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Manglesh Intro RPR

The document is a research project report titled 'A Study on Marketing Strategy of Smart Phones with Special Reference to One Plus and Its Effects on Consumers' submitted by Manglesh Prajapati for the MBA degree at Dr. A.P.J Abdul Kalam Technical University. It includes acknowledgments and a declaration of originality by the author. The project was guided by Mr. Santosh Kr. Sharma and is part of the curriculum for the MBA program.

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3 views5 pages

Manglesh Intro RPR

The document is a research project report titled 'A Study on Marketing Strategy of Smart Phones with Special Reference to One Plus and Its Effects on Consumers' submitted by Manglesh Prajapati for the MBA degree at Dr. A.P.J Abdul Kalam Technical University. It includes acknowledgments and a declaration of originality by the author. The project was guided by Mr. Santosh Kr. Sharma and is part of the curriculum for the MBA program.

Uploaded by

arvindkumarmishra03239
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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A RESEARCH PROJECT REPORT

ON

“A STUDY ON MARKETING STRATEGY OF SMART PHONES WITH SPECIAL


REFERRENCE TO ONE PLUS AND ITS EFFECTS ON CONSUMERS”

Submitted to

DR. A.P.J ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

In the partial fulfilment of the award for the degree of Master of Business
Administration

(Degree Program of Dr. AKTU, Lucknow)

Under the guidance of:

Mr. Santosh Kr. Sharma


Assistant Professor

Submitted by:

Manglesh Prajapati

MBA 4th Semester


Roll no. -2401200700042

INSTITUTE OF TECHNOLOGY AND MANAGEMENT


G.I.D.A, GORAKHPUR
SESSION 2024 -2025
INSTITUTE OF TECHNOLOGY AND MANAGEMENT GORAKHPUR

Integrated Technical Campus COLLEGE CODE 120

Engineering, Pharmacy, Management


APPROVED BY AICTE, PCI, NEW DELHI AND AFFILIATED BY A.K.T.U, LUCKNOW

CERTIFICATE

This is to certify that the Research project report titled “A STUDY ON MARKETING
STRATEGY OF SMART PHONES WITH SPECIAL REFERRENCE TO ONE PLUS AND
ITS EFFECTS ON CONSUMERS” being submitted by Manglesh Prajapati (2401200700042)
in partial fulfilment of the requirements for the award of the Degree of Master of Business
Administration, under my guidance to the best of my knowledge it is his original work.

DATE: Mr. Santosh Kr. Sharma

(PROJECT GUIDE)

Countersigned by HOD

AL-1, Sector-7, GIDA, GORAKHPUR-273208(U.P.) INDIA0551-25800720/73, FAX: 2580074 E-


MAIL: [Link]@[Link]
ACKNOWLEDGEMENT

It gives to great pleasure to submit this project to the Institute of Technology and
Management as a part of curriculum of my MBA course. I take this opportunity
with great pleasure to present before you this project on “A STUDY ON
MARKETING STRATEGY OF SMART PHONES WITH SPECIAL REFERRENCE TO
ONE PLUS AND ITS EFFECTS ON CONSUMERS” which is the result of co-operation,

hard work and good wishes many people.

No words can adequately express my sincere thanks to all those who have helped
me in making this project a success.I am grateful to our Head of department Dr.
MANOJ KUMAR MISHRA & (Asst. Prof. ) Santosh Kr. Sharma

My debt to those who have helped me in one way or the other is heavy indeed. I
would like to appreciate contribution of my family and friends who have extended
their complete support in completion of this project.

Last but not the least, I'm thankful to the almighty for giving me strength, courage
and patience to complete this project.

Manglesh Prajapati
DECLARATION

I hereby declare that this project report titled “A STUDY ON MARKETING STRATEGY
OF SMART PHONES WITH SPECIAL REFERRENCE TO ONE PLUS AND ITS
EFFECTS ON CONSUMER” written and submitted to INSTITUTE OF TECHNOLOGY
AND MANAGEMENT Gida, Gorakhpur in pursuant to requirement for award of the degree
of MASTER OF BUSINESS ADMINISTRATION is my original work and no part thereof
has been submitted anywhere else for any academic purpose.

DATE: Manglesh Prajapati

PLACE: GORAKHPUR (MBA)

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