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Ecommerce Rural Project

The report examines the impact of e-commerce on rural consumer buying behavior, highlighting the rapid growth due to smartphones and affordable internet. It identifies issues such as low digital literacy and trust among rural consumers while emphasizing the preference for Cash on Delivery. Despite the positive influence of e-commerce, challenges persist in rural areas.

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wprajakta017
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8 views1 page

Ecommerce Rural Project

The report examines the impact of e-commerce on rural consumer buying behavior, highlighting the rapid growth due to smartphones and affordable internet. It identifies issues such as low digital literacy and trust among rural consumers while emphasizing the preference for Cash on Delivery. Despite the positive influence of e-commerce, challenges persist in rural areas.

Uploaded by

wprajakta017
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

PROJECT REPORT

Impact of E-Commerce on Rural Consumer Buying Behavior

Chapter I: Introduction

E-commerce refers to buying and selling goods through the internet. It has grown rapidly in rural
areas due to smartphones and cheap internet.

Problem: Rural consumers face issues like low digital literacy and trust.

Objectives: Study awareness, behavior, satisfaction, and problems.

Chapter II: Review of Literature

Kumar (2022): COD is major factor.

Patel (2021): Meesho increased rural participation.

NCAER (2023): Trust issues still exist.

Chapter III: Research Methodology

Descriptive research using questionnaire. Sample size: 20-30 respondents.

Chapter IV: Data Analysis

Most rural consumers prefer Cash on Delivery and shop occasionally.

Chapter V: Conclusion

E-commerce has a significant impact on rural buying behavior but challenges remain.

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