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Rohit PotdarHand Notes
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Rohit Potdar Perishable products कमी काळ टिकणारे
Dynamic- change respect to time
Tricks are short term plan not staratedy
Strategy – strategy is a long term plan of action designed to achieve a
particular goal.
Rival – compititors of each other ( substitute of each other)
Rivaly- thing which make force apply to other strategy,
Substitute- same feature product
Monopoly – only one seller control entire market ex, Indian railway
Oligopoly - few large seller dominate/capture the market
Monopolistic competition- many seller sell similar but the different
products, means by brand name and features
Perfect competition – market in which many buyers and sellers sell
identical products and no one can control the price, ex, agri products
Duopoly- only two firms dominate the market
Corporate level strategy :
Top level Chairman, Managing director, CEO etc
Middle level Functional level ( HR, Managers etc)
Lower level Operational level (employee )
SBU – STRATEGY BUSINESS UNIT
Business Defination :
Alternative technology (method)
Customer group ( market)
Customer function
( product)
Retreatment – to cut down or remove the product from the segment, like in the decline stage of
product life cycle stage, because of the product is no generate sells.
Stability – stable the product
Alternate technology – method to serve the product to the customer via offline, online or in the
shop delivery.
Corporate level strategy – (grand strategy )
- It is the choice of direction of organisation, to achive organizations goals
Types of corporate level strategies :
1. concentration strategy
2. integration strategy
3. diversification strategy
4. cooperation strategies
5. international strategies
1. Concentration Strategy :
- focusing on the existing product and existing markets.
A. Market penetration – aggressive selling of existing product in existing market
B. Market development – selling existing product in the new market
C. Product development – selling new product in the existing market
2. Integration strategy :
I. Vertical integration
A. Vertical integration – control over suppliers or distributors, Ex. Company
acquires or control suppliers
B. Forward integration – company control distribution, ex. Company opens
its own new outlets
II. Horizontal integration
- Acquiring or merging with competitors, ex. Acquire another same company
3. Diversification strategy : entering into new business
A. Related diversification – new business related to the existing business ex.
Cement company entering ready mix concrete product RMC
B. Unrealated diversification – totally different ex. Ultratech enters in telecom and
finance.
4. Cooperation / combination strategies : two or more companies work together
A. Merger – two companies combine and form new company.
B. Takeover/ acquisition – one company purchase another company
C. Joint venture- two companies work together for specific product, ex, hero and honda
D. Strategic alliance- companies cooperate but remains separate ex. Only share the technology
or marketing partnership
5. International expansion : when companies enter into foreign market.
- For the exporting, licensing, franchising, joint venture or wholly owned subdiary