Study on Savings and Investment Pattern of
Salaried Individuals in the Unorganised Sector
[Link] RAO
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Introduction
The unorganised sector constitutes a large portion of India's
workforce. This study explores how salaried individuals in this
sector save and invest their earnings, identifying patterns,
preferences, and challenges. It also emphasizes the importance
of financial literacy for economic empowerment.
Objectives of the Study
• To assess the current savings patterns among salaried
individuals in the unorganised sector.
• To understand their preferred investment avenues.
• To analyse socio-economic factors influencing savings and
investments.
• To recommend strategies to enhance financial security.
Review of Literature
• [Link] et al. (2024)
Informal workers lack awareness of formal financial tools,
relying on chit funds and cash. Recommends grassroots
financial education to improve literacy and trust.
• [Link] (2023)
Salaried individuals, especially women, prefer safe options like
FDs and gold. Social norms and limited advice lead to
conservative investment choices.
Research Methodology
• Research Design: Descriptive and analytical.
• Primary Data: Collected via structured questionnaires from
120 respondents.
• Secondary Data: Sourced from reports, journals, and
government databases.
• Tools: Statistical analysis, graphs, and percentage techniques.
• Sampling Method: Random sampling among unorganised
sector workers.
Hypothesis
• H0: There is no significant relationship between income level
and investment preferences.
• H1: Income level significantly influences investment
preferences.
• H0: Awareness of financial instruments does not affect savings
behavior.
• H1: Awareness of financial instruments has a significant effect
on savings behavior.
Data Analysis
• The data shows that:
• 65% prefer traditional savings like gold and cash at home.
• Only 25% use formal bank accounts for saving.
• Younger respondents are more inclined towards mutual funds.
• Risk appetite increases with higher income.
• Women tend to prefer secure investments like post-office
schemes.
Findings
• Majority of workers lack access to structured financial
products.
• High dependence on informal credit systems.
• Awareness about government schemes and insurance is very
low.
• Social and cultural factors influence financial decisions.
Recommendations
• Financial literacy programs tailored to unorganised sector
workers.
• Simplify and promote access to banking services.
• Encourage employers to facilitate employee savings plans.
• Design government schemes targeting informal workers’
needs.
Observations & Takeaways
• This study highlights the need for stronger financial inclusion
policies. Observing the respondents' struggles emphasized the
importance of awareness and access to reliable saving and
investment tools.