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Car Project

The study investigates customer preferences and buying behavior in the Indian automobile market, focusing on factors such as price, mileage, safety, and brand value. It identifies trends showing a preference for affordability, mileage, and the rising importance of safety features, with SUVs gaining popularity. The research methodology involved surveys with a sample size of 50 respondents to analyze these preferences.

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nikitasnitkin
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15 views2 pages

Car Project

The study investigates customer preferences and buying behavior in the Indian automobile market, focusing on factors such as price, mileage, safety, and brand value. It identifies trends showing a preference for affordability, mileage, and the rising importance of safety features, with SUVs gaining popularity. The research methodology involved surveys with a sample size of 50 respondents to analyze these preferences.

Uploaded by

nikitasnitkin
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Study of Customer Preference Towards Car

Features and Buying Behavior

Introduction

The automobile industry in India is rapidly growing. Customers today consider multiple factors
before purchasing a car including price, mileage, safety, and brand value.

Objectives of the Study

1 To understand customer preferences in car buying

2 To analyze important features influencing purchase

3 To study brand impact on decisions

4 To identify buying behavior trends

Research Methodology

This study is descriptive in nature. Data is collected through surveys and online sources. Sample
size considered is 50 respondents.

Factors Influencing Purchase

1 Price

2 Mileage

3 Brand

4 Safety

5 Design

6 Fuel Type

Car Segments

1 Hatchback

2 Sedan

3 SUV

4 Electric Vehicles

Findings
Customers prefer affordability and mileage. SUVs are trending. Safety features are gaining
importance.

Conclusion

Car buying depends on multiple factors, but price and mileage remain key. Safety awareness is
increasing among buyers.

Questionnaire

1 What is your budget?

2 Preferred car type?

3 Important factor?

4 Fuel preference?

5 Brand choice?

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