3D Project
CC2401-205
HKCC
HKPolyU
Andy Lai
Visual = (adj) of or gained by seeing
Literacy = the ability to read and write
Literacy = Visual Literacy =
• Reading • Viewing
• Writing (drawings, diagrams,
(words) graphics, illustrations,
animations, cartoons,
• Speaking comic, signs, symbols,
• Listening icons, objects…)
(language)
What is “Visual Literacy”
Visual literacy is the ability to
interpret,
negotiate,
and make meaning from information presented in the form
of an image.
Visual literacy is based on the idea that pictures
can be (read) and that meaning can be
communicated through a process of reading.
writers Literacy Readers
Language
Words
Designers’ Action Grammar Users’ Cognition:
Experience,
Education,
Cultural background,
Personal feeling
Creative Action Time, age…..
Apply visual language
Meaningful
Media
The Basic Visual Elements
• Point • Size
• Line • Color
• Surface • Texture
• Volume
Compositions: • Repetition
• Formal Structure • Motion
• Informal Structure • Scale
• Gradation • Dimension
3D Project =
3 Dimensional version
of Visual Literacy…
… and it is not only a product design subject J
“Abstraction doesn’t come easily to most
fledgling designers, but abstract visual order is at
the heart of good design…”
Is it design??
Is it design?
Is it design?
Is it design?
3D Project = FORM + FEELING
• In visual communication, we use point, line, and shape.
• In three-dimensional design, we deal with form.
• Form = structure of an object
• Form also = essence of something
• Products – basic requirement = function
• Beyond functionality, products express a variety of emotion
and feeling
• Products have character, conveying notions of usage, but
also emotion == companionship.
3D Project – FORM + FEELING
• In this subject, you will explore the difference
between abstract and figurative meaning in 3D
expression,
• And gain basic knowledge of their relevance to
connotative and denotative dynamics in three
dimensional objects.
What to do?
Stage 01 - From feeling to form
Part 1:
• Research and Analysis (Group Work):
3 to 4 students in one group.
Each group has to do a research on abstract sculptures,
products or architecture constructions and their emotional
significances.
Stage 01 - From feeling to form (Part 1)
Scope of work:
• Each group select 5 pieces of Man-made objects (could be abstract sculptures,
products or architecture constructions).
• Do evaluation of emotional significances - Tell us what is your impression / feeling on
each objects, and why.
• Do analysis of the design elements - Find out what elements, and composition the
design adopted to express the feeling.
• Presentation and Submission of report: 04 March 2009 Wednesday (you can use ppt,
jpg, pdf file for the presentation and a A4 size printed report will be submitted on the
same day).
(Presentation and Submission of report: 04 March 2009 Wednesday)
Stage 1 – From feeling to Form
Part 2:
• Form Combination
It is an individual project. Each student has to choose
TWO different feelings (or characters) from the List 1
provided in the Project Brief.
• Use maximum FOUR primitive forms from List 2 to express
each of the individual chosen feeling. You may use portion
or variation of the forms if necessary, i.e. Semi-sphere.
• Each student has to use sketches and foam/plaster models
for the presentation.
Stage 1 – From feeling to Form
• Each design should be presented with at least 20
pages of A4 sketches, 20 3D sketches (quick models),
and 2 full-scale white models
• Everyone has to report to the project tutor which two
feelings (or characters) are selected on Friday (06
March 2009).
Stage 1 – From feeling to Form
Submission (on 13 March 2007 Friday):
• Research Report (printed version)
• 20 pages of A4 size sketches
• 20 3D sketches (quick models)
• 2 full-scale final models in white colour (with one feeling
each)
Mercedes-Benz
Land Rover
Taichi - Juming
TORSO – Soko CA USA
3D Objects
Basic Forms:
• In the real world, most objects are formed by four geometric forms, I.e:
Cube Cylinder
Cone Sphere
• These four basic forms are even found in nature that can be
used to simplify your understanding of any still life object
Types of Volumes
Rectilinear Volumes
Direction
Subordinate
Dominant
Subdominant
Types of Volumes
Curvilinear Volumes
Dominant
Subordinate
Subdominant
Types of Volumes
Curvilinear Volumes
Direction
Types of Volumes
Combination
Curvilinear
Rectilinear
Types of Volumes
Planar Construction
Construction of Sheet volume
Types of Volumes
Planar Construction
Straight axis Bent axis Curved axis
Broken axis Twisted plane Grouped planes
Types of Volumes
Lines in Space
Composition
Convexity
Composition
Convexity
Composition
Concavity
Composition
Space
Composition
Construction
Different Forms
Location
Direction
Scale
+
-
Composition
Construction