Getting Started
Getting Started
STARTED
Welcome to the Family
• WE ARE A FAMILY ON A MISSION TO MAKE THE
WORLD A HEALTHIER AND HAPPIER PLACE.
• WE ARE COMMITTED TO END THE TREND OF
SICKNESS AND CHRONIC DISEASE IN OUR LOCAL
COMMUNITIES AND AROUND THE WORLD.
• WE BELIEVE THAT BECAUSE PEOPLE MATTER,
HEALTH AND WELLNESS SHOULD MATTER.
Welcome
Meet the Team
Our Executive Team is made up of passionate and experienced individuals, committed to our mission
of making the world a healthier and happier place. They are proud to serve our valued customers
and business partners around the world.
George Casale Ricco Brown Anna Maria Riccardi Drew McDermid Andrew Johnston Pieter de Bruin Olusanmi Asalu
Executive Vice Vice President, Vice President, Vice President, Vice President, Vice President of Vice President,
President Sales, Sales Sales Sales, Southern Sales, East & West Operations, Africa Sales, Nigeria
International Africa Africa
Judith Villicana Enrico Lomoro Renato DiCarlo Naoko Iwai Bill Jarm Francis Wong Simon Whetzel
Vice President, Vice President, Vice President, Vice President, Vice President, Vice President, Vice President,
Mexico Sales, Italy Southern Europe Japan International International International
Operations Operations Operations
2
The NeoLife Culture
Our culture is a culmination of the tangible and Our culture also includes values one would
intangible attributes that make us who we are. expect to find in any excellent organisation.
It isn’t just words on a page or fancy quotes,
it is a living concept that inspires every action, • Unselfishness – If you thrive in a dog eat dog
helping to fulfill our mission of making the world a world, where one person’s success means
healthier and happier place. The NeoLife culture another person’s failure, then this is not the place
comes from the values of our family and the for you. We succeed together as a team and as
heritage of our company. a family, embracing generosity of resources and
letting personal agendas take a back seat to
We want to articulate the NeoLife culture in team success.
a way that helps us all to understand what
is expected of us, what is rewarded, what • Stewardship & Gratitude – We feel a deep
is discouraged and how we can all be good sense of responsibility for using our individual
stewards of our culture. gifts, resources and abilities to fulfill a higher
calling as a company. This calling is best
We want to eliminate any doubt about what our articulated through our mission of making the
culture is. We hope that this open articulation world a healthier and happier place. We also feel
of our culture will serve as an internal compass, a deep sense of thankfulness for this opportunity
empowering each member of the team to to serve others through such a unique
positively contribute to our culture, bring organisation and family.
inconsistencies to light, and help migrate back to
our intended culture. • Humility – “Let nothing be done through selfish
ambition or conceit, but in lowliness of mind let
Our company values are central to our culture. each esteem others better than himself. Let each
of you look out not only for his own interests, but
• ABSOLUTE INTEGRITY also for the interests of others.” Philippians 2:3-4
Absolute integrity is at the core of who we are and
reflected in all that we do. We expect the same • Strong Work Ethic – We approach tasks knowing
from you as a member of the NeoLife family. the bigger picture. That each of us are here on
earth for a reason bigger than ourselves, capable
• PEOPLE ARE NUMBER ONE of using our unique talents and gifts to do more
We believe in the Golden Rule: Treat others good in the world than we could ever imagine.
the way you want to be treated. This includes We don’t settle for average, sloppy, or inefficient
respect, individual dignity, kindness and work.
acknowledging that each person has a unique
and important role. • Positive Attitude – As a family, we rejoice in
each other’s success, but also genuinely and
• PRODUCTS THAT WORK deeply care when bad things happen. With that
Unique and superior products. Quality without said, habitual negativity will not be tolerated
compromise. Not fad/trendy products. because it can be poisonous to the entire
Guaranteed by & developed under the guidance organisation.
of NeoLife’s Scientific Advisory Board.
• Work/Life Balance – Being good at your
• EQUAL OPPORTUNITY FOR ALL job and being a good parent are not mutually
No matter your age, gender, experience, race, exclusive.
religion or creed, you can have success with
NeoLife and you will be welcomed into our We aren’t fooled into thinking that cultivating this
global family. incredibly unique company culture is accomplished
by merely typing words on a page, but rather
• LONG RANGE VISION comes as a result of constant mindfulness and
Guides decisions and actions for the well- thoughtful action. Thank you for being living
being of both existing and future NeoLife family examples of the NeoLife culture!
members.
Sincerely,
Kendra Brassfield
3
What’s Inside
Contents
Opportunity at Every Stage of Life 5
My Goals 7
Ways to Share 12
Personal Development 13
Commitment to Success 14
Prospecting 101 15
Inviting — Product 16
Inviting — Business 17
4
Opportunity at Every Stage of Life
20s to 30s 40s to 50s 60+
PROBLEM FACTS PROBLEM FACTS PROBLEM FACTS
• 71% of Millennials are either not • Between 2011 and 2014, an • Can you afford to retire? 65% of
engaged or actively disengaged estimated 52% of Americans Baby Boomers plan to work past
at work, making them the least had to make at least one major retirement age.
engaged generation in the sacrifice, like cutting back on • 40% of Baby Boomers have no
U.S., according to the Harvard health care, in order to cover retirement savings.
Business Review. their rent or mortgage payments.
According to a report by the • 1 of 3 people who are currently
• Almost two in three people don't
MacArthur Foundation. retired are living almost entirely
have enough savings to pay for a off social security.
car repair or a emergency room • Almost two in three people don't
bill, according to [Link]. have enough savings to pay for a • Almost two in three people don't
car repair or a emergency room have enough savings to pay for a
bill, according to [Link]. car repair or a emergency room
NEOLIFE SOLUTIONS
bill, according to [Link].
Get healthy and learn how to
NEOLIFE SOLUTIONS
share good health with the NEOLIFE SOLUTIONS
people you love most Get healthy and learn how to
share good health with the Get healthy and learn how to
Belong to a passionate share good health with the
people you love most
community making the world a people you love most
healthier and happier place Belong to a passionate
community making the world a Belong to a passionate
Get out of debt community making the world a
healthier and happier place
Learn how to build a foundation healthier and happier place
for lifelong financial wellbeing Get out of debt
Get out of debt
Build a strong financial future
Build lifelong friendships
for your family Earn extra income for a long
Personal growth and and active retirement
development Have more time to spend with
family and friends Have more time to spend with
Enjoy the time freedom of being family and friends
your own boss, deciding where, Enjoy the time freedom of being
your own boss, deciding where, Give back to the community
when, and how you work
when, and how you work Leave behind a legacy for the
Travel the world next generation
Earn extra money for a quality
education for your children Travel the world
Plan for a comfortable retirement
Travel the world
Please see statement of Average Gross Compensation in your NeoLife Back Office > Resources > Resources Library
5
First Steps to Success
MY INFO
NEOLIFE ID
PIN
WEBSITE [Link]/
NeoLifeSA NeoLifeSA
NeoLifeAfrica NeoLife_Africa
NeoLife_Africa [Link]
6
Develop Your Why “DESIRE IS THE STARTING POINT OF ALL ACHIEVEMENT.”
– NAPOLEON HILL
When you share NeoLife with the people you love most, they are going to ask you ‘why?’ Why NeoLife? And,
if your family and friends are like the rest of us humans, there are likely to be a couple of people who will try to
challenge your decision. Understand first, that it is most often times their love for you that drives this type of
reaction. They are scared. You are trying something new and unknown. If they don’t have the mindset of an
entrepreneur, they may never completely understand your motivation. And that’s completely okay, as long as YOU
know YOUR WHY.
Write down the biggest motivating reason why you are seeking success with NeoLife.
An effective ‘why’ should answer the question – what do you want your legacy to be?
My why...
My Goals
The first step to achieving your goals is to identify them. This will allow you to create a feasible plan of action.
7
Achieving Director is Your Key to Success
Achieving Director puts you in position to maximise your earning potential by earning the highest Sales Volume
Bonus of 25%!
*Otherwise the regular Director qualifications apply: Be a Qualified Senior Manager (1,000 QPV) and then accumulate 4,000 QPV in a sales month.
Simply develop six Directors and earn an average over $50,000 per year!
*Income applicable to the individuals (or examples) depicted are not average. For average financial performance data, see the Statement of Average Gross
Compensation paid by NeoLife at [Link].
#3 Personal Development
Spend 15 minutes a day reading, listening or watching content for self-improvement.
8
3 DAILY SUCCESS HABITS
TARGET SOLUTIONS
> How to Enter:
1. Choose your category
2. Purchase the products
3. Submit your photos and written story
by email (challenge@[Link]) or
whatsapp (081 563 3223) Core Nutrition Weight Loss
9
3 DAILY SUCCESS HABITS
HOT LIST
for helping others and would like to
earn extra money?
84%
of consumers trust
recommendations from
family, colleagues, and friends
about products and services1
TeamNeoLifeApp
A prospecting, sharing, and
training tool for business builders
10
3 DAILY SUCCESS HABITS INVITE, INVITE,
C. And now...
You can also share the testimonies of others that you find especially powerful!
*It is important for Distributor to become familiar with the proper use of claims and disclaimers.
Training available in your NeoLife Back Office > Resources > Resources Library
11
3 DAILY SUCCESS HABITS
#2 Ways to Share
YOUR SPONSOR OR UPLINE LEADER ARE
AVAILABLE FOR SUPPORT
> Digital
Have the prospect visit your personal website or share
> Large Meetings
a NeoLife video. Where Nutritional Seminars, Rallies, Convention
Where Online (computer, tablet, or smart phone) How Don’t wait, but whenever possible, take
How Share a link to a video on [Link] advantage of opportunities to invite people to
via email, text, or Facebook message. the larger meetings where your guest will see a
bigger picture of who NeoLife is.
12
3 DAILY SUCCESS HABITS SPEND 15 MINUTES A DAY READING,
#3 Personal Development
LISTENING OR WATCHING CONTENT
FOR SELF-IMPROVEMENT.
88%
In this business personal growth and development is critical towards achieving
success. Our most successful business owners spend at least 15 minutes a day
reading, listening or watching content for self-improvement. The saying is certainly
true, “quality of input determines quality of output”. of wealthy people read
30 minutes or more daily1
2. Director Seminar
3. Convention
(annually)
5. Leadership School
(by invitation only)
7. Team Rally/Event
13
"
COMMIT TO SUCCESS!
If you're serious about succeeding in your NeoLife business, fill out and sign this form. Please give a copy to your
sponsor and text a picture to someone you respect, and then ask them to hold you accountable.
PLAN OF ACTION
This year I am making the commitment to take action and achieve the following:
(write a tick mark next to each goal you are committing to)
¨ Implement the 3 Daily Success Habits ¨ Work my business hours per week
¨ Register for next NeoLife meeting ¨ Invite people every day to look at NeoLife
¨ Schedule at least one Shake & Learn/Product ¨ I will follow up with people every day
Demonstration every week ¨ Connect with NeoLife via social media and blog
¨ Identify & develop my Success Team of 3+ Distributors ¨ Take the next step to
(Ex. Director, Sapphire)
¨ Ask for referrals from friends and customers
By signing below, I acknowledge that I am making a serious commitment to be my best and put forth the time, energy,
and perserverance necessary to take action and achieve these goals.
For more information, call Your Local Distributor Centre, or visit [Link]
14
Prospecting 101 MAKING NEW FRIENDS AND SERVING THEIR NEEDS.
DO’s DON’Ts
Be all in X Don’t be desperate
Be fearless X Don't be phony
Be genuine X Don’t get discouraged
2 DISCOVER NEED
Genuinely get to know people by asking questions and you will often discover needs you can fill. Don’t
forget to go deeper if time allows with comments like, “tell me more” or “what do you mean by that?”,
or “have you ever tried a natural solution?”
3 INVITE
Ask a question:
“If I knew a solution would you_____(try it, watch it,
attend) and let me know what you liked best?”
4 FOLLOW UP
It is now very important to nurture the relationship. The key to success in this business is loyalty and
repeat orders, not just impulse buys. Follow up with a call or text as soon as possible.
Note: If you have an attitude of desperation not only will you drive people away, but you will also be
miserable in the process. Become a professional at asking questions and genuinely getting to know
people while building relationships.
You shouldn’t be discouraged by NO’s when you consider there are over 7 billion people on this
planet, many of whom have needs and they’re just waiting for you to reach out. With every NO you’re
one step closer to a YES!
15
PROSPECTING 101
Inviting – Product
As you keep your ears tuned you’ll begin to hear people express their needs that our
products can fill. Below is a scenario you’ll encounter in some variation almost daily.
Imagine that you’re sitting in a waiting area, standing in a line, working out at the gym or
watching the kids play at the park and you strike up a conversation.
NOTE: As soon as you uncover a need don’t jump at the first chance to tell them all
about your products. You’ll only chase them away. Instead be patient and ask another
question or two to get more information about their health concern(s). During this process
of discovery you’ll bond with them while at the same time establishing their need for a
solution. As you become a professional at this you’ll find that in many cases they will buy on
the spot or at least give you their contact info or agree to sample a product. Your job is to be
a counselor or an educator, but certainly not a slick sales person.
CONNECT
[You] How are you today?
LISTEN
[Prospect] Doing all right, just a little tired.
DISCOVER NEED
[You] Been a long day?
[Prospect] Yes, I’m always exhausted after work.
[You] Wow, I can only imagine how frustrating that must be. Have you ever tried
anything to help your fatigue?
[Prospect] I tried energy drinks and other caffeinated drinks.
[You] I had a friend who struggled with fatigue and was helped through a whole-food
based supplement. If I knew of a product that could help you
would you be interested?
INVITE
[Prospect] Well, yes if it worked.
[You] Great, I’d be happy to show you.
OR
[You] If I shared a sample with you, would you try it and let me know how you like it?
[You] So if I call you on Wednesday evening you will have tried it?
[Prospect] Yes
16
PROSPECTING 101
Inviting – Business
CONNECT
[You] Hi I’m________what’s your name? Beautiful day isn’t it? How are you?
Do you live around here?
OR
[You] What kind of work do you do? Really? How long have you been in that line of work? Do you
enjoy it? (They might ask you what you do at this point. If so proceed to answer further below.)
[Prospect] Not really, it's pretty stressful.
DISCOVER NEED
[You] What do you mean by that? (Continue to ask questions to discover what they like and dislike
about their job.) Do you keep an open mind to other career opportunities?
[Prospect] Sure, why do you ask?
[You] I work with a company that helps people have success with startups. We’re going through an
expansion in this market and are looking for like-minded, passionate people to partner with
(integrity, good with people, hard working, health conscious, fitness minded, etc.)
[Prospect] Really, what’s the name of the company?
INVITE
[You] Listen, I need to run but I’d be happy to schedule a time to sit down and tell you more about
what we’re doing and discuss whether or not you’d be a fit for our company.
[Prospect] Absolutely, sounds interesting.
[You] Great, when is the earliest you could meet for coffee or something?
[Prospect] I could meet this Wednesday at 9 am.
[You] I can make that work. Listen, I have a busy schedule so if something comes up please be
sure to let me know.
NOTE: You always want to be in a hurry at the end of your conversation. People are attracted to people
who are professional, and have a lot going on and are NOT desperate. When you’re in a hurry there will
be fewer questions, less resistance, and people will be more respectful of you and your time. Also, the
take away always builds more interest.
INVITE 17
PROSPECTING 101
CONNECT
[You] _______(use their name if possible) I couldn’t help but notice how you go above and
beyond for your customers.
More compliment examples:
“You have a great personality” or “I just couldn’t help but notice your cheerful personality”.
“I just couldn’t help but notice the professional way you run things around here”.
“My wife and I were just commenting on the excellent service you give”.
“Just wanted you to know that you’ve provided some of the best service I’ve ever received”.
“You’ve made this a fantastic experience”.
[Prospect] Wow, thank you!
DISCOVER NEED
[You] Listen, do you keep an open mind to other career opportunities?
[Prospect] Of course, what do you do?
INVITE
[You] Look, I’m in a hurry (or have to run), but I work with an international company that has
been in the health and wellness industry for over 60 years and we’re looking for quality
individuals that are (list compliment) hard working with a great personality.
[You] When do you think you could check it out for sure?
[Prospect] Thursday by 2 pm.
[You] Great, so if I call you Thursday after 2 pm you’ll have reviewed the_________for sure?
[Prospect] That works.
FOLLOW-UP
Immediately make an appointment to follow-up. 80% of sales happen on the 5th-12th follow-up.1
18
IN ORDER
TO REACH
YOUR
GOALS,
YOU MUST
TAKE
ACTION!
IN THE NEXT 3 DAYS YOU SHOULD BE ABLE TO TICK OFF THE FOLLOWING ACTIVITIES:
COMMIT TO SUCCESS!
If you're serious about succeeding in your NeoLife business, fill out and sign this form. Please give a copy to your
sponsor and text a picture to someone you respect, and then ask them to hold you accountable.
PLAN OF ACTION
This year I am making the commitment to take action and achieve the following:
(write a tick mark next to each goal you are committing to)
¨ Implement the 3 Daily Success Habits ¨ Work my business hours per week
¨ Register for next NeoLife meeting ¨ Invite people every day to look at NeoLife
¨ Schedule at least one Shake & Learn/Product ¨ I will follow up with people every day
Demonstration every week ¨ Connect with NeoLife via social media and blog
¨ Identify & develop my Success Team of 3+ Distributors ¨ Take the next step to
(Ex. Director, Sapphire)
¨ Ask for referrals from friends and customers
By signing below, I acknowledge that I am making a serious commitment to be my best and put forth the time, energy,
and perserverance necessary to take action and achieve these goals.
For more information, call Your Local Distributor Centre, or visit [Link]
19
NeoLifeSA NeoLifeSA
NeoLifeAfrica NeoLife_Africa
NeoLife_Africa [Link]
[Link]