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Kirti Tandel

Kirti, an Indian Krishna devotee, runs a personal branding and lead acquisition agency for coaches, achieving significant revenue goals through LinkedIn. She emphasizes the importance of serving clients over selling and shares her strategies for marketing, closing sales, and personal development. Kirti's approach combines personal storytelling, clarity in messaging, and a focus on emotional alignment to foster business growth.

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0% found this document useful (0 votes)
2 views10 pages

Kirti Tandel

Kirti, an Indian Krishna devotee, runs a personal branding and lead acquisition agency for coaches, achieving significant revenue goals through LinkedIn. She emphasizes the importance of serving clients over selling and shares her strategies for marketing, closing sales, and personal development. Kirti's approach combines personal storytelling, clarity in messaging, and a focus on emotional alignment to foster business growth.

Uploaded by

rvnilogal
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

I’m Kirti. Indian. Krishna devotee. I run a personal branding and lead acquisition agency for coaches.

I hit my dream revenue goal in 2025, helping business coaches create predictable, recurring inbound
clients through LinkedIn.

Here’s a quick breakdown of whom I work with, what I sell, how I market & sell it, and the tools I use
to do this all by myself (no team, no agency, just one Google Doc and a lot of chai):​

1. The audience I have to sell to


- 3,000+ LinkedIn followers (tightly pruned, coach-heavy)​
- Network of business coaches across the UK​
- Warm referrals from existing clients and their mastermind circles​

2. The things I sell/have sold this year


- Done-for-you LinkedIn personal branding for business coaches (recurring inbound in 90 days) –
from $800/month​
- End-to-end positioning + content strategy setups for UK coaches​
- Ghostwritten long-form articles, case studies and authority posts​
- 1:1 positioning and messaging intensives for coaches who want clarity before retainer​

3. The marketing I do / have done this year


- Post on LinkedIn 4–6 times a week with authority, story and proof content​
- Comment strategically on UK business and sales coaches every weekday​
- Share client wins, positioning breakdowns and “quiet confidence” content in a British tone​
- Use my own journey (designer → inbound strategist, Gita-led mindset) as story fuel

4. The way I close sales / have closed sales
- Inbound DMs from LinkedIn posts → short chat → Zoom call → yes/no in () hours​
- Soft CTAs on posts (“DM ‘inbound’ and I’ll send the 90‑day plan I use with clients”)​
- Warm referrals from existing clients who bring me into their UK coaching circles​
- Simple Google Doc offers instead of heavy funnels – diagnose, reflect, simplify, then present one
clear path​

5. The tools I use to save time / make money


- Google Docs to build positioning, content systems and offers​
- LinkedIn as the only platform that matters for my ICP​
- Canva + Gemini pro + illustration skills to turn frameworks into simple visuals UK buyers actually
read​
- Google meet + Calendly for low-friction, calm discovery calls​
- Notion to track client content, ideas and 90‑day visibility plans​
I’m currently in year 2 of going all‑in on LinkedIn personal branding for coaches.​

The truth? Service came before strategy.


The Bhagavad Gita shaped how I think about detachment, long-term, and “service first, sales second”
– my clients feel that in the way I write and the way I work with them.​

What else do you want to know?

Offer stack, pricing, or the exact 5‑step system I use to turn quiet UK coaches into “obvious hire”
profiles?

What 𝟯𝟱𝟰 𝗟𝗼𝗼𝗺𝘀 Taught Me

Proof: 90% reply rate. 𝟭 𝗶𝗻 𝟯 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗯𝗼𝗼𝗸𝗲𝗱.

So if you're still sending cold emails into the void, here's the playbook that changed everything:

𝟭. 𝗟𝗲𝗻𝗴𝘁𝗵: 𝗡𝗲𝘃𝗲𝗿 𝗿𝗮𝗺𝗯𝗹𝗲


↳ 90 seconds is the golden zone (2 mins MAX)
↳ Respect their time or lose their attention

Bonus: Shorter = more rewatches = more replies.

𝟮. 𝗙𝗼𝗰𝘂𝘀: 𝗡𝗲𝘃𝗲𝗿 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳


↳ Always talk about THEIR problem, THEIR business
↳ They don't care about you yet. They care about their pain.

Bonus: Ask yourself: "Would I watch this if I were them?"

𝟯. 𝗧𝗵𝗲 𝟯𝗥 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 𝗡𝗲𝘃𝗲𝗿 𝘀𝗲𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗟𝗼𝗼𝗺𝘀


↳ Recognizable → something personal about them
↳ Relevant → tied to their pain + desired outcome
↳ Recent → reference something from the last 72 hours

Bonus: Their LinkedIn post = your best thumbnail idea. Builds instant curiosity.

𝟰. 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: 𝗡𝗲𝘃𝗲𝗿 𝘄𝗶𝗻𝗴 𝗶t


↳ 15-30 sec → Undeniable results you've gotten clients
↳ 20 sec → Their current process (show you understand)
↳ 30 sec → Pinpoint the solution
↳ 15 sec → Crystal clear CTA

Bonus: Follow a script. "Be yourself" is a myth. Be prepared.

𝟱. 𝗧𝗵𝗲 𝗖𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁 𝗦𝗮𝗻𝗱𝘄𝗶𝗰𝗵: 𝗡𝗲𝘃𝗲𝗿 𝘀𝘁𝗮𝗿𝘁 𝗰𝗼𝗹𝗱


↳ Open by mentioning what they're doing RIGHT
↳ Suggest improvements instead of making claims
↳ Create curiosity: "I have an idea for how to solve this..."

Bonus: People work with people they like. Warmth wins.

𝟲. 𝗦𝗼𝗹𝘃𝗲 𝗢𝗡𝗘 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 → 𝘁𝗿𝗲𝗮𝘁 𝗶𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗺𝗶𝗰𝗿𝗼-𝗰𝗼𝘂𝗿𝘀𝗲


↳ Don't try to cover everything
↳ Demonstrate you can solve their SPECIFIC pain
↳ Less = more. Fewest words. Maximum impact.

Bonus: End with: "I have a few more ideas I'd love to share would a 15-min call work?"

𝗧𝗵𝗲 𝗖𝗧𝗔 𝘀𝗰𝗿𝗶𝗽𝘁 𝘁𝗵𝗮𝘁 𝗯𝗼𝗼𝗸𝘀 𝗰𝗮𝗹𝗹𝘀:


"If you found some of these ideas helpful, I'd love to hop on a quick 15-minute call to explain a little
further. I also want to learn more about your business to see if this would be the right solution for
you. , looking forward to speaking!"

So there you go. That's the formula.

Check for opening scripts below

P.S. Repost this ♻️ for someone drowning in cold outreach.


I will post part 2 tomorrow.

i was doing everything "righttt."

had a coach. tracking every interaction. following up religiously. even practicing my pitch in the
mirror (yes, really).

but nothing was giving me a damn

so i did what any frustrated founder does...i gave up. not publicly, just... quietly pushed everything
away. needed a break from the relentless outreach.

that's when someone reached out with a question.

i just replied like i usually do, out of thin air this guy got on a call, heard me speak....

and guess what???

he thought i could drive better results for his persoanl branding than him, and he just closed.

LITERALLY OUT OF NOWHERE


then something hit like a thunderbolt

we've all heard "serve, don't sell" a thousand times.


but how often do we actually STAY in that mindset when we're in the thick of it? when the pressure's
on and the numbers aren't moving?

i started repeating a simple mantra to myself: sell to serve


not as a tactic. as a reminder of why i'm here in the first place.

that shift changed everything. (no i not closing 10 leads p/w lol)
but there are less rushed decisions for sure

one thing before you go

we all love BUYING we all hate to be SOLD

The universe tests entrepreneurs differently

𝗬𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴. 𝗬𝗢𝗨 𝗮𝗿𝗲.

While everyone sees the hustle, the real transformation happens in the silence. Those lonely 3am
moments? That's not punishment - that's your soul expanding.

The universe strips away everything comfortable:


- Your steady paycheck (security blanket - gone)
- Social validation (friends think you lost it)
- Instant gratification (everything takes forever)

𝗪𝗵𝘆? 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗱𝗶𝗮𝗺𝗼𝗻𝗱𝘀 𝗳𝗼𝗿𝗺 𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲.

You're not just building a business. You're shedding every limiting belief about what you're capable
of. Every "no" burns away another layer of self-doubt. Every setback teaches you to trust something
bigger than fear.


Then the numbers arrive like cosmic confirmation:


First sale = universe saying "I see you"


Good month = "You're aligned"
Team growth = "You're ready to serve more souls"

𝗧𝗵𝗲 𝗽𝗹𝗼𝘁 𝘁𝘄𝗶𝘀𝘁? The loneliness was never about being alone. It was about learning to be comfortable
with your own power.
Every entrepreneur who "makes it" went through the same spiritual bootcamp. The dark night of the
soul before dawn.

𝗬𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗬𝗼𝘂'𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘄𝗵𝗼 𝘆𝗼𝘂'𝗿𝗲 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲.

---

To anyone in the transformation chamber right now: Trust the process.

𝗬𝗼𝘂𝗿 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗿𝘁𝗵𝗿𝗶𝗴𝗵𝘁.

What did entrepreneurship teach you about yourself?

𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗗𝗼𝗻’𝘁 𝗚𝗿𝗼𝘄 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻

I talk to a lot of founders.


And almost every time, the problem isn’t visibility.
It is alignment.

LinkedIn growth becomes effortless when your message, your offer, and your personality stop
fighting each other.

Here are the 4 quiet reasons most founders stay stuck:

𝟭. 𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗿𝗲𝗳𝗹𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗮𝗰𝘁𝘂𝗮𝗹 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀.


You’re insightful in real life, but your posts hide it.
You’re relatable offline, but too formal online.
LinkedIn works when you sound like you, not a polished brochure.

𝟮. 𝗬𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗶𝘀 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 (𝗼𝗿 𝘁𝗼𝗼 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱).


If your offer can’t be explained in one calm sentence, your content will always feel scattered.

Clarity in your business → clarity in your brand.

𝟯. 𝗬𝗼𝘂’𝗿𝗲 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻.


Random insights don’t build authority. Consistent themes do.
People follow founders who help them make sense of something specific.

𝟰. 𝗬𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 “𝗵𝘂𝗺𝗮𝗻 𝘄𝗮𝗿𝗺𝘁𝗵” 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲.


Founders assume professionalism means emotional distance.
But the accounts that grow fastest are the ones that feel steady, real, and approachable.

None of this needs a rebrand or a massive content calendar.


It just needs awareness of which lever you should focus on first.

If you’re a founder and you want clarity on your direction, here’s something simple:

Comment “ALIGN ME” and I’ll DM you a personalized pointer,


a gentle nudge on where your LinkedIn presence should actually begin.

No lengthy audits. No technical breakdowns. Just clarity.

Here's how I’m taking over 2026.

1. Build yourself before you build anything [Link] mindset is literally your first startup and baby, it
needs funding.

2. Healing is productivity. Nothing slows life like unhealed emotions pretending to be “logic.”

3. Don’t chase clients, chase results. When your work slaps, clients appear like plot twists.

4. Spiritual alignment > hustle. One real prayer fixes confusion 10 back-to-back meetings can’t touch.

5. Guard your mornings like a temple. If anyone disturbs your quiet hour, that’s a crime punishable by
distance.

6. If you don’t trust yourself, nothing feels safe. Self-trust is the boss energy everyone keeps
searching for on YouTube.

7. Say your truth without shaking. Your peace costs more than their comfort, charge accordingly.

8. Choose people who move like your “future self.” If they remind you of your past, step away slowly.

9. Learn skills that pay in any currency. Global money hits different. Build skills, not excuses.

10. Stop waiting to feel confident. Confidence is that friend who arrives late but still makes an
entrance.

11. Pick emotionally mature partners and coaches. Life is easier when nobody needs a tutorial for
basic communication.

12. Your body and brain are [Link], water, workouts... you’re not a cactus, love.

13. Ask more questions. Assume less. Assumptions are just anxiety wearing makeup.

14. Reinvent yourself whenever you want. Identity is not a permanent tattoo change it if it’s boring.
15. Create from your truth. Trends expire faster than relationships built on icks.

16. Money follows responsibility. Handle one thing well, life hands you three more.

17. If it drains you, it’s misaligned. Your body knows the truth before your brain drafts excuses.

18. Learn to be alone without being lonely. Solitude is where your intuition goes “finally, my turn.”

19. Build habits your older self will thank you for. Discipline grows quietly… and then suddenly, your
life looks expensive.

20. Don’t chase attention. Mastery is the quiet girl in class, everyone remembers her later.

21. Play long-term games. Shortcuts only work for noodles, not life.

22. Stop fearing losing [Link] losing yourself ....she’s harder to replace.

23. Take spirituality seriously. Your intuition is Apple Maps + Google Maps + God’s Wi-Fi combined.

24. Treat money like a language. Learn it, or be confused your whole life like a tourist with no
translator.

25. Bet on yourself even when the room is silent. Just because no one claps doesn’t mean you’re not
killing it.

2026 is already written. I’m just stepping into it. 😎


I hit my revenue target last month.

And I felt… nothing.

Every month I set revenue targets.

Numbers,
Sometimes achievable, sometimes ambitious.

And when I hit the numbers, I don't feel euphoric or dramatic.

It took me a while to figure out why the feeling was so quiet.

Because the numbers were never the real reward.

What actually stays with me is who I had to become to reach it.


The discipline.
The uncomfortable conversations.
The days I showed up when no one was clapping.
The standards I refused to lower.
The way I handled pressure without spiralling.

Money is a scoreboard. I am not dismissing it:


I set targets, track them, and I take them seriously.

But the scoreboard doesn't tell you who you had to become to play the game.

It is the process that reshapes you.

If I aim for 100k and build better judgment, stronger boundaries, clearer thinking along the way,

that’s the real win.

Numbers and revenue? It fluctuates.


Meanwhile, the person you become compounds.

That is what I am proud of.


Activate to view larger image,

There are only two people you truly need to make proud.

(and neither of them are alive right now)

Not your parents.


Not your partner.
Not your future kids.
Not society.
None of them.

It’s the 8-year-old version of you


and the 80-year-old version of you.

The 8-year-old you?


They didn’t care about status, titles, or “what will people say.”

They cared about joy.

- Running fast.
- Laughing hard.
- Being bold without overthinking.
- Dreaming without doubting.

The 80-year-old you?


They won’t care about likes or algorithms.

They’ll care about legacy.

- Did you love fully?


- Did you take risks?
- Did you speak your truth?
- Did you live a life that felt like yours?

Right now, you’re stuck in the middle.

Pulled by [Link] in noise.

Forgetting that the only two versions of you who truly matter
have your name, but none of your ego.

One is still dreaming.

The other is remembering.

Both are watching.

So stop chasing applause.


Stop performing for people who won’t matter in 5 years.

Start becoming someone worth remembering.


Because in the end, it’s not the world you answer to.

It’s the child who dreamed…


and the elder who lived.

I spent 30 days studying top leadership coaches on LinkedIn.

Here's what separates the ones making $10K/month from the ones stuck at $0.

It's not their credentials. It's not their follower count. It's not even how often they post (thankfully,
because daily posting is a myth we need to retire).
The ones winning? Painfully specific about who they help and what changes after working with
them.

The ones stuck? They sound like... everyone else.

"I help leaders unlock their potential." (Lovely. Also means nothing)

"I help first-time CEOs stop losing their best people in the first 90 days." Now THAT gets saved.
Shared. And yes, replied to.

Clarity isn't a nice-to-have. On LinkedIn, it's your entire business strategy.

Which side of this are you on right now? Be honest with yourself.

P.S. If you read this and quietly rewrote your headline, you're already ahead of 90% of leadership
coaches out there. You're welcome.

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