CEBU INSTITUTE OF TECHNOLOGY – UNIVERSITY

COLLEGE OF ENGINEERING AND ARCHITECTURE

DEPARTMENT OF INDUSTRIAL ENGINEERING
 COURSE GUIDE
Course / Section SSP031 CREATIVE THINKING TOOLS, TRENDS & TECHNIQUES Credit Units 3
Term Offered 2526-SECOND SEMESTER Total Hours 54
Instructor DR. ANTONIETTE M. ALMADEN, PIE, CLSSYB
Pre-Requisite/s None
Co-Requisite/s None
Course Description
This course introduces tools, trends and techniques in creative thinking towards critically analyzing independently sourced complex information and ideas, and generating
solutions taking into account a range of perspectives. The students are expected to reflect on their thought process and present their findings considering reasons to
support and rationally oppose their own viewpoints using logical and abstract thinking to evaluate the effectiveness of ideas, products and performances to achieve
desired outcomes.
Course Learning Outcomes
CLO 1. Discuss the creative thinking tools, its methodology, & application areas
CLO 2. Discuss the different trends and techniques, its application and process
CLO 3. Formulate and solve different quantitative creative thinking tools
CLO 4. Apply appropriate these creative thinking tools/ techniques in design
Topics / Modules and Intended Learning Outcomes
Topic 1: Introduction to Creative Thinking Tools, Trends and Techniques
LO1: Discuss the definition of Creative Thinking Tools, Trends and Techniques
LO2: Discuss its purpose, relevance and uses for future courses
LO3: Create the mindset that overlays design thinking to ensure that the products are actually relevant and beneficial in the long run.
Topic 2: Design on Kansei Engineering
LO1: Apply the process of Kansei Engineering to design a product.
LO2: Identify how human feelings can relate to the specification / features of a product
Topic 3: Design on Pugh Matrix
LO1: Point out selection criteria among a set of alternatives.
LO2: Evaluate a set of alternatives or options in making decisions.
LO3: Decide a solution from a quantitative result.
Topic 4: Design on Quality Function Deployment
LO1: Define the process in Quality Function Deployment Tool
LO2: Prioritize spoken and unspoken customer wants and explain these needs into technical characteristics and specifications.
LO3: Build and deliver a quality product or service by focusing everybody toward customer satisfaction
Topic 5: Design on Kano Analysis
LO1: Describe the three requirements of Kano Analysis that helps understand customer preferences.
LO2: Identify how customers view the different features of a product or service against each other.
Topic 6: Design on TRIZ
LO1: Define the different TRIZ principles.
LO2: Apply the TRIZ Principles in their daily lives.
LO3: Practice creating inventive solutions using the TRIZ principles.
Topic 7: Human-Centered Design Methodology
LO1: Discuss the definition of human-centered design methodology
LO2: Explain Human-Centered Design Methodology as well as how it will apply in designing human-centered product for end users.
LO3: Apply human centered design approach and methodology
LO4: Practice research skills in designing product
LO5: Perform best practice from research to solution for an effective and successful outcome
Topic 8: Design Thinking Methodology
LO1: Explain the Research Process in Design Thinking tool.
LO2: Identify the needs of the stakeholders through the user-centric approach.
LO3: Classify and re-define innovation challenges by asking the right inquiries, and not necessarily focusing on the correct answers.
LO4: Create a rapid prototype to bring their thoughts into reality as fast as reasonably expected, and obtain feedback.
Topic 9: Design on Problem Definition Tool
LO1: Recite the steps in identifying a problem using the Problem Definition Tool.
LO2: State which key critical issue is each group’s priority based on their given topic.
Topic 10: Design on People Shadowing
LO1: Explain the importance of People Shadowing in conducting a project/research.
LO2: Relate from the subject under study by learning and observing their everyday lives.
LO3: Formulate the contextual details that can influence a person’s behavior or motivation
Topic 11: Design on Question Ladder
LO1: Describe when a question ladder is a useful and appropriate tool.
LO2: Explain the layout of the Question Ladder Template and how it works.
LO3: Select the most relevant questions to challenge the core issues of a problem or opportunity.
LO4: Explain the strengths and weaknesses of a question ladder.
Topic 12: Design on Target Group
LO1: Explain the definition and significance of using Target Group in designing a research/project.
LO2: Relate the steps learned in how to choose and identify the Target Group as well as their needs and wants in research/project that will be focusing.
LO3: Formulate interrelated ideas to gain better insights that will cater people’s needs and wants using Target Group.
Topic 13: Design on Personas
LO1: Explain the importance of Personas in conducting a project/research
LO2: Apply personas and identify the intended audience
LO3: Formulate contextual details in creating a fictional character as reference point
Topic 14: Design on Thinking Hats
LO1: Construct a new idea and organize thinking process in a detailed and cohesive manner.
LO2: Create conscious thoughts for certain aspects of the issues that are being discussed.
Topic 15: Design on Fast Idea Generator
LO1: Generate ideas by looking at a problem or opportunity from a range of perspectives.
LO2: Come up with alternatives that bend, break and stretch the “normal rules” to generate many surprising ideas
LO3: Review ideas and select the best to that can be a workable innovation
Topic 16: Design on Experience Map
LO1: Define what Experience Map is.
LO2: Point out the customer’s pain points and feedbacks.
LO3: Recommend solutions on how will the product or service be improve.
Topic 17: Design on Improvement Triggers
LO1: Apply the seven (7) thinking techniques of Improvement Triggers
LO2: Answer questions about a given product that needs development to come up with ideas for its improvement
LO3: Present the improved designs of the products created from the ideas gathered.
Topic 18: Design on Prototype Testing
LO1: Explain the purpose and importance of Prototype Testing in designing new products or ideas in a project/research.
LO2: Compose hypothesis from the feedbacks of the end-users to;
LO3: Formulate solutions on products using the Prototype Testing basic guide.

MADE4Learners FRAMEWORK
Approach Distance Blended Distance Online / Online Blended
o Hardware: PC / laptop, and/or Smartphone capable of text, call, email, FB group & messenger and camera available, PDF reader
Technical Requirements o Software: Microsoft Word, Excel, and PowerPoint, Microsoft Teams
o Materials: Wi-Fi connection at home / Data connection
o Microsoft Teams
Communication Means o Learning Management System: Moodle/Google Site

All official announcements, reminders, and course-related communications will be posted exclusively through the designated
MS Teams private channel. Students are expected to check the channel regularly to stay informed. To support effective time
Reminders management and weekly preparation, all learning materials, instructions, and class schedules will be posted every Sunday. This
ensures that students have sufficient time to review content and plan their week accordingly. Consistent engagement with the
MS Teams channel is essential for staying updated and fully participating in the course.

GRADING SYSTEM
Midterm Grade Midterm Grade (MG) = 40% Formative Assessment + 25% Prelim Examination + 35% Midterm Examination
Formative Assessment = Quizzes, Activities, Attendance
 Final Grade Final Grade (FG) = 50% MG + 15% Formative Assessment + 15% Pre-Final Examination + 20% Final Examination
Formative Assessment = Quizzes, Activities, Group Case Study Presentation, Attendance

Note: In place of a traditional written final examination, 20% of the final course grade will be derived from a research-based output. This
requirement is intended to assess students’ ability to apply creative and critical thinking skills in formulating solutions to real-world
problems relevant to the course.

STUDENT SUPPORT SERVICES

Student Success Office For concerns, queries, suggestions and complaints:
[Link]
Guidance Center Online Guidance Consultation / Counseling:
[Link]
College Library Online Library Service Request
[Link]
Medical Dental Clinic Online Medical-Dental Consultation
[Link]
Technical Support Group CIT University Technical Group
[Link]
OTHER HELPFUL LINKS
Student Help Kit For information about MADE4Learners Framework, and other resources
[Link]
Online Peer Learning Booking for an appointment for a peer learning session with a mentor
Program [Link]

MAXIMUM ALLOWABLE ABSENCES POLICY BASED ON THE UNIVERSITY STUDENT’S HANDBOOK

Students are permitted a maximum of 7 absences throughout the entire semester. Exceeding this limit will result in the student being considered dropped from the course,
unless valid supporting documentation is provided. To ensure absences are marked as excused, students must secure and submit excuse slips duly signed by the head of
Student Success Office accompanied by parent’s letter and/or medical certificates authenticated by the University Clinic. It is the student's responsibility to manage their
attendance and provide the necessary documentation promptly to avoid any negative impact on their academic standing.
 COURSE DELIVERY PLAN

Teaching / Output /
Assessment
Week Specific Dates Topic Learning Formative Online References
Tools
Activities Assessment
JANUARY
1 Class Orientation
2026
Video Sharing
Introduction to Creative on “Introduction
Video Summary Summary
2 TBA Thinking Tools, Trends to Creative Video: [Link]
Report Report Rubric
and Thinking” by
Ivey Design
Nagamachi, M. (1995). Kansei Engineering: A new ergonomic consumer-
Courseware
oriented technology for product development. International Journal of
Learning with
Industrial Ergonomics, 15(1), pp.3-11.
workshop
[Link] 000525
exercise by Group Case
[Link]
Design on Kansei partner Study Case Study
3 TBA _Emotional_Product_Design_An_Illustration_by_a_Battery_Drill_ Case-
Engineering Case Study on Presentation Rubric
Study
“Kansei Report
[Link]
Engineering” by
[Link] 899X/105/1/012031
J. Nunez
Supplementary:
[Link]

[Link]
Courseware (n.d.). Pugh Matrix step by step. Retrieved from [Link]
Learning with [Link]/[Link]
workshop Group Case Saadeddin, D. (n.d.). Continuous Improvement Toolkit. Retrieved from
exercise by Study Case Study [Link]
4 TBA Design on Pugh Matrix
partner Presentation Rubric (2019, July 30). Choose the Right Decision Criteria. Retrieved from
Video Sharing on Report [Link]
“Pugh Matrix” by [Link]
6ixsigmaorg [Link] h-matrix-
[Link]
 FEBRUARYT
5 12, 13, & 14, PRELIM EXAMINATION
2026
[Link]
Stuart Burge, A Functional Approach to Quality Function Deployment,
Courseware
2007: [Link]
Learning with
[Link]
workshop
Richard Denney, An Introduction to Use Cases and Quality Function
exercise by
Deployment, 2005:
partner
[Link] Num=2
Video Sharing on
JViaenea , Quality function deployment in the chocolate industry, 1998:
“QFD” by
[Link]
LEARN &
[Link]
Design on Quality APPLY: Lean Group Case
[Link]
Function Deployment, and Six Sigma; Study Case Study
6 TBA [Link]
Kano Analysis, and Video Sharing on Presentation Rubric
[Link]
Triz “Kano Model” by Report
[Link]
Kevolve Product
[Link]
Management;
Rrl. (n.d.). Retrieved from [Link] trizcon2012/abstract-
Video Sharing on
12/592-a-workshop-games-activities-and- practices-for-the-first-time-in-
“TRIZ the
the-40-principles-of-triz
Solutions First
Herbert Simon, The Sciences of the Artificial (3rd Edition), 1996: (n.d.).
way to Solve
Innovation and Problem-Solving with TRIZ Workshop. Retrieved from
Problems” by
[Link]
TRIZICS
[Link]
[Link]
Courseware
Learning with
workshop
Video: [Link]
exercise by
(2019, July 31). Human Centered Design 101 - A Course by IDEO &
partner;
Exit Ticket Acumen. Retrieved (n.d.). [Link] / madpow_hcd_overview.pdf. Retrieved
Human-Centered Video Sharing on
7 TBA Group Activity Report [Link] tools-to-aid-
Methodology “Dev Explains:
Rubric the-design-process
What is human-
[Link] Human-
centered design
Centered-Design_IDEOorg.pdf
— and why does
it matter?” by
DevEx
 [Link]
Courseware
Gerd Waloszek, Introduction to Design Thinking, 2012:
Learning with
[Link]
workshop
Herbert Simon, The Sciences of the Artificial (3rd Edition), 1996:
exercise by Exit Ticket
Design Thinking [Link]
8 TBA partner; Video Group Activity Report
Methodology es_of_the_Artificial_3rd_ed.pdf
Sharing on Rubric
[Link] the-design-
“Design
thinking-process
Thinking” by
[Link] thinking-
TED talks
everything-you-need-to-know-to-get-started/
MARCH 14-
9 MIDTERM EXAMINATION
20, 2026
 Video: [Link]
[Link]
[Link]
Video: [Link]
Courseware
A. Pratitha, “My Journey of People Shadowing: Observing and Learning
Learning with
about Everyday Lives”, Medium, 2019. [Online]. Available:
workshop
[Link] shadowing-
exercise by
observing-and-learning-about-everyday-lives- fc6acd579a07, [Accessed:
partner
03- Sep- 2019].
Video Sharing on
“People Shadowing”, Development Impact and You, 2019. [Online].
“Problem
Available: [Link] [Accessed: 03- Sep-
Definition” by
2019].
DIY Toolkit;
[Link]
Design on Problem Video Sharing on
Group Case observing-and-learning-about-everyday-lives-fc6acd579a07
Identification, People “People
Study Case Study [Link]
11 TBA Shadowing, Question Shadowing” by
Presentation Rubric [Link] d=80416
Ladder, Target Group, DIY Toolkit;
Report [Link]/edeval/model/.
Personas Video Sharing on
[Link]
“Question
1MXVA[Link]
Ladder” by DIY
y/leden/[Link]
Toolkit; Video
[Link]
Sharing on
[Link]
“Target Group”
K. Lee, “The Beginner’s Guide to Creating Marketing Personas: Buffer”,
by DIY Toolkit;
Buffer Marketing Library, 2018. [Online]. Available:
Video Sharing on
[Link] [Accessed:
“Personas” by
09-Sep-2019]
DIY Toolkit
“Personas”, Development Impact and You, 2017. [Online]. Available:
[Link] [Accessed: 09- Sep- 2019].
[Link]
[Link]
 [Link]
“Thinking Hat”, Development Impact and You, 2019. [Online]. Available:
[Link] [Accessed: 08- Sep- 2019].
Courseware
[Link]
Learning with
[Link]
workshop
Playing with the Fast Idea Generator for gender equality and social
exercise by
inclusion, Development Impact and You, 2019. [Online]. Available:
partner; Video
[Link] idea-generator-for-
Sharing on
gender-equality-and-social-inclusion/, [Accessed: 15- Sep- 2019].
“Thinking Hats”
[Link]
by DIY Toolkit;
[Link]
Video Sharing on
Schneider J., Stickdorn M., (2010) The Customer Journey Canvas . In: This
“Fast Idea
Design on Thinking is Service Design Thinking. Amsterdam: BIS Publishers.
Generator” by Group Case
Hats, Fast Idea [Link] Castro Street, Suite 900,
DIY Toolkit; Study Case Study
12 TBA Generator, Experience Mountain View, California, 94041, USA.
Video Sharing on Presentation Rubric
Map, Experience Map, [Link]
“Experience Report
and Prototype Testing [Link]
Map” by DIY
R. Elmansy. “A Guide to the SCAMPER Technique for Creative Thinking.”
Toolkit; Video
Internet:
Sharing on
[Link] for-
“Improvement
creative-thinking/, April 10, 2015 [Sept. 16]
Triggers” by DIY
[Link] for-
Toolkit; Video
creative-thinking/
Sharing on
[Link]
“Prototype
: [Link]
Testing” by DIY
“Prototype Testing Plan,” Development Impact and You, 03-Sep- 2014.
Toolkit
[Online]. Available: [Link] testing-plan/.
[Accessed: 18-Sep-2019].
[Link]
APRIL 18, 20,
13 PRE-FINAL EXAMINATION
& 21, 2026
MAY 14, 15 &
Final (Written) Examination for Graduating Students
16, 2026

MAY 30, 2026 Deadline for Submission of the Business Impact Research Project (for Non-Graduating Students)