Module 3
Module 3
TALENT SOURCING
Talent Sourcing Strategies
Sourcing is a process of searching for, identifying, qualifying and contacting potential candidates.
Source candidates have not yet applied for an opening, but they are actively or passively looking for
work.
ex: a candidate might already have a full-time position at another company, but they are open to new
opportunities. If you know about this candidate early in your sourcing process, it makes your search
much easier.
1. Employer branding:
Your team can use employer branding to attract candidates who are a good fit. Employer branding or
brand identity, includes your org’s name, logo, website, buildings, employee, culture, tagline and even
your products. Your website, job listings, and any other material represent who you are as a company.
2. Employee referrals:
Employee referrals are another way to source talent. When a current employee in your org
recommends someone for an open role, that candidate is an employee referral.
Employee referrals often make strong candidates. They’ve been selected by people who work at your
org.
3. Job boards:
Job boards provide both talent acquisition teams and candidates with tools and support for
networking.
You can explore job boards by industry, or seniority levels to source and contact ideal candidates.
You can also post openings to job boards and candidates may apply themselves.
4. Candidate pipelines:
Candidates pipelines also known as a talent pipeline, is a list of individuals who had been partially
vetted and are potentially interested in open positions at your org. They have skills, backgrounds, and
experiences that your company may need in the future.
You can invite individuals in your candidates pipeline to interview for open positions, rather than wait
for new applicants.
5. Resume mining:
Resume mining also known as talent mining, to sort through resume databases, and social media
profiles to source candidates.
Resume mining uses Boolean search strings, and keywords to retrieve data on relevant candidates.
Resume mining can produce qualified candidates, and drastically reduce the time and overall cost per
hire.
6. Job fairs:
Job fairs can be a great source of qualified candidates for both large and small org.
At job fairs, you meet potential candidates face-to-face, which can reduce time wasted on interviews
with unqualified candidates.
Job fairs allow recruiters to conduct dozens of informal interviews in a few hours and give extra
attention to qualified candidates.
Employee Branding
Employer branding is one of the first things potential candidates will consider when deciding
whether or not to join your company.
Employer branding: is the process of managing and influencing an org’s reputation among
employees, job seekers, and key stakeholders. Every org has a brand identity that affects its ability to
source and recruit candidates.
Brand identity starts with the org’s brand itself, which includes its name, logo, website, buildings,
employee, culture, tagline and often it’s products.
Employee Referrals
Employee referrals is another strategy to find and attract strong candidates.
Referrals are a great way to not only find the right fit for your team, but can also save time and
money in the hiring process.
Referrals programs are systems or policy that incentivize using employees to recruit applicants.
Ex: a company might offer current employees a bonus for every candidate hired from their
referrals . There are great benefits to using employee referrals to source candidates for job openings.
The main benefit of employee referrals is that they reduce the time and cost it takes to hire a new
employee. Although a talent sourcing team should still be involved in this search, employee referrals
requires less time and resources. → This is because the org employees are the ones actively searching
for candidates.
Employee referrals can also improve the overall quality of source candidates. Current employees
know the company culture and the needs of your team. They are in a great position to suggest
candidates who they know will be a good fit. Their referrals also improve retention rates, which is
how long employees stay with the company.
Employee referral programs can also highlight the importance of diversity to the org and its team.
When employees recommend diverse candidates, the talent pool expands, increasing the likelihood
that more diverse people will be hired.
Job Boards
A job board is a website where org can post listings for job openings and where job seekers can
search for openings. These websites allow employees to list information about open positions, such as
the job title, job description, and job specification. Employers can also list requirements and
preferences for the type of candidates they’re seeking.
Job boards can provide employers and candidates with tools and support for networking
opportunities. Sourcing teams can use job boards that advertise in specific industries or seniority
levels to search for strong candidates.
Tips to make researching and posting on job boards as effective as possible.
- Appeal to the right industry: Consider which industries might fit your open positions. Some
job boards target certain industries, such as the science, technology, and medical fields.
+ Ex: if you need to fill an opening for a nurse or other role in the medical fields, you might
search [Link]. Selecting niche job boards with a targeted audience can advertise to
candidates with the specialized skills your org needs.
- Have a clear, concise description: job descriptions should also be clear and concise. An
effective job description should consist of inclusive language and set clear expectations,
requirements, and other relevant details for the position. This helps candidates get to know
your org and also attracts those who have the skills and experience you need.
- Standout in the crowd: videos, infographics and pictures can help an org stand out. Visuals
can be especially useful if your org is easily recognizable by its brand identity. Job seekers
often stroll through many listings on the job board, so it’s helpful to make your org’s post
unique.
- Network: some job boards maintain candidate's profile even for candidates who are no longer
searching for a job. These recruitment databases are a useful tool for sourcing teams. You can
build a network of candidates using searches based on industry, experience, and education
level, which can help your future talent searches.
Job board examples:
- Indeed: supports your entire hiring process according to their site, you can find great people
get quality applicants, connect with your top picks, and make offers with confidence.
- LinkeIn: boasts that a hire is made every ten second on their site, part job board, part
professional social networking site. It is a great tool for not only job searches but for
maintaining connections for future search needs.
Candidate Pipelines
Candidate Pipelines is another proactive recruitmnet strategy. In candidates pipelines, you identify
suitable candidates before they are needed. → This approach can speed up the selection and hiring
processes for recruiting teams.
Candidate pipelines also known as a talent pipeline, is a list of individuas who have been partially
vetted and potentially interested individuals in open positions at your org.
Hiring teams use these lists to engage and reengage passive candidates, align diversity initiatives aand
create more efficient hiring processes. → This approach allows you to focus on the longterm success
of your org and employees instead of searching for potential candidates.
The individuals in the candidate pipeline vary depending on the company, its need and the talent
sourcing team.
Candidate Pipeline:
● Various realationshi[s with the org: individuals may be current employees former employees,
referrals or candidates cultivated through industry publications and networking events.
● Various assets: include potential talent with skills, backgrounds, and experiences that often
match particular roles in your org. They are placed on the list even when your org has no
immediate openings. When a position does become available, qualified candidates from the
pipeline can be invited for an interview.
● Proactive recruiting teams also maintain poolsof candidates who have various roles and
achievenents, such as mid and high-level roles in their org. These positions can be more
difficult and time-consuming to fill, so identifying potential candidates in advance can save a
lot of time and resources.
Benefits:
● Candidate pipelines are highly customizable and can be created as simply as a spreadsheet or
as complex as a database. Pipelines can log the in4 your team might need, including
candidates names, contact in4, relevant social media profiles and interactions with the hiring
team.
● Introduces candidates to brand: they introduce potential candidates tou your employer
brand. This brand awareness helps candidates determine whether they want to be considered
for open positions. Familiarity with an employer brand prior to employment imroves
employee retention.
● Quality candidates: can reduce the time you spend on reactive recruiting. The pipelines allow
sourcing teams to maintain networks and these networks make it easier to quickly hire for an
unexpected opening.
Criteria:
● You want to maitain contact with the candidates in your pipeline, be sure to ask them to agree
to receive notifications about job opportunities and company updates, as well as
personalized emais.
● Candidates also have to meet or exceed at least some of the requirments for a company or
team.
+ eg: positions might require a minimum level of education.
● It’s also common to require that candidates pass an initial assessment, such as a phone or
video conference screening. This allows sourcing teams to get to know candidates, gague
their interest, and determine where they might be a good fit.
● Finally, it’s ideal for someone in the candidate pipeline to have expressed favorable views of
the org. These statements offer further confirmation that they would be interested in the
future goal.
Resume Mining
Without specific parameters sourcing candidates through online search, such as with job sites can be
difficult and time consuming. Resume mining is a great tool for sifting through millions of data points
to find a pool of candidates who will be a great fit.
Resume mining, also known as talent mining entails sorting through large amounts of human-capital
data and extracting relevant in4 to fill job openings. Human capital data refers to in4 about potential
candidates such as education, skills and other data points. The data is often gathered from resume
databases and social media profiles.
Resume mining is usually performed manually and can be done using Boolean search strings and
keywords to retrieve human capital data.
However, effective resume mining should go beyond matching common words to perform semantic
searches. Semantic searches use highly specific language to produce more relevant search results
The manual process will produce more qualified candidates and can drastically reduce the time and
overall cost per hire.
+ eg: urban attire is looking for a manager to run a new location. The HR ream decides to use
resume mining as a way to source candidates. They use various databases and job sites
making sure to state keywords like assisstant manager, leadership, punctual and other
keywords from the job description. Within a couple of hours, they have a list of candidates
who are qualified for the role to start with.
Sourcing potential candidates through resume mining has 2 significant advantages:
● Control over the search results: when using resume mining to search human capital data,
sourcing teams have more predictive control over the variables that affect the search results.
These viriables might include what candidates have done, whaat they can do, what they are
looking for in a job, where they would like to work, their desired compensation and their
availability.
● Identify candidates in less time: although other methods such as referrals and job postings
can locate qualified candidates they will most likely produce a far smaller pool. By searching
human capital data, effective soucing teams can find as many as 60 qualified potential
candidates per hour.
Job fairs
Job fairs can be a great source of qualified candidates for both large and small orgs.
Job fairs or networking events for job seekers and employers. Participants can ask questions of each
other and share in4. At a job fair, your org can raise awareness of its employer brand and good job
seeker excited about your employment opportunities. It’s helpful to send hiring managers or current
hiring team members to job fair so potential candidates can get authentic accounts of the orgs climate
and culture.
Benefits of Job Fairs:
● Provide opportunity for sourcing teams and candidates to meet. These initial meetings allow
the job seeker and employer to explore if the company might be a good fit. Early
conversations can save time in the hiring process for both sides.
● Allow recruiters and candidates to get to know each other quickly, in any environment.
● Conduct informal interviews
Fairs are also a great opportunity for candidates to explore diff fields, companies or roles.
Job Fairs are versatile. They can be open to many diff opportunities or they can be specific to
particular industries or demographics. As a recruiter, you should attend job fairs that align with your
org’s goals.
Types of Job fairs:
● Industry-specific: focused on particular field. These job fairs can boost your org employer
brand among candidates who are interested in a certain field.
● College-based: or career days can be ideal for identifying candidates for entry-level roles and
interships. College job fairs give you access to students who are studying a specific field.
● Veteran-specific: present great opportunities to connect with military candidates and their
family members
Interviewing Candidates
Interviewing helps you take the list of candidates who meet the requirements of the position
identified through the screening process and find the best candidates.
Job interviews are used to probe for more information that is related to the job and are useful
for assessing the applicant’s motivation and interpersonal skills. It’s also a chance for applicant
to determine whether the job is an appropriate fit for them.
During job interviews, employers should try to discover as much as possible about the
applicants under consideration. One way to accomplish this is by asking open ended questions
and avoiding questions that have obvious or simple responses.
Ask Questions:
● Related to the role you are trying to fill:
○ For example: if an employee will need leadership skills for a role, you can ask
something like “when was a time you had to be a leader ?”
● Similar questions to each candidate: when structuring an interview that you will want to
compare candidates later. Ask the same questions to candidates or questions that cover
the same topic to make it easier to compare their ans to each other.
Do Not Ask Questions:
● Irrelevant to the position: avoiding questions that don’t cover the scope of the position
will help limit bias against candidates.
● About protected categories: other potential pitfalls to avoid in interviews include, asking
questions about protected categories like race, religion or marital status.
Types of Interview
1. Group interview: multiple candidates are interviewed at the same time. This type is useful to
directly compare candidates ans to the same question. Group interviews also permit you to
observe how interviewees interact with one another. These observations can provide insight
into how well applicants who work with other pp.
2. Panel Interview/Board interview: several interviewers participate at the same time. All
interviewers on the panel may ask questions, or they may be a lead interviewer who asked
most of the questions while the other panel members observe.
3. Behavioral Interview: sometimes you need to know how candidates would react to a
particular scenario. During behavioral interviews, candidates are asked to explain how they
responded to problems or events in the past. The assumption is that these past behaviors will
predict how employees would respond to similar situation in the future. The problems and
events that you focus on during the interview should relate to specific and important aspects
of the position.
4. Hypothetical Interviews: ask candidates how they would respond to imagined situations in the
future. This is also known Situation Interview.
5. Patterned Interviews: approach the interview by topics. Applicant may be asked different
questions, but all address the same topics.
6. Structured interviews: are rigid, an interview director asks candidates a pre-established set of
questions.
7. Non-directive interviews: are less formal than directive interviews. As the interviewer, you
ask broad, open-ended questions. Open-ended questions allow the candidate to guide the
conversation. → This interview can provide a great deal of insight into what candidates
character and personality. But because each conversations have different topics, it is difficult
to evaluate candidates consistently.
8. Semi-Structured Interviews: find a balance btw directive and non-directive approaches. You
prepare some key questions in advance, but are also free to ask follow-up questions or explore
different issues and topics depending on how the candidate responses to the questions.
9. Stress Interviews: which plays candidates and anxiety including situations to see how they
react. These interview are most useful when you are evaluating candidates who will regularly
encounter stressful situations while on the job.
Interviewing Do’s and Don’ts
Do
● Ask questions pertinent to the position: questions should be related to required tasks or
skills for the role. For example: if the opening is for a social media marketer position, you
might ask the candidate, “What is your favorite social media platform and why ?”, but you
wouldn’t ask that question of someone interviewing for a data analyst position.
● You should also ask each candidate the same question or questions that cover the same
topic: → this technique makes it easier to compare candidates responses.
Do not:
● Ask personal questions unrelated to occupational qualifications: for example, you should
not ask the candidate where they were born → this kind of question does not address how
candidate might perform in the job. It may also introduce unintended bias towards or against
the candidate. You can avoid many kinds of bias by keeping 2 questions related to the
candidate competency and the role.
● Ask questions about protected classes: like race, religion, age, or marital status. Not only
are these personal attributes irrelevant to a person’s ability to perform a function, but there are
also protected by law. It is illegal to ask about these attributes and doing so many cause
discrimination during the candidate selection process.
Inappropriate Appropriate
Where were you born ? if you are hired, can you provide proof that you
are authorized to work in the United States ?
Are you disabled ? Are you able to perform the functions that are
essential to the job, with reasonable
accommodations ?
Are you religious, and if you are, are you This job will require that employees work on
willing to work on Sundays ? weekends. Are you able to do so ?
→ Each of these re-framed question is relevant to the functions of the job. They will not introduce bias
or violate the laws protecting against discrimination.
Interview Techniques
In-person interviews are a perfect opportunity to get to know your candidate. They are also an
excellent opportunity to ensure your candidate is qualified for the position you are
interviewing for. This interaction with your potential new hire is your chance to make a great
first impression on behalf of your organization.
It’s important to note that oftentimes, your candidate will be more nervous than you, and it is
your responsibility to put forth an effort to make them feel at ease. Here are some tips and
best practices for conducting a successful interview:
Understand what you are allowed to ask. Make sure to keep questions focused on the task
at hand. Questions should be focused on the job and work environment and rarely involve
someone's personal life. Avoiding questions that target age, race, gender, country, national
origin, religion, disability, and marital status will help you avoid a discrimination lawsuit.
Guide the conversation. During an interview, you have a limited amount of time to cover a
lot of information. Ensuring an interview structure allows you to cover all bases necessary for
a thorough interview.
Be honest about the position you are offering. Being honest about the positive and negative
aspects of the position is critical to evoking transparency in your organization.
Ask open-ended questions. Prepare a handful of questions that give the candidate the floor to
speak. Questions like, “Why did you leave your last job?” “What type of work environment
do you thrive in?” “What do you see yourself doing in a few years?” These questions will
allow them to speak and feel heard and will allow you to listen, instead of talk.
Take thorough notes. If you are interviewing many candidates for a position, it is important
to take notes to ensure that you keep track of candidates’ responses. Sometimes, it may be
appropriate to have an extra individual in the room during the interview as a note taker.
If this is your first time conducting an interview, consider all the interviews you have
experienced professionally. What were some of the positives and negatives that came from
those interviews? What worked and what didn’t work? Placing yourself in the candidate’s
position will ensure you become a more empathetic interviewer.
Best Practice:
The Hartford
Robert Half
Forbes
Selecting a candidate is the final level of our selection process pyramid. You want to know as
much as possible about a candidate’s ability to perform the specified job tests, and you also
want to make sure that the employee poses no obvious risk to workplace safety or your org’s
finances. There are a few litmus tests and checks that the candidates should pass before they
are hired.
The first is making sure the testing or checks are related to the position you are selecting for.
The next requirement is that any tests are equally administered to all possible candidates. For
example, you might ask a potential call center based customer service representative to take a
typing test, but they would not need to take a mathematics competency test. A mathematics
competency test would be appropriate for a cashier who in turn would not necessarily need to
take the typing tests. Neither of these tests should be unnecessarily difficult. They are used á a
way for the candidate to demonstrate the skills they already have be4 official hiring and
training begins.
There are several methods of evaluation, including background and record checks, consumer
reports, paper and pencil test, medical test, hands on tests, confirmation of employment
eligibility and polygraph tests.