Kousar 2447116
Nelofar 2347269
Muskan 2347268
Data Privacy and Consumer Trust: The Ethical Dilemma of inDrive
Pakistan
This case discusses a data privacy concern at inDrive Pakistan, where a possible unauthorized
access to user data was detected. Sara Khan, an employee, faces an ethical dilemma whether to
inform users immediately or wait for full confirmation. The company collects sensitive ride data
including locations, routes, and user patterns. While financial data appears safe, exposure of ride
history still raises serious concerns. The case highlights: - Growing digital usage in Pakistan - Lack
of user awareness about data privacy - Increasing regulatory attention - Pressure from media and
competitors Sara must choose between transparency and delayed disclosure, both carrying risks to
trust and reputation.