GANPAT UNIVERSITY
U.V. PATEL COLLEGE OF ENGINEERING
Computer Engineering and Information Technology Department
2CEIT78PE5: Search Engine Optimization
Assignment
# Questions
1 What is on-page vs off-page SEO? Differentiate them in detail.
2 What is link building? Why does it matter? How to do it?
3 Define Search Engine Optimization (SEO). Justify the statement: Search engine
match pages to “query intent”.
4 Difference between black hat and white hat SEO.
5 Which SEO tools do you regularly use? List them and briefly explain each.
6 Which meta tags matter? Explain all meta tags.
7 What is the difference between a do-follow and no-follow and how are they used?
8 What are some black hat SEO practices to avoid?
9 How do you use content marketing for SEO?
10 Which are the major Google updates that have impacted SEO?
11 Explain below terms:
1. Google autocompletes
2. Paid result
3. Organic result
4. DA vs. PA.
5. domain
12 What you can get from Google Analytics? Discuss in detail.
Deadline to submit: 10/10/ 2024 After crossing deadline 2 marks/day will be deducted)