Assignment Title:
Research and Awareness Campaign on Total Quality Management Practices
Assignment Overview:
The purpose of this assignment is to help students gain a deeper understanding of Total
Quality Management (TQM) concepts, principles, and practices by conducting research
and creating an awareness campaign. Students will research a specific TQM topic or case
study and then develop a campaign aimed at raising awareness about the importance of
TQM in real-world organizations.
Objectives:
• To research and analyze a TQM-related topic.
• To develop a comprehensive understanding of the key principles and tools of TQM.
• To design and implement an effective awareness campaign that educates others
about TQM.
• To demonstrate the ability to communicate complex concepts to a non-specialist
audience.
STEP ONE: form group of 12 students
STEP TWO : Topic Selection: Choose a specific TQM concept
Choose ONE of the following options:
I) Prepare awareness materials in one of the following topics
A) Dental ethics التوعية باخالقيلت المهنة
[Link]. Amira Abdel Wahab
B) Benefits of Egyptian اهمية بنك المعرفة المصري للطالب الجامعي و الفوائد التي تعود علي
Knowledge Bank for University الطالب من التسجيل عليه
students
Ass. Prof Monaliza Maher
C) Student role in the دور الطالب في تحسين الخدمة الجامعية
improvement of academic
services and accreditation
process
Ass. Prof Sherine Fathy
المعايير المرجعية األكاديمية الوطنية
D) National academic reference
standard
Ass. Prof. Ahmed Gamal
II) Collect Data through questionnaires
E) Teaching and learning استراتجيات التعليم و التعلم المطبقة في الكلية
strategies implemented
Dr. Dina El Kharadly
Dr. Nada Adel Salem
F) Patient satisfaction with the رضا المرضى عن الخدمة المقدمة في عيادات الكلية
quality of dental services
provided in Faculty clinics
Ass. Prof Nihal Kazzaz
Dr. Sara Alaa
STEP THREE: Team leader should register topic and team members on following link
Total Quality Management Assignment – Fill out form
Deadline 19/2/2026
A maximum of 4 groups per supervisor will be selected
STEP FOUR Contact supervisor
Assignment Components
1) Research Component
o Literature Review: Conduct a literature review on your chosen topic. Analyze
at least 5 scholarly articles or reputable sources on your topic. Focus on how
TQM principles have been applied in the real world.
o Findings & Analysis: Summarize key findings from your research,
highlighting successful TQM implementations, challenges, and any industry-
specific considerations.
2. Awareness Campaign Component
o Target Audience: Choose an audience that would benefit from learning
about TQM (e.g., business students, professionals in a specific industry, or
local organizations).
o Campaign Design: Develop a campaign to raise awareness about the
selected TQM topic. This could include:
▪ A presentation or infographic summarizing the key TQM principles.
▪ A poster, pamphlet, or flyer highlighting the benefits of TQM practices.
▪ A short video or social media campaign that explains a TQM principle
or case study.
▪ A webinar or workshop to educate your target audience on how TQM
can be implemented.
3. Presentation: Best Presentations will be selected to be presented on 4/5/2026
Final Report:
8 – 10 pages including
o Research Report: Write a formal research paper (5-7 pages) summarizing
the research findings, analysis, and the relevance of the chosen TQM topic to
real-world practices.
o Campaign Summary: Write a 3-4 page summary explaining the concept of
the awareness campaign, its target audience, the materials created, and how
it would
o impact the target audience’s understanding of TQM.
Grading Rubric:
Criteria Points Description
Depth and thoroughness of research, use of
Research Quality 10
relevant sources, clarity of analysis.
Creativity, relevance, and clarity of campaign
Awareness Campaign
10 materials (e.g., posters, presentations). Effective
Design/questionnaire
targeting of audience.
Clarity, organization, and structure of the research
Report Quality 10 report. Depth of discussion and analysis. Well-
supported conclusions.
Originality in the design and approach of both the
Creativity & Innovation 10
research and awareness campaign.
Total Points: 40 marks
Submission Guidelines:
• Research Report (8-10 pages) in APA format.
• Awareness Campaign Materials (e.g., PowerPoint presentation, social media
posts, posters).
• PowerPoint summarizing research and campaign
Due Date: 31/3/2026
To be submitted on google classroom by team leader only
Thank You