ProdiCode

Master Sales & Outreach Handbook

Outreach Messages | Pain Points | Pricing | Brand Deals
Section 1: Outreach Messages by Business Type
Goal: Get them to schedule a call. Nothing more. Never explain all services in the message.

1.1 Bakery
WhatsApp / DM:
Hi [Name], heard good things about your bakery — you're clearly doing solid work.
We're ProdiCode, a digital team helping local businesses grow online.
We're currently onboarding limited businesses at startup-friendly rates — won't hurt your
budget.
Can we hop on a free 15-min call? No pressure, just ideas.

1.2 Cafe / Restaurant

WhatsApp / DM:
Hey [Name]! Came across your cafe — the vibe looks great, honestly.
But your online presence could be pulling in a lot more customers than it is right now.
We're ProdiCode — a young, result-focused digital team. Since we're a startup, our
pricing is reasonable and flexible.
We have limited spots open this month. Up for a free call?

1.3 Gym / Fitness Center

WhatsApp / DM:
Hi [Name], saw your gym — impressive setup.
One thing I noticed — people search Google and Instagram before they visit anywhere
today. A stronger online presence means more walk-ins, guaranteed.
We're ProdiCode, we handle digital growth end to end. A few spots open this month at
very reasonable pricing.
Free 15-min call? We'll explain everything.

1.4 Clothing Store / Boutique

WhatsApp / DM:
Hi [Name]! Checked out your collection — genuinely stylish work.
Honestly, the brands that show up online are the ones that sell. Your work deserves way
more reach than it's getting right now.
We're ProdiCode — social media, design, online presence — all handled. Budget-
friendly pricing, no hidden costs.
Limited onboarding this month. Can we schedule a quick call?

1.5 Doctor / Clinic

WhatsApp / DM:
Hi Dr. [Name], heard great things about your practice from patients.
Most people today search for doctors on Google before booking. A stronger online
 presence means more patients finding you first.
We're ProdiCode — a reliable digital team focused on trust-driven growth. Pricing is
straightforward and reasonable.
Would love to share some ideas on a short free call — no commitment at all.

1.6 Coaching Classes

WhatsApp / DM:
Hi [Name]! Your coaching centre has a solid reputation in the area.
Here's the truth — students today find coaching classes online first, not through referrals
alone. Whoever shows up online, wins.
We're ProdiCode. Social media, SEO, lead generation — all in one place. And since
we're growing too, pricing is completely budget-friendly.
Only a few spots left this month. Free 15-min call to share the plan?

1.7 Interior Design / Home Decor

WhatsApp / DM:
Hi [Name], came across your work — the designs are stunning, genuinely.
But great work that isn't visible online doesn't get the clients it deserves.
We're ProdiCode — we help businesses like yours build trust and attract customers
through a strong digital presence.
Startup-friendly pricing, limited slots this month. Quick free call?

1.8 Salon / Spa

WhatsApp / DM:
Hi [Name]! Your salon looks amazing — great atmosphere.
Most people check Instagram and Google reviews before booking a salon today. If
you're not showing up strong there, you're losing bookings to competitors.
We're ProdiCode — we fix exactly that. Young team, real results, budget-friendly rates.
Free call this week? Spots are limited.

1.9 Universal Cold Email Template

Subject: Quick idea for [Business Name]

Hi [Name],

Came across your business — genuinely impressive work.

One honest observation: your online presence has room to grow, and that's where most
new customers come from today.

We're ProdiCode — a young digital team helping local businesses get more visibility,
more trust, and more customers online. Since we're building our portfolio, our pricing is
straightforward and won't stress your budget.
 We handle everything — social media, design, SEO, website, automation, and more —
so you can focus on running your business.

We're onboarding only a few businesses this month.

Up for a free 15-minute call? No pitch, just an honest conversation.

— [Your Name], ProdiCode

[Phone] | [Website]

Key Rules for Outreach:

- Always mention something specific about their business — generic messages get
ignored
- Never list all services in the message — that's what the call is for
- "Limited spots" line creates real urgency — keep it always
- Follow up once after 2 days if no reply
Section 2: Pain Point Openers by Situation
Use these as the opening lines of your DM or email. Hit the nerve first, then offer the solution.

2.1 No Website
Hey [Name], I searched for your business online — couldn't find a proper website. In
2025, if someone can't find you on Google, they're going to your competitor. That's direct
business loss.

2.2 No Instagram / Inactive Social Media

Hey [Name], looked up your Instagram — either it's not there or the last post was
months ago. People check Instagram before they visit any place today. An inactive page
tells them you're not serious. That's hurting your brand more than you think.

2.3 Instagram Exists But Looks Unprofessional

Hey [Name], checked your Instagram — the page exists but honestly, the content isn't
doing justice to what you actually offer. Low quality posts, no consistency, no branding.
Customers judge in 3 seconds. Right now, that first impression is costing you.

2.4 No Google Reviews / Weak Google Presence

Hey [Name], searched your business on Google — very few reviews and the profile
looks incomplete. 90% of people read Google reviews before making a decision. If your
profile looks weak there, they're choosing someone else before even contacting you.

2.5 Competitors Are Ahead Online

Hey [Name], I checked your business and your top competitors online. They're running
ads, active on Instagram, and ranking on Google. You have a better product but they're
getting the customers — only because they're more visible online. That gap is fixable.

2.6 No Online Presence At All

Hey [Name], tried finding [Business Name] online — no website, no active social media,
nothing. In today's market, if you're not online, you basically don't exist for a huge chunk
of potential customers. You're leaving serious money on the table.

2.7 Website Exists But Looks Outdated

Hey [Name], visited your website — it loads slow, doesn't look good on mobile, and the
design feels outdated. Customers notice this instantly. A bad website doesn't just look
unprofessional, it actively destroys trust before they even read what you offer.

2.8 Running Ads But No Results

 Hey [Name], noticed you're running some ads but the engagement and reach doesn't
seem to match the spend. Boosting posts without a strategy is just burning money. The
content, targeting, and timing all need to work together — right now they probably aren't.

2.9 Good Product, Zero Digital Brand Identity

Hey [Name], your actual work/product is solid — but your digital presence tells a
completely different story. No consistent branding, no clear message, no trust signals
online. People who don't know you yet have no reason to choose you over someone
who looks more established online. That's the gap.

2.10 How To Use These — Formula

Build every cold message using this structure:

- [Pain Point Opener] — pick the one that actually applies to their business
- "We're ProdiCode — we fix exactly this."
- "Startup-friendly pricing, limited spots this month."
- "Free 15-min call this week?"

Important: Research the business for 2 minutes before sending. Pick the pain point that
matches their actual situation. This makes reply rate go up significantly.
Section 3: Complete Pricing — All Services
All pricing is monthly unless stated as one-time. Performance Marketing pricing excludes ad
spend — client pays ad budget separately.

3.1 Individual Service Pricing

Service Starter Standard Pro

Social Media Management Rs. 3,000 Rs. 6,000 Rs. 10,000

Creative Design Rs. 2,500 Rs. 5,000 Rs. 8,000

SEO Rs. 4,000 Rs. 8,000 Rs. 15,000

Strategic Marketing Rs. 4,000 Rs. 8,000 Rs. 12,000

Technical Solutions Rs. 3,500 Rs. 7,000 Rs. 12,000

Automation Services Rs. 3,000 Rs. 6,000 Rs. 10,000

Performance Marketing Rs. 5,000 Rs. 10,000 Rs. 20,000

Website Creation (one-time) Rs. 3,000-5,000 Rs. 7,000-12,000 Rs. 15,000-30,000+

3.2 What Each Tier Covers

Social Media Management

- Starter — 8 posts/month, basic captions, 1 platform
- Standard — 16 posts, captions + hashtags, 2 platforms, story content
- Pro — 25+ posts, full strategy, 3 platforms, reels scripting, monthly report

Creative Design
- Starter — 8 static graphics/month
- Standard — 16 graphics + logo refinement + brand color consistency
- Pro — 25+ graphics, full brand kit, thumbnail design, ad creatives

SEO
- Starter — Google Business setup/optimization, basic keywords
- Standard — On-page SEO, keyword research, monthly ranking report
 - Pro — Full on+off page SEO, backlinks, competitor analysis, blog content

Strategic Marketing
- Starter — Basic monthly content plan + platform strategy
- Standard — Full marketing roadmap, campaign planning, competitor research
- Pro — End-to-end strategy, paid ad planning, funnel design, weekly check-ins

Technical Solutions
- Starter — Website maintenance, speed fixes, mobile optimization
- Standard — Website redesign support, landing pages, basic integrations
- Pro — Full website management, bug fixes, feature additions, uptime monitoring

Automation Services
- Starter — WhatsApp auto-reply setup, basic lead form automation
- Standard — CRM setup, auto email sequences, enquiry routing
- Pro — Full workflow automation, chatbot, booking system integration

Performance Marketing
- Starter — Basic ad campaigns, 1 platform (Meta or Google)
- Standard — Multi-platform campaigns, A/B testing, monthly ad report
- Pro — Full funnel ads, retargeting, creative strategy, weekly optimization
Note: Ad spend budget is always paid separately by the client.

Website Creation (One-Time)

- Basic Rs. 3,000-5,000 — 1-3 pages, mobile ready, WhatsApp button, delivery 5-7 days
- Standard Rs. 7,000-12,000 — 5-7 pages, brand design, SEO ready, delivery 10-14 days
- E-commerce Rs. 15,000-25,000 — Store + Razorpay + product management, delivery
20-25 days
- Custom Rs. 30,000+ — Full custom build, integrations, animations — timeline discussed
on call
Section 4: Brand Deals — Best Combinations
Always push bundles over individual services. Higher perceived value, better client retention,
better income for you.

4.1 Starter Brand Pack — Rs. 7,999/month

Best for: Very small shops just getting started online
- Social Media Management (Starter)
- Creative Design (Starter)
- Strategic Marketing (Starter)
- FREE: Basic Website — one-time (Rs. 3,000 value)
Total Worth: Rs. 12,500+ | Client Pays: Rs. 7,999/month

4.2 Growth Brand Pack — Rs. 14,999/month

Best for: Businesses ready to grow seriously
- Social Media Management (Standard)
- Creative Design (Standard)
- SEO (Standard)
- Strategic Marketing (Standard)
- FREE: Standard Website — one-time (Rs. 7,000 value)
Total Worth: Rs. 27,000+ | Client Pays: Rs. 14,999/month

4.3 Full Digital Brand Pack — Rs. 24,999/month

Best for: Businesses that want complete online dominance
- Social Media Management (Pro)
- Creative Design (Pro)
- SEO (Standard)
- Strategic Marketing (Pro)
- Performance Marketing (Starter — Rs. 5,000 min ad spend separate)
- Automation Services (Standard)
- FREE: Standard Website — one-time (Rs. 10,000 value)
- FREE: Monthly Performance Report
Total Worth: Rs. 55,000+ | Client Pays: Rs. 24,999/month

4.4 ProdiCode Max — Rs. 39,999/month

Best for: Brands that want everything managed end to end
 - All 7 Services at Pro level
- Performance Marketing (Standard — ad spend separate)
- Dedicated account manager
- Weekly strategy calls
- Priority support
- Custom Website included (Rs. 20,000 value)
- Full brand kit + content calendar
Total Worth: Rs. 85,000+ | Client Pays: Rs. 39,999/month

4.5 One-Time Website Packages

Package Price Includes

Basic Rs. 3,000-5,000 1-3 pages, mobile ready, WhatsApp button

Standard Rs. 7,000-12,000 5-7 pages, brand design, SEO ready

E-commerce Rs. 15,000-25,000 Store + Razorpay + product management

Custom Rs. 30,000+ Full custom build, integrations, animations

4.6 Website + Monthly Service Combos

Combo One-Time Monthly Best For

Launch Combo Rs. 4,999 Rs. 7,999 New small shops

Business Combo Rs. 9,999 Rs. 14,999 Established local brands

Full Brand Combo Rs. 14,999 Rs. 24,999 Serious growth stage
4.7 Monthly Add-Ons

Add-On Price

Website Maintenance Rs. 1,500/month

Hosting Management Rs. 800/month

Extra Ad Creatives (5) Rs. 1,500/month

WhatsApp Automation Setup Rs. 2,000 one-time

Monthly Analytics Report Rs. 1,000/month

Section 5: Key Business Rules — Do Not Skip

- Ad spend is always extra — make it crystal clear before signing any deal
- Minimum 3-month contract on all monthly plans — monthly churn will kill revenue
- 50% advance on website projects, 100% first month before starting monthly services
- Domain + Hosting is always paid by the client — never include it in your pricing
- Always push combos over individual services — higher perceived value, better retention
- Offer 10% discount on 6-month upfront payment — improves your cash flow significantly
- Never do a website without at least 50% advance payment upfront
- Always upsell website maintenance after delivery — that's recurring income

ProdiCode | West Bengal | [Link]