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Bba Project Topics

The document lists various project topics for a Bachelor of Business Administration (BBA) program across three main areas: Human Resource Management, Marketing, and Financial Management. Each area includes multiple specific topics aimed at exploring key concepts and practices relevant to that field. The topics cover a wide range of issues, from employee performance and consumer behavior to financial analysis and capital budgeting.

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18 views2 pages

Bba Project Topics

The document lists various project topics for a Bachelor of Business Administration (BBA) program across three main areas: Human Resource Management, Marketing, and Financial Management. Each area includes multiple specific topics aimed at exploring key concepts and practices relevant to that field. The topics cover a wide range of issues, from employee performance and consumer behavior to financial analysis and capital budgeting.

Uploaded by

sallufiza942
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

BBA project topics

A. Human Resource Management

1. Impact of Training and Development on Employee Performance


2. Role of Performance Appraisal System in Employee Motivation
3. Study of Recruitment and Selection Process
4. Factors Affecting Employee Job Satisfaction
5. Impact of Monetary and Non-Monetary Incentives
6. Work-Life Balance and Its Effect on Employees
7. Employee Welfare Measures and Productivity
8. HR Challenges in Small and Medium Enterprises (SMEs)
9. Employee Retention Strategies
10. Workplace Stress Management
11. Employee Attendance and Leave Management
12. Employee Turnover and Its Causes
13. Job Satisfaction of Employees
14. HR Practices in Educational Institutions
15. Employee M jiotivation in Workplace
16. Employee Satisfaction Survey
17. Impact of Salary on Motivation
18. Role of HR in Small Organizations
19. Employee Discipline in Organization

B. Marketing

1. Study of Consumer Buying Behaviour


2. Impact of Advertising on Consumer Purchase Decision
3. Effectiveness of Social Media Marketing
4. Brand Awareness and Brand Loyalty
5. Customer Satisfaction towards a Product/Service
6. Role of Digital Marketing in Business Growth
7. Online Shopping Behaviour of Consumers
8. Comparative Study of Online vs Offline Marketing
9. Influence of Sales Promotion Techniques on Customers
10. Study of Marketing Mix (4Ps) in a Company
11. Customer Relationship Management (CRM)
12. Impact of Celebrity Endorsement on Brand Preference
13. Role of Packaging in Consumer Buying Decision
14. Influence of E-commerce on Traditional Retail
15. Service Quality and Customer Satisfaction
16. Factors Affecting Brand Preference
17. Effect of Discounts and Offers on Buying Behaviour
18. Retail Marketing Strategies in Supermarkets
19. Study of Customer Loyalty Programs

C. Financial Management

1. Working Capital Management in a Company


2. Capital Budgeting Techniques and Decision Making
3. Ratio Analysis of a Company
4. Profitability Analysis of a Company
5. Cash Management in Business
6. Financial Statement Analysis
7. Dividend Policy of a Company
8. Study of Capital Structure of a Company
9. Budgetary Control System in Organization
10. Cost Control Techniques in Business
11. Analysis of Bank Performance (PNB/SBI etc.)
12. Study of Mutual Funds and Investor Awareness
13. Personal Financial Planning and Investment
14. Risk and Return Analysis of Securities
15. Financial Performance of a Company (Case Study)
16. Working of Stock Market in India
17. Investment Pattern of Salaried People
18. Study of Loan and Credit System in Banks

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