DPCO Assignment

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DPCO Assignment

Uploaded by

rs555hhh54

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as DOCX, PDF, TXT or read online on Scribd

Drug Price Control Order (DPCO)

Pharmaceutical Marketing
Management

1. Introduction

The Drug Price Control Order (DPCO) is implemented under the Essential Commodities Act,
1955 to regulate drug prices and ensure affordability.

2. Objectives

- Ensure affordability

- Prevent profiteering

- Promote access

3. Evolution

1970 → First order

2013 → Market-based pricing

4. Key Features

- NLEM based

- Ceiling pricing

- WPI revision

5. Role of NPPA

- Price fixation

- Monitoring
6. Pricing Mechanism

Average of brands ≥1% market share

7. Conclusion

DPCO balances public health and industry.

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DPCO Assignment

Uploaded by

DPCO Assignment

Uploaded by

Drug Price Control Order (DPCO)

1970 → First order

2013 → Market-based pricing

Average of brands ≥1% market share

DPCO balances public health and industry.

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