EMTECH 2nd Quarter Reviewer
Week 1 5 Main Elements of Multimedia
Multimedia: multiple communication media Static Elements (do not move):
combined for entertainment, learning, and
Text – delivers information (articles, blogs, e-
research.
books).
Static vs Dynamic
Images – add visuals (JPEG, PNG, GIF, TIFF;
Static – lacking in movement, action, or change. photos, diagrams, infographics).
Dynamic – characterized by constant change, Dynamic Elements (moving elements):
activity, or progress. Video – attracts users (MPEG, AVI, WMV, Flash).
Common File Formats Examples: movies, vlogs, tutorials.
TIFF – Tag Image File Format; used for print, Audio – aids interaction or background (MP3,
desktop publishing, and graphic design. WMA, MIDI).
MPEG – Moving Picture Expert Group; Examples: music, podcasts, voiceovers.
standards for multimedia compression and
Animation – interactive motion (GIF, SWF, 3D).
delivery.
Examples: cartoons, motion graphics.
AVI – Audio Video Interleaved; video and audio
format for digital playback. Types of Multimedia
WMV – Windows Media Video; compressed Linear – continuous, with beginning and end.
video format for Windows Media framework,
used for HD DVD and Blu-ray. Examples: book, movie, PowerPoint slideshow.
WMA – Windows Media Audio; built-in for Non-Linear (Hypermedia) – interactive, not
Windows Media Player. sequential.
MIDI – Musical Instrument Digital Interface; not Examples: websites, games, interactive learning
an audio file, but instructions on how notes are software.
played (small size). Online Multimedia – accessed through the
SWF – Small Web Format/ShockWave Format; internet.
Adobe Flash format for videos and vector Examples: streaming videos, online courses,
animations. social media.
Key Concepts Offline Multimedia – stored locally, no internet
Hybrid Multimedia – combines features of needed.
online and offline applications. Examples: DVDs, CDs, offline apps.
Virtual Reality – mix of video, stereo, and Hybrid Multimedia – mix of online/offline,
graphics to create a 3D interactive environment. linear/non-linear.
Multimedia – combination of text, graphics, Multimedia Content Examples
video, and sound delivered electronically.
Videos – video hosting sites. Platform – hardware or software used to host
applications or services.
Audio/Music – sound bites shared online.
Social Reform – attempt to correct injustice in
Online Games – browser-based games.
society.
Online Tests – surveys, quizzes with auto-
[Link] – website where users create/sign
results.
petitions for social causes.
Courseware – online learning (Coursera, edX).
ICT as Medium for Advocacy and
Podcast – episodic audio files (Spotify, Developmental Communication
SoundCloud).
The Philippines has shown unity for social
Vodcast – episodic videos (NASA 360). change through ICT.
Applications of Multimedia Examples of ICT in Action:
Edutainment (Education + Entertainment) EDSA (People Power Revolution, 1983–1986)
Examples: educational games, storybooks, TV Radio broadcast (Radyo Veritas) encouraged
shows. Filipinos to protest against Marcos.
Business Communication 2 million Filipinos joined, changing history.
Examples: webinars, meetings, product promos. EDSA Dos (2001)
Entertainment Protests against Pres. Joseph Estrada’s plunder
charges.
Examples: streaming videos, video games,
VR/AR. Fueled by text brigades that mobilized people.
Public Access of Information Million People March (2013)
Examples: government websites, online libraries Protest against misuse of PDAF (Priority
& databases, news websites & apps. Development Assistance Fund).
Week 2 Used Facebook and [Link]. Around
400,000 people joined.
Key Terms
Yolanda People Finder (2013)
ICT (Information and Communication
Technology) – technologies and tools like the Google tool to help people track missing
internet, networks, computers, relatives after Typhoon Yolanda.
videoconferencing, social media, and other
What is Advocacy?
applications used to collect, process, and
transmit information. Supporting a cause or proposal.
Advocacy – supporting and enabling people to Enables people to:
express views and concerns.
Express views and concerns.
Social Media – online platforms for
Access information and services.
communication and spreading news.
Defend and promote rights and responsibilities. Exists between countries (rich vs. poor) and
within countries (urban vs. rural).
In democracy: a way to get what you want from
the government. Week 3
What is Developmental Communication? Key Terms
Provides communities with information to Social Media: Online platforms for
improve their lives. communication and spreading news.
Uses communication strategies to promote Platform: Hardware or software used to host
social, economic, and political development. applications or services.
[Link] Social Reform: Attempt to correct injustice in
society.
“World’s platform for change.”
[Link]: Website that allows users to create
Anyone can create petitions and get digital
and sign petitions for social causes.
signatures.
ICTs as Platform for Change
Used to solve issues like: economic problems,
injustice, human rights, lack of education, 1. ICT as a Medium for Advocacy and
environmental concerns, animal abuse, health Developmental Communication
concerns, and world hunger.
2. The Social Power of Social Media
The Social Power of Social Media
3. Digital Citizenship and the Filipino People
Technologies that allow creation and sharing of
Digital Citizenship
information, ideas, and expression through
communities and networks. According to K. Mosberger, et al. digital
citizenship is the responsible and effective use
Three Faces of Social Media:
of technology to engage in society, politics, and
The Good – Helps communication, disaster government.
response, mental health promotion, and online
Digital Citizens: Those who use the internet
learning.
regularly and effectively.
The Bad – Can spread fake news, cause
Good Digital Citizenship – Connects people,
cyberbullying, and lead to loss of control over
encourages empathy, builds relationships, and
screen time.
uses technology responsibly.
The Ugly – Causes broken relationships, scams,
Bad Digital Citizenship – Cyberbullying,
fraud, data theft, child abuse, and spreading
irresponsible social media usage, lack of
hate.
knowledge in safe internet practices.
Global Digital Divide
9 Elements of Digital Citizenship
Unequal distribution of ICT access worldwide.
Digital Access – Equal opportunity to use digital
Known as the gap between information haves tools (e.g., cyber cafes, public Wi-Fi).
and have-nots.
Digital Commerce – Safe and responsible online Five Elements of a Concept Paper:
buying/selling, awareness of risks.
Introduction – Group’s mission, vision, and brief
Digital Communication – Responsible use of project overview.
communication tools (email, chat, social media).
Purpose – Why the project is worth time, effort,
Digital Literacy – Skills to learn, teach, and use and money.
technology effectively.
Description – Details about the project, sites,
Digital Etiquette – Proper online behavior purpose, and how everything works together.
(respectful language, professionalism).
Support – Budget needed (sometimes not
Digital Law – Following laws: avoid hacking, specified).
piracy, plagiarism, spamming, identity theft.
Contact Information – How the group can be
Digital Rights & Responsibilities – Protecting reached.
rights like privacy and free speech while
SMART Criteria for Projects
respecting others.
S – Specific
Digital Health & Wellness – Balancing online
and offline life; avoiding overuse leading to M – Measurable
stress or eye strain.
A – Attainable
Digital Security (Self-Protection) – Using strong
passwords, antivirus, and data backups. R – Realistic
Week 4 T – Time-bounded
Key Terms Simplified ICT Project Process
Social Campaign: Large-scale attempt to Planning – Conceptualizing, researching, setting
communicate ideas and practices using mass deadlines, assigning roles, choosing hosts,
media and interpersonal communication. creating sitemap, listing apps, funding.
Social Change: Transformation of human Development – Creating the website, images,
interactions and institutions over time, affecting infographics, and other content.
culture and society. Release & Promotion – Launching the website
Online Platform: Internet-based services like and promoting it (promotion starts before
marketplaces, search engines, social media, app release).
stores, communication services, gig economy Maintenance – Responding to feedback and
apps, and more. continuously improving the website.
Planning a Social Campaign Week 5
Before a Social Campaign, you must first make a Key Terms
concept paper.
Social Change: Alteration in cultural, structural,
Purpose: Convince funders that your project is population, or ecological aspects of society.
doable, significant, and worth supporting.
Updating: Making something more modern by GoingUp!: Stats, keyword research, visitor
adding new info or changing its design. maps, inbound link monitoring, page
optimization.
Monitoring: Regular observation/recording of
project activities. Alexa: Compares website stats with
competitors, finds keyword opportunities,
Sustain: To keep something going (action or
audience analysis.
process).
Evaluating User Feedback
Web Traffic: Number of visits users make to a
website. Ways to Collect Feedback (AddThis, 2015):
Updating Website Content One-on-one interviews with users.
Why is it important? Use online services to collect feedback.
Keeps information relevant and fresh. Benchmark competitors.
Improves search engine ranking. Conduct surveys.
Attracts and keeps clients/visitors engaged. Encourage direct comments.
Tips for Updating Content: Creating surveys using Google Forms
Set Goals (Conversions): e.g., purchases, Step 1: Sign in to Google & open Google Drive.
contact forms, game levels completed.
Step 2: Click New → Google Forms.
Content Inventory: Review blogs, photos,
Step 3: Customize form (title, description,
videos, and check dates.
theme, questions).
Performance Analysis: Use analytics → see
Step 4: Preview survey.
traffic, keywords, popular/weak pages.
Step 5: Adjust settings (progress bar, limit
Collect User Feedback: Direct opinions from
responses, shuffle questions).
clients/visitors about satisfaction or issues.
Step 6: Share via email or link.
Content Plan: Identify what to update, set
deadlines/timeframes. Assessing and Monitoring Social Impact
Update Content: Replace old info, proofread, Impact Assessment: Process of analyzing
check facts, add new materials. positive/negative social consequences of a
project.
Monitoring Traffic on Platforms
Indicators of Social Impact according to the
Web traffic data helps in decisions for redesign,
International Association for Impact
marketing, and updates.
Assessments (IAIA, 2009):
Tools:
Lifestyle
Google Analytics: Tracks visitor stats, keywords,
Culture
traffic sources, popular pages.
Community
Political system Reduced social interaction: Remote work may
cause isolation.
Environment
Health issues: Sedentary lifestyle → obesity,
Health & well-being
heart disease, eyestrain, diabetes.
Rights & property
Positive Impacts of ICT on Society
Fears & aspirations
Enhanced communication: Local and global
Purpose: connection, better collaboration.
Evaluate effectiveness of advocacy. Economic growth & innovation: ICT promotes
business efficiency, e-commerce, and job
Monitor how ICT projects contribute to social creation.
change.
Negative Impacts of ICT on Society
Improve and sustain projects.
Digital divide: Unequal access to ICT creates
Week 6 inequality.
Key Terms Misinformation & ethical issues: Spread of fake
Automation: Technique of making a system, news and online moral problems.
process, or apparatus operate automatically. Positive Impacts of ICT on Education
E-commerce: Buying and selling of Engaging learning tools: Interactive media, VR,
goods/services over the internet. and simulations help learning.
Digital Divide: Gap between people with easy Collaboration & communication: Students and
access to technology and those without. teachers can interact beyond class.
Artificial Intelligence (AI): Computer/machine Digital skill development: Builds tech skills for
ability to perform tasks that usually require jobs and lifelong learning.
human intelligence.
Negative Impacts of ICT on Education
Positive Impacts of ICT on People
Cost & inequality: Poor students/schools may
Access to information: Easier and cheaper struggle to afford ICT tools.
communication, access to services, leisure, and
global connections. Over-focus on tech: Students/teachers may
prioritize gadgets over lessons.
Improved education access: Distance learning,
online tutorials, and new job opportunities Connectivity issues: Poor internet and technical
(remote/flexible work). problems disrupt learning.
Technological advancement: AI tools (virtual
assistants, translation apps, smart search
engines) make tasks faster.
Negative Impacts of ICT on People
Job loss: Automation can replace workers.