CSCM1101 – Fundamentals of Computing and Information Systems
Chapter 2 – Homework (Solved)
Q1. Identify which function/department of the organization the following employees belong.
Name of Employee Function / Department
Ahmed Al-Farsi Marketing Department
Fatma Al-Kindi Finance / Accounting Department
Layla Al-Mamari Operations Department
Omar Al-Shehi Business Intelligence / Data Analysis
Sara Al-Balushi Human Resources Department
Q2. Porter’s Five Forces Model
Five Forces Description
Threat of New Entrants It is difficult for new companies to enter the
market because hypermarkets require
large capital investment.
Supplier Power Supplier power is moderate since
MegaMart works with multiple suppliers,
although electronics suppliers have
stronger influence on pricing.
Buyer Power Buyer power is high because customers can
easily switch to other hypermarkets or
online shopping platforms.
Threat of Substitutes Customers may choose alternative stores
or online platforms instead of MegaMart.
Competitive Rivalry Competition is intense between MegaMart
and other chains such as Nesto, HyperMax,
and Lulu through promotions and pricing
strategies.
Q3. Identify the primary activities in the value chain.
Statement Primary Activity
Handles returns and after-sales support. Customer Service
Receives goods from various suppliers and Inbound Logistics
manages proper storage.
Activities include loyalty programs and Marketing and Sales
targeted promotions.
Records transactions and updates Sales Transaction Processing / Operations
inventory in real time.
Products are displayed and bakery items Operations
are produced daily.
Q4. Identify the type of information system used.
Task / Activity Type of Information System
Records transactions and updates Transaction Processing System (TPS)
inventory in real time.
Help marketing teams analyze loyalty card Decision Support System (DSS) / Business
data and design targeted promotions. Intelligence System
Generate daily sales and performance Management Information System (MIS)
reports for managers.