COVER

PAGE

1
A SUMMERS INTERNSHIP REPORT ON SALES AND MARKETING
(READERS CLUB)

A Summer Internship Project for

Bachelor of Business Administration

By
(MUSKAN)

Admission No
(21GSOB1010348)

Under the guidance of

Mr. Saurav Singh DR. ABHILASHA SINGH

Business growth manager Assistant Professor,

Galgotias University

Month, Year
(7/2024)

2
 Certificate of Approval

The following Summer Internship Project Report titled "Summer internship report on Sales
and Marketing of READERS CLUB Private Limited " is hereby approved as a certified
study in management carried out and presented in a manner satisfactory to warrant its acceptance as
a prerequisite for the award of Bachelor of Business Administration which it has been submitted.
It is understood that by this approval the undersigned does not necessarily endorse or approve any
statement made, opinion expressed or conclusion drawn therein but approve the Summer Internship
Project Report only for the purpose it is submitted to the Summer Internship Project Report
Examination Committee for evaluation of Summer Internship Project Report

Name Signature

1. Faculty Mentor DR. ABHILASHA SINGH

2. Industry Mentor Mr. SAURAV SINGH

3
 DECLARATION

I, MUSKAN, student of BBA 5th Semester, studying at Galgotias University, Greater Noida,
hereby declare that the summer internship report is submitted to DR. ABHILASHA SINGH
Assistant Professor, in partial fulfilment for the award of degree of Bachelor of Business
Administration is the original work conducted by me.

The information and data given in the report is authentic to the best of my knowledge.

This internship report is not being submitted to any other University for award of any other
Degree, Diploma and Fellowship.

MUSKAN

4
 Certificate from Summer Internship Project Guide

This is to certify that MUSKAN, a student of the bachelor of business Administration has worked
under my guidance and supervision. This Summer Internship Project Report has the requisite
standard and to the best of my knowledge, no part of it has been reproduced from any other summer
Internship project, monograph, report or book.

Faculty Mentor- DR. ABHILASHA SINGH

Signature:
Designation: Professor
School of Business
Galgotias University

5
6
7
Executive Summary

This is an attempt to know how the classroom theories can be applied to the
practical situation. As a student of BBA, it is a part of study for everyone to
undergo summer internship at some organization. I got an opportunity to
do my summer internship at readers club. I was assigned as intern
under Sales and Marketing Division. This report is prepared on the
basis of my one and half practical experience at readers club. In this
is comprehensive report, I have discussed about every major aspect of the
company which I have observed and perceived during my internship tenure.
The first part comprises the detail about the company from the time of its
incorporation to the current position. Along with its processes, policies and
procedures. During my internship program, I have mainly worked in data
entry and also manage the data of how many students are survey our hostel
from galgotias student, Calling the client, focuses on sale. All the departments
have been discussed in detail. The main purpose of the internship is to learn
by working in practical environment and to apply the acquired during the
studies in a real-world scenario in order to tackle the problems using the
knowledge and skill learned during the academic process. This report covers
many important aspects which are related with operations and financial aspect
of the bank. In the end the learning and observations which I have undergone
during my internship project. This report also contains my perceptions,
motivation level and the working environment of the organization.

8
 Acknowledgement

I am most grateful to the almighty power who has always showered his blessing and helped me in all ventures.
I am thankful to all the mentors of READERS CLUB Private Limited, especially Mr. SAURAV SINGH for their
constant support and encouragement without their insight and involvement, the study could not be delivered in
its present form.
I convey my deepest gratitude to DR. ABHILASHA SINGH, School of business, Galgotias University, for their
invaluable guidance.
I would also like to acknowledge with thanks and cooperation extended by the staff of readers club feel indebted
to them for their precious time, without them the study could not have been accomplished.
I owe my thanks to all my fellow interns, classmates and friends for their affection, support, and encouragement
throughout that helped me during my internship.
My thanks are also due to my parents and family members who besides giving me moral support took care of me
while I worked on the internship. I thank them for their inspiration, immense faith and encouragement
throughout the course.

MUSKAN

9
 Table of contents

Serial No. Particulars No of pages PAGE NO

1
Mentor certificate and Industry guide certificate

1
Certificate of the Organization/ Company

1
Executive summary

1
Acknowledgement

1
Table of contents

1
I Introduction

12
II Company profile

1
III Methodology

IV Analysis 3

V Conclusion 1

1
Ⅵ Recommendation

1
Ⅶ Limitations

Ⅷ 1
Bibliography

Ⅸ 16
Appendices

10
 Introduction Of Internship

The roles of sales and marketing are crucial in determining an organization's growth trajectory in the
modern corporate environment, where competition is severe and consumer tastes are continuously
changing. This internship report provides a thorough examination of my journey into the world of
sales and marketing, illuminating the complexities of strategy development, customer involvement,
and the teamwork needed to achieve sales greatness..

The dynamic engine that moves goods and services from conception to customer pleasure is made up
of sales and marketing. They serve as the link between businesses and their target markets, fostering
long-lasting partnerships and boosting income. This research explores the complex world of sales
and marketing, emphasizing their interdependence and the impact they have on an organization's
brand identity and financial performance.

My position as a sales and marketing intern engaged me in a thorough investigation of these crucial
business tasks throughout the course of 2 month internship . My duties included everything from
conducting market research to determine consumer needs and trends to working with cross-
functional teams to create and implement targeted marketing campaigns. They also included
relationship management and the art of sales negotiation.

As I started my internship, I made a strong list of learning goals that influenced my experiences and
directed my development. These goals included having a comprehensive understanding of market
segmentation, being an expert at creating compelling marketing narratives, being proficient at using
data-driven insights to improve tactics, and being able to negotiate effectively in order to promote
successful sales transactions.

This report provides as an in-depth account of my journey through the worlds of marketing and sales.
Its goal is to capture the difficulties, successes, and insights I gained throughout my internship while
also highlighting the significant influence this experience had on my career path. Through this story,
I want to emphasize how important sales and marketing are to business success and long-lasting
client connections.

This report begins a thorough examination of my contributions and experiences in the following
sections. It explores the various projects started, the plans made, and the lessons discovered via
practical experience with actual business situations. This report seeks to communicate the
transformational impact of my internship by digging into its subtleties.

11
Reader Club one of the most popular and rapidly expanding cross-platform digital e-paper and e-
book services in the world, with over 30 million users since its launch in 2018.

Reader Club uses the strength of the digital marketing brand Algambo Internet Pvt Ltd to provide
online clients with the Web's top source for newspapers, magazines, eBooks, e-journals, books,
comics, and related goods and services. It offers the top material for reading on tablets, smartphones,
and the web. Popular newspapers, magazines, comic books, books, and journals are all included on
the same platform. Read and analyze articles from some of India's top newspapers, popular
periodicals, and comic books. Go mobile with Reader Club to read e-paper, magazines, books,
comics, and all of your favorite publications whenever and wherever you like.

Anyone looking for the best children's books and movies should visit Reader Club. It's the best one-
stop shop for kids, with recommendations depending on age and specialty shops that sell Alice in
Wonderland and other popular books.

We at Reader Club are a modernized version of everything you love about your favorite
neighborhood bookseller. Due to the fact that we are bookworms just like you, it is our aim to spread
the power of reading throughout the world. We do it because... Because we think that stories
influence who we are and that words can improve and change the world in which we live. Hotels,
hospitals, doctor's offices, coffee shops, corporate offices, and educational institutions are just a few
of the businesses that have joined. Several of the first eBooks.

Perfected for your contemporary life, the bookshop. Due to the fact that we are bookworms just like
you, it is our aim to spread the power of reading throughout the world. We do it because... Because
we think that stories influence who we are and that words can improve and change the world in
which we live. Hotels, hospitals, doctor's offices, coffee shops, corporate offices, and educational
institutions are just a few of the businesses that have joined. You can find a lot of classics on the
website because many of the early eBooks came from Project Gutenberg. We update our constantly
expanding list of engaged subscribers to our daily newsletter with the most recent free and
discounted eBooks that are available online.

12
 Introduction Of Industry

The way we read and consume content has changed dramatically in the digital age. With the
emergence of eBook platforms, we can now carry entire libraries on our smartphones,
revolutionizing how we access and interact with written information. This study goes into the
complex world of eBook platforms, examining their importance, influence on the publishing sector,
and the underlying technology that drive this contemporary literary scene..

Platforms for ebooks have arisen as dynamic ecosystems that connect traditional publication with
online accessibility. These platforms offer readers the ease of instant access to books, essays, and
other textual content, as well as a wide variety of literary works across genres and languages. They
also give writers and publishers a new way to connect with readers around the world and negotiate
the changing environment of reading preferences.

The landscape of eBook platforms is diverse, catering to a wide range of reader interests and
inclinations. These platforms provide a range of information that appeals to people from diverse
backgrounds and tastes, including fiction and non-fiction, scholarly works, and self-published
materials. Reading on the platform is now an interactive and personal experience because to its user-
friendly interfaces and features like bookmarking, highlighting, and offline reading.

These platforms use digital publishing formats like EPUB and PDF, allowing content to adapt to
various screen sizes and orientations, and features like cloud syncing ensure that readers can
seamlessly transition between devices without losing their reading progress. Sophisticated
technologies that enable seamless content delivery and user engagement are at the foundation of the
eBook platform phenomenon.

The publishing industry has undergone a paradigm shift as a result of eBook platforms. They have
made publishing more accessible by enabling authors to self-publish and engage with their audience
directly. Likewise, conventional publishers have embraced digital distribution and adjusted their
business models to work with the eBook format. A new era of accessibility and convenience for
readers has begun as a result of the growth of eBook platforms, which have fundamentally changed
how publishers sell, distribute, and monetize their work.

This study aims to delve into the complex world of eBook platforms and provide light on their
function as literary transformation engines. In the context of contemporary reading habits, it seeks to
investigate the mutually beneficial link between technology, content, and reader engagement. This

13
paper aims to highlight the importance of eBook platforms in influencing the literary scene and
meeting readers' changing demands in the digital age through a thorough analysis.

This paper will analyze the workings of eBook platforms in the following areas, looking at their
features, effects, difficulties, and the future course they map for the publishing and literary industries.

A vast ecosystem of digital reading platforms has quickly emerged from the idea of eBooks, which
are electronic reproductions of print books. These platforms give readers unrivaled access to a wide
variety of literary works, from research papers to self-published treasures, bestsellers from today's
market to classic literature. Readers may now carry entire libraries in their pockets, access content
on-demand, and customize their reading experiences thanks to the limitations of physical books
being gone.

COMPANY PROFILE

14
Parent Company of Readers Club
Algambo Internet Private Limited is a Private incorporated on 24 April 2018. It is classified as non-
govt company and is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs.
100,000 and its paid-up capital is Rs. 100,000. It is involved in Business activities N.E.C.
Algambo Internet Private Limited's Annual General Meeting (AGM) was last held on 30 September
2022 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed
on 31 March 2022.

Directors of Algambo Internet Private Limited are Prabhas Chandra Singh and Vikash Kumar Vivek.

U74999DL2018PTC332997 and its registration number is [Link] Email address is

mail@[Link] and its registered address is KH No 303, 3rd Floor, Left Side, Sultan Pur
NEW DELHI South West Delhi DL 110030 IN.
Current status of Algambo Internet Private Limited is - Active.
Company Details

CIN-U74999DL2018PTC332997
Company Name-ALGAMBO INTERNET PRIVATE LIMITED
Company Status-Active
RoC-Delhi
Registration Number-332997
Company Category- Company limited by Shares
Company Sub Category- Non-govt company
Class Of Company- Private
Date of Incorporation-24 April 2018
Age og Company-5 years, 4 month, 2 days

15
16
 Market Share

PHI Learning Pvt

6,80%;11%
15,80%;26%
6,90%;11%

10%;16%
11,60%;19%
10,50%;17%

Arihant Publications (India) Limited

Navneet Publications (India) Limited

Motilal Banarsidass

Reders club
Publishing House (MLBD

Swot Analysis
17
 Strength Weakness

Brand Priceis too

highin
Loyalty
compareto
othercompany

Opportunity
Expending Threat
into new Increasing
market Competition

18
[Link] Review
[Link]

Modern business plans must include both sales and marketing since they work together to
generate money and keep customers interested. This survey of the literature explores the
wealth of academic writings and research that advances our knowledge of sales and
marketing tactics, strategies, customer behavior, and their changing roles in the modern
business environment.

[Link]

revenues#:~:text=Revenue%20is%20the%20amount%20of,money%20that%20each%20sale%20pro
duces.

Most businesses place a strong premium on increasing sales and revenue. You can choose the ideal
way to boost sales and revenue by concentrating on your clients and how they react to various sales
and marketing techniques. Your marketing and advertising initiatives can increase sales by bringing
in new clients and retaining existing ones. This article explains how to boost revenue and sales as
well as how to make sure that revenue aids in your long-term objectives..

[Link]

Can I sell eBooks?

Yes, you can sell ebooks as long as you legally own the rights to the ebook(s) you’re selling. You
might either create the ebook yourself or outsource some or all of it.

How can I sell my ebook online?

Sell your ebook online by choosing an ecommerce platform or marketplace. Create your ebook, add
it as a product to your store, and make it available for purchase. You can leverage automation to
deliver the ebook to customers.

[Link]
19
 The study was conducted in the months of July and August.
Professional Growth and Reflection-The study includes my own comments on the learning
process, emphasizing how the internship experience has helped me advance professionally
and strengthen my sales and marketing skills
Technology Integration-The study's integration of technology into marketing and sales
initiatives is a key area of attention. This includes utilizing digital tools, data analytics, and
customer relationship management (CRM) systems to improve customer interactions and
campaign performance.
Customers' Behaviour-Examining customer behaviour trends seen throughout the internship is
a key component of the study. Analysing how consumer preferences, purchasing patterns, and
decision-making processes affect marketing plans and sales techniques is part of this. The
focus also includes knowing what motivates consumer engagement and loyalty.

20
 [Link] Description

First-Second week Project-

‘’Understanding Vedantu’s Downfall: Exploring the Factors Behind its EdTech
Failure
REASON BEHIND VEDANTU’S FAILURE-
By utilizing technology and offering online learning solutions, Vedantu sought to transform the way
education was provided. Vedantu, despite its initial promise and potential, ultimately ran into serious
problems and fell short of its intended success. In this talk, I'll look at the elements that led to
Vedantu's demise and offer insightful observations and takeaways for the entire edtech sector. Let's
begin this path of investigation and analysis to learn the causes of Vedantu's failure as an EdTech
startup.

Lack of Model
Pricing Unique Selling Proposition (USP

Quality of Content and Teaching

Customer Feedback and Reviews

Market ngViability
Financial and Customer Acquisition

Lack OF Unique Selling Proposition(USP)

21
 Limited Niche
Focus Pricing Model

Similar
High Pricing Lack of
Offerings Innovation

Limited
Pricing
Options
Differentiation
Challenges
Value
Perception

22
Quality of Content and Teaching
Marketing and customer Acquisition

Content
Variety Competitive
and
Depth Landscape
Brand
Awareness
Delivery and
Engagement
Targeting and
Instructor Lack of Reach
Qualifications
Quality

Customer
Communication Student-
Retention
Teacher Ratio
and Messaging

23
 Analysis

Vedantu reports FY22 income of Rs 169 Cr and losses of Rs 696 Cr.

With the exception of PhysicsWallah, edtech businesses raised over $8 billion in funding in 2021 and
2022, but their financial results have fallen short of expectations. One example is the 11-year-old
edtech business Vedantu, which has yet to reach the Rs 200 crore revenue threshold.
On the plus side, the unicorn's losses during the most recent fiscal year (FY22) were kept under control.

Vedantu's primary source of income is the online tutoring it provides to students all across the nation
for a variety of courses. According to its consolidated financial statement with the RoC, this
collection increased by 79.8% to Rs 169 crore during FY22 from Rs 94 crore in FY21.
MY Take On Vedantu
Strengthen the USP: My main focus would be on creating and emphasizing a solid USP that
distinguishes Vedantu from rivals. This might entail the addition of novel elements, specialized
material, or distinctive instructional strategies that provide students with outstanding value.
Pricing Management: To make sure the pricing strategy hits the correct mix between value and
affordability, I would evaluate it. This could entail adopting variable price alternatives, freemium
business models, or service bundling to appeal to various student demographics and increase income
potential. Enhancing the content
I would make investments to increase the quantity and calibre of instructional information available
on the platform. To ensure the material is relevant, thorough, and engaging, this may entail working
with subject matter experts, utilizing user feedback, and putting in place continuous improvement
procedures..
Outstanding Instruction: I would put a lot more attention on the credentials, preparation, and
performance of the instructors. The overall teaching quality and student happiness would improve if
Vedantu's instructors were highly competent, informed, and engaging. To sustain and enhance
teaching excellence, regular methods for evaluation and feedback could be put in place.
Strong Marketing Plan: I would create a thorough marketing plan that emphasizes increasing brand
recognition, successfully addressing the target market, and highlighting Vedantu's distinctive value
proposition. To enhance awareness and draw in new users, this can entail working with educational
institutions to form alliances, utilizing various marketing channels, and utilizing digital marketing
strategies.
Customer Retention and Experience: I would give top priority to improving the platform's overall
user experience. This can entail enhancing the user experience, quickly resolving technical problems,
and offering

24
Project2
Product-Reders Club E-Book

25
26
Price-
Traget -700Rs Target achieve -100%

27
Week3rd-Week7th work description
Product
Fun And Food Water Park

28
 U.s.p

60+Food items- Unlimited

22+Water Slides-Unlimited
I was engaged in a dynamic environment during my internship at Readers Club that allowed me to
actively participate in the sales and marketing activities of the business. I had a wide range of tasks
as a sales and marketing intern, which gave me a thorough grasp of how these two important roles
interact.

Responsibilities for sales

Prospecting and Lead Generation: Worked with the sales team to discover new customers and
produce leads using market research, networking opportunities, and web resources. CRM software
was used to keep track of leads and make contact.

Assisted with the development of sales collateral, such as presentations, brochures, and sales kits.
made sure that the value proposition of the company's goods and services was clearly communicated
in these materials.

Development of Sales Collateral: Assisting in the creation of presentations, brochures, and sales
kits. I made sure that these materials did a good job of communicating the value that the company's
goods and services offer.

Sales Pitch Preparation-Working closely with senior sales staff, I prepared sales pitches that were
tailored to different consumer segments. I took part in brainstorming meetings to customize pitches
to meet the demands of particular clients.

Communication with clients: Started online meetings, phone conversations, and emails with clients.
answered questions and demonstrated how our services were in line with their company objectives
while taking part in client presentations.

Sales Reporting: Assist in gathering performance indicators and sales reports for analysis. created
visual representations of sales trends using data visualization technologies to assist with strategic
decision-making.

29
 Marketing obligations-

Social Media Management-Management of the company's social media accounts, including

creating content calendars, scheduling postings, and interacting with followers. measured
engagement data to determine how well content strategies were working.

Content Creation-For the company's website and promotional materials, I helped to create
interesting blog posts, articles, and visual content. made ensuring that material reflected the brand
and connected with the target audience

Campaign Support: Participated in the planning and execution of marketing campaigns, both online
and offline. Assisted in coordinating promotional events, drafting email marketing campaigns, and
tracking campaign performance.

Market Research: Conducted market research to identify industry trends, competitor activities, and
emerging customer preferences. Presented findings to the marketing team, contributing to strategic
decision-making.

Customer engagement: Maintained a friendly and helpful demeanor when responding to customer
questions and feedback on digital channels. aided in maintaining consumer ties to encourage loyalty
to the company.

30
 Collective Actions:

Team Meetings: I often participated in team meetings and offered suggestions and analysis based on
my knowledge of industry trends and consumer interactions.

Cross-Functional Collaboration: Input from consumer interactions was shared with the product
development team in order to help goods be improved to better meet customer needs.

Reporting and Documentation: Maintained meticulous records of customer interactions, sales

growth, and marketing endeavours. aided in the creation of thorough reports that included summaries
of sales and campaign result.

31
 Research Methodology

Target Audience – School, College, Institute, Corporate

Tools use for data storage- MS _Excel

Tools use for Data Analysis– MS _ Excel pivot table

Tolls use for Content writing and Presentation– Power Point

Objectives

To develop strategies to get more revenue from target customers.

To Gain Practical Insights
To Explore Sales Strategies
To Assess Marketing Approaches
To Understand Consumer
Behavior
To Identify Challenges and Solutions
To Propose Future Recommendations
To Display Successful Communication

32
33
Learnings

Building and developing PR, right words at right time

Negotiations.
Effective Communication
Work life balance

Finding
34
My time spent interning at Reader Club gave me a wealth of
knowledge and understanding in the fields of marketing and sales.
These conclusions, acquired from real-world experiences,
observations, and conversations, have improved my comprehension of
the complex dynamics underlying effective business strategy.

The strong synergy between the marketing and sales operations was one important
discovery. The seamless shift from marketing campaigns to lead generation, nurturing,
and conversion was the result of the two departments working together. This integration
highlights the value of consistent message and marketing's part in laying a solid
groundwork for successful sales.
I noticed a significant emphasis on consumer-centric strategies throughout my internship.
With a thorough awareness of customer preferences, problems, and objectives, marketing
activities were developed. By providing solutions catered to client needs, this strategy not
only enabled focused marketing but also improved customer engagement.
The crucial significance of cross-functional cooperation in accomplishing corporate goals
was one of the main lessons learned. Sales, marketing, and other divisions working
together helped to build a holistic awareness of client demands, allowing for more
thorough and effective solutions.
Personalization has become a potent sales and marketing strategy. Enhancing customer
pleasure, engagement, and brand loyalty through communication and giving
customization to specific client preferences. Delivering pertinent content at the
appropriate moment proved to be a key factor in the success of the campaign.
personal development was a significant discovery of this internship. My practical skills in
customer service, content development, and negotiating were improved by applying
theoretical ideas in real-world situations. These encounters improved my capacity to make
valuable contributions to the fields of sales and marketing.

Conclusion

35
I personally experienced the synergistic interaction between sales and marketing
throughout my internship. The seamless integration of these operations demonstrated how
a unified strategy can result in more effective lead conversion, more meaningful customer
engagement, and ultimately, business success. The cross-functional teams' cooperative
efforts served as a reminder of the value of clear communication and common objectives in
achieving organizational greatness.

The emphasis placed on customer-focused strategies made a lasting effect. It was fascinating
and encouraging to realize that effective sales and marketing operations depend on having a
thorough awareness of consumer behaviors, preferences, and pain points. Building solid
client connections based on trust and value has become even more important as a result of
creating customized solutions that appeal to certain people.
This internship experience was a catalyst for both professional and personal
development. My confidence and expertise in skills like negotiation, communication,
and project management have grown as a result of my involvement in real-world
situations, such as client engagements and campaign execution. The theoretical
information I acquired via my academic endeavors is supplemented by these practical
skills.

36
 [Link]

There Price is little high in compare to their competitive company and service is almost same
.
I realized one thing that their customers is more convince from their usp they don’t need 60+
food items they want less price , so if they deduct their price they will get more customer .

37
 [Link]

When we start our internship whole Delhi was suffering from flood and raid so that is not the
season of water park as the water park is seasonally product so its difficult to convince customers
The internship's duration was one of its main drawbacks. Although the only 2 month period
gave a view of the sales and marketing processes, the internship's briefness limited how
deeply I could explore complex strategies and long-term projects.
My duties throughout the internship were concentrated on specific facets of sales and
marketing, like lead generation and content production. Although these encounters were
beneficial, it's possible that they didn't fully cover the range of the sales and marketing
environment, leaving some areas largely untapped.

38
 Bibliography

[Link]
[Link]
[Link]

39
[Link]

40
41
42
43
44
45
46
ANNEXURE (QUESTIONNAIRE FOR THE SURVEY)
1. How frequently do you visit the water park?
a) Once a year
b) 2-3 times a year
c) 4-6 times a year
d) More than 6 times a year
e) This is my first visit
2. On a scale of 1-5, rate your overall satisfaction with the water park experience.
3. How likely are you to recommend the water park to others?
a) Very likely
b) Likely
c) Neutral
d) Unlikely
e) Very unlikely
4. What are the primary reasons for choosing this water park? (Select all that apply)
a) Variety of water attractions
b) Quality of facilities
c) Positive reviews or recommendations
d) Proximity or location
e) Pricing and affordability
5. How satisfied are you with the variety and quality of food and beverages available at the
water park?
a) Very satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Very dissatisfied
47
6. Rate the cleanliness of the water park facilities.
a) Excellent
b) Good
c) Average
d) Below average
e) Poor
7. How would you rate the friendliness and helpfulness of the water park staff?
a) Excellent
b) Good page 17
c) Average
d) Below average
e) Poor
8. Did you encounter any issues or challenges during your visit? If yes, please describe.
9. How satisfied were you with the safety measures and precautions implemented in the
water park

48
Format No: GU/M-30/ Form-1
F-1 Student Application for 4-6 weeks Internship
Complete and submit to the Dean through School Internship Program Coordinator. (Type or write clearly)

Student Name: MUSKAN

Home Address SITAMADHI Phone 9334689499

Email address GUPTAMUSKAN89875@[Link]

Program BBA Internship 5th

Semester
Overall GPA 7.5

Internship Preferences

Location Core Area Company/

institution
F-1 Preferance-1 Sector-62 Sultanpur, New Reader's club
Delhi -
Preferance-2

Preferance-3

Faculty mentor Signature: _________________________Date___________.

(Signature confirms that the student has attended the internship orientation and has met all paperwork and
process requirements to participate in the internship program, and has received approval from his/her Advisor)

Student Signature: _______________________________________Date__________.

(Signature confirms that the student agrees to the terms, conditions, and requirements of the Internship
Program)
Dean Dean IIIC Dean Academic

Format No: GU/M-30/ Form-3

F-2 4-8 weeks internship

49
Request Letter from University to internship provider

To

The General Manager (HR)

. .Saurav Singh

Subject: REQUEST FOR 04/06 Weeks internship training of BBA/3 years Degree Programme,

Greetings from Galgotias Educational Institutions!!

We feel privileged to introduce Galgotias Educational Institutions (GEI) as one of the leading and
quality-driven educational groups in the Delhi-NCR Region. Galgotias Educational Institutions
consist of three institutions:
Galgotias College of Engineering & Technology (GCET) Galgotias
Institute of Management & Technology (GIMT) Galgotias
University (GU).

Galgotias Educational Institutions combine a supremely empowering educational process, industry

stalwarts in their faculty, global educational associations, and relentless placement efforts, to offer
the best of career opportunities to its students. Galgotias Educational Institutions are known for a
combination of state-of-the-art campus, strategic teaching-learning process, together with the most
advanced facilities, creating an environment in which wholesome corporate personalities are created.

Further, we’d like to furnish that as a part of the course curriculum, our students are required to
undergo a Summer Internship Program of 45 Days. The Internship Duration will be from June 1 till July
15, 2021.

In this regard, we request you to kindly allow -Student name. MUSKAN (Admission
No.21GSOB1010348 ) student of 3 years full-time program of Business Administration (Batch-2021-
24) to complete Summer Internship in your esteemed organization by assigning project work
pertinent to the stream pursued.

Feedback on the student’s progress and evaluation on the assigned ‘Project’ will be highly appreciated.

Yours sincerely,

Dean Industry Internship Interaction Cell

Format No: GU/M-30/ Form-4

F-3 Student Internship Undertaking

Date:-

50
In my own interest, I am willing to complete internship at _______________________________
__________________________________________________________________________(Organisation/ Address) from
03/07 / 2023 to 17 /08 / 2023. I hereby give an undertaking as under.

● I will strictly abide by all rules and regulations of the industry/Institute and Galgotias University, Uttar Pradesh. ● I
shall be responsible for my conduct and own safety at the industry/Institute and Galgotias University, Uttar
Pradesh shall not be responsible for this in any manner.
● I shall take care of my personal belongings. I shall not make any claim and no type of any claim shall be made in
my respect and on my behalf by anyone in respect of any loss or injury to me (including fatal injury or death) or to
the property of mine which may suffer or occur during the above mentioned programme.
● I will not act in any manner that defames the industry/Institute and Galgotias University, Uttar Pradesh, in any
manner whatsoever.
● I will not claim the expenses over & above for stay & mess to the Industry/Institute or to the University. ● I
will regardless of age, may not use or be in possession or under the influence of alcohol or unauthorized drugs on
either the industry premises or place of stay (Hostel/ rental accommodation) Violation of this regulation may
result in suspension or expulsion from the university.
● I will maintain confidentiality of work-related projects and personnel.
● I will familiarize myself with, and adhere to, relevant organizational arrangements, procedures, and functions. ● I
will understand what constitutes a permissible work absence and who to notify if absent, be prompt with being
on time to work and with assignments; give it my best effort.
● I will report changes in work schedule, supervision, or problems at the site to the internship coordinator and
industry supervisor.
● If I feel victimized by a work-related incident, I will contact the internship coordinator immediately.
● I will dress appropriately for the work setting.
● I will follow through on commitments.
● I will not conduct personal business during work hours (i.e. e-mails, cell phones, and internet).
● I will keep a positive attitude, open mind; avoid jumping to conclusions; try to make informed judgments.
● I will communicate – keep people informed in a useful and succinct way, listen and ask questions.
● I will be fair, considerate, honest, trustworthy, and cooperative when dealing with co-workers.
● I will assert ideas in an appropriate and tactful manner, seek feedback from supervisors, accept suggestions for
corrective changes in behavior and attempt to improve performance.
● I will accept constructive criticism and continuously strive to improve performance, seek to enhance professional
effectiveness by improving skills and acquiring new knowledge.
● I am fully aware that no faculty coordinator is accompanying me and no coordinator is appointed on behalf of the
university at the place of internship.

Date Signature:

Place- NOIDA Name of Student:

MUSKAN
Department [Link]-
9334689499
BBA

Semester-5th Section- 2 Roll No-

21GSOB1010348

I have allowed my ward (name as indicated above) for the above-mentioned Internship and instructed him/her to
take due precaution for safety and discipline as listed above. I also undertake that the Industry/Institute or the university
shall in no way be responsible for any loss or injury to my ward during the programme.

Date: Signature

51
 Place: Greater Noida Name of Parent: Vikash singh Address: Nimmbus 1 Mobile No:9122420333

Format No: GU/M-30/ Form-5

F-4 Internship Synopsis/Executive Summary

52
Objectives/ Guidelines/ Agreement: Internship Synopsis (This Will Be Prepared In Consultation With
Faculty Mentor)

An internship is a unique learning experience that integrates studies with practical work. This
agreement is written by the student in consultation with the faculty Mentor and Industrial supervisor.
It shall serve to clarify the educational purpose of the internship and to ensure an understanding of
the total learning experience among the principal parties involved.

Part I: Contact Information

Student Name:__ MUSKAN_________ Enrollment No:

Program:___BBA____ Semester:__5th_____ Academic Year: _2021-24____

Campus Address:___ plot no.2 Yamuna expy opposite Buddha International sector 17A Greater noida

City:__ Greater Noida____ State:_UP___Phone:_9334689499__ Email:_

GUPTAMUSKAN89875@[Link]

Industrial Supervisor

Name : _Saurav Singh___Title:_Manager Company/Organization:

Reader's club.

Internship Address: Algambo Internet (P) Ltd.

302,3rd Floor, noida_
City, State, Pin: __NOIDA, UP,.201308

Phone: 9911030351

Faculty Mentor

Name: __ DR. ABHILASHA SINGH _Phone: _

Campus Address: plot no.2 Yamuna expy opposite Buddha International sector 17A Greater noida

Academic Credit Information

Internship Title: _Marketing_Department: ___offline__

Course #: SIP Credits: 6 Grading Option: Credit

Beginning Date: 03/07/2023_ Ending Date: 17/08/2023 Hours per Week: 48 Internship Type: Paid.

Part II: Internship Objectives/Learning Activities:

What do you intend to learn, acquire and clarify through this internship? Try to use concrete,
measurable terms in listing your learning objectives under each of the following categories:

• Knowledge and Understanding

• Skills

53
 ● Learning Activities: How will your internship activities enable you to acquire the
knowledge/understanding, and skills you listed above?
● On the job: Describe how your internship activities will enable you to meet your learning
objectives. Include projects, research, report writing, conversations, etc., which you will do
while working, relating them to what you intend to learn.
● Teaching/Mentoring Activities: How your technical knowledge can be applied at the site of
the internship. How you can create value through mentoring/help people learn new things.
● Off the job: List reading, writing, contact with faculty supervisor, peer group discussion, field
trips, observations, etc., you will make and carry out which will help you meet your learning
objectives.
● Evaluation: Your Internship supervisor will provide a written evaluation of your internship.
Describe in detail what other evidence you will provide to your faculty Mentor to document
what you have learned (e.g. journal, analytic paper, project, descriptive paper, oral
presentation, etc.) Include deadline dates.
Part III: The Internship

Job Description: Describe in as much detail as possible, your role and responsibilities while on your
internship. List duties, project to be completed, deadlines, etc. How you can contribute to
organization/ at site of internship

Supervision: Describe in as much detail as possible the supervision to be provided/needed at the

work site. List what kind of instruction, assistance, consultation you receive from whom, etc.

Evaluation: How will your work performance will be evaluated? By whom? When?

Part IV: Agreement

This contract may be terminated or amended by faculty mentor or Industry mentor at any time
upon written notice, which is received and agreed by the other two parties.

Student Signature: Date:

Faculty Mentor signature: Date:

Industry Mentor Signature: Date:

54
 Format No: GU/M-30/ Form-6

One Page Report for Industry Training with Topic identification

Branch :BBA

Name of student: MUSKAN Section-Roll No :-

21GSOB1010348

Contact Number: 9334689499 Project Batch:

GU mail id- [Link]

Name of Company: Reader's club

Company Address Algambo Internet (P) Ltd.

302,3rd Floor, KH No.303,

Industry Person Name & Contact No Email ID

Designation

HR Nida Shahid 9911030351 nida@readerclub.i

n

supervisor: Saurav Singh 9911030351

Details of Industry: Sector 62 , NOIDA , UP

Duration of Internship: From To Total Days

3/07/2023 17/08/2023 45Days

Actual working days in a week 6 Days

Timing (from – to) 10 To 5

Work Assigned: Lead generation & client pitching

55
Topic Identification Working as an apprentice with a senior claims staff
professional.
Performing assigned tasks within the mentor s portfolio of
claims

Is this your first experience of YES

industrial training/internship?

On a scale of 1to 5 provide utility 5

of this training on your profession.

1 (no use), 5(extremely useful)

Signature of student Name & Signature of Faculty Mentor

56
 Format No: GU/M-30/ Form-9
F9 Industry Internship Supervisor Feedback

Student Feedback form by Industry mentor

Student Name: MUSKAN Enrolment No:

SIP Title: Business development

Industry Supervisor Name: saurav singh Organization Name: Reader's club

Internship From (Start Date) 03/07/2023 Internship From (End Date) 17/08/2023

Parameters Performance

Behaviors Excellent Satisfactory Poor

Performs in a dependable manner ✓

Cooperates with co-workers and supervisors ✓

Shows interest in work ✓

Learns quickly ✓

Shows initiative ✓

Produces high quality work ✓

Accepts responsibility ✓

Accepts criticism ✓

Demonstrates organizational skills ✓

Uses technical knowledge and expertise ✓

Shows good judgment ✓

Demonstrates creativity/originality ✓

Analyze problems effectively ✓

Is self-reliant ✓

57
Communicates well ✓

Writes effectively ✓

Has a professional attitude ✓

Gives a professional appearance ✓

Is punctual ✓

Uses time effectively ✓

Industry Supervisor Name:

Signature of Industry mentor:

Format No: GU/M-30/ Form-10

F-10 Student Feedback of Internship

STUDENT’s FEEDBACK OF INTERNSHIP (TO BE FILLED BY STUDENT AFTER

INTERNSHIP COMPLETION)

STUDENT FEEDBACK FORM

Student Name- MUSKAN Roll No. 21GSOB1010348

58
Institute Name-Galgotias university

Faculty Mentor Name- DR. ABHILASHA SINGH Faculty’s Designation

Internship Project Title-Business development

Industry Supervisor Name -saurav singh Supervisor’s Designation-Supervisor

Organisation Name-Reader's club

Internship From (Start Date) 03/07/2023 Internship To (End Date) 17/08/2023

Give a brief description of Internship Work

Was your internship Yes, to a large Yes, to a slight degree Not related
experience related to degree at all
your major area of study

This experience has: Strongly Agree No Opinion Disagree Strongly

Agree Disagree

Given me the ✓
opportunity to explore
a career field

Allowed me to apply ✓
classroom theory to
practice

Did the curriculum ✓

found to be in
consistent with the
industry

Helped me develop ✓
my decision-making
and problem-solving
skills

Expanded my ✓
knowledge about the
work world prior to
permanent
employment

Helped me develop ✓
my written and oral
communication skills

59
 Provided a chance to ✓
use leadership skills
(influence others,
develop ideas with
others, stimulate
decision-making and
action)

Expanded my ✓
sensitivity to the
ethical implications of
the work involved

Made it possible for ✓

me to be more
confident in new
situations

Given me a chance to ✓
improve my
interpersonal skills

Helped me learn to ✓
handle responsibility
and use my time
wisely

Helped me discover ✓
new aspects of myself
that I didn’t know
existed before

Helped me develop ✓
new interests and
abilities

Helped me clarify my ✓
career goals

Provided me with ✓
contacts which may
lead to future
employment

60
Allowed me to acquire ✓
information and/ or use
equipment not
available at my
Institute

In the Institute internship program, faculty members are expected to be mentors for students.
Do you feel that your faculty coordinator served such a function? Why or why not?

How well were you able to accomplish the initial goals, tasks and new skills that were set down
in your learning contract? In what ways were you able to take a new direction or expand
beyond your contract? Why were some goals not accomplished adequately?

In what areas did you most develop and improve?

What has been the most significant accomplishment or satisfying moment of your internship?

What did you dislike about the internship?

Considering your overall experience, how would you rate this internship? (Tick One)

Satisfactory Good Excellent

Give suggestions as to h ow your internship experience could have been improved.

Signature Date

61
62