TABLE OF CONTENTS
CHAPTER NO TITLE PAGE NO
ABSTRACT I
LIST OF TABLES Ii
LIST OF CHARTS Iv
1 INTRODUCTION 1-6
1.1 Introduction 1
1.2 Industry Profile 4
1.3 Need for the Study 5
1.4 Scope and Significance of Study 5
1.5 Objectives of the Study 6
1.6 Limitation of the study 6
2 REVIEW OF LITERATURE 7-21
3 RESEARCH METHODOLOGY 22-24
3.1 Research Design 22
3.2 Sampling Technique 22
3.3 Sources of Data 22
3.4 Structure of Questionnaire 23
3.5 Sample Size 23
3.6 Period of Study 23
3.7 Analytical Tools 23
4 DATA ANALYSIS AND INTERPRETATION 25-50
4.1 Percentage analysis 25-46
4.2 Correlation 47
4.3 T- Test 48
4.4 ANNOVA 49
5 FINDINGS, SUGGESTIONS AND CONCLUSION 50-52
5.1 Findings of the Study 51
5.2 Suggestions 53
5.3 Conclusion 54
REFERENCES 55 - 58