MGNM584:INTERNATIONAL BUSINESS ENVIRONMENT-II
L:2 T:1 P:0 Credits:2
Course Outcomes: Through this course students should be able to
CO1 :: analyze the role of global capital markets in international business
CO2 :: assess the role of technology in export management and enhancing global
competitiveness
CO3 :: evaluate the internationalization strategies, factors influencing the country selection and
market entry modes
CO4 :: analyze the issues in asset protection and multilateral sentiments in international business
CO5 :: appraise the role of governments and companies in resolving ethical and environmental
issues
CO6 :: NULL
Unit I
Global debt and equity markets : euro currency market, offshore financial centres, international
banks, non-banking financial service firms, global equity markets
Unit II
Global competitiveness : export management, technology and global competition, world economic
growth and the environment
Unit III
Internationalization strategies : theories of internationalization, modes of operation in
international business, export and import strategy, country evaluation and selection
Unit IV
Forms and ownership of foreign production : types of collaborative arrangements, licensing, joint
ventures and consortium approaches, managing international collaborations
Unit V
International business diplomacy : negotiating an international business, issues in asset
protection, multilateral sentiments
Unit VI
Globalization and society : globalization with social responsibility, ethical dilemmas of labour
conditions, ethics and the environment, legislation for anti-competitive and unfair trade practices, role
of artificial intelligence in international business
Text Books:
1. INTERNATIONAL BUSINESS ENVIRONMENTS AND OPERATIONS by DANIELS, RADEBAUGH,
SULLIVAN & CLICK, PEARSON
References:
1. INTERNATIONAL BUSINESS - COMPETING IN THE GLOBAL MARKETPLACE by CHARLES WL
HILL, ARUN KUMAR JAIN, MC GRAW HILL
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