[Link].
com
AcadEx COGNITIVE Tel: +237 620 225 684
THE CITADEL OF EXCELLENCE E-mail : info@[Link]
DISCIPLINE - INTEGRITY - EXCELLENCE Head Office : Etoug-Ebe, Yaounde
CAREER DEVELOPMENT AND TRAININGS
FINAL CERTIFICATION PROJECT
- CONTENT WRITING AND PUBLISHING PROGRAM-
1. PURPOSE
The final certification project evaluates trainees on their ability to:
Produce high-quality written content (content writing)
Apply persuasive writing techniques (copywriting)
Build a consistent personal brand across platforms
Demonstrate professional digital presence
Publish and promote content in real-world environments
This project represents a complete content creator identity, not just writing ability.
Certified Content Writing And Publishing Program By AcadEx - info@[Link] - +237 620 22 56 84
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2. FINAL PROJECT STRUCTURE
Each trainee must submit a complete Content Writer Portfolio Package. This includes:
A. MAIN CONTENT PROJECT
1,200 – 2,000 word professional article
Choose format:
o Blog post
o Educational article
o Website content
o Case study / storytelling article
Requirements:
Strong structure (Hook → Body → Conclusion)
Audience-focused writing
Clear tone and readability
SEO optimized (keywords + structure)
B. COPYWRITING TASK
Trainees must create persuasive marketing content.
Choose ONE:
1. Sales Page / Landing Page
OR
2. Advertisement Copy (product or service)
OR
3. Social Media Sales Post
Must include:
Attention-grabbing headline (Hook)
Emotional trigger writing
Problem → Solution structure
Call-To-Action (CTA)
Persuasion techniques (AIDA or PAS model)
Certified Content Writing And Publishing Program By AcadEx - info@[Link] - +237 620 22 56 84
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C. PERSONAL BRANDING PROFILE
Each trainee must define and present their digital identity as a content writer.
1. Social Media Identity
Provide the links to your:
Facebook profile/page
LinkedIn profile
Instagram (optional but recommended)
Any blog or publishing platform
When certified, we shall integrate them on the website and people can visit your social media pages
directly from the AcadEx website.
2. Selected Niche
Trainee must clearly define:
Their writing focus area
Their specialization
Examples:
Education content writer Health & wellness writer
Lifestyle blogger Motivational storytelling writer
Business & entrepreneurship Tech content writer
writer
3. Target Audience Definition
Trainees must describe:
Age group
Interests
Needs/problems
Language level
Example:
“My target audience is young African students aged 16–25 who need guidance in academic
success and personal development.”
Certified Content Writing And Publishing Program By AcadEx - info@[Link] - +237 620 22 56 84
[Link]
4. AcadEx Personal Branding Identity
Each trainee must create a brand identity within AcadEx ecosystem.
Format: [Name] + Content Identity
Examples:
Dian’s Success Stories
o Focus: inspirational success journeys
o Content: interviews, real-life transformation stories
Dickson Lifestyle
o Focus: lifestyle, productivity, motivation
o Content: daily routines, habits, personal growth
Mary Academic Hub
o Focus: education & study tips
o Content: exam preparation, learning strategies
Elvis Business Insights
o Focus: entrepreneurship & finance
o Content: business tips, startup guides
This helps trainees build recognizable writing brands, not just random posts.
D. PROFESSIONAL PORTFOLIO
Each trainee must submit a structured portfolio including:
Main article (Written Content) as structured in (A) above.
Copywriting task
Published links
Social media profiles
Branding description
AI usage report
Certified Content Writing And Publishing Program By AcadEx - info@[Link] - +237 620 22 56 84
[Link]
Portfolio Format:
Professional Photo (Name + Brand Identity)
About Me (Writer identity)
Content Writing Project
Copywriting Project
Branding Profile
Social Media pages or published Work Links
Conclusion
E. CONTENT PROMOTION STRATEGY
How content will be shared
Platforms used
Posting schedule
Audience engagement plan
PROJECT REPORT SUBMISSION
You are required to submit one complete Project Report in both Word and PDF formats
Name your file Full Name – Project [Link] and ensure all content is original, well-
formatted, and professionally presented.
Submit through the official program email (info@[Link]) before April 3rd
2026, ensuring all profile links and publication proofs (if any) are working.
Certified Content Writing And Publishing Program By AcadEx - info@[Link] - +237 620 22 56 84
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PROJECT GRADING SHEET
S/N ASSESSMENT EVALUATION INDICATORS MARKS
CRITERIA OBTAINED
A Content Writing Clarity, Structure, Grammar, Depth of Ideas /20
Quality
B Copywriting Skills Persuasion Techniques, Emotional /20
Engagement, CTA Effectiveness, Marketing
Structure
C Personal Branding Clear Niche Definition, Strong Identity, /15
Platform Consistency, Creativity of Brand
Name
D Social Media & Profile Completeness, Links Provided, /10
Online Presence Professional Presentation
E SEO & Digital Keywords Usage, Meta Description, /10
Optimization Readability, Structure Optimization
F AI Usage Prompt Quality, Ethical Use of AI, /5
Understanding Improvement of Output
G Portfolio Presentation Organization, Clarity, Professional /10
Formatting
H Publishing & Published Content Links, Proof of /5
Visibility Publication
I Creativity & Originality, Branding Creativity, Content /5
Innovation Uniqueness
J Communication & Oral Defense (Optional), Ability to Explain /5
Presentation Work Clearly
TOTAL SCORE
TOTAL MARK : /100
TRAINER’S REMARK
CERTIFICATION LEVELS
..................................................................................................
Score Level Status
90–100 Distinction Certified Author – With Distinction
.................................................................................................. 70–89 Merit Certified Author
50–69 Pass Certified Assistant Author
< 50 Fail Not Certified
..................................................................................................
Certified Content Writing And Publishing Program By AcadEx - info@[Link] - +237 620 22 56 84
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Certification Requirements
To earn the AcadEx Professional Certification, every participant must successfully meet the
following (3) requirements:
1. Core Requirements
Training Completion: Full attendance and active participation in all training
modules.
Assignments: Successful submission of all module-based tasks
Branding Setup: Creation of optimized professional profiles with a clearly
defined niche and adherence to AcadEx branding standards.
Final Project: A complete practical project demonstrating the application of all
acquired technical, creative, and strategic skills.
2. Professional Reflection Video
Duration: 3–7 minutes
Content: Introduction, skills acquired, personal transformation, brand identity,
and future career goals
Format: MP4 file
Evaluation Criteria (15 Marks):
o Clarity of expression
o Confidence and presentation
o Relevance of content
o Professional delivery
3. Supervision & issuance Fair
A mandatory Final Project Supervision Fair of 2000 XAF is required to support the
certification and onboarding processes. Use only the official AcadEx accounts.
Currency Amount (Approx.)
FCFA 2,000
NGN (Nigerian Naira) 5,200
GHS (Ghana Cedis) 50
USD (US Dollars) 3.30
EUR (Euro) 3.05
Good Luck !!!
As you move through the last phase of this training
Certified Content Writing And Publishing Program By AcadEx - info@[Link] - +237 620 22 56 84