QUESTIONNAIRE
1. Gender
☐ Male ☐ Female ☐ Prefer not to say
2. Age group
☐ Below 20 ☐ 21–30 ☐ 31–40 ☐ 41–50 ☐ Above 50
3. Educational qualification
☐ Higher secondary ☐ Graduate ☐ Postgraduate ☐ Others
4. Occupation
☐ Student ☐ Employed ☐ Self-employed ☐ Homemaker ☐ Others
5. Monthly income
☐ Below ₹20,000 ☐ ₹20,001–₹40,000
☐ ₹40,001–₹60,000 ☐ Above ₹60,000
6. Frequency of online shopping for electronic goods
☐ Rarely ☐ Occasionally ☐ Monthly ☐ Frequently
7. Preferred e-commerce platform
☐ Amazon ☐ Flipkart ☐ Reliance Digital ☐ Others
Section B: Multiple Choice Questions
B1. Types of Discounts & Offers
1. Which type of discount influences you the most while purchasing electronics online?
☐ Percentage discount ☐ Cashback offers ☐ No-cost EMI ☐ Exchange offers
☐ Combo deals
2. Which offer motivates impulse buying the most?
☐ Flash sales ☐ Limited-time discounts ☐ Coupon codes ☐ Bank offers
B2. Online Brand Preference
1. Do you trust branded electronics more during online discount sales?
☐ Yes ☐ Neutral ☐ No
2. Do online discounts strengthen your loyalty toward certain brands?
☐ Yes ☐ Sometimes ☐ No
B3. Price Transparency
1. Do you compare prices across platforms before buying discounted electronics?
☐ Yes ☐ Sometimes ☐ No
Clear price information increases your confidence to buy.
☐ Agree ☐ Neutral ☐ Disagree
B4. Promotional Events & Festivals
16. Which festival sale attracts you most?
☐ Diwali ☐ Dussehra ☐ New Year ☐ Others
Do limited-time festival offers create urgency to buy?
☐ Yes ☐ Sometimes ☐ No
Likert Scale Questions:
Read the statements carefully and tick mark as per your opinion
(1 – Strongly Disagree, 2 – Disagree, 3 – Neutral, 4 – Agree, 5 – Strongly Agree)
C1. Types of Discounts & Offers
Q. No. Statements 1 2 3 4 5
Discounts significantly increase my intention to buy
1 electronics online.
Flash sales create urgency that influences my purchase
2 decisions.
3 Cashback and bank offers motivate me to shop online.
4 Discounts make online shopping more attractive than offline
shopping.
C2. Price Transparency
Q. No. Statements 1 2 3 4 5
1 Clear display of discounts increases my trust in online platforms.
2 Transparent pricing makes me feel confident about my purchase
decision.
3 Hidden charges discourage me from buying discounted products.
4 Price clarity helps me compare products effectively.
C3. Consumer Trust
Q. No. Statements 1 2 3 4 5
1 I trust online platforms that provide genuine discounts.
2 Trust increases when platforms clearly explain offer terms.
3 Trust increases when discounts match the quality received.
4 My past experience with discounts affects my trust in online
shopping.
C4. Promotion Events & Festivals
Q. No. Statements 1 2 3 4 5
1 Festive sales strongly influence my online shopping behaviour.
2 I plan my electronic purchases around seasonal promotions.
3 Festive promotions influence my choice of shopping platform.
4 Festival discounts encourage me to spend more online.
C5. Online Brand Preference
Q. No. Statements 1 2 3 4 5
I prefer well-known brands when buying electronics online
1 during sales.
2 Discounts improve my loyalty toward certain electronic brands.
3 Discounts make me open to switching from my usual brand.
4 Brand reputation matters even during high-discount offers