates covered by the
campaign
5.3. Monitoring Campaign - Student - All community
Attendance & Coordinator volunteers event
Engagement Communications attendees
- LGU interns
Metrics Officer
- Social media
-Event organizers
and radio
-Local radio &
audiences
media
partners
5.4. 4. Feedback & Project - Student - Internal team
Reflection Sessions Coordinator: facilitators members
Barangay Health
- Documentation - Key partners
Workers
team (LGU, RHU,
- Youth leaders
schools)
- Teachers
-Project team
members
5.5. 5. Final Report - Project Team - Data - LGU, funders,
& Data Presentation -Stakeholders consolidation community
volunteers leaders, and
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
(LGU,health health
office, stakeholders
schools)
F. Budget (If with budget, must first be signed by the Accounting Manager).
Items Description Particulars Amount
I. Project Management & Personnel
A. Campaign
Coordinator Oversee the entire 5,000 per month 30,000
project, in-charge of incentive for 6
coordination and months
monitoring.
B. Volunteers
and Implement and 1,000 per volunteer, 30,000
Barangay facilitate the per month to cover
Health campaign activities expenses for
Workers transportation and
snacks (estimated 5
volunteers)
II. Campaign Design & Development
A. Campaign Posters, handouts Posters 2,000 per
Materials and IEC materials poster x 5 10,000
(bookmark) Handouts x 100
pages (30 handouts
per community 3,000
lecture
Bookmarks x 100
(30 bookmarks per 3,000
community lecture
G. Working Committees
Name Task/s
Provide strategic direction, ensure
1. Project Steering Committee alignment with local policies, and monitor
overall project implementation.
In-Charge: Municipal Health Office
(MHO), LGU Officials
Members:
● Municipal Health Officer
(Chairperson)
● LGU Information Officer
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
● RHU Head or Rural Health
Physician
● DepEd Representative (District
Supervisor)
● Lead Project Coordinator
2. Core Project Management Team ● Oversees day-to-day activities,
● Project Coordinator timeline, and coordination
● Supports main coordinator and
● Assistant Project Coordinator handles logistics
● Manages surveys, data collection,
● Monitoring and Evaluation Officer impact analysis.
● Handles budget, transportation,
● Finance and Logistics Officer supplies.
● Designs and oversees campaign
● Communications & Media Officer messaging and dissemination
3. Education & Awareness Committee ● Develop and implement
educational sessions, IEC
● Youth leaders and student materials, and workshops.
volunteers (from senior
high/college)
● Local visual artist
● Psychologists / Social workers
● Barangay Health Workers
4. Social Marketing & Events Organize and execute campaign
Committee events, social media content,
posters, and radio plugs.
● Local radio host or community DJ
● Senior high students (Media/Arts
strand)
● Psychology and communication
students
● LGU staff for permits and event
coordination
5. Training & Referral Committee Conduct mental health first response
training, establish referral
● Barangay Health Workers systems with RHUs.
● School guidance counselors
● Mental health professionals
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
● RHU representatives
H. EVALUATION PLAN
ACTIVITY OBJECTIVE/OUTCOME EVALUATION
Monthly Community The participants are expected
Lecture to: 1. Conduct pre-test and
1. Demonstrate increased Post test every
knowledge on mental health community lecture
concepts, and conduction
2. Enumerate available 2. Enumerate Mental Health
services during Q&A.
mental health services and
programs.
Monthly checking of 1. To determine if 1. Conduct monthly
inquiries regarding mental participants were already meeting regarding the
health support services seeking mental health statistics of mental
services from barangay health services given
health workers in the past month to
determine if activities
conducted were
effective in terms of
awareness
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
I. SUSTAINABILITY PLAN
To ensure a successful and effective long-term impact in promoting Mental Health
awareness and prevention strategies in Boac Poblacion, Marinduque, the following strategies
are designed:
● Promoting Mental Health Education through Barangay Workshops, Community
Outreach, and Social Media Promotions.
● Cooperation and Collaboration with the Local Government and Non-government Offices
● Providing a Responsive Helpline for the People of the Community
● Creating Community Programs that Reduces the Stigma and Provides Awareness to the
People of the Community.
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
J. RISK MANAGEMENT
The table below shows the possible risks and the potential solutions for the following
risks:
Risk Potential Solution
Misconceptions and Stigma Mental Health Awareness Promotion
through Workshops, Campaigns, and
Outreach Programs
Non-engagement Reward System and Engagement
Activities to encourage the Community to
Participate
Resource Shortage Partnerships, Fund Raising & Funding
Support from Government and
Non-government Offices
Online Deception Education on how to Verify Sources to
Prevent Deceptions and Misinformation
K. CONCLUSION:
L. APPENDICES:
Prepared by: Endorsed by:
_____________________________ ________________________________
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372
Philippine Christian University
EXTENSION GROUP
Recommending Approval:
_____________________
Approved:
_____________________________
TITLE PAGE
Project Title
Proponent/s Name and affiliation
Date of submission
Institution or Funding Agency (if applicable)
1648 Taft Avenue, Cor. Pedro Gil St., Manila
Tel.: (02) 523-2162; (02) 526-5108; (02) 525-5435; (02) 526-5107; (02) 523-2372