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ARM Assignment Paper

The document outlines the mid-term examination for the course 'Advance Research Methodology' at Southern Business School for the Spring 2026 session. It includes instructions for students, details about the examination format, and specific questions related to applied and basic research, managerial decision-making, and research methodologies. The exam consists of three main questions, each with sub-questions focusing on real-world business scenarios and research applications.

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mukha132289
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6 views1 page

ARM Assignment Paper

The document outlines the mid-term examination for the course 'Advance Research Methodology' at Southern Business School for the Spring 2026 session. It includes instructions for students, details about the examination format, and specific questions related to applied and basic research, managerial decision-making, and research methodologies. The exam consists of three main questions, each with sub-questions focusing on real-world business scenarios and research applications.

Uploaded by

mukha132289
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Southern Business School

Mid Term Examinations


Session: Spring-2026

Course Title: Advance Research Methodology Instructor: Dr. Zeeshan Ahmed


Date: 25-04-2026 Class: MBA, MSBA, MSPMW
Time Allowed: 90 mins Section:
Total Marks: 25 Session: Spring-2026

Student Name: __________________ Registration # __________________

Instructions:
 Read all instructions and questions carefully before starting.
 Attempt all questions unless specified.
 Mobile phones, smart watches, and other electronic devices are not allowed.
 Do not leave the examination hall without permission.

Q # Description Marks CLO


A multinational company is experiencing declining customer
retention despite high product quality.
1. Critically discuss whether this situation requires applied
research, basic research, or a combination of both.
Q1 2. Discuss how business research supports managerial decision- 9 2
making in this context.
3. Explain whether the company should use internal or external
researchers, with justification.

A manager claims that “experience and intuition are more useful than
scientific research in business decision-making.”
1. Critically analyse this statement using the hallmarks of scientific
research (e.g., rigor, testability, objectivity).
2. Explain how the hypothetico-deductive method can be applied
Q2 8 2,4
step-by-step to solve a real business problem of your choice.
3. Discuss the practical limitations of applying the scientific
approach in real organizational settings (e.g., time constraints,
data availability, organizational resistance).

A retail company notices a sudden drop in sales but is unsure of the


cause.
1. Develop a clear problem statement for this situation.
2. Differentiate between exploratory, descriptive, and causal
Q3 8 2
research questions for this case.
3. Propose how preliminary research can refine the problem and
improve research outcomes.

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