P urposive Communication

Communication and
Globalization
Sir MJ Corpuz
 Objectives
Explain how Appreciate the Identify what is
cultural and global impact of intercultural
issues affect communication in communication and the
communication; society and in the traits that define a
world; competent intercultural
communicator;
 Question
How does communication
affect globalization?
 Globalization
as defined by the business
dictionary, is the worldwide
movement toward economic,
financial, trade and
communications integration.

What is
globalization? In communication
globalization would mean
the increase in the social
connectedness or the
expansion of one’s social
community and the
mutual reliance or
dependence of peoples
and nations;
 Cultural diversity
refers to people from different
cultures or nations respecting each
Developing one’s other’s differences. This respect
of differences is a result of their
understanding of the cultural
global differences they have
communication
skills can lead to
cultural how people process
communication; the
diversity. way other people
speak; and how these
people see and
understand the world
around them.
 What is Intercultural
Communication?
is the sharing of meanings with and receiving and interpreting ideas from
people whose cultural background is different from yours. In an intercultural
society, you grow and learn from one another.
 What is Intercultural
Communication?
Discovering and learning new patterns present in each other’s culture and observing the
similarities and differences in the use of non-verbal communication may be an
interesting idea. A deep understanding of each other’s culture can also lead to earning
the respect of the members of the society.
 To engage in intercultural communication,
participants should essentially understand the
concept of self-awareness.
 1. When you talk to somebody, you can
easily detect if he/she has a regional
accent?

2. Are you easily irritated by

the accent a person has?
3. Are you sensitive when a
person with a different cultural
background cannot easily follow
your instructions?
4. Does it annoy you if a person
refuses from engaging
himself/herself in an argument
because his/her culture won’t allow
it?
 5. Are you comfortable in conversing
with people from the minority
groups?
6. Do you find it interesting to talk to
people who have different cultural
background from you?
7. Do you engage yourself
enthusiastically when there are
foreign persons involved in the
conversation?
8. Do you get angry if somebody
from a multicultural setting insists
his ideas in doing something?
 9. Do you believe that
there is a superior culture?

10. Do you think you can endure

working in a multicultural
setting?
 Nature of Intercultural
Communication
Intercultural communication happens when
individuals interact, negotiate, and create
meanings while bringing in their varied
cultural backgrounds (Ting-Toomey, 1999). F or
some scholars, intercultural communication
pertains to communication among people from
different nationalities (Gudykunst, 2003).
Still, others look at intercultural
communication as communication that is
influenced by different ethnicities, religions,
and sexual orientations.
Samovar and Porter (2001) variations of intercultural
communication
interracial communication,
inter-ethnic communication,
international communication
intra-cultural communication
Interracial communication
is the interaction among people of different
races.
Examples:
a. A tourist guide conducting a tour for a
group of people with different nationalities
b. An owner of an international company
having a teleconference with the managers
from different
Inter-ethnic communication
is the interaction among people who
have different ethnic groups.
Examples:
a. An international correspondent
interviewing the aborigines of Australia
for a television documentary
b. A group of social workers
International communication
Examples:
a. The president of a parliamentary
government meeting the president of a
democratic government
b. The queen of England talking to the
president of the Philippines
Intra-cultural communication
is the interaction that includes all
forms of communication among members
of the same racial, ethnic, and
subculture groups.
Examples:
a. The head of the Manobo tribe
meeting his constituents
b. Members of the same organization
having an acquaintance party
 Characteristics of Competent Intercultural Communicators
World Bank (2010) identifies the following traits that define a
competent intercultural communicator.
1. flexibility and the ability to tolerate
high levels of uncertainty
2. reflectiveness or mindfulness
3. open-mindedness
4. sensitivity
5. adaptability
6. ability to engage in divergent thinking
and systems-level thinking
7. Politeness
Note that in addition to culture,
other elements such as gender, age,
social status, and religion must also
be taken into consideration when
communicating with others. Refrain
from showing bias when talking to
someone by following the tips below.
1. Avoid stereotypes, i.e., generalizations about a certain
group.
2. Challenge gender norms; avoid using “he” and “man”
to refer to a general group of people. To remedy this,
you may use plural pronouns or rewrite a sentence to
avoid using pronouns. The use of his/her is also
acceptable.
3. Do not talk down on younger people and the elderly.
4. Be sensitive to the religious practices of others.
5. Be polite at all times; do not belittle people you
perceive to be on a lower social class than you.
Give scenarios that depict the
following types of communication:
1. Interracial Communication
[Link] Communication
[Link] Communication
[Link] Communication
 KEYWORDS
Globalization-the increasing economic, political, and cultural
integration and interdependence of diverse cultures

Diversity-the recognition and valuing of difference

Multiculturalism-engagement with and respect toward people

from distinctly different cultures

Intercultural Communication-interpreting and sharing

meanings with individuals from different cultures
 KEYWORDS

Interracial Communication-the interpreting and sharing

of meanings with individuals from different races

Interethnic Communication-interaction with individuals of

different ethnic origins
International Communication-communication between persons
representing different nations
Intracultural Communication-interaction with members of the
same racial or ethnic group or co-culture as yours
 KEYWORDS
Melting-pot Philosophy-the view that different cultures should be
assimilated into the dominant culture

Cultural Pluralism-adherence to the principle of cultural relativism

Culturally Confused-lacking an understanding of cultural difference

Cultural Imperialism-the expansion of dominion of one culture over

another culture
Ethnocentrism-the tendency to see one's own culture as superior to
all others
 KEYWORDS

Cultural Relativism-the acceptance of other cultural

groups as equal in value to one's own

Prejudice-a positive or negative prejudgment

Culturally Confused-lacking an understanding of
cultural difference
Culture-a system of knowledge, beliefs, values, customs,
behaviors, and artifacts that are acquired, shared, and used
by members during daily living
 KEYWORDS
Co-cultures-groups of persons who differ in some ethnic or
sociological way from the parent culture

Assimilation-the means by which co-culture members attempt

to fit in with members of the dominant culture

Accommodation-the means by which co-culture members

maintain their cultural identity while striving to establish
relationships with members of the dominant culture

Separation-the means co-culture members use to resist

interacting with members of the dominant culture
 KEYWORDS
•Individualistic Cultures-cultures in which individual goals are
stressed
• Collectivistic Cultures-cultures in which group goals are
stressed
• High-context Communication-a tradition-bound communication
system which depends on indirectness
• Low-context Communication-a system that encourages
directness in communication
• High-power-distance Cultures-cultures based on power
differences in which subordinates defer to superiors
• Low-power-distance Cultures-cultures that believe that power
should be used only when legitimate
• Masculine Cultures-cultures that value aggressiveness, strength,
and material symbols of success
• F eminine Cultures-cultures that value tenderness and
relationships
• Digital Divide-information gap
Read "The Flight From Conversation"

a part of Sherry Turkle of “Alone

Together: Why We Expect More From
Technology and Less From Each
Other.” who is a psychologist and
professor at M.I.T. and the author,
most recently,
Answer the following questions:
1. What is your opinion on how technology
affects communication as presented in the
article?
2. How do you feel after reading the article?
3. Do you agree with the author? please
explain.
4. How the article changed your perspective
about technology and communication? Please
explain.
5. Explain how technology changes/affects
globalization and communication.
Thank you!