Chetan Rane

Los Angeles, California | 832.244.7616 | ranecc@[Link]

Salesforce Enterprise Architect with over 25 years of experience in CRM and 14+ year of experience
in Salesforce technical architecture and project management. Hands-on experience in managing
complex projects from initiation to completion with a 94% success rate in delivering over 30+ full
lifecycle Salesforce implementations. Skilled in coordinating cross-functional teams, implementing
Salesforce solutions, and driving business process improvements. Adept at managing stakeholder
expectations and delivering projects on time and within budget
PROFESSIONAL EXPERIENCE

Salesforce Enterprise Technical Architect | Ruby Technology Services

Jul 2022 – Present| Sectors: Consumer / Retail; Manufacturing; Education; Entertainment
 Customer Profiles:
o Consumer Product company with $12 billion in revenue and offices all over the globe with
customer across100 countries.
o Manufacturing company with $14 billion in revenue with global distribution network
o North America based Enterprise Education and Training provider with $ 200 million in
revenue
o Media and Entertainment conglomerate with over $ 80 billion in revenue
 Role and Responsibilities:
o Key member of the Salesforce Center of Excellence overseeing architecture and
technical delivery of various Salesforce projects.
o Help set the overall direction for architecting a technical landscape that is scalable and
meet existing requirements while increasing efficiencies.
o Contribute in a 5-year Salesforce strategic and tactical plans as part of the technology
leadership team.
o Contribute in reengineering of all core business processes (Campaign and Lead
Management, Customer and Opportunity Management, Quote Management, Order and
Contract Management and Case Management) and provided Salesforce product capability
mapping and UI/UX guidance.
o Lead end-to-end implementation of Salesforce CRM solutions, including Sales Cloud,
Service Cloud, and Marketing Cloud, resulting in streamlined processes and improved data
visibility.
o Provide technical leadership and mentorship to development teams, guiding
architecture decisions focusing on customization, configuration, development and
integration, reviewing code quality, and fostering a culture of continuous learning and
improvement.
o Analyze core business process metrics to drive continuous process improvements and
operational efficiencies.
o Implement an end-to-end order lifecycle from lead ingestion to order fulfillment utilizing
Salesforce Sales cloud, CPQ and Manufacturing Cloud.
o Design and develop Apex classes, triggers, Visualforce pages, Lightning Components (LWC
and Aura) and Flows to support various functional requirements.
o Collaborate with clients to gather requirements, design solutions, and develop
implementation plans tailored to their specific needs and objectives.
 o Integrate Salesforce with external application, achieving seamless data synchronization and
reducing integration time

Delivery Lead | OnPrem Solution Partner

Dec 2016 – Jun 2022 | Sectors: Entertainment ; Consumer
 Customer Profiles:
o Media and Entertainment conglomerate with over $ 80 billion in revenue
o Media and Entertainment studio with over $ 38 billion in revenue
o Media and Entertainment studio with over $ 29 billion in revenue
 Role and Responsibilities:
o Managed the Salesforce engineering division focusing on Salesforce implementations
across multiple clients.
o Delivered multiple Salesforce implementation projects, overseeing requirements
gathering, configuration, and integration activities.
o Provided technical leadership and mentorship to development teams, guiding
architecture decisions focusing on customization, configuration, development and
integration, reviewing code quality, and fostering a culture of continuous learning and
improvement.
o Collaborates closely with marketing, sales, logistics, distribution and customer
service teams to understand existing order related pain points.
o Implemented an Omni Studio custom built Order Management system designed
specifically for Media and Entertainment; and Consumer Product Good industries.
o Managed a portfolio of Salesforce projects for a large studios and consumer product
clients, coordinating resources and managing dependencies across multiple teams.
o Managed the end-to-end project development life cycle from discovery, design,
development, testing and closure.
o Analyzed project progress data, issue data, change management data and risk data;
provided strategic and tactical advice around implementations and contractual issues and
risks.
o Implemented Agile methodologies to prioritize and deliver Salesforce features iteratively,
ensuring alignment with evolving business needs.
o Contributed to the development of project plans, schedules, and budgets, monitoring
progress and identifying risks proactively.

Senior Manager | Capgemini Consulting

Dec 2009 – Jun 2016 | Sectors: Insurance; Pharma ; Entertainment; Manufacturing
 Planned, managed and delivered multiple Salesforce and third-party applications (e.g., ERP
systems, marketing automation tools) implementations for several clients.
 Effectively managed cross-functional project teams during the full system development life
cycle, including requirements gathering, interface design, architectural definition and
implementation
 Developed custom APIs and middleware solutions to facilitate real-time data synchronization and
process automation.
 Designed and implemented strategies to adhere to Salesforce governor limits in Apex code,
ensuring scalability and performance efficiency.
  Architected and implemented Aura components for Salesforce, delivering customized UI
solutions that improved usability metrics
 Conducted testing and validation of integrations to ensure data accuracy and system reliability.
 Developed and executed change management strategies to drive user adoption and minimize
resistance to Salesforce initiatives.
 Implemented event-driven architecture in LWCs to manage component interactions and ensure
real-time data updates across Salesforce applications.
 Designed, executed, and optimized technical architecture for multiple projects; publish best
practices and tools/accelerators for technical analysis.
 Managed team leads to ensure timely project delivery using package and a custom developer
solution
 Conducted impact assessments and stakeholder analyses to identify potential barriers to change
and develop mitigation plans.
 Conducted performance tuning and optimization activities across Apex code, SOQL queries, and UI
components, enhancing overall system responsiveness.
 Implemented comprehensive unit tests and performed debugging in Apex, ensuring code quality
and reducing production defects
 Facilitated training sessions, workshops, and communication campaigns to promote awareness and
support for Salesforce transformations.

Other Employer (Deloitte, C3i, Capgemini, Maestros) Apr 2000 – Dec 2009

CORE COMPETENCIES

Organization Management: Business and Technology Alignment, Organization Technology Strategies,

Digital Transformation, Business Process Modeling, Technology Outsourcing, Program / Project
Management (Agile, Waterfall, Hybrid), Organizational Change Management, Vendor Management,
Estimation, Budgeting and Tracking, Program Management and Governance, Systems Development Life
Cycle, PMO Infrastructure / Center of Excellence

Subject Matter Expert: Customer Relationship Management, Enterprise Architecture and Design, Cloud
Migration / App Rationalization, Data Management and Governance, Data Migration and Integrations, API
Management and Development, Custom Software Development, Release (CI/CD) Management, Proof of
Concept Development and Testing and Quality Assurance.

Salesforce: Sales Cloud, Service Cloud, Platform Cloud, Marketing Cloud, Community/Experience Cloud,
Pardot, CPQ, Analytics / Einstein, Declarative Config(Standard, Custom and External Object, Approvals,
Flow), Custom Development (Apex/Lightning Aura/ Lightning Web Component/ VFP, Platform Events), CPQ
(Quote Management, Product Configuration, Pricing, and Advance Approvals), OmniStudio/Vlocity
(FlexiCard, OmniScript, Integration Procedures, DataRaptor), Salesforce DX and CLI, Salesforce Shield,
Salesforce App Development and Publishing.

Data Management and Visualization: Master Data Management, Data Governance and Security, Data
Modeling and Mapping, Data Quality and Validation, Data Aggregation, Data Analysis and Profiling, ETL,
Informatica, Tableau, Data Profiling, Warehousing, Database (Oracle, SQL Server, PostgreSQL, MySQL,
MongoDB)

API Management and Development: Service Oriented Architecture, API as a Service, Enterprise Service
Bus, Point to Point, Messaging, Event Driven Architecture, Change Data Capture, Security and Access
Management, API Protection (API Keys / tokens) REST, RPC, SOAP, JSON, XML, MuleSoft and TIBCO

EDUCATION
Bachelor’s Degree / Engineering| Shivaji University, INDIA