I PG VISUAL COMMUNICATION
Design Thinking Project Guidelines
Project Goal
Choose one real social issue (cybercrime, technology addiction, or community) and design an
awareness or action campaign using the Design Thinking process.
You must move step by step:
Research → Brainstorm → Mind Map → Data Visualization → Personas → Lateral Thinking → Data
Collection → Ideation → Campaign Sketch → Wireframing → Prototyping → Testing → Final
Campaign Materials
Stage 1: Research (Empathy & Investigation)
• Select a specific social issue.
• Conduct background study: articles, case studies, local reports.
• Interview at least 3–5 people affected by the issue.
• Record their needs, frustrations, and existing solutions.
• Write your Problem Statement as:
o “How might we … ?”
Stage 2: Brainstorming Chart
• Generate multiple ideas about the issue.
• Use Card Sorting to group related ideas.
• Apply Affinity Mapping to find common themes.
Stage 3: Mind Mapping
• Place your problem in the center.
• Branch out into causes, effects, opportunities, and possible solutions.
• Use arrows, colors, and keywords.
Stage 4: Visualization of Data
• Show research findings through:
o Activity Mapping – daily actions related to the issue.
o Space Mapping – where the issue occurs.
o Concept Mapping – connect ideas.
o Time Mapping – when/how often the issue happens.
Stage 5: ORIR & Persona Chart
• ORIR (Observe, Reflect, Interpret, Reframe) → analyze user data.
• Create User Personas:
o Name, age, background.
o Goals, frustrations, and needs.
Stage 6: Lateral Thinking / SCAMPER
• Use the SCAMPER checklist to spark new solutions:
Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse.
Stage 7: Data Collection & Presentation
• Prepare a questionnaire or survey.
• Collect responses from peers/community.
• Present results in charts, graphs, or infographics.
Stage 8: Ideation & Sketching
• Narrow down to 1–2 promising ideas.
• Sketch simple versions of how your solution could look.
• Explore multiple variations before finalizing.
Stage 9: Wireframing (Blueprint of the Solution)
• A wireframe is a simple, clear layout of your idea before building it.
• It shows structure, flow, and functions.
• If digital (app/website):
o Sketch each screen/page (Home → Features → Options → Settings).
• If product:
o Draw front, side, top views.
o Label each part with its function.
• If service/system:
o Show step-by-step flow using diagrams/arrows.
(Use only boxes, arrows, and labels — keep it simple!)
Stage 10: Prototyping & Testing
• Build a prototype (model/mock-up).
• Use paper, cardboard, clay, recycled items, or digital tools.
• Test it with a small group of your target users.
• Collect at least 3 feedback points.
• Refine the prototype.
Stage 11: High-Fidelity Prototype
• Create a final, polished version of your design.
• Make it as close to the real product/service as possible.
• Prepare for presentation or demonstration.
Final Submission Checklist
✔ Research notes & Problem Statement
✔ Brainstorming chart (Card Sorting + Affinity Map)
✔ Mind map
✔ Data visualization (activity/space/concept/time mapping)
✔ ORIR analysis + Persona char
✔ SCAMPER worksheet
✔ Data collection survey + graphs
✔ Ideation sketches
✔ Wireframes (blueprint of solution)
✔ Prototype + Testing feedback
✔ High-fidelity prototype + Final presentation
Product Categories
• DIY Awareness KIT
o Calendars / Daily Reminder Cards
o Eco-Friendly Products
o Stickers & Badges
o School & Community Display Products
o Interactive & Fun Products
Project Submission Dates
▪ Form Submission – 27 th August – 29 th August ,2025
▪ Research Work Submission – September 20th, 2025
• Stage 1- 8
▪ Final Project : October 8.10.2025