Scribd
Upload
3 views3 pages

NPSM Notes

The document outlines key concepts in product management and marketing, including the differences between new and existing products, competitive strategies, and consumer behavior. It discusses the product life cycle, market estimation, and various models such as the Stage-Gate Model and Lean Startup. Additionally, it covers the importance of intellectual property rights and deployment strategies for successful product launch.

Uploaded by

maulisrivastava2807
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
3 views3 pages

NPSM Notes

The document outlines key concepts in product management and marketing, including the differences between new and existing products, competitive strategies, and consumer behavior. It discusses the product life cycle, market estimation, and various models such as the Stage-Gate Model and Lean Startup. Additionally, it covers the importance of intellectual property rights and deployment strategies for successful product launch.

Uploaded by

maulisrivastava2807
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

1.

NPSM: Similarities and Differences

Focuses on new vs existing products. New products involve higher risk, innovation, and uncertainty,
while existing products focus on improvement and stability.

2. Competitive Strategy

Porter’s strategies: Cost Leadership, Differentiation, Focus. Helps firms gain competitive
advantage.

3. Product Strategy

Defines product features, target market, and positioning. Aligns with company goals.

4. Consumer Behaviour

Studies how customers make decisions. Influenced by psychological, social, and personal factors.

5. Product Life Cycle (PLC)

Stages: Introduction, Growth, Maturity, Decline. Strategies differ at each stage.

6. Product Platforms & Portfolios

Platform = base product. Portfolio = collection of products. Helps diversification and risk
management.

7. STP (Segmentation, Targeting, Positioning)

Segmentation divides market, targeting selects segment, positioning creates brand image.

8. Idea Generation

Sources: customers, R&D;, competitors. Techniques: brainstorming, SCAMPER.


9. Customer Value Proposition

Explains why customers should buy. Focus on benefits vs cost.

10. Lean Product Process

Build-Measure-Learn cycle. Focus on MVP (Minimum Viable Product).

11. Market Potential Estimation

Measures total demand. Tools: TAM, SAM, SOM.

12. Forecasting Techniques

Qualitative (expert opinion) and Quantitative (trend analysis).

13. Diffusion of Innovation

Adopters: Innovators, Early adopters, Early majority, Late majority, Laggards.

14. Technology Adoption Life Cycle

Explains adoption behavior. ‘Chasm’ between early adopters and majority.

15. Managing New Products

Involves cross-functional teams, risk management, and innovation culture.

16. Stage-Gate Model

Stages with decision gates. Helps evaluate progress and reduce risk.
17. Lean Startup

Focus on experimentation, MVP, and quick iterations.

18. Business Model Canvas

9 elements: Value proposition, customers, revenue, etc.

19. Intellectual Property Rights

Patents, trademarks, copyrights protect innovation.

20. Deployment Strategies

Go-to-market strategies, distribution channels, pricing.

You might also like