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Module 2 - Review Questions

Module 2 discusses the concepts of creativity and innovation in technology, defining creativity as the generation of new ideas and innovation as the implementation of those ideas. It outlines the creative process in four phases, components of creativity, types of innovation with examples, sources of innovation, and categories of innovation intensity. The module emphasizes the connection between creativity, innovation, and technology entrepreneurship, highlighting the importance of entrepreneurial context in transforming creative ideas into commercial opportunities.

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6 views2 pages

Module 2 - Review Questions

Module 2 discusses the concepts of creativity and innovation in technology, defining creativity as the generation of new ideas and innovation as the implementation of those ideas. It outlines the creative process in four phases, components of creativity, types of innovation with examples, sources of innovation, and categories of innovation intensity. The module emphasizes the connection between creativity, innovation, and technology entrepreneurship, highlighting the importance of entrepreneurial context in transforming creative ideas into commercial opportunities.

Uploaded by

fitrisyalyaz04
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Module 2: Creativity and Innovation in Technology

Review questions

1.​ Define the term “creativity”.


= Creativity can be defined as the production of new and useful ideas as well as the
ability to discover new ways of looking at problems and opportunities.

2.​ Explain the difference between creativity and innovation.


= Creativity is thinking new things while innovation is doing new things

3.​ What are the three phases of the creative process?


Phase 1: Background or Knowledge Accumulation
Phase 2: The Mind Incubation Process
Phase 3: The Idea Experience
Phase 4: Evaluation and Implementation

4.​ What are the components of creativity?


= Knowledge, motivation and creative thinking skills

5.​ Describe our (4) types of innovation and give an example for each type of innovation.
●​ INVENTION is creating a totally new product, service or process.
Example: aeroplanes (Wright brothers).

●​ EXTENSION is introducing different application or new use of existing product,


service or process.
Example: laptop

●​ DUPLICATION is creative replication of an existing concept.


Example: Franchise businesses such as Chicken Rice Shop

●​ SYNTHESIS is combining existing concepts or factors into a new formulation or


use.
Example: combining functions of a telephone, video and camera

6.​ What are the major sources of innovations?


●​ Within the company or industry
●​ Within the social environment

7.​ Explain two (2) categories of innovation intensity. Give examples of each category.
●​ Incremental Innovation: Steady improvements based on sustaining
technologies that can be rapidly implemented to develop customer loyalty.
Example: Progressively adding new features to a mobile phone over time
●​ Radical Innovation: A fundamental rethink based on disruptive
technologies that requires long periods of nurturing. Example: The initial
introduction of the mobile phone itself or oxygen separation technology.

8.​ Explain the link between creativity, innovation, and technology entrepreneurship.
= Creative idea flows to invention, which then flows to innovation. Creativity can also
directly lead to innovation. Creativity is turned into a practical reality such as a product
through innovation. The entrepreneurial context as well as perception of opportunity are
necessary to turn it into a business reality. Hence, creativity must be linked to
entrepreneurship in order to turn it into commercial opportunity to be exploited

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