COMMUNICATION AIDS AND STRATEGIES USING c.

Present ideas in a logical order

TOOLS OF TECHNOLOGY
d. Place important near the top.
PREPARING MULTIMEDIA PRESENTATION
7. Check technical issues
 In today`s digital society, communication is
a. Contrast
mediated using technology. For communication
to be more effective, it is imperative to know how > Dark text on light background
technology works, what purposes it can serve
and how it can be used efficiently and effectively > White text on dark background
to achieve specific goals in the communication b. Use only one design and color scheme throughout the
process slide presentation
A. CHRACTERISTICS OF MULTIMEDIA c. Avoid clutter
PRESENTATION
d. Avoid patterned or textured backgrounds.
1. Multimedia presentations are visually oriented
e. Use large font size (minimum 18 pts)
2. They allow users to use different modalities such as:
f. Use fonts that are easy to read, don't use fancy fonts.
a. Text d. Photograph
g. Don’t` use more than 3 types of fonts.
b. Graphics e. Animation
h. Avoid too much text. Don't use the presentation as your
c. Audio f. Video notes.
SPECIAL FEATURES OF COMPUTER-BASED I. Use no more that 3 or 4 bullets per slide.
PRESENTATION
8. Be creative
1. Custom navigation (linking)between slides, to other
media and to the internet a. Use transitions and animations to add interest.

2. Can be made into hard copy printouts or b. But don't overdo it!
transparencies. CREATE AN OUTLINE
3. Can be uploaded to the web  Just like when you write a research paper, you
B. STEPS IN MAKING EFFECTIVE MULTIMEDIA should begin a multimedia presentation with an
outline.
PRESENTATIONS  Your outline should contain a listing of your
1. Know the purpose of the presentation research main points, with all of the sub-points
you plan to make. Write your outline down, and
2. Know the audience then put it aside for a few days before you look at
it again. Sometimes this can help you identify
3. Gather information
weak spots that might make your presentation
4. Use a variety of resources such as: confusing to others.
 Once you have your outline completed, go back
a. textbooks
and look at it again, but this time, look for places
b. digital resources (photographs and scanned images, where you can insert multimedia. Remember,
students work, and internet) multimedia should enhance your presentation
material, not replace your information. Here are
5. Do not forget to cite sources some points to ponder as you review your outline
a. Write the author`s name, title of the work and date of for multimedia placement, according to
publication. [Link]:
 Would a photograph or other type of illustration
b. Include the website or web page address of the make this point easier for the audience to
sources. understand?
c. In general, non-profit education use of online materials  Would a chart, graph, infograph, map, or diagram
for a lecture qualifies as “fair use” but author's permission help clarify the points you want to make?
to use such materials  Will adding these multimedia elements help the
audience have a better understanding of the
d. Always have full bibliographic references for all topic?
citations.  Will adding this multimedia help engage the
6. Organize the information audience and help hold their attention?

a. List the main points You should have answered yes to all of those
questions before adding your multimedia.
b. Have only one main idea per slide.
DEVELOP YOUR PRESENTATION
 Okay, so now that you've decided where you want to  It started in Tokyo in 2003, designed by architects,
place the multimedia, it's time to decide what type Astrid Klein and Mark Dytham.
would work best for each spot to help you make your
It was soon adopted by fans of alternative presentation
research point. Let's look at what types you might
styles. Similar to the short-length focus of an elevator
consider:
pitch, Pecha Kucha relies upon concision and brevity.
 Digital posters
By applying a limit on the number of slides, the
 Handouts
presenter is forced to streamline their content.
 Charts and graphs
 Maps It also forces the speaker to prepare and practice, as
 Flyers there is no option to go back or skip ahead. Pecha
 Photos Kucha is also a very visual presentation style. It is
 Clip Art based on single powerful images. Striking visuals
 Diagrams enhance any presentation. They captivate the
 Slide shows (like PowerPoint) audience in a more immediate way than written
 Video clips words.
 Audio clips (like speeches, news stories, etc.)
PECHA KUCHA TRANSLATES
 Sound and music
 as “the sound of conversation” or “chit-chat” in
 You should make a note in your outline where Japanese. Its creators wanted a space to share ideas
you intend to specifically place each multimedia and messages through presentations. But to avoid
item. Allow enough time to accommodate your the easy trap of rambling speakers, they set time and
multimedia elements. You my find you need to slide limits.
trim videos, crop photos, etc. to fit into your  In a similar way to a Haiku poem, Pecha Kucha
presentation time frame, slide limitation, etc. forces the creator to creatively arrange their message
within a strict form. And such creativity often
PRACTICE
produces amazing results.
 If you do not practice your presentation with all of  So because of its concise style, specific timings and
your multimedia elements in place, your visual focus, Pecha Kucha has flourished in
presentation will look awkward and will leave you popularity over the last few decades. You can find
frustrated and frazzled. many a Pecha Kucha presentation example on their
 Practice makes perfect! You need to see how website.
much time your multimedia adds to your
How to create a Pecha Kucha Presentation
presentation, and work through smooth
transitions between the multimedia and your CHOOSE A TOPIC
information. It's also easy to forget when you
planned to distribute handouts, etc., when you The key piece of advice for newbies to Pecha Kucha is to
are nervous, so practicing several times before start with a topic you love. Your passion will not only shine
your actual presentation can help you remember through in your choice of alternative presentation styles,
when you want to stop, etc. but it will motivate you to create and streamline your
 Practicing will hopefully alleviate uncomfortable content. It’s also a great way to think of an original topic.
pauses while you fumble to start a video, or click You are individual. So your Pecha Kucha presentation
the mouse because practice will enable you to should be too.
move smoothly through your presentation. Also try to keep your topic simple. If you love it, you might
Uncomfortable pauses can be embarrassing for be tempted to speak a lot about it. But Pecha Kucha has
you, but it can also give your audience time to a limit for a reason. Simplify your subject at least enough
become distracted by something else. And that's to fit it into 6 minutes and 40 seconds. Give an overview
never a good thing! with a clear message. People can always research more
 If you don't have someone to practice in front of, about it afterwards. But the point of Pecha Kucha is focus
try to record yourself on video (use your phone!) andconcision. So keep your topic light.
and then watch it back later. This will let you see
if you are saying "uh", or "like" or "you know" or
any other words repeatedly. BE ORGANIZED
Pecha Kucha’s restricted format requires a lot of
PECHA KUCHA discipline. Organization can help a lot. Create an outline
to structure the story of your presentation. And always
What is Pecha Kucha? stick to one point per slide. Once you have an original
 Pecha Kucha is a presentation form of 20 images structure, tweak it. You probably have to edit a lot of your
for 20 seconds. The slides change automatically and ideas down to fit within the 20X20 format. So streamline
the speaker must synchronise their speech with the your content and focus on the most important points of
images. It’s sometimes also called a 20×20 your message. Don’t distract yourself with what you want
presentation. So the entire presentation always lasts to say. Instead, consider your audience. What do they
for exactly 6 minutes and 40 seconds. need to hear?
CREATE A POWERPOINT look more credible, which is especially important if
your brand is still young and fairly unknown. It
 Simple slides have never been as important as in a
ensures presence online and niche authority at the
Pecha Kucha presentation. Don’t use bullet points.
same time.
And don’t use facts and figures. Don’t even use text!
Just choose a strong and powerful image and speak BLOG STRUCTURE
over the top of it. This is the format for most
The appearance of blogs has changed over time, and
successful Pecha Kucha presentations. You audience
these days blogs include a wide variety of items and
has only 20 seconds to absorb each slide. They don’t
widgets. However, most blogs still include some standard
want to rush through text or try and understand a
features and structure.
slide. They want a striking image that hits them with
meaning straight away. That’s what makes a great Here are common features that a typical blog will
Pecha Kucha presentation example. include:
PRACTICE YOUR PRESENTATION  Header with the menu or navigation bar.
 Main content area with highlighted or latest blog
 Practice is perhaps even more important than usual
posts.
in a Pecha Kucha presentation. The fast flow and
 Sidebar with social profiles, favorite content, or
inability to rewind or delay a slide means you must
call-to-action.
know it by heart. Perhaps you learn your speech
 Footer with relevant links like a disclaimer,
word by word. Or maybe you know the message of
privacy policy, contact page, etc.
each slide and speak about it naturally. Either way,
you need to be aware of that constantly ticking timer. BLOGS AND WEBSITES
BLOGGING Many people still wonder if there is any difference
between a blog and a website. What is a blog and what is
in today`s digital world, blogging has become one of the
a website? It’s even more challenging to differentiate
effective ways of communication and networking among
between the two today. Many companies are integrating
students, professionals, businessmen, public officials, etc.
blogs into their websites as well, which further confuses
in other words, blogging has become an indispensable
the two.
medium of communication.
WHAT DIFFERENTIATES BLOGS FROM WEBSITES?
WHAT IS BLOG?
Blogs need frequent updates. Good examples of this
A shortened form of weblog, blogs are personal journal
include a food blog sharing meal recipes or a company
websites on which a user can type an entry and add
writing about their industry news.
images, videos and links to other websites. Usually,
readers of a blog can post comments. Blogs also promote reader engagement. Readers have a
chance to comment and voice their different concerns
WHAT IS THE PURPOSE OF A BLOG?
and thoughts to the community. Blog owners update their
 There are many reasons to start a blog for personal site with new blog posts on a regular basis.
use and only a handful of strong ones for business
WHO IS A BLOGGER?
blogging. Blogging for business, projects, or anything
else that might bring you money has a very In recent times, bloggers have become famous for
straightforward purpose – to rank your website higher various reasons. Blogging has become an alternative
in Google SERPs, a.k.a. increase your visibility. career or side gig to many. Seeing this, even more people
 As a business, you rely on consumers to keep buying are choosing to join the blogging ranks. So who are
your products and services. As a new business, you bloggers? Bloggers are individuals who love sharing parts
rely on blogging to help you get to potential of their lives with you. They post on various topics from
consumers and grab their attention. Without blogging, arts, home designs, carpentry, and finance articles.
your website would remain invisible, whereas running Bloggers are mobile and don’t need to be in one place.
a blog makes you searchable and competitive. They live on the internet!
 So, the main purpose of a blog is to connect you to
the relevant audience. Another one is to boost your DEFINITION OF A BLOGGER
traffic and send quality leads to your website. A blogger is someone who runs and controls a blog. He
 The more frequent and better your blog posts are, the or she shares his or her opinion and knowledge on
higher the chances for your website to get discovered different topics for a target audience.
and visited by your target audience. This means that
a blog is an effective lead generation tool. Add a WHY ARE MANY PEOPLE BLOGGING TODAY?
great call to action (CTA) to your content, and it will  Would you want to have a blog of your own? Yes!
convert your website traffic into high-quality leads. A  Most people today are creating blogs for a variety of
blog also allows you to showcase your niche authority reasons. Every human being has their own story to
and build a brand. tell. Through the internet, bloggers can communicate
 When you use your niche knowledge for creating to a massive number of people.
informative and engaging posts, it builds trust with
your audience. Great blogging makes your business WHY IS BLOGGING SO POPULAR?
Blogs allow you to talk about any topic you are interested 2. Ask a thought-provoking question
in and express your opinion. You’ll find some bloggers
3. ask a multiple-choice question
writing on every activity that took place during their day.
These activities may range from small things like waking 4. share a shocking fact or statistic
up to major issues like human rights and climate change!
Remember that as a blogger running your own blog, you 5. share something personal
need to focus on the topics that you are passionate about 6. Withhold a compelling piece of information
and through that focus strive to become one of the best
blogs on the web. 7. Refuse conventional wisdom

ARE BLOGGERS GETTING PAID? 8. Lead with a success story

Our blogging industry survey proves that bloggers do 9. Start with reader`s question
earn money, but this is not a get-rich-quick kind of 10. Share a quote
profession. Before you can start monetizing your blog,
you need to build both your Google SERPs ranking and
your niche influence. Those tasks take a lot of time and
quality content. Money-making opportunities won’t
present themselves until you’ve gained some credibility in
the field. So, get down to business.
Here’s how you can make good money as a top-
ranked
niche blogger:
 Selling ad space on your blog privately or via Google
AdSense.
 Becoming an affiliate partner privately or through ad
networks.
 Selling your own digital products such as eBooks and
tutorials.
 Selling memberships for access to exclusive content
or advice.
 Using your blog as a content marketing tool for your
business.
If you’re starting a blog as a way to market and boost
your existing business, you probably won’t be selling ad
space or memberships. However, you can create and
start offering exclusive digital products such as eBooks,
guides, or online courses as a lead capturing tool in
exchange for visitors’ email addresses. That way, you’ll
nudge them one step further down your sales funnel.
WANT TO START A BLOG ON YOUR OWN?
 Creating your own personal blog takes a few steps.
First, you need to decide on a name for your blog,
also called a domain name. Then, you need to
choose the best blogging platform for your needs.
We recommend going with a self-hosted platform.
There are a few choices when it comes to self-hosted
platforms, but the most popular is [Link].
 The next step is to choose a web hosting service. For
new bloggers, we strongly recommend Bluehost, a
company that powers over 2 million websites
worldwide. You will get a Free domain name when
you sign up with them and if you don’t like their
services, they offer a 30-day money-back guarantee.
 Disclosure: FirstSiteGuide is supported by our
readers. When you purchase through links on our
site, we may earn an affiliate commission. We test
and try all the products that we recommend.
Remember to:
1. Be short and direct