Asansol Engineering College

Proposed Detailed Syllabus for BBA (1st Sem to 8th Sem) under Autonomy

Incorporation of NEP-2020

(Effective from 2024-25 admission batches)

R24

Department of Management Studies

Page 1 of 123
 1st SEM

1st Year 1st Semester

Sl. Category Paper Code Subject Contact Credit
No. Hours/Week Point
L T P Total
THEORY
1 Major BBA 101 Principles of 4 1 0 5 5
Management
2 Major BBA 102 Micro Economics 3 1 0 4 4
3 Minor BBA 103 Computer 2 0 0 2 2
Fundamentals
4 Multidisciplinary GE Basket 2 1 0 3 3
5 Ability AEC 101 English & 2 0 0 2 2
Enhancement Professional
Course Communication
SESSIONAL
6 Skill SEC 181 Life Skills & 2 0 0 0 2
Enhancement Personality
Course Development
7 Value Added VAC 181 Health & Wellness 3 0 0 0 3
Course
Total of Theory, Practical and Mandatory Activities/Courses 18 3 0 21 21

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Course: PRINCIPLES OF MANAGEMENT
Course Code: BBA 101 Semester: I
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 4 End Semester Exam: 70
Tutorial: 1 Attendance: 05
Practical: 0 Continuous Assessment: 25
Credit: 5 Practical/Sessional internal continuous evaluation: 0
Practical/Sessional external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 101.1 Remembering Remember the basic concepts of management
BBA 101.2 Understanding Understand the process and functions in management
BBA 101.3 Applying Apply the managerial skill to manage the workforce in the
organization
BBA 101.4 Analyzing Examine the factors which will foster organizational change
BBA 101.5 Evaluating Categorize various issues for structuring/restructuring of organization
BBA 101.6 Creating Develop new approach which will add value to the organization as
well as society

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 (a) Concept & Nature of Management: meaning, significance &
definition, management is science or art, management as a process,
management vs administration, levels of management, limitations of
12
management
(b) Management Theory: Approaches to Management - Classical, Neo-
Classical and Modern thought
M2 Planning & Decision Making
(a) Planning: meaning, definition & process of planning, significance and
limitations in planning, types of planning
(b) Decision Making: meaning, types, process, significance and limitations 12
in Decision Making, environment in decision making, Steps in Decision
Making, Modern Approaches in Decision Making, DSS, difficulties and
guidelines in decision making
M3 Organising
Nature & Significance of Organization, Authority & Responsibility
Relationships, Span of control, delegation process, barriers in delegation, 12
centralization vs decentralization, concept on line and staff organization,
organization structures and their types
M4 Directing
(a) Motivation: meaning, definition and significance of motivation,
different theories on motivation
(b) Leadership: meaning, definition & significance of leadership, various 10
leadership styles
(c) Communication: process and barriers of communication, how to
overcome communication barriers
M5 Controlling
Meaning, definition & importance of controlling, steps in controlling
7
process, critical control point, types of managerial control, requirements of
good control system

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M6 Management of Change
Definition, nature & importance of change, planned change vs unplanned
7
change, change forces, process of change, how change agents can change,
resistance to change, overcoming resistance to change
Total 60

Suggested Text Books:-

1. Stephen Robbins: Management, Prentice Hall
2. [Link] & Hari Krishna: Management-Text & Cases, Excel Books
3. Wiehrich and Koontz, et al: Essentials of Management; TMH
4. Fred Luthans: Cases, Readings and Review Guide for Principles of Management

Suggested Reference Books:-

1. Ramaswami T: Principles of Management, Himalaya Publishing

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Course: MICRO ECONOMICS
Course Code: BBA 102 Semester: I
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA102.1 Remembering Define the key terms in micro-economics.
BBA102.2 Understanding Explain the key terms in micro-economics, from a managerial
perspective.
BBA102.3 Applying Demonstrate various issues in an economics context and their
significance from the perspective of business decision making.
BBA102.4 Analysing Examine the inter-relationships between various facets of micro-
economics from the perspective of a consumer, firm, industry,
market, competition and business cycles.
BBA102.5 Evaluating Develop critical thinking based on principles of micro-economics for
informed business decision making.
BBA102.6 Creating Anticipate how other firms in an industry and consumers will
respond to economic decisions made by a business, and how to
incorporate these responses into their own decisions

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction: Basic Problems of an Economy, Working of Price Mechanism

and Resource Allocation, Production Possibility Curve; Opportunity Cost 4

M2 Basic Elements of Demand and Supply:

Demand- Meaning, Demand Schedule, Individual and Market Demand Curve,
Determinants of Demand, Law of Demand, Changes in Demand;

Supply- Meaning, Supply Schedule, Individual and Market Supply Curve,

Determinants of Supply, Law of Supply, Changes in Supply; Equilibrium of
Demand and Supply, Determination of Equilibrium Price and Quantity, Effect 10
of a shift in Demand or Supply;

Elasticity of Demand and Supply: Elasticity of Demand: Concept and

Measurement of Elasticity of Demand, Price, Income and Cross Elasticities;
Average Revenue: Marginal Revenue, and Elasticity of Demand, Determinants
of Elasticity of Demand.
M3 Theory of Consumer Behavior: Cardinal Utility Approach-Law of
Diminishing Marginal Utility, Law of Equi-Marginal Utility; Indifference
Curve Approach-Indifference Curves, Properties of Indifference Curves, 8
Budget Line, Consumer’s Equilibrium

M4 Production Function: Law of Variable Proportions, Ridge Lines. Isoquants,

10
Economic Regions and Optimum Factor Combination. Expansion Path,

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 Returns of Scale, International and External Economies and Diseconomies of
Scale.

Theory of Costs: Short-Run and Long Run Cost Curves – Traditional

Approaches Only.

M5 Market Structures:
Perfect Competition: Characteristics, Profit Maximization and Equilibrium of
Firm and Industry, Short- Run and Long Run Supply Curves, Price and Output
Determination, Practical Applications.

Monopoly: Characteristics, Determination of Price under monopoly,

Equilibrium of a Firm, Comparison Between Perfect Competition and
Monopoly, Price Discrimination, Social Cost of Monopoly

Monopolistic Competition: Meaning and Characteristics, Price and Output 12

Determination Under Monopolistic Competition, Product Differentiation,
Selling Costs, Comparison with Perfect Competition, Excess Capacity Under
Monopolistic Competition.

Oligopoly: Characteristics, Indeterminate Pricing and Output, Cournot Model

of Oligopoly, Price Leadership (Only Meaning and Characteristics) Collusive
Oligopoly (Meaning and Characteristics Only), Only Kinked Demand Curve
Model of Oligopoly.

M6 Factor Pricing: Marginal Productivity Theory and Demand for Factors

(Statement and assumption only).
Concept of Rent: Ricardian and Modern Theories of Rent; Quasi-Rent
6
Concept of Labour: Wage Rate, Nominal Wage, Real Wage.
Concept of Capital: Gross Interest, Net Interest, Zero Interest Rate.
Concept of Profit: Pure Profit, Normal Profit, Abnormal Profit.

Total 50

Suggested Text Books:

1. Homas and Maurice: Managerial Economics, Tata McGraw Hill
2. P.L. Mehta: Managerial Economics - Analysis, Problems and Cases, Sultan Chand Sons, New
Delhi.
3. Varshney and Maheshwari: Managerial Economics, Sultan Chand and Sons, New Delhi.
4. Joel Dean: Managerial Economics, Prentice Hall, USA.
5. H L Ahuja: Managerial Economics, S Chand & Co. New Delhi.
6. Peterson, Lewis, Sudhir Jain: Managerial Economics, Pearson, Prentice Hall
7. D. Salvatore: Managerial Economics, McGraw Hill, New Delhi.
8. G.S. Gupta: Managerial Economics, T M H, New Delhi.
9. Mote, Paul and Gupta: Managerial Economics, T M H, New Delhi.

Suggested Reference Books:

1. Panchanan Das, Anindita Sengupta: Economics I: Oxford.
2. S. Mukherjee, M. Mukherjee & A. Ghose: Microeconomics, Prentice-Hall.
3. Vinita Agarwal: Managerial Economics, Pearson
4. Debes Mukherjee: Essentials of Micro and Macro Economics, Central
5. R. G. Hubbard & O’Brien: Microeconomics, Pearson.

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Course: COMPUTER FUNDAMENTAL
Course Code: BBA 103 Semester: I
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam: 70
Tutorial: 0 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 2 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA103.1 Remembering Identify the concept of computer hardware, software, programing
language and classification of computer.
BBA103.2 Understanding Summarise the different input and output devices like CPU, Monitor,
Keyboard, Mouse, and different types of primary and secondary
devices of computer and computer software.
BBA103.3 Applying Use the various tools of computer hardware and software in case
installation and programming.
BBA103.4 Analysing Illustrate the concept of program development and programing
language.
BBA103.5 Evaluating Evaluate the basic algorithms- sum of series, sorting.
BBA103.6 Creating Facilitate office automation, communications, control systems, data
acquisition, interactive multimedia, LAN, WAN, MAN networking

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Basic Computer Concepts: Different generations of computer hardware,

Modern taxonomy of computers; Hardware and software; Programming
languages, Overview of computer systems and their components, Evolution
of computers and their impact on society, Classification of computers
5
(mainframes, personal computers, mobile devices), General idea of
information and communication technologies, Information system
development process.

M2 Computer Hardware: Input and Output devices; Memory (or storage)

devices; Central Processing Unit. Input / Output devices: keyboard, mouse,
light pen, barcode readers, scanners, MICR, OCR, voice recognition and
handwriting recognition systems; visual display terminals, printers, plotters
etc. Storage devices: Primary storage – RAM, ROM, EEROM, PROM,
EPROM; Secondary storage – direct access devices, serial access devices:
7
hard disks, floppy disks, magnetic tape, CD-ROM, DVD; Cache memory
and Virtual memory. Central Processing Unit – Control Unit; Arithmetic and
Logic Unit; Decoders; Registers; Machine Instructions; Stored program
concept; Program execution: Fetch-Decode-Execute cycle; Arithmetic,
logical and shift operations.

M3 Computer Software: Meaning of software; broad classification of software;

system software and application software; utilities. Systems software –
5
Operating systems: Basic idea of an OS; OS as a resource manager –
memory management, input/output management, secondary storage

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 management, processor management, program management, network
management; Brief introduction to different types of operating systems like
DOS, Windows, Unix, Linux etc. Application software – System
development tools, Utilities, Application packages, User- written programs.

M4 Programming languages and Algorithms: The concept of programming;

pseudocode and flowcharts; structure of programs; program development
guidelines; programming languages – machine language, assembly
languages, high-level languages (procedural and object-oriented languages),
fourth generation languages; object code and executable codes; compilers,
translators, assemblers; Algorithms – Basic concept; Some typical
9
algorithms – Finding the sum of a series, checking whether a number is
prime or not, creating an array of numbers and displaying the largest element
in the list, sorting a given set of numbers. (The algorithms may be
implemented using either pseudocode or a high-level programming
language).

M5 Computer Applications: Essential features of computer systems and

structures required for office automation, communications, control systems, 4
data acquisition, interactive multimedia, LAN, WAN, MAN networking
Total 30

Suggested Readings:
1. N.S Gill: Handbook of Computer Fundamental, Khanna Publishing House.
2. P.K Sinha: Computer Fundamentals, BPB Publication.
3. V. Rajaraman: Fundamentals of Computers, PHI Sixth Edition.

Page 8 of 123
Course: ENGLISH & PROFESSIONAL COMMUNICATION
Course Code: AEC 101 Semester: I
Course Category: Ability Enhancement MaximumMarks:100
Course

Teaching Scheme Examination Scheme

Lecture:2 End semester Exam:70
Tutorial: 0 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit:2 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
AEC 101.1 Remembering Identify fundamental grammar rules, vocabulary, and professional
communication terms.
AEC 101.2 Understanding Summarize an understanding of principles and strategies in
effective English communication.
AEC 101.3 Applying Apply language skills and communication techniques in various
professional contexts and converse in the real-life situations.
AEC 101.4 Analysing Compare and contrast different presentation styles to utilize
appropriate tone, style, and format and their effectiveness in diverse
workplace situations.
AEC 101.5 Evaluating Edit and verify various articles on professional communication to
ensure grammatical accuracy and clarity.
AEC 101.6 Creating Design interactive workshops on presentation skills and Reflect on
peer feedback and set goals for improvement so as to acquire proper
phonetic skills

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Grammar: Tense, Voice, Phrases and Clauses, Narration, Transformation of

Sentences, Vocabulary. 6
M2 Communication: Definition, importance, purpose, elements, barriers, body
8
language and strategies.
M3 Reading Skills: Purpose, Articulation, Syllables, Accent and Voice
7
Modulation.
M4 Presentation Skills: Structure, speech preparation, public speaking on special
9
occasion. Interview, types, Group Discussion, Mock Sessions for practice.
TOTAL 30

Suggested Text Books:

1. Wren and Martin: High School Grammar and Composition, S Chand Publication
2. KC Verma: The Art of Communication, Kalpaz Publication
3. B K Mitra: Personality Development and Soft Skills, Oxford Publication
4. Norman Lewis: 30 days to Better English, Penguin Publication

Suggested Reference Books:

1. Gill Hasson: Brilliant Communication Skills, Pearson UK
2. J. C. Ajmani: Good English: Getting it Right, Rupa Publication
3. Patrick Collins: Speak with Power and Confidence, Sterling

Page 9 of 123
Course: LIFE SKILLS AND PERSONALITY DEVELOPMENT
Course Code: SEC 181 Semester: I
Course Category: Skill Enhancement Course Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam: 0
Tutorial: 0 Attendance: 0
Practical: 0 Continuous Assessment: 0
Credit: 2 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Cognitive Course Outcome

Abilities
SEC 181.1 Remembering Identify the various personality traits and their impact on personal and
professional life.
SEC 181.2 Understanding Interpret the relationship between stress management techniques and
overall health.
SEC 181.3 Applying Apply effective communication techniques in personal and
professional interactions.
SEC 181.4 Analysing Assess the impact of ethical decisions on personal and professional
relationships.
SEC 181.5 Evaluating Evaluate the effectiveness of different conflict resolution techniques
in maintaining healthy relationships.
SEC 181.6 Creating Design ethical implications of decisions made in personal and
professional contexts.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Career and Professional Skills: Listening skills, Reading skills, Writing

skills, Resume preparation, exploring career opportunities, cognitive skills,
presentation skills, social and cultural etiquettes, digital literacy, ethics and 7
security.

M2 Attitude and Motivation:

Attitude: Concept, meaning, types, applicable factors in daily life.
Motivation: Concept, meaning, types, causes of de motivation, remedial 4
measures
.
M3 Stress Management and Development of Capabilities:
Stress: meaning, causes, solutions.
Development of Capacities: Leadership qualities, time management, decision 4
making, team work, work ethics, good manners and etiquettes.

M4 Introduction to Soft Skills: Personal Skills, knowing oneself, confidence

building, defining strengths and weaknesses, developing positive attitude,
thinking positively, perceptions, values in daily life. Inter and Intra personal
9
skills, Group Dynamics, the importance of a good networking system,
troubleshooting method and problem-solving tools and techniques.

M5 The various branches of Communication Skills: Reading texts, speaking

fluently, Writing effectively. E mail writing and etiquettes followed. 6

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 Corporate and Job-hunting Skills: The Behavioral etiquettes, mannerisms,
Stress Management, Time Management, importance of proper body language,
writing a good CV (with job application), career planning, importance of goal
settings in different spheres and conducting of mock GD.

Total 30

Suggested Text Books:

1. Meena and V. Ayothi: A Book on Development of Soft Skills, PR Publisher and Distributor,
2013
2. Patra Avinash: The Spiritual Life and Culture of India, London, OUP
3. Shiv Khera: You Can Win, MacMillan Books, New York, 2003
4. B K Mitra: Personality Development and Soft Skills, Oxford Publication
5. Alex K: Soft Skills – Know Yourself and Know Your World, S Chand and Company Ltd.

Suggested Reference Books:

1. Prakash Iyer: The Secret of Leadership: Stories to Awaken, Inspire and Unleash the Leader
Within, Penguin India
2. Prakash Iyer: The Habit of Winning, Penguin India
3. A.P.J. Abdul Kalam: Wings of Fire: An Autobiography", Universities Press
4. Shiv Khera: You Can Win: A Step by Step Tool for Top Achievers, Macmillan Publishers India
5. A.P.J. Abdul Kalam: My Journey: Transforming Dreams into Actions, Rupa Publications India.

Page 11 of 123
Course: HEALLTH & WELLNESS
Course Code: VAC 181 Semester: I
Course Category: Value Added Course Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 0
Tutorial: 0 Attendance: 0
Practical: 0 Continuous Assessment: 0
Credit: 3 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Cognitive Course Outcome

Abilities
VAC 181.1 Remembering Recall fundamental concepts and terminology related to health and
wellness.
VAC 181.2 Understanding Explain the principles of maintaining a healthy lifestyle.
VAC 181.3 Applying Demonstrate the ability to implement health and wellness strategies
in daily life.
VAC 181.4 Analysing Analyze factors that affect individual and community health.
VAC 181.5 Evaluating Critically evaluate health and wellness information and sources
VAC 181.6 Creating Develop a community health initiative that addresses local health
challenges.

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction to Health and Wellness

 Define and differentiate health and wellness.
 Importance of health and wellness Education.
 Local, demographic, societal issues and factors affecting health and
wellness.
 Diet and nutrition for health & wellness.
 Essential components of balanced diet for healthy living with
15
specific reference to the role of carbohydrates, proteins, fats, vitamins
& minerals.
 Malnutrition, under nutrition and over nutrition.
 Processed foods and unhealthy eating habits.
 Body systems and common diseases.
 Sedentary lifestyle and its risk of disease.

M2 Management of Health & Wellness

 Healthy foods for prevention and progression of Cancer, Hypertension,
Cardiovascular, and metabolic diseases (Obesity, Diabetes, Polycystic
Ovarian Syndrome).
 Types of Physical Fitness and its Health benefits. 15
 Modern lifestyle and hypo-kinetic diseases; prevention and
management through exercise.
 Postural deformities and corrective measures.

M3 Anxiety, Stress and Aging

10
 Meaning of Anxiety, Stress and Aging

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  Types and Causes of Stress
 Stress relief through Exercise and Yoga
 Role of sleep-in maintenance of physical and mental health.

M4 Therapy and Meditation

 Meaning of Therapy
 Different Types of therapy and their importance 5
 Definition of Meditation and purpose of meditation

Total 45

Suggested Text book:

1. Steven N. Blair, William L. Haskell Physical Activity and Health Emily
2. Attached & Marzia Fernandez Mental Health Workbook
3. Nashay Lorick Mental Health Workbook for Women: Exercises to Transform Negative
Thoughts and Improve Well-Being

Suggested Reference books:

1. C. Nyambichu & Jeff Lumiri Lifestyle Diseases: Lifestyle Disease Management
2. Angela Clow & Sarah Edmunds Physical Activity and Mental Health

Page 13 of 123
Course: EARTH SCIENCE
Course Code: GE1B-03 Semester: I
Course Category: Multidisciplinary Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0
CO as per MAKAUT
Concepts of formation of earth & tectonic plates
Brief idea about the elements of climate
Knowledge about climatology & meteorology
Concept of Hydrology
Concept of Natural Hazards

SN Cognitive Course Outcome

Abilities
GE1B-08.1 Creation Create a valid contract applying the various legals related to contract
GE1B-08.2 Evaluating Evaluate the contract related with sale of goods to find a better deal
for the organisations.
GE1B-08.3 Analysing Analyze different categories of Negotiable Instruments to avoid
dishonor issues.
GE1B-08.4 Applying Apply the legals related to consumer protection to nurture the ethical
practices.
GE1B-08.5 Understanding Understand the legislatives related to a company.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Earth Processes:
Origin and Formation of the Earth, Plate Tectonics, Earth Surface Processes,
10
Rocks and Minerals

M2 Climatology and Metrology: Elements of Climate, Weather Phenomenon,

Meteorology, Hydrometeorology and Climate 15

M3 Hydrology: Introduction to Oceanography, Ocean Currents, Hydrology,

Hydrogeology 15

M4 Natural Hazards: Introduction to Natural Hazards, Geological Hazards,

5
Hydrological Hazards
TOTAL 45

Suggested Text Books:

1. Foundations Of Earth Science 8Th Edition by Frederick K Lutgens and Edward J Tarbuck
and Dennis G Tasa
2. Fundamentals Of Earth Science by Lal And Panna, Anmol Publishers
3. Book of earth Science, Vikram Singh, Rajesh 1st edition
4. Climatology: Atmosphere Weather Climate, K. Siddhartha
5. Elements of Environmental Pollution Control, O.P. Gupta
6. Environmental Studies, M.P. Poonia, S.C. Sharma, Santosh Kumar
7. Environmental Engineering, M.P. Poonia, S.C. Sharma, Santosh

Page 14 of 123
Course: STUDY OF PERFORMING ARTS
Course Code: GE2B-05 Semester: I
Course Category: Multidisciplinary Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
GE2B-05.1 Creation Create a complete idea about various forms of performing arts
GE2B-05.2 Understanding Gain idea about the history of the practice of the three forms of art in
our nation and worldwide.
GE2B-05.3 Analyzing Analyze knowledge about vocal and instrumental music practice and
forms in India and worldwide.
GE2B-05.4 Remembering Gather knowledge about different forms of dance in India and
worldwide.
GE2B-05.5 Evaluating Evaluate the Idea about theatre practice in the nation and in other
countries worldwide.
GE2B-05.6 Applying Apply the hands-on training of all types of performing arts.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction: What is the meaning of performing arts? 5

M2 Idea about the origins of the practice of different medium of performing
arts i) Dance ii) Music iii) Theatre 10

M3 Intense study of Music:

i) Indian and Western music,
ii) Different genre of Indian music,
iii) Different genre of Western music

iv) Icons of music:

5
a) International: Beethoven, Bach, Mozart, Ravi Shankar, Elvis Presley,
The Beatles, John Denver, Michael Jackson, Pink Floyd

b) Indian: Pandit Yashraj, Amzad Ali Khan, A. R. Rahman, R.D barman,

Sachindev Barman, Begum Akhtar

M4 Intense study of Dance:

i) Indian and Western forms of dance

ii) Icons in the field of dancing

a) International: Anna Pavlova, Michael Jackson, Fred Astair, Martha 10
Graham, Patrick Swayze, Carmen Amaya, Willi Ninja

b) Indian: Uday Shankar, Rukmini Devi Arundale, Pandit Birju Maharaj,

Kelucharan Mahapatra, Guru Vipin Sign, Shovna Narayan, Sonal

Page 15 of 123
 Mansingh, Balasaraswati, Mrinalini Sarabhai

M5 Intense study of Theatre:

i) Different types of theatre

ii) Iconic figures in Indian theatre – Badal Sarkar, Rudra prasad Sengupta,
Utpal Dutta, Ratan Thiyam, Girish Karnad, Nasiruddin Shah, Shabana Azmi,
10
Kaushik Sen, Bratya Basu

iii) Iconic figures in theatre worldwide - Lee Strasberg, Constatine

Stanislavski, Laurence Olivier, Bertolt Brecht, Shakespeare, Ibsen.

M6 Practical performance:
i) One project on Music; ii) one project on dance; iii) One project of theatre 5

TOTAL 45

Suggested Text Books:

1. Indian performing arts-Utpal k Banerjee
2. Universal dance and drama-P. Medini Hombal, Luminous books, Varnasi
3. Sangeetnatak academy journal- sangeetnatak academy, New Delhi.
4. Dance theatre of India-crossing new aesthetics and culture-Neyogi Books
5. The Viewpoints Book: A Practical Guide to Viewpoints and Composition by Anne Bogart
and Tina Landau
6. The Empty Space by Peter Brook
7. History of the Theatre, 10th Edition by Oscar G. Brocket and Franklin J. Hildy
8. An Actor Prepares by Konstantin Stanislavski
9. Changed for Good: A Feminist History of the Broadway Musical by Stacy Wolf
10. The Cambridge Companion to African-American Theatre by Harvey Young, ed.

Page 16 of 123
 2nd SEM

1st Year 2nd Semester

Sl. Category Paper Code Subject Contact Credit
No. Hours/Week Point
L T P Total
THEORY
1 Major BBA 201 Macro Economics 3 1 0 4 4
2 Major BBA 202 Environmental 3 1 0 4 4
Management and
Sustainable
Development
3 Minor BBA 203 Management 2 0 0 2 2
Information System
4 Multidisciplinary GE Basket 2 1 0 3 3
5 Ability AEC 201 Modern Indian 2 0 0 2 2
Enhancement Languages and
Course Literature
SESSIONAL
6 Skill SEC 281A IT Literacy 2 0 0 2 2
Enhancement SEC 281B Design Thinking 2 0 0 2 2
Course*
7 Value Added VAC 281A Critical Thinking 3 0 0 3 3
Course*
VAC 281B NSS 3 0 0 3 3
Total of Theory, Practical and Mandatory Activities/Courses 17 3 0 20 20

*Any one from SEC281A or SEC 281B

* Any one from VAC281A or VAC281B

Page 17 of 123
Course: MACRO ECONOMICS
Course Code: BBA 201 Semester: II
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA201.1 Remembering Define and interpret key macroeconomic indicators such as GDP,
unemployment rates, inflation, and interest rates.
BBA201.2 Understanding Explain the effects of international trade and finance on domestic
and global economies, including concepts such as exchange rates,
balance of payments, and trade policies.
BBA201.3 Applying Demonstrate various issues in an economics context and their
significance from the perspective of business decision making.
BBA201.4 Analysing Examine the inter-relationships between various facets of macro-
economics from social implications of economic policies and
decisions, considering their impact on different sectors of society.
BBA201.5 Evaluating Develop effectiveness of monetary policy in controlling inflation.
BBA201.6 Creating Guide on the economical perspective to the beneficiaries.

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction to Macroeconomics:
 Concept of Aggregate Demand and Aggregate Supply, Marginal Propensity
to Consume (MPC), APC, MPS, MPI, Paradox of thrift

 Introduction to Sustainable economics: The 4 pillars of sustainability human,

environmental, social and economic
8
 Environmental externalities, Economics of natural resource use (non-
renewable resources such as oil, gas and metals as well as renewable resources)

 Blue economics - economics of sea

M2 National Income:
 Concepts and Definitions, Gross National Product (GNP), Gross Domestic
Product (GDP), Net National Product and Net Domestic Product, Personal
Income, Disposable Income and Per Capita Income

 Measurement of National Income, Factors That Determine Size of National 10

Income, Double Counting and The Concept of Value Added, Real and Nominal
GNP, Deflator

 Concept of Business Cycle: Only Different Phases and their basic

characteristic

Page 18 of 123
M3 Monetary Economics:
 Evolution of Money, Functions of Money, Bank audits Functions, Indian
Money Market, Different Concepts of Money LikeM1, M2, M3, M4.

 Banks: Commercial Banks – Need and Functions, Credit Creation of

Commercial Banks. Co-Operative Banks: Need and Role in an Economy. 12
Reserve Bank of India – Need and Functions, Credit Control Policy.

 Concept of Inflation: Definition of Inflation, Types of Inflation, Effects of

Inflation, Anti-Inflationary Measures

M4 Public Finance:
 Public Revenue- Concept of Taxes, Sources of Revenue of Central and State
Government, GST, CGST, SGST (only definition).

 Finance Commission of India – role and importance

 Public Expenditure: Types of Public Expenditure, Its Need Role and 8

Importance. Public Debt: Types of Public Debt, Need for Public Debt,
Redemption of Public Debt. Deficit Financing: Role and Importance.

 Budget: Need and Types, Concept of Different Types of Deficits (Revenue

Deficit. Budgetary Deficit, Fiscal deficit and Primary Deficit

M5 International Trade and Finance:

 Need for international trade, Absolute and Comparative Cost Advantage
Theory, (only concepts) Gains from international trade, Exchange Rate
Mechanism: Definition, Ask Rate, Bid Rate, Spot Rate, Forward Rate,
Currency Spread (Definitions Only).

 Balance of Payments: Items of BOP, Causes of Disequilibrium in BOP,

Strategies to Correct Adverse BOP Situation, Purchasing Power Parity (Only
basic concept) 12

 Economics of international environmental problems – environmental taxes,

environmental standards, climate funds

 International Financial Institutions: International Monetary Fund (IMF),

International Bank for Reconstruction and Development (IBRD), Asian
Development Bank, New Development Bank,

Total 50

Suggested Text Books:

1. Homas and Maurice: Managerial Economics, Tata McGraw Hill
2. P.L. Mehta: Managerial Economics - Analysis, Problems and Cases, Sultan Chand Sons, New
Delhi.
3. Varshney and Maheshwari: Managerial Economics, Sultan Chand and Sons, New Delhi.
4. Joel Dean: Managerial Economics, Prentice Hall, USA.
5. H L Ahuja: Managerial Economics, S Chand & Co. New Delhi.

Suggested Reference Books:

1. Mankiew – Macroeconomics

Page 19 of 123
2. Sikdar, S – Principles of Macroeconomics, Oxford University Press.
3. D’Souza, Erol – Macroeconomics, 2nd Edition, Pearson.
4. Ackley – Macroeconomic Theory and Policy, 2nd Edition.
5. Branson – Macroeconomic Theory and Policy
6. Macroeconomics: Principles, Problems, & Policies (Irwin Economics)
7. Principles of Macroeconomics (Mankiw's Principles of Economics)
8. Economics (SIE) | 20th Edition, Paul A. Samuelson, William D. Nordhaus,
9. Additional readings: The Economic and Political weekly, the Economic Times, IMF, WTO,
World Bank, Ministry of Finance, RBI websites.

Page 20 of 123
Course: ENVIRONMENTAL MANAGEMENT AND SUSTAINABLE DEVELOPMENT
Course Code: BBA 202 Semester: II
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA202.1 Understanding Understand the natural environment and its relationships with
anthropogenic activities.
BBA202.2 Applying Apply the fundamental knowledge of science and engineering to
assess environmental and health risk.
BBA202.3 Remembering Remember and understand the scientific problem related to air, water,
noise and land pollution.
BBA202.4 Evaluating Acquire skills for scientific problem solving related to environmental
pollution and develop guidelines and procedures for health and safety
issues obeying the environmental laws and regulations.

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction: Multidisciplinary nature, Scope and importance; the need for

environmental education. Concept of sustainability and sustainable
4
development.

M2 Ecosystems: Definition, Types of ecosystem: forest, grassland, lentic, lotic,

estuarine, marine, desert, wetlands. Structure: food chains, food webs and
function of ecosystem: Energy flow, nutrient cycle and ecological succession.
Ecosystem management: Concepts; sustainable development; sustainability
indicators. Ecological adaptations: Morphological and physiological responses
10
of organisms to temperature and water. Ecological Interactions, Biodiversity
and Conservation – Levels, India as a mega- biodiversity nation, Threats to
biodiversity, Ecosystem and biodiversity services.

M3 Environmental Pollution and its mitigation - Types:- Air pollution, Water

pollution, Land pollution, Noise pollution; pollutants, Effects of pollution,
Control and Remedial measures. 6

M4 Global Environmental change issues. Stratospheric ozone layer: Evolution of

ozone layer; Causes of depletion and consequences; Global efforts for
mitigation ozone layer depletion. Climate change: Greenhouse effects; Drivers
10
of climate change; Greenhouse gases and their sources; Implications on
climate, oceans, agriculture, natural vegetation, wildlife and humans; Effects of
increased CO2 on plants; International efforts on climate change issues.

Page 21 of 123
M5 Environmental Protection- Different Renewable Energy Sources- Wind
Power, Water Power, Ocean energy, Bio Fuel/Solid Bio Mass, Geothermal
Energy, Nuclear Power, Environmental Movements- Chipko movement;
10
Narmada Bachao movement; Tehri Dam conflict.

M6 Global and national environmental organizations and agencies – UNEP,

MAB, IUCN, UNFCCC (COP). ISO 14000, Environmental policies:
Environmental Regulations Different Acts. International agreements –
Montreal protocol 1987; Kyoto protocol 1997; Copenhagen summit 2009; Paris
Climate Accords 2015. Carbon credit and carbon trading, Clean development 10
Mechanism (CDM) Environmental Ethics Environmental Impact Assessment
(EIA), EIA – Methods and Tools.

Total 50

Suggested Text Books:

1. Santra, S.C.: Environmental science, New central book agency (P) Ltd.
2. Patra, M. N. & amp; Singha, R. K.: Basic environmental engineering & Elementary
biology, Aryan Publishing House.
3. Radjou, N. & amp; Prabhu, J.: Do better with less: Frugal innovation for sustainable growth,
Penguin.
4. Khosla, R. & amp; Siddiqui, Z. H.: Basics of environmental science, Narosa Publishing
House.
5. Satpathy, B., Dash, A. P. & Dash, A.: +3 Environmental Science, Kalyani Publishers.

Suggested Reference Books:

1. M.P. Poonia & S.C. Sharma: Environmental Studies, Khanna Publishing House (AICTE
Recommended Textbook – 2018)
2. R. Joshi & Munish Kapila: Environment Management, Kalyani Publishers
3. S. S. Dara: A Text of Environmental Chemistry & Pollution Control, S. Chand Publisher.

Page 22 of 123
Course: MANAGEMENT INFORMATION SYSTEMS
Course Code: BBA 203 Semester: II
Course Category: Minor Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 0 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 2 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
BBA 203.1 Remembering Identify the fundamental concepts, principles, and terminology
related to MIS
BBA 203.2 Understanding Understand the role of MIS in organizations and its importance in
decision-making processes.
BBA 203.3 Applying Develop skills in project management techniques and tools used in
MIS projects.
BBA 203.4 Analysing Select and apply data management principles to organize, store, and
retrieve business data.
BBA 203.5 Evaluating Stay updated with emerging trends and advancements in
management information systems, enabling adaptation to changing
business environments.
BBA 203.6 Creating Develop an awareness of ethical considerations in the use of
information systems.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction, Data, Information, and Knowledge, Information

Technology - Concept, Features and Components, Information Systems -
Concept and types of Information Systems, Role of IT in business and
society. 5
MIS Concept, evolution and meaning of MIS; Information system for
competitive advantage, MIS function in an organization. Limitations of MIS

M2 Information and Managerial Effectiveness: Information as a corporate

resource, types of information – operational, tactical and strategic; Levels of
management and information needs of management; Quality of information; 6
Information systems for finance, marketing, manufacturing, human resource
areas.

M3 Understanding information system; concepts; sub-systems and super-

systems; Types of information systems, Transaction processing systems, 6

Page 23 of 123
 MIS decision support systems, Executive support system; Enterprise
Resource Planning (ERP) (Features, merits, issues and challenges in
implementation.

M4 Development and Management of Data Bases: Relation databases, DDL,

DCL, DML, Data Base Management Systems (DBMS) and their
components, Concept of entity and relationships, ER Diagram, Data Model, 9
Data dictionary, Introduction to SQL Queries.

M5 Security Issues Relating to Information Systems: Threats to information

systems; Vulnerability, risk and control measures, Firewall, Antivirus, Risk
4
Management.

TOTAL 30

Suggested Text Books:

1. Laudon, Laudon, Dass: Management Information Systems, Pearson
2. D P Nagpal: Textbook on Management Information System, S Chand Publishing
3. L. M. Prasad & Usha Prasad: Management Information Systems, Sultan Chand & Sons
4. Hitesh Gupta: Management Information System, International Book House Pvt. Ltd.

Suggested Reference Books:

1. C. S. V. Murti: Management Information System, Himalaya Publishing House.
2. A.K. Gupta: Management Information System, S Chand.
3. Oka Miland M & Murty: Management Information System.
4. Jaiswal and Mittal: Management Information Systems, Oxford University Press

Page 24 of 123
Course: MODERN INDIAN LANGUAGES AND LITERATURE
Course Code: AEC 201 Semester: II
Course Category: Ability Enhancement MaximumMarks:100
Course

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 0 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 2 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
AEC 201.1 Remembering Define the key terms in English Grammer and Literature
AEC 201.2 Understanding Explain the fundamentals of English Grammer and its allied features
applicable in the world.
AEC 201.3 Applying Develop the skills for writing prose and essays of variety to widen
their mental horizon.
AEC 201.4 Analysing Examine the expertise in the matter of communication and its
practical application to add an extra dimension to their learning
process
AEC 201.5 Evaluating Evaluate the interest in the selected literary pieces and their
relevance in the management perspective
AEC 201.6 Creating Engage with cultural organizations, literary festivals, and
community events to promote modern Indian languages and
literature.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Functional Grammar and its usage: Formation of tenses, gerund, infinitive,

verbalnoun, synthesis of sentences, idioms and proverbs. 6
M2 Develop the Writings in a New Pattern and Style: Expository, Descriptive,
Reflective, Narrative, Biographical and Autobiographical. Letters (Formal type) 7
and Report Scripting (News Paper style) and Features.
M3 Selected Literary Pieces:
Poetry: JACK (E V Lucas), SNAKE (D H Lawrence).
Prose: KITE (Somerset Maugham), THE HUNGRY STONE (R. Tagore). 9
Drama: TARA (Mahesh Dattani)
M4 Communication: Debate, Discussion, Public interaction, Safety measures of
Communication, Power of Convincing others and Audio-Visual technology 8
used for the contemporary communication system.
Total 30

Page 25 of 123
Suggested Text Books:
1. Wren and Martin: High School Grammar and Composition, S Chand Publication
2. Palgrave: Golden Treasury, Oxford Publication
3. B K Mitra: Personality Development and Soft Skills, Oxford Publication
4. H.N. Kashyap: A Pageant of Poems (English, Paperback), Selina Publishers

Suggested Reference Books:

1. Suniti Kumar Chatterji: Languages and Literatures of Modern India, Prakash Bhavan, Calcutta
2. Anjali Nerlekar: The Oxford Handbook of Modern Indian Literatures, Oxford University Press D.
M. Mithani

Page 26 of 123
Course: IT LITERACY
Course Code: SEC 281A Semester: II
Course Category: Skill Enhancement Course Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam: 0
Tutorial: 0 Attendance: 0
Practical: 0 Continuous Assessment: 0
Credit: 2 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Course Outcome
SEC281A.1 Students should have a good knowledge on range of IT tools and software
applications to support and enhance business operations.
SEC281A.2 Students should have a good knowledge to streamline processes, improve
productivity, and optimize resource utilization in business settings.
SEC281A.3 Students should have a good knowledge to utilize data management and analysis
skills acquired through IT tools to make informed decisions and drive business
performance.
SEC281A.4 Students should have a good knowledge of CRM and technologies such as SEO
SEC281A.5 Students should have a good knowledge of basic of cyber security and IT
governance in India.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to IT Tools in Business: Overview of IT tools and their

importance in business, Role of IT tools in enhancing productivity and
efficiency, Operating systems and software applications used in business,
Introduction to internet and its impact on business, Overview of business 7
information systems and databases, Introduction to ERP and its usages, ERP
systems(e.g., SAP, Oracle, Microsoft Dynamics).

M2 Communication and Collaboration Tools: Email communication and

management, Instant messaging and online chat tools, Video conferencing and
web conferencing tools, Document sharing and version control tools, Virtual 5
team communication and coordination.

M3 Data Management and Analysis Tools: Introduction to spreadsheets and data

analysis, Advanced features of spreadsheet software (e.g., formulas, functions,
pivot tables), Database management systems and their role in business, 6
Business intelligence and data analytics tools.

M4 Marketing, HR Tools: Customer relationship management (CRM) systems,

Marketing automation tools, Email marketing tools, HRIS (Human Resource
6
Information System) concept and tools, Web analytics and search engine
optimization (SEO) tools.

Page 27 of 123
M5 Cybersecurity and IT Governance: Importance of cybersecurity in business,
Types of cyber threats and attack vectors, Network security and firewalls, Data
6
encryption and secure communication, Risk assessment and management, IT
governance frameworks and compliance standards.
Total 30
Suggested Text Books:
1. R. K. Jain: IT Tools and Business Systems, Khanna Publishing House
2. Debtoru Chatterjee: Cyber Crime and its prevention in easy steps, Khanna Publishing House
3. Jagdish N Sheth, Pravatiyar Atul, G Shainesh: Customer Relationship Management: Emerging
Concepts, Tools and Application, McGraw Hill Education

Suggested Reference Books:

1. Upendra Rana: Step by step guide to SEO, Prabhat Prakashan
2. Taprial Varainder: Search Engine Optimisation, Pustak Mahal

Page 28 of 123
Course: DESIGN THINKING
Course Code: SEC 281B Semester: II
Course Category: Skill Enhancement Course Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam: 0
Tutorial: 0 Attendance: 0
Practical: 0 Continuous Assessment: 0
Credit: 2 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Cognitive Course Outcome

Abilities
SEC281B.1 Remembering Define the key terms in Design Thinking Process.
SEC281B.2 Understanding Explain the fundamental understanding of the design process.
SEC281B.3 Applying Implement the design thinking process to innovation and creative
problem solving
SEC281B.4 Analysing Correlate visual representation of an ideas
SEC281B.5 Evaluating Develop and Test innovative ideas through a rapid iteration cycle
SEC281B.6 Creating Create physical prototypes/a visual representation of an idea

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Design Thinking: Concept, Process of Design Thinking,

4
Principle and Tools, History of Design Thinking
M2 Empathize Phase: How to Empathize, Role of Empathy in Desing Thinking,
Empathy Map Design, Methods of Empathic Desing, Customer Journey 6
Mapping
M3 Analyze Phase: Problem clarification, Understanding of Problem, Problem
Analysis and Reformulation of the problem, Point of View Phase and Context
Diagram, Root Cause Analysis, Conflict of Interest, Description of customer 7
need, Cash Flow Diagram and Value Analysis Diagram, Brainstorming, What-
If Tool for Ideation
M4 Solve Phase: Design Innovation, Benefits of Iteration in Desing Thinking
Process, Visualization and Presentation Technique, Test Prototyping and 8
Validation, Agility for Design Thinking, Case Study
M5 Project Work: Create physical prototype/visual representation 5
Total 30

Suggested Text Books:

1. Bala Ramadurai: Karmic Design Thinking, First Edition, 2020
2. Tim Brown, Clayton M. Christensen, Indra Nooyi and Vijay Govindarajan: HBR's 10 Must
Reads on Design Thinking, Harvard Business Review Press, 2020.
3. Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske: The Designing for Growth Field Book: A
Step-by-Step Project Guide, Columbia University Press, 2014

Page 29 of 123
Suggested Reference Books:
1. Karl T. Ulrich: Design: Creation of Artifacts in Society, eBook
2. Vijay Kumar: 101 Design Methods: A Structured Approach for Driving Innovation in Your
Organization, eBook
3. Marc Stickdorn and Jakob Schneider: This is Service Design Thinking: Basics, Tools, Cases,
eBook
Course: CRITICAL THINKING
Course Code: VAC 281A Semester: I
Course Category: Value Added Course Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 0
Tutorial: 0 Attendance: 0
Practical: 0 Continuous Assessment: 0
Credit: 3 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Course Outcome
VAC 281A.1 Equip students with essential skills in logical reasoning and argument analysis.
VAC 281A.2 Promote ethical reasoning and informed decision-making in business contexts.
VAC 281A.3 Foster intellectual discipline and openness to diverse viewpoints.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Critical Thinking

- Nature, definition, and importance of critical thinking
- Characteristics and habits of a critical thinker
10
- Barriers to critical thinking
- Critical vs. creative thinking

M2 Argumentation and Reasoning

- Elements of arguments: premises and conclusions
- Deductive and inductive reasoning
06
- Validity, soundness, and strength of arguments
- Assumptions and evidence evaluation

M3 Logical Fallacies and Cognitive Biases

- Common fallacies: ad hominem, straw man, false dilemma, etc.
- Types of cognitive biases: confirmation bias, anchoring, etc. 10
- Effects of fallacies and biases in business decision-making

M4 Ethical Reasoning and Application

- Introduction to ethical frameworks
- Critical thinking in resolving ethical dilemmas
06
- Case studies from business scenarios
- Structuring reasoned arguments in ethical contexts

M5 Cognitive Biases & Analyzing complex problems(8L)

- What are cognitive biases?
- How cognitive biases can lead to poor decision-making 08
- Avoiding common cognitive biases
- Breaking down complex problems

Page 30 of 123
 - Analyzing complex problems using critical thinking techniques
-Using creative problem-solving skills to arrive at innovative solutions
Total 45

Suggested Text Books:

1) Browne, M. N., & Keeley, S. M. – Asking the Right Questions: A Guide to Critical Thinking
2) Adam M. Grant, 2021 -Think Again: The Power of Knowing What You Don't Know
3) Fisher, A. – Critical Thinking: An Introduction
4) Bassham, G. et al. – Critical Thinking: A Student's Introduction
5) Tom Chatfield, 2017 -Critical Thinking: Your Guide to Effective Argument, Successful Analysis
and Independent Study (Kindle Edition)

Page 31 of 123
Course: NSS
Course Code: VAC 281B Semester: I
Course Category: Value Added Course Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 0
Tutorial: 0 Attendance: 0
Practical: 0 Continuous Assessment: 0
Credit: 3 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Cognitive Course Outcome

Abilities
VAC 281B.1 Remembering Define the key objectives of NSS such as personality development
through community service and fostering national integration.
VAC 281B.2 Understanding Explain the importance and impact of community service and social
responsibility.
VAC 281B.3 Applying Organize a community health camp and actively engage in its
execution.
VAC 281B.4 Analysing Conduct a needs assessment in a local community to identify areas
where NSS can contribute effectively.
VAC 281B.5 Evaluating Critically evaluate the outcomes of NSS projects and initiatives.
VAC 281B.6 Creating Design innovative solutions to address community challenges.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction & Basics Concept of NSS

History and Philosophy Aims, Objectives of NSS.
Emblem Sign, NSS Badge, Clap, Flag
10
NSS Song: Lakshya Geet, Sadbhavna Geet, Rastriya Yuba Geet Organizational
Structure, Role and Responsibilities

M2 Planning of Programs/Activity
Planning at state level
Planning At University level
10
Planning at Institutional Level\
Planning Of NSS programs

M3 NSS Programme & Activities

Concept of Regular activities
Visit and survey -orphanage, old age home & child care
Methodology of conduct survey
10
Basics of adaptation of village/slums
Calendar of NSS activities & maintenance of NSS work dairy
Understanding Youth: Definition, Profile of youth, Challenges & opportunities
of youth

Page 32 of 123
M4 Volunteerism & Disaster Management
Volunteerism: Needs and importance, Shramdan as a part of volunteerism
Meaning and types of Leadership, Qualities of good leadership, Importance
and role of youth leadership 12
Introduction of disaster management, Classification of disaster
Role of youth in disaster management

M5 Training, Orientation, Research and Evolution

Training and orientation Center
3
Research, evaluation and Publication relate to NSS

Total 45

Suggested Text Books:

1. Nirmalya Kumar Sinha, Dr. Surajit Majumder: Text book of National Service Scheme, Vidya
Kutir Publications.
2. Dr. Sunita Agarwalla: NSS and Youth Development, Paperback
3. Gyanendra Kumar: NSS at a Glance, Prabhat Prakashan

Suggested Reference Books:

1. S. Joseph, R. Rajendran: NSS (National Service Scheme) Guide, McGraw Hill Education
2. V.K. Arora: NSS: An Introduction, Publisher: Notion Press

Page 33 of 123
Course: BASIC MATHEMATICS & STATISTICS
Course Code: GE3B-02 Semester: II
Course Category: Multidisciplinary Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

Remembering
Understanding the course
Applying the general problem
Analyse the problems
Evaluate the problems after analysing
Create using the evaluation process

SN Cognitive Course Outcome

Abilities
GE4B-06.1 Creation Create a valid contract applying the various legals related to contract
GE4B-06.2 Evaluating Evaluate the contract related with sale of goods to find a better deal
for the organisations.
GE4B-06.3 Analysing Analyze different categories of Negotiable Instruments to avoid
dishonor issues.
GE4B-06.4 Applying Apply the legals related to consumer protection to nurture the ethical
practices.
GE4B-06.5 Understanding Understand the legislatives related to a company.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 The Number System:

Positive and Negative Integers, Fractions, Rational and Irrational Numbers,
Real Numbers, Problems Involving the Concept of Real Numbers.

Basic Algebra: Algebraic Identities, Simple Factorizations; Equations: 6

Linear and Quadratic (in Single Variable and Simultaneous Equations); Surds
and Indices; Logarithms and Their Properties (Including Change of Base);
Problems Based on Logarithms.

M2 Set Theory: Introduction; Representation of sets; Subsets and supersets;

Universal and Null sets; Basic operations on sets; Laws of set algebra;
Cardinal number of a set; Venn Diagrams; Application of set theory to the 7
solution of problems.

Page 34 of 123
 Permutations and Combinations: Fundamental principle of counting;
Factorial notation.
Permutation: Permutation of ‘n’ different things of things not all different;
restricted permutations; circular permutations.
Combination: Different formulas on combination; complementary
combination; restricted combination; Division into groups. Mixed problems
on permutation and combination
M3 Determinants: Determinants of order 2 and 3; minors and cofactors;
expansion of determinants; properties of determinants; Cramer’s rule for
solving simultaneous equations in two or three variables.

Matrices: Different types of matrices; Matrix Algebra – addition, subtraction

6
and multiplication of matrices; Singular and non-singular matrices; adjoint
and inverse of a matrix; elementary row /column operations; Solution of a
system of linear equations using matrix algebra. Concept of Eigen Value,
Eigenvector.

M4 Differentiation: Meaning & geometrical interpretation of differentiation;

standard 4 derivatives (excluding trigonometric functions); rules for
calculating derivatives; logarithmic differentiation.
4
Integration: Meaning, Standard formulas, Substitution, Integration by
parts (Excluding Trigonometric functions).

M5 Data: Collection, Editing and Presentation of Data: Primary data and

secondary data; Methods of collection; Scrutiny of data. Presentation of data:
textual and tabular presentations; Construction of a table and the different
5
components of a table. Diagrammatic representation of data: Line diagrams,
Bar diagrams, Pie charts and divided-bar diagrams.

M6 Frequency Distributions: Attribute and variable; Frequency distribution of an

attribute; Discrete and continuous variables; Frequency distributions of discrete
and continuous variables; Bivariate and Multivariate Frequency Distributions.
5
Diagrammatic representation of a frequency distribution: case of an attribute;
case of a discrete variable: column diagram, frequency polygon and step
diagram; case of a continuous variable: histogram and ogive.
M7 Measures of Central Tendency: Definition and utility; Characteristics of a
good average; Different measures of average; Arithmetic Mean; Median; Other
positional measures –quartiles, deciles, percentiles; Mode; Relation between 5
Mean, Median and Mode; Geometric and Harmonic Mean. Choice of a suitable
measure of central tendency.
M8 Measures of Dispersion: Meaning and objective of dispersion; Characteristics
of a good measure of dispersion; Different measures of dispersion – Range,
Quartile deviation, Mean deviation, Mean Absolute deviation, Standard
deviation; Comparison of the different measures of dispersion. Measures of 7
relative dispersion – Coefficient of Variation. Combined mean and standard
deviation, Combined mean and standard deviation. Introduction to Skewness,
Kurtosis, Moments.
TOTAL 45

Suggested Text Books:

1. H. S. Hall & S. R. Knight – Higher Algebra; Radha Publishing House.
2. Reena Garg, Engineering Mathematics, Khanna Publishing House.
3. Reena Garg, Advanced Engineering Mathematics, Khanna Publishing House.

Page 35 of 123
4. Sancheti & Kapoor – Business Mathematics; Sultan Chand & Company.
5. R. S. Soni – Business Mathematics – Pitambar Publishing House.
6. N G Das, Statistical Methods (Combined edition volume 1 & 2), McGraw Hill Education.
7. J K Sharma: Business Statistics, fifth edition, Vikas Publishing house.
8. The Practice of Business Statistics, Manish Sharma, Amit Gupta, Khanna Publishing House

Course: BUSINESS REGULATORY FRAMEWORK

Course Code: GE4B-06 Semester: II
Course Category: Multidisciplinary Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
GE4B-06.1 Creation Create a valid contract applying the various legals related to contract
GE4B-06.2 Evaluating Evaluate the contract related with sale of goods to find a better deal
for the organisations.
GE4B-06.3 Analysing Analyze different categories of Negotiable Instruments to avoid
dishonor issues.
GE4B-06.4 Applying Apply the legals related to consumer protection to nurture the ethical
practices.
GE4B-06.5 Understanding Understand the legislatives related to a company.

DETAILED SYLLABUS: find nurture

MODULE NAME OF THE TOPIC Hours

M1 The Indian Contract Act, 1872: Classification of Contract; Elements of a

valid Contract; Offer and Acceptance; Consideration; Capacity to Contract;
Free Consent; Legality of the Object; Possibility of Performance; Contingent
12
Contract; Quasi Contract; Discharge of Contract.
Special Contracts - Indemnity and Guarantee; Bailment and Pledgement;
Agency Contract.
M2 The Sale of Goods Act, 1930: Formation of contracts of sale; Goods and
their classification; Price; Performance the contract of sale; Conditions & 8
Warranties; Unpaid Seller and his rights; Hire Purchase agreement, Auction
M3 The Negotiable Instrument Act, 1881: Definition of Negotiable
Instruments; Features; Types of NI; Promissory Notes, Bill of Exchange and 5
Cheque; Dishonour of a Negotiable Instrument
M4 The Consumer Protection Act, 1986: Concept and Objectives; Consumer
6
Protection Councils; Dispute Redressal Procedures
M5 The Companies Act, 2013: Concept; Types of Companies; Formation of a
10
Company; Concept and Features of AOA and MOA; Prospectus; Meetings
M6 Selective Case Studies 4
TOTAL 45

Suggested Text Books:

1. Kapoor: Business Law, Sultan Chand & Sons

Page 36 of 123
 2. Pathak: Legal Aspect of Business, TMH
3. Das & Ghosh: Business Regulatory Framework: Ocean Publication, Delhi
4. Pillai & Bagavathi: Business Law, S. Chand
5. Tulsian: Business law: TMH

3rd SEM

2nd Year 3rd Semester

Sl. Category Paper Subject Contact Credit
No. Code Hours/Week Point
L T P Total
THEORY
1 Major BBA 301 Operations Management 4 1 0 5 5
2 Major BBA 302 Organisational 3 1 0 4 4
Behaviour
3 Multidisciplinary GE Basket 2 1 0 3 3
4 Ability AEC 301 The Constitution, 2 0 0 2 2
Enhancement Human Rights and Law
Course
5 Minor BBA 303 MS Office 3 0 0 3 3
SESSIONAL
6 Skill SEC 381 Understanding basics of 2 0 0 2 2
Enhancement Cyber Security
Course
PRACTICAL
7 Minor BBA 391 MS Office with Lab 0 0 2 2 1

Total of Theory, Practical and Mandatory Activities/Courses 16 3 2 21 20

Page 37 of 123
Course: OPERATIONS MANAGEMENT
Course Code: BBA 301 Semester: III
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 4 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 5 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA301.1 Remembering Identify the elements of operations management and various
transformation processes to enhance productivity and
competitiveness.
BBA301.2 Understanding Explain the process of Operations and their linkage with
process-product matrix in a real-world context.
BBA301.3 Applying Apply the dimension of operations management, inventory
management, procurement management, quality control
management in solving managerial problems.
BBA301.4 Analysing Examine the procedure adopted for dimensions of operations
management.
BBA301.5 Evaluating Outline a typical operational model for a product/service.
BBA301.6 Creating Elaborate upon different operational issues in manufacturing
and services organizations where the decision-making element
is emphasized.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Operation Management: Concept, Difference between

Manufacturing and Service Operations; Product Process Matrix; Capacity
Planning; Production as a Coordination Function; Production Cycle;
12
Production Planning & Control Concept, Classification of Manufacturing
System; Responsibilities of Production Manager

M2 Time and Motion Study: Concept, Flow Process Chart, Problems of Time
5
Study
M3 Plant Location: Need for a Good Plant Location; Factors influencing Plant
Location – Tangible and Intangible Factors; Different methods of Site
Selection (ROI, Factor Rating, Paired Comparison, Centre of Gravity)
12
Plant Layout: Need for a Good Plant Layout; Characteristics of a Good
Layout, Costs associated with Plant Layout; Process Layout vs. Product Layout

Page 38 of 123
 Assembly Line Balancing: Concept and Problems; Cellular Manufacturing
Concept
M4 Maintenance Management: Concept, Types of Maintenance, Preventive
Maintenance; Total Productive Maintenance (TPM); Concept of MTBF (Mean
time between failure), MTTR, MTTF; Problems 5

Material Handling: Principes, Tools and Techniques

M5 Purchase Management: Purchasing Procedure; Types of Purchase; Value
Analysis; Vendor Selection; Negotiation; Make or Buy decision 6

M6 Inventory Management: Concept, Objective and Importance; Inventory

Control System; Selective treatment of item; EOQ and Ordering Levels; JIT;
10
MRP (I & II), and ERP

M7 Inspection and Quality Control: Types of Inspection; Quality Control: Tools

and Technique; Statistical Quality Control; Acceptance Sampling and Control 10
Charts
Total 60

Suggested Text Books:

1. S.N. Chary: Production and Operations Management, TMH
2. R. Panneerselvam: Production and Operations Management, PHI
3. K. Bedi: Production and Operations Management, Oxford University Press
4. E. S. Buffa, and R.K. Sarin: Modern Production/ Operations Management, John Wiley.

Suggested Reference Books:

1. Collier, Evans and Ganguly: Operations Management, Cengage Learning, Pearson
2. William J. Stevenson: Operations Management, TMGH.
3. Lee Krajewski, Larry Ritzman, Manoj Malhotra: Operations Management, Pearson Education
4. Jay Heizer, Barry Render, et al.: Operations Management, Pearson.
5. J.R. Tony Arnold, Stephen Chapman, Ramakrishnan: Introduction to Materials Management,
Pearson

Page 39 of 123
Course: ORGANIZATIONAL BEHAVIOUR
Course Code: BBA 302 Semester: III
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA302.1 Remembering Remember individual human behaviour in the workplace as influenced
by diversity, ethics, culture, reward systems, organizational design and
perceptions
BBA302.2 Understanding Understand the different personalities and attitudes of individual,
motivational theories that lead to positive organizational behaviour,
emotional intelligence and self-efficacy
BBA302.3 Applying Apply group dynamics and demonstrate skills required for working in
formal and informal groups (team building)
BBA302.4 Analysing Analyze individual human behaviour in the workplace as influenced by
diversity, ethics, culture, reward systems, organizational design and
perceptions
BBA302.5 Evaluating Evaluate the processes used in developing communication and
decision making by resolving issues of stress and conflicts

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Organizational Behaviour: Definition and scope of

organizational behavior, Historical development of organizational behavior,
12
Importance of studying organizational behavior, Individual behaviour in
organizations.
M2 Individual Behaviour: Personality definition, theories, Perception, attribution,
10
and attitudes, Learning theories, Job satisfaction.
M3 Group and Team Dynamics: Types of groups in organizations, Stages of
12
group development, Conflict management and negotiation skills
M4 International Organizational Behaviour: Definition, nature, characteristics
Cross-cultural differences and their impact on behavior, Organizational 8
behaviour trends and future challenges
M5 Power and Political Behavior: Definition, Power Dynamics, Sources, Power
8
tactics, Essence of politics, Types of political activities.
Total 50
Suggested Text Books:

Page 40 of 123
 1. K. Aswathappa: Organizational Behaviour, Text, Cases and Games, Himalaya Publishing House
2. S.S. Khanka: Organizational Behaviour, S Chand & Company
3. Bhat & Kumar, Management: Principles, Processes, and Practices, Oxford University Press.
4. C.B. Gupta: Management: Theory and Practice, Sultan Chand & Sons.
5. R.N. Gupta: Principles of Management, S. Chand & Co.
6. V.S.P. Rao: Organization Behaviour; Excel Book.
Suggested Reference Books:

1. Stephen P. Robbins: Organizational Behaviour, Pearson

2. Fred Luthans: Organizational behavior: A modern behavioral approach to management,
McGraw-Hill
3. Newstrom John W.: Organisational Behaviour, Tata McGraw Hill.
4. Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R.: Organisational Behaviour;
Tata McGraw Hill.

Page 41 of 123
Course: MS OFFICE
Course Code: BBA 303 Semester: III
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 0 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 3 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA303.1 Remembering Identify the appropriate menus and functions including short
keys of MS Word, PowerPoint to create, format, import, merge,
save, print files using various categories of data.
BBA303.2 Understanding Show how to do the basic operations in MS Word, PowerPoint,
and Excel.
BBA303.3 Applying Use various tools and functions of MS Word, PowerPoint, and
Excel to draft, present and analyse a business or managerial
data.
BBA303.4 Analysing Illustrate the use of different set of commands used for data
processing, visualization, manipulation, extrapolation through
MS Word, PowerPoint, and Excel.
BBA303.5 Evaluating Design and execute Mail merged documents. Develop custom
themes and customize slide masters and layouts. Drive insights
from different data sources in MS Excel to answer relevant
business questions.
BBA303.6 Creating Create and compile standard templates, presentations and
dashboards in MS Word, PowerPoint, and Excel.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 MS Windows: Introduction to MS Window, working with desktop & start

Menu button, opening file or program from start menu button, Introduction to
3
MS Office

M2 Microsoft Word: Introduction to Microsoft Interface; Font options; Paragraph

formatting; Heading Style; Editing Option in Home Tab; Clipboard and Format
Painter; File Tab option, Insert Tab Option; Design Tab Option; Layout Tab 12
Option; Mail Merge; View Tab Option; Endnote and Footnote.

M3 Microsoft PowerPoint: Introduction to Microsoft PowerPoint, File Tab

Option, Home Tab Option (Clipboard, Slides, Font, Paragraph, Drawing and 20
Editing), Insert Tab Option, Design Tab Option, Transition and Animation Tab

Page 42 of 123
 Option, Slide Show Tab Option.

M4 Microsoft Excel: Introduction to Microsoft Excel, Home Tab Option, Insert

Tab Option, Formula Tab Option, Data Tab Option, View Tab Option, Concept
25
of Macro and VBA; Advance Excel – Features and Tools

Total 45

Suggested Text Books:

1. John Preppernau: Microsoft Word 2016 step by step

2. John Lambert: Microsoft PowerPoint 2016 step by step
3. Dr. Harold Lloyd Fisher Jr., Kymitra L. Fisher: Microsoft PowerPoint 2016 Made Easy: A Step-
by-Step Guide for PC Users
4. John Walkenbach: Excel 2016 Bible, John Wiley and Sons
5. Microsoft Word 2016 Introduction Quick Reference Guide - Windows Version (Cheat Sheet of
Instructions, Tips and Shortcuts, Lamina

Suggested Reference Books:

1. Turban: Information Technology for Management Advancing Sustainable Profitable Business
Growth, Wiley
2. Amir Manzoor: Information Technology in Business, Createspace Independent Pub

Page 43 of 123
Course: MS OFFICE WITH LAB
Course Code: BBA 391 Semester: III
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 0 End semester Exam: 0
Tutorial: 0 Attendance: 5
Practical: 2 Continuous Assessment: 0
Credit: 1 Practical/Seasonal internal continuous evaluation: 35
Practical/Seasonal external examination: 60

SN Cognitive Course Outcome

Abilities
BBA391.1 Applying Use various tools and functions of MS Word, PowerPoint, and
Excel to draft, present and analyse a business or managerial
data.
BBA391.2 Analysing Illustrate the use of different set of commands used for data
processing, visualization, manipulation, extrapolation through
MS Word, PowerPoint, and Excel.
BBA391.3 Evaluating Design and execute Mail merged documents. Develop custom
themes and customize slide masters and layouts. Drive insights
from different data sources in MS Excel to answer relevant
business questions.
BBA391.4 Creating Create and compile standard templates, presentations and
dashboards in MS Word, PowerPoint, and Excel.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

Lab 1 Application of Microsoft Word: a) Home Tab – Paste Special, Format

Painter, Font, Paragraph, Styles; b) Insert Tab – Table, Header & Footer, Text,
Symbols; c) Insert Tab – Picture, Shapes, Smart Art, Chart; d) Mail Merge; e) 7
Writing an Equation

Lab 2 Application of Microsoft PowerPoint: a) Slide Master; b) Transition c)

Animation 3

Lab 3 Application of MS Excel: a) Short Keys; b) Scale of Fit; c) Commonly used

functions; d) Logical Functions; e) Lookup Functions; f) Text to Column; g)
Remove duplicates; h) Data Validation; i) Consolidate; j) What-if Analysis; k) 20
Conditional Formatting; l) Pivot Table; m) Freeze Panes

Total 30

Suggested Text Books:

Page 44 of 123
 1. John Preppernau: Microsoft Word 2016 step by step
2. John Lambert: Microsoft PowerPoint 2016 step by step
3. Dr. Harold Lloyd Fisher Jr., Kymitra L. Fisher: Microsoft PowerPoint 2016 Made Easy: A
Step-by-Step Guide for PC Users
4. John Walkenbach: Excel 2016 Bible, John Wiley and Sons
5. Microsoft Word 2016 Introduction Quick Reference Guide - Windows Version (Cheat Sheet
of Instructions, Tips and Shortcuts, Lamina

Suggested Reference Books:

1. Turban: Information Technology for Management Advancing Sustainable Profitable Business
Growth, Wiley
2. Amir Manzoor: Information Technology in Business, Createspace Independent Pub

Page 45 of 123
Course: THE CONSTITUTION, HUMAN RIGHTS AND LAW
Course Code: AEC 301 Semester: III
Course Category: Ability Enhancement MaximumMarks:100
Course

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 0 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 2 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
AEC 301.1 Remembering Identify the fundamental concepts and principles of constitutional
law.
AEC 301.2 Understanding Understand the structure and functions of different branches of
government as outlined in constitutions.
AEC 301.3 Applying Execute relevant activity in line with the role of international
organizations such as the United Nations in promoting and
protecting human rights.
AEC 301.4 Analysing Examine the legal frameworks and remedies available for the
protection of human rights within national jurisdictions.
AEC 301.5 Evaluating Critically evaluate the effectiveness of constitutional amendments
in protecting individual rights.
AEC 301.6 Creating Build theoretical knowledge to practical scenarios through case
studies and moot court exercises

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Constitution: Meaning & Constitutionalism, Historical perspective - : 1909
Act, 1919 Act & 1935 Act, Salient features & nature of the Constitution 5
M2 Fundamental Rights: Introduction & its scheme, Right to Equality (Art.14),
Right to Fundamental Freedoms (Art.19), Right to Life (Art.21), Directive
6
Principles of State Policy: importance and implementation, Fundamental
Duties and its legal status.
M3 Conceptual background of human rights and duties: Concepts of Human
Rights, Classifications of Human Rights, Historical and Philosophical 8
Development of Human Rights.
M4 International human rights movement: French revolution, Civil rights
7
movement, Peasants movement, National freedom movement, Dalit movement
M5 International humanitarian law: Geneva convention 1949, Additional
4
Protocols of 1977, International Red Cross society.
Total 30

Page 46 of 123
Suggested Text Books:
1. H O Agarwal: A Concise Book on International Law and Human Rights, Central Law
Publication
2. Dr. U Chandra: Human Rights, Allahabad law agency publication
3. D. D. Basu: Introduction to the Constitution of India, Lexis Nexis
4. Subhash C. Kashyap: Indian Constitution, National Book Trust

Suggested Reference Books:

1. Rahul Kandharkar: Human Rights and Constitution of India, Asia Law House
2. Navneet Vibhaw: Indian Constitutional Law, Lexis Nexis Publishers

Page 47 of 123
Course: UNDERSTANDING BASICS OF CYBER SECURITY
Course Code: SEC 381 Semester: III
Course Category: Skill Enhancement Course Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam: 0
Tutorial: 0 Attendance: 0
Practical: 0 Continuous Assessment: 0
Credit: 0 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Cognitive Course Outcome

Abilities
BBA 381.1 Remembering Define key terms such as malware, phishing, firewall, encryption, and
vulnerability.
BBA 381.2 Understanding Describe how encryption works to protect data and why it is essential
for maintaining confidentiality.
BBA 381.3 Applying Sketch and configure a firewall to protect a computer network.
BBA 381.4 Analysing Test the different types of cyber threats and their potential impact.
BBA 381.5 Evaluating Post the effectiveness of different cyber security tools and practices.
BBA 381.6 Creating Develop a comprehensive security policy that includes guidelines for
password management, data encryption, and incident response.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Fundamentals of Cyber Security: Introduction to the concept of Information

security, Information security goals (Confidentiality, Integrity and availability)
CIA Triad, Cyber Space, Need for Cyber Security. Introduction to Cyber 5
Crime, Types of Cybercrime. Scams and Frauds.

M2 Classification of Malware: About Malware, Types of Malwares (Virus,

worm, Trojan horse, spyware, adware, ransomware)

Type of Computer Viruses: File Virus, Boot sector virus, Macro virus,
electronic mail (email) virus, some indications of a malware attack.

Antivirus: Brief introduction about popular antivirus programs, Basic ideas

10
how antivirus programs identify a virus.

Introduction to Cyber Attacks: Classification of Cyber Attacks,

Denial of service attack (DoS), Distributed Denial of service attack (DDoS),
Intrusion Detection System (IDS), Intrusion Prevention System (IPS),
snooping, Eavesdropping, Key loggers and Firewall.

Page 48 of 123
M3 Hacking Concepts: Hacking, Types of Hacking/Hackers, Essential
terminology (Threat, Vulnerability, Target of Evaluation, Attack, Exploit).
5
Concept of ethical Hacking, Hacktivism

M4 Cyber Law: Information Technology Act 2000 and Amendments, Cyber

terrorism, Cyber laws, what offences are covered under these laws (Hacking,
Data theft, Identity theft (including Password Theft), Email spoofing, Sending
5
offensive messages, Voyeurism, Cyber terrorism) Punishment for cyber-crime
in India, Jurisdiction of Cyber Crime, Cyber Security Awareness Tips

M5 Stay Secure in digital World: Usage of Password, Different types of

passwords (Biometric, Pattern based Graphical password, Strong Password
technique, Types of Password attacks, Steps to stay secure in digital World, 5
have strong password, encrypt your data, security suit software.

Total 30

Suggested Text Books:

1. Mayank Bhusan [Link]: Fundamentals of Cyber Security (Principle, Theory and Practices), BPB
Publications
2. Behrouz A. Forouzan: Data Communication and Networking, McGraw Hill Education (India)
Pvt. Ltd.

Suggested Reference Books:

3. William Manning: Certified Ethical Hacker Certification Exam, Emereo
4. Nina Godbule and Sunit Belapure: Cyber Security: Understanding Cyber Crimes, Computer
forensics and legal perspective, Wiley India

Page 49 of 123
Course: ACCOUNTING
Course Code: GE4B-02 Semester: III
Course Category: Multidisciplinary Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
GE4B-02.1 Understanding Understanding the concept of accounting equation and rule of
accounting.
GE4B-02.2 Analysing Analysing the importance of Depreciation and Provision in the books
of accounting.
GE4B-02.3 Creating Create a link between balances maintained in Cash Book/Bank book
with the Passbook, pass necessary reconciliation.
GE4B-02.4 Applying Apply the overall concept of accounting to prepare the final accounts
and finalizing the books of accounts.
GE4B-02.5 Evaluating Evaluate the Partnership Deed and necessary transactions related to
Partnership Accounts

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Financial Accounting: Meaning and Scope of Accounting;

Accounting Principles: Accounting Concepts and Conventions, GAAP;
Capital and Revenue Expenditures and Receipts.

Accounting Transactions: Accounting Equation, Journal, Rules of debit and

10
credit, Ledger, Trial Balance, Cash Book and Rectification of Errors.
Accounting Standards: Introduction, Objectives of Accounting Standards,
Advantages of Accounting Standards, Accounting Standards in India and
IFRS

M2 Depreciation and Provisions: Concept of Depreciation; Causes of

depreciation; depletion, amortization; Depreciation accounting; Methods of
recording depreciation; Straight line and diminishing balance method,
Provisions and Reserves: Preparation of provision for doubtful debt account, 6
provision for discount on Debtors account and provision for Discount on
Creditors account.

Page 50 of 123
M3 Bank Reconciliation Statement: Introduction, Meaning of Bank
Reconciliation Statement, Importance of Bank Reconciliation Statement,
3
Reasons for Difference, Procedure for Reconciliation.

M4 Final Accounts: Introduction, Meaning, Objectives and Characteristics of

Final Accounts; Preparation of Final Accounts of Sole Proprietors with or
12
without necessary adjustment.

M5 Partnership Accountants:
Introduction to Partnership Accounts
Treatment of Goodwill in Partnership Accounts.
Admission of a New Partner
14
Retirement of a Partner
Death of a Partner
Dissolution of Partnership Firm (Garner Vs. Murray rule)

TOTAL 45

Suggested Text Books:

1. Ashoke Banerjee: Financial Accounting, Excel Books
2. Basu & Das: Financial Accounting, Rabindra Library
3. Ramchandran Kakani: Financial Accounting for Managers, TMH
4. P. C. Tulsian: Financial Accounting, Pearson.
5. M. Hanif, A. Mukherjee: Financial Accounting, TMH.
6. Dr. S. N. Maheshwari, Sharad K. Maheshwari: Financial Accounting for BBA, VikasPublishing
House Pvt. Ltd.

Page 51 of 123
Course: VALUES & ETHICS
Course Code: GE6B-06 Semester: III
Course Category: Multidisciplinary Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
GE4B-06.1 Understanding Understanding of the interplay between society, culture, and human
behaviour.
GE4B-06.2 Evaluating Evaluate the impact of social norms, values, and beliefs on
individual and collective behaviour.
GE4B-06.3 Analyzing Analyze the impact of industrialization on family structures and
broader societal dynamics.
GE4B-06.4 Applying Apply the skill of having a good life by incorporating a proper
value system.
GE4B-06.5 Remembering Define business ethics and explain key ethical practices in the
workplace, including codes of conduct and codes of ethics.
GE4B-06.6 Creating Create awareness regarding the ethical and social responsibility that
they possess towards themselves, their clients and to the society.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Indian Society: Society and its types, Features of Tribal Society, Agrarian
Society, Industrial Society, Post-Industrial Society.

Population and Society: Interface between population size and social

development Concepts and measurement of population: Birth rate, Death
rate, Migration. Population pyramid of India, Social implications of age sex 10
in India. Population Explosion & its consequences.

Population policy of Govt. of India: A Critical appraisal, problems of

implementing growth control measures, causes for success and failures.

M2 Social Stratification: Concepts, Types, Social Mobility Socio-Economic

Problems: Poverty, Illiteracy, Unemployment, Child Labour, Occupational
Diseases, Crime, Project Affected People, Aged Population, Juvenile 6
Delinquency, Strategies to solve/ minimize the problem.

Page 52 of 123
M3 Industry and Society: Factory as a Social System, Formal and Informal
Organization, Impact of Industry on Society (Family and Industry), Social
6
and Cultural Impediments to Industrialization.

M4 Values: Definition, Importance and application of Value in life.

Formation of Value: Process of Socialization, self and integrated

personality.

Types of values: Social, Psychological, Aesthetic, Spiritual, 9

Organizational.

Value crisis in contemporary society: individual, societal cultural and

management level (strategy and case studies).

M5 Introduction to Business Ethics: Definition and Important Ethics in the

Workplace: code of conduct, code of ethics. 5

M6 Corporate Responsibility: Definition and Case Study.

Corporate Compliance: Definition, Responsibility & Laws and Regulations.

9
Consumer Rights: Expectations and Reality, connection between Business
and Society.

TOTAL 45

Suggested Text Books:

1. Andre Beteille: Society and Politics in India, OUP.
2. C. N. Shankar Rao: Sociology, S. Chand
3. Ram Ahuja: Social Problems in India, Rawat Publication.
4. A.C Fernando (Late): Business Ethics: An Indian Perspective, 2/e, Pearson.
5. Manna and Chakraborty: Value and Ethics in Business and Profession PHI.
6. Shailendra Kumar and Alok Kumar Rai: Business Ethics, Cengage Learning India Pvt. Ltd.
7. Professional Ethics and Human Values | AICTE Recommended, Khanna Publishing House.

Page 53 of 123
 4th SEM

2nd Year 4th Semester

Sl. Category Paper Subject Contact Credit
No. Code Hours/Week Point
L T P Total
THEORY
1 Major BBA 401 Marketing Management 3 1 0 4 4
2 Major BBA 402 Human Resource 3 1 0 4 4
Management
3 Major BBA 403 Financial Management 3 1 0 4 4
4 Minor BBA 404 Database Management with 3 0 0 3 3
SQL
5 Ability AEC 401 Society Culture and Human 2 0 0 2 2
Enhancement Behavior
Course
PRACTICAL
6 Minor BBA 491 Database Management with 0 0 2 2 1
SQL Lab
7 Skill BBA 481 Minor Project 0 0 0 0 3
Enhancement
Course
Total of Theory, Practical and Mandatory Activities/Courses 14 3 2 19 21

Page 54 of 123
Course: MARKETING MANAGEMENT
Course Code: BBA 401 Semester: IV
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End Semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Sessional internal continuous evaluation: 0
Practical/Sessional external continuous
Evaluation: 0

SN Cognitive Abilities Course Outcome

BBA 401.1 Remembering Remember the fundamental concepts.
BBA 401.2 Understanding Understand the basic ideas.
BBA 401.3 Applying Apply the basic strategies in marketing management.
BBA 401.4 Analyzing Analyze the situation in the field.
BBA 401.5 Evaluating Take decision as per situation.
BBA 401.6 Creating Create market space for the organization.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Introduction to Marketing: definition, scope, different marketing
concepts (traditional & modern), Selling vs Marketing, Marketing Mix, 8
Marketing Environment (macro & micro environment)
M2 (a) Consumer Behaviour: Meaning & Determinants, Consumer Behavior
Model, steps in buying decision making process
(b)Industrial Buying Behavior: Meaning, Characteristics and difference
12
with consumer buying behavior
(c) Market Segmentation: Meaning, Benefits and Basis of Market
segmentation, Segmenting Consumer Market
M3 Product: Concepts of Product, Product Mix, Product Line, Product Width,
8
Product Life Cycle, Strategies involved in different stages of PLC
M4 Pricing: Meaning & Importance, Objectives & Methods of Pricing,
6
Factors affecting Pricing of a Product
M5 Distribution Channel: Meaning, types of Distribution Channel, Role of
5
Intermediaries, Channel Design Decisions
M6 Promotion: Elements of Promotion Mix, Advertising Media, Mertis &
5
Demerits, Characteristics of an Effective Advertisement
M7 Brand Management: Introduction, Branding Decision Hierarchy,
6
Communicating Brand, Brand Extension
Total 50

Page 55 of 123
Suggested Text Books: -
1. Kotler P., Keller K.L.: Marketing Management, Pearson
2. Rajan Saxena: Marketing Management, TMH
3. Ramaswami V.S., Namakumari S.: Marketing Management, SAGE

Suggested Reference Books: -

1. Debraj Datta, Mahuya Datta: Marketing Management, Vrinda Publications

Course: HUMAN RESOURCE MANAGEMENT

Course Code: BBA 402 Semester: IV
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA402.1 Remembering Remember the meaning and definition of the term human resource
management
BBA402.2 Understanding Understand different features of human resource management; scope
and objectives of HRM and HRM practices in India
BBA402.3 Applying Apply the HRM tools in real world business situations.
BBA402.4 Analysing Illustrate the methods and techniques of HRM
BBA402.5 Evaluating Expose different functional areas of Human Resource Management to
enhance the effectiveness of HRM solution for real world HR
Problems.
BBA 402.6 Creating Formulate relevant and effective HR Policies.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Human Resource Management-Overview: Introduction of the paper,
Definition of Human Resource, Definition & Concept of Personnel
Management, Comparison between Personnel Management & HR. Nature,
Aim and Objectives, Scope & Coverage & Nature of HRM, Importance of
Human Resource Management. Historical Perspective & Evolution of Human
10
Resource Management in India. Development of HR Functions, Structure &
Function of HR Manager, Role of Line Managers in Managing Human
Resources. Difference Between Line Function and Staff Function. Changing
Function of Human Resource Management with Examples.

M2 Human Resource Planning (HRP): Meaning, Objectives, Importance of

Human Resource Planning, Need for HR Planning, Assessment of Available
HR in the Organization, Work Load Analysis, Manning Norms, Demand 8
Analysis of Future Requirement of HR, HR Policy.

M3 Job Analysis: Concept, Uses, Job Description, Job Specification, Methods of 4

Page 56 of 123
 collecting Job Analysis Data, Job Evaluation.

M4 Talent Acquisition and Training: Recruitment: Definition, Sources of

Selection, Process of Selection, Difference Between Recruitment and
Selection, Training: Definition, Difference between Training, Development 8
and Education, Different Methods of Training.

M5 Human Resource Development (HRD): Definition, objective, process of

HRD, Assessment of HRD Needs, HRD Methods. 6

M6 Introduction to Performance appraisal: Purpose, Methods, Appraisal

instruments, 360-degree Appraisal, HR Score Card, Errors in appraisal,
8
Potential Appraisal, Appraisal Interview.

M7 Emerging Areas - International Human Resource Management: Concept,

Need, Objectives and Features. Modern Human Resource Management
6
Practice. Modern HR Trends, Managing Human Capital, Talent Management.
Case Lets and Class Activities (Applying HRM Techniques).
Total 50

Suggested Text Books:

1. K. Aswathappa, Human Resource and Personnel Management: Text & Cases, Tata McGraw Hill
2. P. Biswajeet, Human Resource Management, Prentice Hall India
3. V.S.P. Rao: Essentials of Human Resource Management and Industrial Relations; Text, Cases
and Games, Himalaya Publishing House, New Delhi.
4. P. Subba Rao: Personnel and Human Resource Management (Text & Cases), Himalaya
Publishing House, New Delhi
5. C.B. Gupta: Human Resource Management, Sultan Chand & Sons, New Delhi.

Suggested Reference Books:

1. Alan H. Anderson: Effective Personnel Management, Blackwell Publishers.
2. David A. DeCenzo and Robbins, Stephen P.: Personnel / Human Resource Management, PHI,
New Delhi.
3. Gary Dessler: Human Resource Management, Pearson Education
4. Brian Towers: The Handbook of Human Resource Management, Blackwell Publishers

Page 57 of 123
Course: FINANCIAL MANAGEMENT
Course Code: BBA 403 Semester: IV
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA403.1 Remembering Define the concept, nature, scope function and objectives of Financial
Management.
BBA403.2 Understanding Explain the key concept of Time Value of Money, Future Value,
Present Value and Compounding.
BBA403.3 Applying Use of time value of money in decision making, capital budgeting,
NPV, IRR and Payback period.
BBA403.4 Analysing Illustrate the financing decision in view Cost of Debt, Cost of Equity,
Capital Structure, EBIT-EPS analysis, Operating Leverage, Financial
Leverage and Degree of Combined Leverage.
BBA403.5 Evaluating Measuring the determinants and need of Working Capital,
computation of Working Capital.
BBA403.6 Creating Formulation of different types of Ratio like Liquidity Ratio, Leverage
Ratio, Activity Ratio, Profitability Ratio with respect to financial
statement.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Introduction: Concept, Nature, Scope, Function and Objectives of Financial
Management, Profit Maximization and Wealth Maximization. 2

M2 Time Value of Money: Concept of Time Value of Money, Present Value

(Discounting), Future Value (Compounding), Present Value and Future value
7
of annuity.

M3 Investment Decision: Concept of Capital Budgeting, Importance of Cash Flow

in a project, calculation of Cash Flow. Evaluation of investment project using
different capital budgeting technique- NPV, IRR, MIRR, Profitability Index, 14
Pay Back Period, Accounting Rate of Return.

Page 58 of 123
M4 Financing Decision:
Cost of Capital: Concept of Cost of Capital, Calculation of Cost of different
source of capital- Debt, Equity, Share and Preference Share. Calculation of
WACC.

Capital Structure: Concept of Capital Structure, Optimal Capital Structure of

Business. EBIT-EPS Break-Even, indifference analysis, EBIT-EPS curve. Over 14
Capitalization and Under Capitalization.

Leverage Analysis: Concept of Leverage in Finance. Debt v/s Financing.

Types of Leverage. Computation and inferences of Degree of Operating
Leverage, Financial Leverage and Degree of Combined Leverage.

M5 Management of Working Capital: Concept, Components, Determinants and

Need of Working Capital. Computation of Working Capital for a company. 6

M6 Financial Statement Analysis: - Concept of Financial Statement. Users of

Financial Analysis. Nature of Ratio Analysis, Objective, Advantage,
Disadvantages of Ratio Analysis. Type of Ratios- Liquidity Ratio, Leverage 7
Ratio, Activity Ratio, Profitability Ratio.

Total 50

Suggested Text Books:

1. Khan, M. Y., & Jain, P. K.: Financial Management: Text, Problems and Cases. McGraw-Hill
Education.
2. IM Pandey: Financial Management- By Pearson
3. Chandra, P: Financial management. Tata McGraw-Hill Education.
4. Bhalla, V. K: Financial management. S. Chand Publishing.
5. Banerjee, B: Fundamentals of financial management. PHI Learning Pvt. Ltd.

Suggested Reference Books:

1. Brigham, E. F., & Ehrhardt, M. C.: Financial management: Theory & practice. Cengage
Learning.

Page 59 of 123
Course: DATABASE MANAGEMENT WITH SQL
Course Code: BBA 404 Semester: IV
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 0 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 3 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA404.1 Remembering Identify various concepts related to Database Management, SQL
BBA404.2 Understanding Explain various concepts related to Database Management, SQL and
their applications
BBA404.3 Applying Apply different models of Database Management and SQL to solve
related queries of users.
BBA404.4 Analysing Illustrate the Database languages, models and SQL queries which can
give the most effective results to the users.
BBA404.5 Evaluating Measuring the determinants of different parts of the used Database
System for the organization.
BBA404.6 Creating Formulation of Database Management and SQL structure justifiable
for real world problems.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Introduction: Advantages of using Database Systems over File Systems, Data
models: Entity-relationship model, network model, relational and object-
oriented models, Database Languages (DDL, DML), Database Administrator 7
and other Database users, Three schema/tier architecture of Database system:
Data Abstraction, Data Independence
M2 Entity Relationship Model: Overview of Database Design, Entities, attributes,
and Entity sets, Relationships and Relationship sets, Cardinality Ratio,
Conceptual database design with the ER model – Entity versus attribute, entity 10
versus relationship. Strong and weak Entity sets, Types and use of Integrity
constraints, Codd rules
M3 Relational Model and Normal Forms: Concept of Relational Model, Keys,
Entity Integrity and Referential Integrity rules, functional dependencies, 14
Armstrong’s Axioms, Normalization and Decomposition (1NF, 2NF, 3NF)
M4 SQL: DDL and DML commands, enforcing integrity constraints, Order by
14
clause, Union, Intersect, Set Difference, Aggregate functions with Group by

Page 60 of 123
 clause, Joining two tables, nested sub-queries,
Total 45

Suggested Text Books:

1. Ramakrishnan, R. and J. Gehrke: Database Management Systems, McGrawHill, Company,
Higher Education
2. Abraham Silberschatz, Henry F. Korth, S. Sudarshan: Database System Concepts, McGraw-
Hill.
3. J. D. Ullman: Principles of Database and Knowledge – Base Systems, Computer Science Press.
4. R.P. Mahapatra: Database Management Systems, Khanna Publishing House, New Delhi
(AICTE Recommended Textbook – 2018)

Suggested Reference Books:

1. R. Elmasri and S. Navathe: Fundamentals of Database Systems, Pearson Education
2. Serge Abiteboul, Richard Hull, Victor Vianu, Addison-Wesley Foundations of Databases

Page 61 of 123
Course: SOCIETY CULTURE AND HUMAN BEHAVIOUR
Course Code: AEC 401 Semester: IV
Course Category: Ability Enhancement MaximumMarks:100
Course

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 0 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 2 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

SN Cognitive Course Outcome

Abilities
AEC 401.1 Remembering Identify the fundamental concepts and familiarize with key terms
such as society, culture, norms, values, and roles.
AEC 401.2 Understanding Understand the structure and function of major social institutions
such as family, education, religion, economy, and government.
AEC 401.3 Applying Apply sociological and anthropological concepts to analyze
contemporary social issues and problems.
AEC 401.4 Analysing Analyze the processes of cultural change, including diffusion,
assimilation, and acculturation.
AEC 401.5 Evaluating Assess the impact of social policies on different population groups.
AEC 401.6 Creating Develop interest and evaluate the impact of globalization on local
cultures and social practices

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Indian Society: Society and its types, Features of Tribal Society, Agrarian
Society, Industrial Society. 8
M2 Indian Culture: Culture – Features, Characteristics and Diversity. Differences
with Western Culture, Human Values, Values in Work Life, Value Crisis in 6
Contemporary Indian Society.
M3 Social Stratification: Caste System, Class System, Communities, Ethnic
Groups, Weaker Section andMinorities, Constitutional Provisions for 8
Scheduled Castes, Scheduled Tribes and other Backward Classes.
M4 Understanding Human Behaviour: Nature, Meaning; Approaches for
studying Human Behaviour: Behavioural Approach, Cognitive Approach, 8
Psychoanalytic Approach
Total 30

Page 62 of 123
Suggested Text Books:
1. Nancy Lui: Psychology of Human Behavior: 5 Books in 1, IngramSpark
2. S. C. Dube: Indian Society, National Book Trust
3. Ahuja Ram: Society in India: Concepts, Theories and Recent Trends, Rawat Publication
4. J K Chopra: Indian Heritage and Culture, Unique Publisher

Suggested Reference Books:

1. Dr. H. O. Agarwal: Human Rights, Central Law Publications
2. Richard A. Kalish: Psychology of Human Behaviour, Brooks/Cole Publishing Co
3. Rajendra K. Sharma: Indian Society: Institutions and Change, Atlantic Pulishers &
Distributors (P) Ltd.
Course: DATABASE MANAGEMENT WITH SQL – LAB
Course Code: BBA 491 Semester: VI
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 0 End semester Exam: 0
Tutorial: 0 Attendance: 5
Practical: 2 Continuous Assessment: 0
Credit: 1 Practical/Seasonal internal continuous evaluation: 35
Practical/Seasonal external examination: 60

SN Cognitive Course Outcome

Abilities
BBA491.1 Remembering Identify various concepts related to Database Management, SQL
BBA491.2 Understanding Explain various concepts related to Database Management, SQL and
their applications
BBA491.3 Applying Apply different models of Database Management and SQL to solve
related queries of users.
BBA491.4 Analysing Illustrate the Database languages, models and SQL queries which can
give the most effective results to the users.
BBA491.5 Evaluating Measuring the determinants of different parts of the used Database
System for the organization.
BBA491.6 Creating Formulation of Database Management and SQL structure justifiable
for real world problems.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Databases and SQL; Overview of Databases and DBMS;

Basics of SQL: Data Definition Language (DDL) and Data Manipulation
Language (DML)
Creating, altering, and dropping tables
10
Inserting, updating, and deleting records
Understanding various SQL data types (INT, VARCHAR, DATE, etc.)
Applying constraints: PRIMARY KEY, FOREIGN KEY, UNIQUE, NOT
NULL, CHECK
M2 Writing basic SELECT statements
Using WHERE clause for filtering data
Sorting data with ORDER BY
10
Using aggregate functions: COUNT, SUM, AVG, MAX, MIN
Grouping data with GROUP BY and filtering groups with HAVING
Understanding different types of joins: INNER JOIN, LEFT JOIN, RIGHT

Page 63 of 123
 JOIN, FULL OUTER JOIN
Writing subqueries and nested queries
Creating and using indexes to optimize query performance
Creating and managing views
M3 Understanding transactions and ACID properties
Using COMMIT and ROLLBACK
Understanding cursor and triggers
10
Creating and managing triggers for automated actions
Working on real-world case studies
Developing a mini project using SQL and database concepts
Total 30
Suggested Text Books:
1. Ramakrishnan, R. and J. Gehrke: Database Management Systems, McGrawHill, Company,
Higher Education
2. Abraham Silberschatz, Henry F. Korth, S. Sudarshan: Database System Concepts, McGraw-
Hill.
3. J. D. Ullman: Principles of Database and Knowledge – Base Systems, Computer Science Press.
4. R.P. Mahapatra: Database Management Systems, Khanna Publishing House, New Delhi
(AICTE Recommended Textbook – 2018)

Suggested Reference Books:

1. R. Elmasri and S. Navathe: Fundamentals of Database Systems, Pearson Education
2. Serge Abiteboul, Richard Hull, Victor Vianu, Addison-Wesley Foundations of Databases

Page 64 of 123
 5th SEM
3rd Year 5th Semester
Sl. Category Paper Subject Contact Credit
No. Code Hours/Week Point
L T P Total
THEORY
1 Major BBA 501 Entrepreneurship Development 4 1 0 5 5
2 Major BBA 502A Sales & Distribution 3 1 0 4 4
Management
BBA 502B Financial Markets, Institutions 3 1 0 4 4
and Services
BBA 502C Industrial Relations 3 1 0 4 4
3 Major BBA 503A Consumer Behaviour 3 1 0 4 4
BBA 503B Elements of Taxation 3 1 0 4 4
BBA 503C Labour Laws 3 1 0 4 4
4 Minor BBA 504 Cloud Computing 2 1 0 3 3
5 Minor BBA 505 Graphic Design with 3 0 0 3 3
PhotoShop & Illustrator
PRACTICAL
6 Minor BBA 591 Graphic Design with 0 0 2 2 1
PhotoShop & Illustrator Lab
Total of Theory, Practical and Mandatory Activities/Courses 15 4 2 21 20

Page 65 of 123
Course: ENTREPRENEURSHIP DEVELOPMENT
Course Code: BBA 501 Semester: V
Course Category: Major Maximum Marks:100
Teaching Scheme Examination Scheme
Lecture: 4 End Semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 5 Practical/Sessional internal continuous evaluation: 0
Practical/Sessional external examination: 0
SN Cognitive Abilities Course Outcome
BBA 501.1 Remembering Remember all basic concepts.
BBA 501.2 Understanding Understand the concept of entrepreneurship and role of
entrepreneur in economic development.
BBA 501.3 Applying Apply various tools and techniques to solve real life problem.
BBA 501.4 Analysing Analyze the scope and policies regarding entrepreneurship
development in India.
BBA 501.5 Evaluating Take critical decision for the benefit of the organization.
BBA 501.6 Creating Produce/develop something new which is value addition to the
common people.
DETAILED SYLLABUS
MODULE NAME OF THE TOPIC Hours
M1 Introduction to Entrepreneurship: Definition of Entrepreneur,
Entrepreneurial Traits, Entrepreneur vs Manager, Decision making process in
12
Entrepreneurship, Role of Entrepreneurship in Economic Development, Ethical
and Social Responsibility, Opportunities in India
M2 Entrepreneurial Behavior: Entrepreneurial Motivation, Need for
6
Achievement Theory, Risk Taking Behavior, Innovation & Entrepreneurship
M3 Entrepreneurial Talent: Characteristics of Entrepreneurs, Functions of
7
Entrepreneurs, Entrepreneurial types
M4 (a) Entrepreneurial Development in India: History, Objectives, Stages of
Growth, Target Group, Govt. Policy towards SSI
(b) Start-Ups & Govt. Policy to encourage it, New Ventures, Industrial Park, 10
SEZ, Financial & Technical Assistance by Different Govt. Bodies (SIDBI,
TCO, SSIDC)
M5 Entrepreneurial Strategy: New Entry, Strategy at Entry Level, Risk Level
5
Reduction Strategy,
M6 Sick Industry: Conceptual Framework for Detecting Sickness in SSI, Status &
Dimensions of SSI, Symptoms for Detecting Sickness, Reasons for Sickness, 5
Govt. Policy for Recovery from Sickness
M7 Business Plan & Case Studies: Concept and Exercise 15

Page 66 of 123
 Total 60
Suggested Text Books: -
1. Robert Hisrich, Micheal P. Peters, Dean A. Shepherd: Entrepreneurship, McGraw Hill Edu.
2. Arya Kumar: Entrepreneurship, Pearson
3. Lall & Sahani: Entrepreneurship, Excel Books
4. Chakravorty, Tridib: Introducing Entrepreneurship Development, Modern Book Agency
5. Manimala, M J: Entrepreneurial Policies & Strategies, TMH
6. [Link]: Entrepreneurial Development, S. Chand
Suggested Reference Books: -
1. Rajeev Roy: Entrepreneurship, Oxford
Course: SALES & DISTRIBUTION MANAGEMENT
Course Code: BBA 502A Semester: V
Course Category: Major Maximum Marks:100

Teaching Scheme Examination Scheme

Lecture: 3 End Semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Sessional internal continuous evaluation: 0
Practical/Sessional external examination: 0

SN Cognitive Abilities Course Outcome

BBA 502A.1 Remembering Remember the fundamental concepts.
BBA 502A.2 Understanding Explain the ideas.
BBA 502A.3 Applying Apply the basic strategies in the field.
BBA 502A.4 Analysing Analyze the situation in the concerned market
(local/regional/national)
BBA 502A.5 Evaluating Take the decision as per the situation.
BBA 502A.6 Creating Create market space for the organization.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Personal Selling: Nature & Importance, Functions of a Salesman, Personal
selling as a career, Salesmanship and Qualities of a Salesman, Buying Decision
10
Making Process, Types of Buying Situation, Buyer-Seller Dyads, Buying
Motive & Selling Points
M2 (a) Sales Management: Market Potential, Sales Potential, Sales Forecasting &
Budgeting, Approaches to Sales Forecasting, Sales Budget, Sales Quota
10
(b)Training & Motivating Sales Force: Managing the Sales Training Process,
ACMEE Method, Motivating & Compensating Sales Force, Sales Territory
M3 Theories of Selling: AIDAS Theory, Buying Formula Theory 6
M4 Selling Process: Steps in Selling Process (Prospecting-Preapproach-Approach-
12
Presentation-Handling Objections-Closing-Follow Up)
M5 Distribution Channel & Strategy: Distribution/Trade Channel, Types of
6
Intermediaries, Function of Trade Channel, Channel Design Decisions,
M6 Integrated Logistics & SCM: Order to Payment Cycle, Inventory,
6
Warehousing, Transportation
Total 50

Suggested Text Books:-

Page 67 of 123
 1. Tapan K. Panda, Sunil Sahadev: Sales & Distribution Management Oxford University Press
2. Rajan Saxena: Marketing Management, TMH
3. Sahu P.K: Salesmanship & Sales Management, Vikash Publication
4. Venugopal P: Sales & Distribution Management, SAGE

Suggested Reference Books:-

1. Krishna K. Havaldar, Vasant M. Kavale: Sales & Distribution Management, McGrawHill

Course: FINANCIAL MARKET, INSTITUTION AND SERVICES

Course Code: BBA 502B Semester: V
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA502B.1 Remembering Define the structure and functions of different financial markets,
including equity, debt, derivatives, and foreign exchange markets.
BBA502B.2 Understanding Understand various financial instruments such as stocks, bonds,
derivatives, and mutual funds, understanding their risk-return profiles
BBA502B.3 Applying Demonstrate various issues in a financial market context and their
significance from the perspective of business decision making.
BBA502B.4 Analysing Examine the roles and operations of key financial institutions,
including banks, insurance companies, mutual funds, pension funds,
and non-bank financial institutions.
BBA502B.5 Evaluating Develop real-world projects enabling them to apply financial concepts
and tools in professional scenarios.
BBA502B.6 Creating Create financial plan for a startup company. Propose innovative
financial products or services to meet emerging market needs

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction: An Introduction to Financial System, its Components –
Financial Markets, and Institutions. Financial Intermediation. Coverage:
Concept, Functions, and Components/Structure/Classification of Financial
5
System. Financial System and Economic Development.

M2 Money Market: Definition, Money Market and Capital Market and their
Features, Objectives, Features of a Developed Money Market, Importance of
8
Money Market, Composition of Money Market, Money Market Instruments,
Structure of Indian, Organization of Money Market, Role of central bank in

Page 68 of 123
 money market.

M3 Capital Market: New Issue Market: Relationship between New IssuesMarket

and Stock Exchange, Functions of New Issue Market, methods of floating of
new Issues. Instruments of Capital Markets Secondary, Control Over
Secondary Market, Listing of securities. Methods of Capital Issue in New
Issues Market – Initial Public Offer (IPO), Right Issue, Follow on Public Offer
(FPO), Private Placement, Qualified Institutional Placement (QIP), Offer For
Sale (OFS). Indian Depository Receipt (IDR), American Depository Receipt 10
(ADR), and Global Depository Receipt (GDR). Significance, Structure,
Participants, and Instruments of Indian Debt Market. Depository (NSDL,
CDSL). Primary and Secondary Markets –NSE, BSE, NIFTY, SENSEX.
Description and Analytics Role of Stock Exchanges in India.

M4 Financial Services Industry: Introduction/Concept of Financial Services, and

Types of Financial Services. Focus on fee based financial services only.
Merchant Banking – pre and post issue management, underwriting. Regulatory
framework relating to Merchant Banking in India. Underwriting: role and
purpose of Underwriting. Regulatory Framework relating to Merchant Banking
in India. Leasing - Coverage: Concepts and Types (Operating Lease Vs
Financial Lease Only) of Leasing. Hire Purchase - Coverage: Concept,
Difference between Hire Purchase and Instalments, Difference between Hire
12
Purchase and Leasing. Consumer Finance - Coverage: Concept and Types of
Consumer Finance/Credit Housing. Venture Capital Finance - Coverage:
Concept, Features, and Types of Venture Capital Finance. Concept of private
Equity. Factoring Services - Coverage: Concept, Functions, and Types of
Factoring. Concept and Importance of Portfolio Management Services.
Guidelines of SEBI for PMS schemes in India.

M5 Credit Management and Credit Rating Agencies: Concept - Functions -

Different Credit Rating Agencies -Popular Symbols – SEBI & Credit Rating
Credit cards
– Business credits – NAV role in the economy. Regulatory Bodies in 5
Financial Services:SEBI – RBI – IRDA – AMFI

M6 Financial Services Intuition: Insurance Regulatory and Development

Authority (IRDA) – Duties, Powers, and Functions; Life Insurance Corporation
of India (LIC) – Overview, Objectives, and Role; General Insurance
Corporation of India (GIC) – Overview, Objectives, and Functions. Mutual
Funds – Introduction and their role in capital market development. Types of 10
mutual fund schemes (open ended vs close ended, Equity, Debt, Hybrid
schemes and ETFs. Non -banking financial companies (NBFCs). Coverage:
Concept/Overview and Classification/Types of NBFCs

Total 50

Suggested text book

1. Pathak, Bharati: Indian Financial System, Pearson.
2. Khan, M.Y.: Indian Financial System, McGraw-Hill Education.

Page 69 of 123
 3. Clifford Gomez: Financial Markets, Institutions and Financial Services, PHI Learning
4. Singh, J.K: Venture Capital Financing in India, Dhanpat Rai and Company, New Delhi.

Suggested Reference book

1. Madura: Financial Institutions and Markets, Cengage.
2. Mishkin: Financial Markets and Institutions, Pearson.
3. Financial Markets Institutions and Financial Services by Taxman
4. Dr. S Guruswamy: Merchant Banking and Financial Services
5. Dr.S Guruswamy: Financial Markets and Institutions

Course: INDUSTRIAL RELATIONS

Course Code: BBA 502C Semester: V
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 502C.1 Remembering Enumerate the key concepts of subject matter.
BBA 502C.2 Understanding Describe the key aspects of Industrial relation in the country.
BBA 502C.3 Applying Apply the provisions and legislations of Industrial Relations to the
variety of real-world organization and resolve the dispute.
BBA 502C.4 Analysing Examine the concepts of Industrial Relations.
BBA 502C.5 Evaluating Evaluate the conditions of labour and organization in context of
Industrial Relations.
BBA 502C.6 Creating Elaborate upon the perspective of an organization with respect to
Grievance and Discipline, Dispute, Collective Bargaining, Trade
Unionism and Employee Participation and Empowerment

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Industrial Relations: Overview, importance, Approaches to IR, Parties to IR,

System Model of IR, Industrial Employees of India, Problems of Industrial
Workers (absenteeism, commitment, Work Ethics), Contemporary and
10
emerging issues in Employee Relations, Silent Provisions of Industrial
Disputes Act.

Page 70 of 123
M2 Employee Discipline: Types, Misconduct, Disciplinary Action, Disciplinary
Enquiry and Procedures, Grievance Handling and Redressal. Salient provisions
10
of Industrial Employment (Standing Orders) Act, 1946

M3 Collective Bargaining: Theories, Prerequisites, Process, Negotiating Skills

and Strategies, Agreement – content, Validity, Implementation, Productivity
10
Bargaining, Growth of Collective Bargaining in India

M4 Trade Unionism in India: Introduction, Trade Unions, Reasons for Joining

Trade Unions, Types and Functions of Trade Unions, Type of Trade Union
Agitations, Trade Unions in India and its Problems, Employers’ Organizations
10
in India. Salient features of Trade Unions Act, 1926, Managerial Associations.
Trade Unions Act, 1926.

M5 Employee Participation and Empowerment: Advantages, Employee

Participation in India- WPM, EPM, Quality Circles 10

Total 50

Suggested Text Books:

1. A. Monappa: Industrial Relations in India, Tata McGraw Hill
2. C.B. Memoria and S. Memoria: Dynamics of Industrial Relations in India, Himalaya.
3. V.S.P. Rao: Human Resources Management: Text & Cases, Excel Books.
4. G. Dessler: Human Resource Management, Pearson.
5. D. Yoder: Personnel Management and Industrial Relations, Prentice Hall.

Suggested Reference Books:

1. J. H. Richardson: An Introduction to the study of Industrial Relations, George Allen.
2. R.A. Lester: Labour and Industrial Relations, MacMillan.

Page 71 of 123
Course: CONSUMER BEHAVIOUR
Course Code: BBA 503A Semester: V
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 100

SN Cognitive Course Outcome

Abilities
BBA503A.1 Remembering Recall the strategies used within each of the marketing mixes
BBA503A.2 Understanding Understand the theories and concepts of Buyer Behaviour
BBA503A.3 Applying Apply buyer behaviour concepts in the context of what customers do
in “the real world”
BBA503A.4 Analysing Analyse consumer behaviour concepts to develop better marketing
programs and strategies to influence those behaviour
BBA503A.5 Evaluating Criticize best practices for responsible marketing and how to manage
marketing efforts

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Consumer Behaviour and Consumer Research:

Introduction, Consumer Behaviour – Definition, Consumer and Customers,
Buyers and Users, Organisations as Buyers, Development of Marketing
Concept, Consumer Behaviour and its Applications in Marketing, Consumer 6
Research Process.

M2 Marketing Segmentation and Positioning: Introduction, Requirements for

6
Effective Segmentation, Bases for Segmentation, Determining How Many

Page 72 of 123
 Segments to Enter, Product Positioning: An Introduction, Positioning Strategy,
Positioning Approaches, Positioning.

M3 Consumer Motivation: Introduction, Needs and Goals, motivational Conflict,

Motive Arousal, Motivational Theories, Maslow’s hierarchy of needs,
Motivation Research. 6

M4 Consumer Personality and Perception: Introduction, Self- concept,

personality Theories, Brand Personality, emotions, Introduction, Sensation
(Exposure to Stimuli), Perceptual Selection, Perceptual Organisation, Factors
6
that Distort Individual Perception.

M5 Consumer Learning, Memory and Involvement: Introduction, Components

of Learning, Behavioral Theory, Cognitive Learning Theory, Concept of
Involvement, Dimensions of Involvement. 6

M6 Consumer Attitudes: Introduction, Functions of Attitude, Attitude Models,

Factors that Inhibit Relationship between Beliefs, Feelings and Behaviour,
Learning Attitudes, Changing Attitudes, Attitude Change Strategies. 6

M7 Social Class and Group Influences on Consumer Behaviour: Introduction,

nature of Social Class, Social Class Categories, Money and Other Status
Symbols, Source of Group Influences, Types of Reference Groups, Nature of
Reference Groups, reference Group Influences, Applications of Reference
Group Influences, Family Life Cycle Stages, Husband-wife Influences, Parent- 8
child Influences, Consumer Socialization of Children, word-of-Mouth
Communications within Groups, opinion Leadership.

M8 Consumer Decision-making Process: Problem Recognition, Information

Search and Evaluation of Alternatives; Introduction, Problem Recognition,
Information Search, Evaluation of Alternatives, Outlet Selection, Purchase and
6
Post Purchase Behaviour, Introduction, Outlet Selection and Purchase, Post
Purchase Behaviour.

Total 50

Suggested Text Books:

1. Rajneesh Krishna: Consumer Behaviour 1st Edition: Oxford HED
2. Batra, Kazmi: Consumer Behavior, Excel Books
3. Suja R. Nair: Consumer Behavior In Indian Perspective, Himalaya Publishing House.
4. Das Gupta. Consumer behavior, Wiley
5. Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia.
6. Assel, Consumer Behavior - A Strategic Approach, Biztranza

Suggested Reference Books:

1. Leon Schiffman, Leslie Kanuk, S. Ramesh Kumar: Consumer Behavior, Pearson.

2. Hawkins, Mothersbaugh: Consumer Behavior, Tata McGraw Hill

Page 73 of 123
 3. Paul Peter et al.: Consumer Behavior and Marketing Strategy, Tata McGraw Hill.

Course: ELEMENT OF TAXATION

Course Code: BBA 503B Semester: V
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA503B.1 Remembering Define the concept, nature, scope of Direct and Indirect Taxation.

BBA503B.2 Understanding Explain the key concept of Capital Receipts, Revenue Receipts,
Residential Status and Comparison between Direct and Indirect
Taxation.
BBA503B.3 Applying Show the five heads of income, supply, charges, levy, exemption,
ITC, computation, registration under GST and Custom Duty.
BBA503B.4 Analysing Illustrate the valuation, refund and payment under GST and
Custom Duty.
BBA503B.5 Evaluating Assessing the TDS, TCS, deductions from total income and Gross
total income.
BBA503B.6 Creating Formulation of strategy for Tax Management to avoid Tax
Evasion.

Page 74 of 123
DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

Section-A- Direct Taxation

M1 Introduction: -
 Basic Concept, Basis of Charges and Capital & Revenue Receipts.
 Residential Status and Scope of Total Income 2
 Income which do not part of Total Income.

M2 Heads of Income: -
 Income from Salaries
 Income from House Property
 Profit and Gains of Business or Profession. 18
 Capital Gains
 Income from Other Sources

M3 Deductions and Assessment Procedure: -

 Agricultural Income, Set-off and carry Forward of Losses.
 Deductions from Gross Total Income.
 Computation of Total Income and Tax Payable. 7
 Advance Tax, Tax Deduction at Sources and Introduction to Tax
Collection at Sources.

Section-B- Indirect Taxation

M4 Introduction: -
 Concept, Features and Background of Indirect Taxation.
2
 Difference between Direct Taxation and Indirect Taxation.

M5 Goods and Service Tax Laws:

 Introduction to GST Law.
 Supply under GST, Charges of GST and Exemption from GST.
 Place, Time and Value of Supply.
 Input Tax Credit.
18
 Computation of GST Liability.
 Registration.
 Tax Invoice – e-Way Bill.
 Returns and Payment of Tax.

M6 Custom Law:
 Introduction to Custom Law
 Levy and Exemptions.
 Types of Duty.
8
 Valuation under Custom Act 1962.
 Importation, Exportation and Transportation of Goods.
 Warehousing.
 Duty Drawback.
 Refund

Page 75 of 123
 Total 55

Suggested Readings:
1. Dr. vinod K Singhania and Dr. Monica Singhania: Students' Guide to Income Tax Including
GST, Taxmann's
2. T.N Manoharan & G.R Hari: Students Handbook on Taxation (Includes Income Tax and GST),
Snow White.
3. Raj K Agarwal: Hand Book on Income Tax, Bharat Law House.
4. V.S Datey: GST Ready Reckoner, Taxmann's
5. Dr. Vinod K Singhania: Students' Guide to GST & Customs Law, Taxmann's

Suggested Reference book:

1. Dr. Girish Ahuja & Dr. Ravi Gupta: Systemetic Approach to Direct & Indirect Taxation,
Commercial Law Publishers (India) Pvt. Ltd.
2. Dr. H.C Mehrotra: Direct Tax Law & Practice including GST, Sathiya Bhawan Publications.

Course: LABOUR LAWS

Course Code: BBA 503C Semester: V
Course Category: Major MaximumMarks:100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 4 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

Sl. No. Cognitive Course Outcome

Abilities
BBA 503 C.1 Remembering Identify the fundamental principles, key concepts, and
terminology of labour laws.
BBA 503 C.2 Understanding Familiarize with the main sources of labour laws, including
statutes, case law, and international conventions.
BBA 503 C.3 Applying Integrate the knowledge of Labour Law in General HRD
Practice.
BBA 503 C.4 Analysing Develop implementation skills of various Industrial and labour
laws.
BBA 503 C.5 Evaluating Examine case studies on discrimination and apply relevant legal
principles to hypothetical scenarios.
BBA 503 C.6 Creating Critically Analyze current labor law policies and Propose
evidence-based reforms for the betterment of an organization.

Page 76 of 123
DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Industrial Revolution and Development of Labour Laws: Industrial

Revolution in India – Causes & it’s impact, Significance of Industrial
Relations, Industrial Peace and Industrial Harmony, Concept of ‘Collective
8
Bargaining’, Recent Development in Labour Codes.

M2 Trade unions act, 1926: Nature, scope & object of the act, Registration of
trade unions, Cancellation & dissolution of trade union, Rights & liabilities of
registered trade unions. 7

M3 Industrial Dispute Act, 1947: Nature, Scope & Objectives of the Act,
Important Definitions –Industrial Disputes, Award & Settlement, Settlement
Authorities of Industrial Disputes, Procedure, Powers and Duties of 8
Settlement Authorities

M4 Payment of Wages Act, 1936: Nature, Scope & Object of the Act, Payment
of Wages and Deductions from Wages, Authorities under the Act, Penalty &
7
Trial Procedure.

M5 Employees Provident Fund Act, 1952: Definitions of Pension fund, Pension

Scheme, Superannuation, Employees’ Pension Fund Scheme and Fund,
Employees Provident Fund Scheme, Employees Deposit Linked Insurance
10
Scheme. Determination and Recovery of money due from employer,
Penalties under the Act.

M6 The Maternity Benefit Act, 1961: Objective, Coverage, Benefits, penalties

The Employees’ State Insurance Act, 1948: objective, scope, coverage,
benefits, The role of ESI Corporation and ESI Hospitals. 10

Total 50

Suggested Text Books:

1. K. C. Garg, Mukesh Sharma and V.K Sareen: Commercial and Labour Laws, Kalyani
Publishers.
2. Dr. Parul Gupta: Taxmann's Industrial Relations & Labour Law for Managers, Taxmann
Publications Private Limited
3. R. Sharma: Industrial relations and labour legislation. PHI Learning Pvt.
4. Reshma Arora: Labour Law, Himalaya Publication House.
5. P.L. Malik: Handbook of Labour and Industrial Law, SCC Editorial
6. H L Kumar: Practical Guide to Labour Management, Universal Law Publishing

Suggested Reference Books:

1. A.S. Mathur: Labour Policy and Industrial Relations in India

2. Avtar Singh: Introduction to Labour & Industrial Law
3. S. N. Mishra: Labour & Industrial Laws, Central Law Publications
4. Dr. T Padma, K. P. C. Rao: The Principles of Labour Law – I, Alt Publications

Page 77 of 123
Course: CLOUD COMPUTING
Course Code: BBA 504 Semester: V
Course Category: Minor MaximumMarks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

Sl. No. Cognitive Course Outcome

Abilities
BBA 504.1 Remembering Identify the fundamental concepts and terminology of cloud
computing.
BBA 504.2 Understanding Explain the core principles and models of cloud computing.
BBA 504.3 Applying Demonstrate the ability to use cloud services and tools
BBA 504.4 Analysing Organizing the requirements and select appropriate cloud solutions
for specific business needs.
BBA 504.5 Evaluating Rating the performance, security, and cost-efficiency of cloud
solutions.
BBA 504.6 Creating Managing a cloud-based solution to solve a complex problem.

Page 78 of 123
DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Cloud: Definition; Cloud Types – NIST model, Cloud Cube model,

Deployment models (Public, Private, Hybrid and Community Clouds),

Cloud Computing: Definition, Evaluation, Benefits, Types, Characteristics

12
SaaS: Basic concept and characteristics, Open SaaS and SOA, examples of
SaaS platform Identity as a Service (IDaaS) Compliance as a Service (CaaS)

M2 Platforms: Use of Platforms in Cloud Computing; Concepts of Abstraction

and Virtualization technologies; Types of virtualizations; Mention of The
Google Cloud as an example of use of load balancing Hypervisors; Porting
of applications in the Cloud; Use of PaaS Application frameworks,
Discussion of Google Applications Portfolio; Windows Azure platform; 15
Overview of Windows Azure App Fabric; Content Delivery Network;
Windows Live services

M3 Infrastructure: Introduction of Cloud Infrastructure; Cloud Management,

Lifecycle management of cloud services (six stages of lifecycle); Concepts of
10
Cloud Security; Overview of security mapping Security of data

M4 Services: Concepts of Services and Applications; Service Oriented

Architecture; Applications in the Cloud; Cloud-based Storage; Webmail
8
Services

Total 45

Suggested Text Books:

1. Barrie Sosinsky: Cloud Computing Bible, Wiley India Pvt. Ltd.
2. Rajkumar Buyya: Mastering Cloud Computing, McGraw Hill Edu. (India) Private Limited
3. Anthony T. Velte: Cloud Computing: A practical approach, Tata McGraw-Hill
4. Miller: Cloud Computing, Pearson

Suggested Reference Books:

1. Moyer: Building applications in Cloud: Concept, Patterns and Projects, Pearson
2. Dr. Kumar Saurabh: Cloud Computing, Wiley India

Page 79 of 123
Course: GRAPHIC DESIGN WITH PHOTOSHOP & ILLUSTRATOR
Course Code: BBA 505 Semester: V
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 0 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 3 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA505.1 Remembering Recall the concept of graphic designing, its essentials and various tools
used for designing
BBA505.2 Understanding Understand the principles and process of designing
BBA505.3 Applying Navigate the Photshop Interface and Illustrator Workspace for visually
appealing and readable designs
BBA505.4 Analysing Differentiate among the ethical and non-ethical side in a graphic
design.

Page 80 of 123
DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Introduction to Graphic Design: Concept; Types of graphics; Software used
for graphics designing; Ethical and Non-Ethical side of graphic design;
Copyright law; Responsibility of the designer, Application of graphic; Career 5
and Opportunities as graphic designer

M2 Graphic Designing Essentials: Introduction to Drawing; Types and Virtues of

Drawings; Importance of Colour; Colour Theories; RGB and CMYL Model;
10
Fundamentals of Visual Compositions; Typography; Designing Principles

M3 Photoshop: Photoshop Interface; Raster graphics & vector graphics, Image

formats, Operations on image; Menus and Tools; Application of Photoshop 15

M4 Illustrator: Workspace; Understanding the work environment; Menus and

Tools; Opportunities for Illustrator designer; Application of Illustrator 15

Total 45

Suggested Text Books:

1. Adobe Creative Team. (2012). Adobe Photoshop CS6 Classroom in a Book. California: Adobe
Press
2. Evans, Poppy, Sherin Aaris: The Graphic Design: Reference & Specification Book, US:
Rockport Publishers.
3. Ellen, Phillips & Jennifer, C. P.: Graphic Design: The New Basics, UK: Princeton Architectural
Press
4. The story of Graphic Design, NCERT Publications.

Suggested Reference Books:

1. David, Dabner, Sanra, Stewart & Eric, Zempol: Graphic Design Shool. Thames & Hudson

Course: GRAPHIC DESIGN WITH PHOTOSHOP & ILLUSTRATOR - LAB

Course Code: BBA 591 Semester: V
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 0 End semester Exam: 0
Tutorial: 0 Attendance: 5
Practical: 2 Continuous Assessment: 0
Credit: 1 Practical/Seasonal internal continuous evaluation: 35
Practical/Seasonal external examination: 60

SN Cognitive Course Outcome

Abilities
BBA591.1 Remembering Identify the essentials and tools of graphic designing software
BBA591.2 Understanding Explain the functioning of graphic designing software
BBA591.3 Applying Gain proficiency in industry-standard graphic design software such as
Photoshop and Illustrator and their relevant tools so that to use them
effectively to create various types of designs
BBA591.4 Analysing Acquire skills in designing for both print and digital platforms,
considering the specific requirements and constraints of each medium

Page 81 of 123
BBA591.5 Evaluating Compare the elements of drawing and designing created suing graphic
designing tools.
BBA591.6 Creating Compile a strong portfolio showcasing a variety of design projects that
demonstrate skills, creativity, and versatility

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Graphic Designing with Photoshop:

i) Installation;
ii) Creating a new document-Size, Color Mode, Resolution;
iii) File, Edit, Image, Layer Menu;
iv) Select, Filter, View, Window Menu;
v) Layer, Layer Style and Alignment; 10
vi) Typographic Basic, Character & Paragraph, Working with Blending Option
vii) Working with Pen Tool and Path Palette
viii) Working with Selection
ix) Coloring and Painting
x) Basic Image Editing, Retouching and Correcting
M2 Graphic Designing with Illustrator:
i) File, Edit, Object;
ii) Type Menu, Select & Swatch Palette;
iii) Effect, View & Window Menu;
iv) Working With Layer & Transparency Palette;
v) Typographic Basic; 10
vi) Working With Pen tool & Pathfinder Palette;
vii) Working With Selection and Rectangle, Shape builders & Free Transform
Tool;
viii) Working With Brush, Mesh tool & Symbols;
ix) Working the basic tools;
M3 Project:
Photoshop: Business Card/Id Card; Flyer and Preview Mockup; Web Header;
Facebook Timeline; Web Banner 10
Illustrator: Business Card/Id Card; Flyer; Logo and Icon; Presentation Folder;
Web Banner
Total 30

Suggested Text Books:

1. Adobe Creative Team. (2012). Adobe Photoshop CS6 Classroom in a Book. California: Adobe
Press
2. Evans, Poppy, Sherin Aaris: The Graphic Design: Reference & Specification Book, US:
Rockport Publishers.
3. Ellen, Phillips & Jennifer, C. P.: Graphic Design: The New Basics, UK: Princeton Architectural
Press
4. The story of Graphic Design, NCERT Publications.

Suggested Reference Books:

1. David, Dabner, Sanra, Stewart & Eric, Zempol: Graphic Design Shool. Thames & Hudson

Page 82 of 123
 6th SEM

4th Year 6th Semester

Sl. Category Paper Code Subject Contact Credit
No. Hours/Week Point
L T P Total
THEORY
1 Major BBA 601 Business Research Methods 3 1 0 4 4
2 Major BBA 602 Project Management 3 1 0 4 4
3 Major BBA 603 Data Analytics Skills for 3 1 0 4 4
Manager
4 Minor BBA 604 Web Development with 3 0 0 3 3
HTML and CSS
5 Minor BBA 605 E-commerce and Application 2 1 0 3 3
PRACTICAL
6 Major BBA 691 Business Research Method 0 0 2 2 1
Lab
7 Minor BBA 692 Web Development with 0 0 2 2 1
HTML and CSS Lab

Page 83 of 123
Total of Theory, Practical and Mandatory Activities/Courses 14 4 4 22 20

Course: BUSINESS RESEARCH METHODS

Course Code: BBA 601 Semester: VI
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA601.1 Remembering Retrieve the research methodology and the technique of defining a
research problem.
BBA601.2 Understanding Understand relevant scaling & measurement techniques and should
use appropriate sampling techniques.
BBA601.3 Applying Apply relevant research technique to achieve a conclusion of a
specified research problem.
BBA601.4 Analysing Organize and conduct research in a more appropriate manner.

Page 84 of 123
BBA601.5 Evaluating Evaluate statistical analysis which includes various research technique.
BBA601.6 Creating Create research report and dissertation.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Meaning, scope and significance of social research: Types of Research: (a)

Pure and Applied, (b) Exploratory, Descriptive, (c) Experimental; Steps in
Social Research & types Conceptualization and Formulation of Hypothesis. 8
Concept of scaling and measurement techniques.

M2 Literature Review: Concept, necessity, research gap, reference, and

plagiarism. Scientific Study of Social Phenomena: (a) The Scientific Method,
Logic in Social Science, (b) Objectivity and Subjectivity in Social Science, (c)
Positivism and Empiricism. Methods of research: (a) Quantitative and 8
Qualitative (Characteristics and Differences Sources of Data: Primary &
Secondary.

M3 Techniques of Data Collection: (a) Survey, (b) Observation, (c) Questionnaire

& Scheduled, (d) Interview, (e) Case Study. 7

M4 Sampling & Sampling Design: Types, Advantages and Limitations.

6
M5 Classification & presentation of Data: (a) Coding, Tables, Graphs, (b)
Measures of Central Tendency & Dispersion. 7

M6 Hypothesis Testing: Definition, Concepts, Types of hypothesis, Test

Statistics, Critical Value, Decision Rule, Procedure, Hypothesis testing for
8
mean, proportion etc.

M7 Data Ethics & Report Writing: Concept, business benefits, Principles, ethical
6
use of algorithms, steps to write a research report.
Total 50

Suggested Text Books:

1. C.R. Kothari: Research Methodology – Methods and Techniques, New Age International Ltd.
2. Naresh K Malhotra and Satyabhushan Das: Marketing Research-An Applied Orientation,
Pearson.
3. P. Mishra: Business Research Methods, Oxford University Press.
4. C. Murthy: Research Methodology, Vrinda Publications.
5. Saunders: Business Research Methods, Pearson.
6. R.K. Verma and Gopal Verma: Research Methodology, Common Wealth Publications. Rao

Suggested Reference Books:

1. D.R. Cooper and P.S. Schindler: Business Research Methods, Tata McGraw –Hill.
2. W.G. Emory: Business Research Methods, Richard [Link].
3. McBurney, Research Methods, Thomson Learning.

Page 85 of 123
Course: PROJECT MANAGEMENT
Course Code: BBA 602 Semester: VI
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities

Page 86 of 123
BBA602.1 Remembering Identify the elements of project and project management
BBA602.2 Understanding Explain about the project and their linkage with productivity and
competitiveness.
BBA602.3 Applying Apply the dimension of project management in solving and executing a
project.
BBA602.4 Analysing Examine the procedure adopted for dimensions of project management
BBA602.5 Evaluating Evaluate a project report and key performance indicators of projects
BBA602.6 Creating Design dashboards for Project Scheduling and Develop and Execute a
Project covering areas like Scope, Cost, Resource and Team
Management in manufacturing and services organizations.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Project Management: Project and its characteristics;

Importance of Project Management; Relationship of Project and Operations;
Project Life Cycle; Project Management Knowledge Area; Skills, 10
Competencies and Roles of Project Manager.

M2 Project Feasibility: Screening of the Project, Detailed Feasibility Study

Reports

Project Environment and Organization System: EEF and OPA; 5

Organizational System; Influence of Organizational Structures on project;
Project Management Office (PMO)

M3 Project Integration Management: Key Aspects of Project Integration

Management; Project Charter, Project Management Plan and Project
5
Documents; Trends and Modern Practices of Project Integration Management

M4 Project Scope Management: Concept of Project Scope, Collection of

Information, Definition of Scope, WBS, Validation of Scope, Controlling of
5
Scope

M5 Project Schedule Management: Project Scheduling Method; Sequencing

Activities (Precedence Diagramming Method); Gantt Chart; Network Diagram:
CPM, PERT; Crashing and Resource Optimization; Problems; Scheduling in 10
MS-Project

M6 Project Cost Management: Estimation of Project Cost; Capital Budgeting –

Tools and Technique; Problems 10

M7 Project Resource Management: Concept; RACI; Team Type and Team

Building; Conflict Management for Team; Communication Management for
Team
10
Project Risk Management: Types of Project Risks; Identification of Risks;
Risks Mitigation Strategies
Total 55

Suggested Text Books:

1. [Link]: Project Management, New Age International Publications

2. Prasanna Chandra: Projects, Planning, Analysis, Selection, Financing, Implementation and

Page 87 of 123
 Review, Tata McGraw Hill
3. Erik Larson and Clifford Gray: Project Management: The Managerial Process, Tata McGraw Hill
4. R. Lewis: Project Management, McGraw-Hill
5. Sitangshu Khatua: Project Management and Appraisal, Oxford

Suggested Reference Books:

1. PMBOK, PMI Publication
2. Horold Kerzner: Project Management: A System Approach to Planning, Scheduling and
Controlling, Wiley.

Course: DATA ANALYTICS SKILLS FOR MANAGER

Course Code: BBA 603 Semester: VI
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities

Page 88 of 123
BBA603.1 Remembering Describe the basic concepts in Data Analytics and its various tools and
techniques.
BBA603.2 Understanding Explain the process of Data Analytics in multiple business domains
and scenario.
BBA603.3 Applying Apply the Exploratory, Descriptive, Diagnostic, Predictive, Perspective
Data Analytics tools in solving managerial problems.
BBA603.4 Analysing Analyse output of data analytics like different plots and visualisation
BBA603.5 Evaluating Select a right tool for the given analytical task.
BBA603.6 Creating Combine various tools and functions of data analytics tools like Excel,
Power Bi, R and Python and use them in live analytical projects in
multiple business domains and scenarios.

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction to Data Analytics: Definition, Data Analytics Life Cycle; Types

of Data Analytics; Tools used in data analytics, Application of analytics in
05
business.

M2 Classification of Data
Data Collection: Data Collection Strategies
Data Preparation: Data Pre-Processing Overview; Data Cleaning; Data 05
Integration and Transformation; Data Reduction; Data Discretization.

M3 Descriptive Data Analytics: Measurement of Frequency (Frequency Table);

Measurement of Central Tendency (Mean, Mode, Median); Measurement of
Dispersion (Range, Variance, Standard Deviation); Measurement of Position
(Quartile and Percentile)

Exploratory Data Analytics: Concept; Tools and Techniques – Histogram, 15

Stem and Leaf Plot, Boxplot, Q-Q Plot; Scatterplot, Run Chart, Heat Map,
Bubble Chart; ANNOVA; Difference between Descriptive and Exploratory
Data Analytics; Real Life Applications of Descriptive and Exploratory Data
Analytics

M4 Diagnostic Data Analytics: Concept; Tool and Techniques – Root Cause

Analysis, Correlation Analysis, Linear Regression Analysis, Fishbone
06
Analysis, Pareto Analysis.

M5 Predictive Data Analytics: Concept; Tool and Techniques – Decision Tree,

Multiple Regression, Logistic Regression, Cluster Analysis, Discriminant
10
Analysis.

M6 Prescriptive Data Analytics: Concept; Tool and Techniques – Decision

Making using MCDM Techniques, AHP, TOPSIS, What-If Analysis. 10

M7 Data Analytics Tools: MS-Excel, Power BI, R and Python (2 Projects from
each) 04

Total 55

Suggested Text Books:

Page 89 of 123
 1. Anil Maheswari: Data Analytics Made Accessible, [Link] Services LLC.
2. Joseph F. Hair et. al: Multivariate Data Analysis, Pearson
3. N. D. Vohra: Quantitative Techniques in Management, Tata McGraw Hill Education
4. Seema Acharya: Data Analytics using R, TMGH
5. Charles Severance: Python for Everybody, Shroff Publishers

Suggested Reference Books:

1. Namakum R N Prasad and Seema Acharya: Fundamental of Business Analytics, Wiley

2. Ken Black: Business Statistics for Contemporary Decision Making, John Wiley & Sons, Inc.
3. Wes McKinney: Python for Data Analysis, O’Reilly

Course: WEB DEVELOPMENT WITH HTML AND CSS

Course Code: BBA 604 Semester: VI
Course Category: Minor Maximum Marks: 100

Teaching Scheme: Examination Scheme:

Lecture: 3 End Semester Exam: 70
Tutorial: 0 Attendance: 5
Practical:0 Continuous Assessment: 25
Credit: 3 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities

Page 90 of 123
BBA 604.1 Remembering Identify different terminology related with Web Development,
HTML and CSS
BBA 604.2 Understanding Understand the roles and functions of different aspects of web
development
BBA 604.3 Applying Apply different web development and web hosting techniques by
using HTML and CSS Framework and
BBA 604.4 Analysing Analyse the Web Application Development Ecosystem and
terminology.
BBA 604.5 Evaluating Discuss web content using HTML and CSS tags and elements
effectively
BBA 604.6 Creating Create dynamic web-pages using HTML and CSS

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction to Web Design: Introduction of Internet, WWW, Website,
Working of Websites, Web pages, Front End, Back End, Client and Server
Scripting Languages, Responsive Web Designing, Types of Websites (Static
and Dynamic Websites), representation of URL format, port number, Http and 5
https protocol, IP addressing Internet Applications: Internet services, Electronic
Mail (E-Mail), File Transfer, Real-Time User Communication, Remote Login

M2 HTML: Introduction, Basic Structure of HTML, Head Section and Elements

of Head Section, Formatting Tags: Bold, Italic, Underline, Strikethrough, Div,
Pre Tag Anchor links and Named Anchors Image Tag, Paragraphs, Comments,
Tables: Attributes –(Border, Cellpadding, Cell spacing , height , width), TR,
TH, TD, Rowspan, Colspan Lists : Ordered List , Unordered List , Definition
List, Forms, Form Elements, Input types, Input Attributes, Text Input Text
Area, Dropdown, Radio buttons , Check boxes, Submit and Reset Buttons 10
Frames: Frameset, nested Frames. HTML 5 Introduction, HTML5 New
Elements: Section, Nav, Article, Aside, Audio Tag, Video Tag, HTML5 Form
Validations: Require Attribute, Pattern Attribute, Autofocus Attribute, email,
number type, date type, Range type, HTML embed multimedia, HTML Layout,
HTML Iframe

M3 CSS: Introduction to CSS, Types of CSS, CSS Selectors: Universal Selector,

ID selector, Tag Selector, Class Selector, Sub Selector, Attribute Selector,
Group Selector, CSS Properties: Back Ground properties, Block Properties,
12
Box properties, List properties, Border Properties, Positioning Properties, CSS
Lists CSS Tables, CSS Menu Design CSS Image Gallery

M4 CSS Framework: Web Site Development using [Link] Framework,

[Link] Intro, [Link] Colors, [Link] Containers, [Link] Panels, W3.
CSS Borders, [Link] Fonts, [Link] Text, [Link] Tables, [Link] List, 10
[Link] Images, [Link] Grid

M5 Web hosting Basics, Documents Interchange Standards, Components of Web

Publishing, Document management, Web Page Design Considerations and
Principles, Search and Meta Search Engines, WWW, Browser, HTTP, 8
Publishing Tools

Total 45

Suggested Text Books:

Page 91 of 123
 1. Ramesh Bangia: Learning Web Designing, Khanna Book Publishing Co.
2. Julie C. Meloni and Jennifer Kyrnin: HTML, CSS, and JavaScript All in One: Covering
HTML5, CSS3, and ES6, BPB Publications
3. Jennifer Niederst Robbins: Learning Web Design: A Beginner's Guide to HTML, CSS,
JavaScript, and Web Graphics, O'Reilly Media
4. Jon Duckett: HTML and CSS: Design and Build Websites, Wiley India Pvt. Ltd.
5. Jon Duckett: JavaScript and JQuery: Interactive Front-End Web Development, Wiley India
Pvt. Ltd.
6. Jon Duckett: Web Design with HTML, CSS, JavaScript and jQuery Set, Wiley India Pvt. Ltd.

Suggested Reference Books:

1. Elisabeth Robson and Eric Freeman: Head First HTML and CSS: A Learner's Guide to
Creating Standards-Based Web Pages, O'Reilly Media
2. Mark Myers: A Smarter Way to Learn HTML & CSS: Learn it faster. Remember it longer,
CreateSpace Independent Publishing Platform
3. Terry Felke-Morris: Web Development and Design Foundations with HTML5, Pearson
Education India
4. Tanweer Alam: Web Designing & Development, Khanna Book Publishing.

Course: E-COMMERCE AND APPLICATION

Course Code: BBA 605 Semester: V
Course Category: Minor MaximumMarks:100

Teaching Scheme Examination Scheme

Lecture: 2 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 3 Practical/Seasonal internal continuous evaluation:0
Practical/Seasonal external examination:0

Sl. No. Cognitive Course Outcome

Abilities

Page 92 of 123
BBA 605.1 Remembering Recall fundamental concepts, terminology, and history of e-
commerce.
BBA 605.2 Understanding Explain the components and infrastructure of e-commerce systems,
including technical, security, and business aspects.
BBA 605.3 Applying Demonstrate the use of digital marketing tools and techniques, and
social media marketing, in practical e-commerce scenarios.

BBA 605.4 Analysing Conduction of various e-commerce business models.

BBA 605.5 Evaluating Assess the effectiveness and security of different online payment
systems and protocols.

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction to E-Commerce: Definition of E-Business, Origin of E-Business,

History of the E-Commerce, E-Business Opportunities for Businesses, Types
of E-Commerce, Working of E-Business, E-Business Vs the Traditional
Business Mechanism, Advantages and Disadvantages of E-Business, Main 10
Goals of E-Business.

M2 Network Infrastructure for E-Commerce: Local Area Network (LAN),

Ethernet: IEEE 802.3: Local Area Network (LAN) Protocols, Wide Area
Network (WAN), The Internet: TCP/IP Reference Model, Domain Names,
5
Hyper Text Markup Language (HTML), Simple Exercises in HTML.

M3 E-Business - Requirements and Architecture: Requirements of E-Business,

Functions of E-Business, E-Business Framework Architecture, I-way or
Information Highway.
8
Business Models: Evolution of Internet Business Models, Business Models in
Practice, Business Model Components.

M4 Security in Electronic Business: Intranet and Extranet Security, Threats and

Protection, Protection Methods, Data and Message Security, Firewalls.
Encryption: Cryptography, Encryption, Digital Signature, Virtual 5
Private Network.

M5 Electronic Payments: Overview of Electronics payments, Digital Token based

Electronics payment System, Smart Cards, Credit Card/Debit Card based EPS,
Emerging financial Instruments, Home Banking, Online Banking.
E-Marketing: Challenges of Traditional Marketing, Retailing in E-Business 14
Space, Internet Marketing, Advertisement and Display on the Internet, E-
Business for Service Industry. EDI, E-CRM and E-SCM.

M6 Mobile Commerce: Overview of M-Commerce, Wireless Application Protocol

(WAP), Generations of Mobile Wireless Technology, Components of Mobile
8
Commerce, Networking Standards for Mobiles.

Total 50

Page 93 of 123
Suggested Text Books:

1. Joseph, P.T.: E-Commerce an Indian Perspective (2e), New Delhi Prentice-Hall of India
2. O’Brien, J.: Management Information Systems Managing Information Technology in The
Business Enterprise, New Delhi Tata McGraw-Hill.
3. Rayport, J. F. & Jaworski, B. J.: Introduction to E-Commerce, New York McGraw-Hill Irwin.

Suggested Reference Books:

4. Kaspersky: The Cybercrime Ecosystem Whitepaper, Kaspersky Lab

5. Stair, R. M. & Reynolds, G. W.: Principles of Information Systems, 5e, Singapore Thomson
Learning.

Course: BUSINESS RESEARCH METHODS - LAB

Course Code: BBA 691 Semester: VI
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 0 End semester Exam: 0
Tutorial: 0 Attendance: 5
Practical: 2 Continuous Assessment: 0
Credit: 1 Practical/Seasonal internal continuous evaluation: 35
Practical/Seasonal external examination: 60

Page 94 of 123
 SN Cognitive Course Outcome
Abilities
BBA691.1 Remembering Retrieve the research methodology and the technique of defining a
research problem.
BBA691.2 Understanding Understand about various research tools and statistical techniques.
BBA691.3 Applying Apply tools like SPSS, Advance Excel and R for data analysis.
BBA691.4 Analysing Analyze quantitative data through execution of various statistical tests
and data and Interpret results.

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Introduction: Classification & presentation of Data, Frequency distribution,

Sampling distributions, Central tendency, variance.
10

M2 Data types and Control structures: Operators (unary, arithmetic, etc.) - Data
types, variables, expressions, and statements - Assignment statements - Strings
and string operations - Control Structures: loops and decision. 8

M3 Introduction to Hypothesis Testing using Python/R/SPSS: Large sample

tests, Small sample tests, F distribution, Test for Normality, Test for correlation
12
co- efficient, ANOVA, Parametric and Non-Parametric Tests.

Total 30

Suggested Text Books:

1. Dr Sharma Pooja: Programming in Python, BPB.
2. Gaur, A. S. and Gaur, S. S., Statistical methods for practice and Research, Sage Publications.
3. Biswas & Giri, Research Methodology for Social Sciences, Sage.

Suggested Reference Books:

1. Wilkinson T.S., and Bhandarkar, P.L. Methodology and Techniques of Social Research,
Himalaya Publishing House.
2. Siegal Sidney, Non Parametric statistics for the Behavioural Sciences, McGraw Hill.

Course: WEB DEVELOPMENT WITH HTML AND CSS - LAB

Course Code: BBA 692 Semester: VI
Course Category: Minor Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 0 End semester Exam: 0
Tutorial: 0 Attendance: 5

Page 95 of 123
Practical: 2 Continuous Assessment: 0
Credit: 1 Practical/Seasonal internal continuous evaluation: 35
Practical/Seasonal external examination: 60

SN Cognitive Course Outcome

Abilities
BBA692.1 Remembering Identify different terminology related with Web Development, HTML
and CSS
BBA692.2 Understanding Understand the roles and functions of different aspects of web
development
BBA692.3 Applying Apply different web development and web hosting techniques by using
HTML and CSS Framework and
BBA692.4 Analysing Analyse the Web Application Development Ecosystem and
terminology.
BBA692.5 Evaluating Discuss web content using HTML and CSS tags and elements
effectively
BBA692.6 Creating Create dynamic web-pages using HTML and CSS

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 1. Home Page: Create an attractive and informative home page that introduces
yourself and includes a brief summary of your background, skills, and interests.

2. About Me Page: Design an "About Me" page that provides more detailed
information about your education, work experience, and personal interests.

3. Projects Page: Showcase your projects with descriptions and images. Use a 12
grid or card layout to present the projects neatly.

4. Contact Page: Include a contact form or your contact information (email,

phone number, LinkedIn profile, etc.) to allow visitors to reach out to you.

M2 5. Responsive Design: Ensure that your website is responsive and displays

correctly on various devices, including desktops, tablets, and mobile phones.

6. Navigation: Implement a navigation bar or menu that allows visitors to

easily navigate between different pages of your website.
12
7. CSS Styling: Apply CSS styles to enhance the overall appearance of your
website, including fonts, colors, backgrounds, and layout.

M3 8. External Resources: Utilize external resources, such as Google Fonts or Font

Awesome icons, to enhance the design and functionality of your website.

9. Code Organization: Organize your HTML, CSS, and JavaScript code into
12
separate files and link them appropriately in your web pages.

10. Valid HTML and CSS: Ensure that your HTML and CSS code is valid,
following W3C standards.
Total 36

Page 96 of 123
Suggested Text Books:

1. Ramesh Bangia: Learning Web Designing, Khanna Book Publishing Co.

2. Julie C. Meloni and Jennifer Kyrnin: HTML, CSS, and JavaScript All in One: Covering
HTML5, CSS3, and ES6, BPB Publications
3. Jennifer Niederst Robbins: Learning Web Design: A Beginner's Guide to HTML, CSS,
JavaScript, and Web Graphics, O'Reilly Media
4. Jon Duckett: HTML and CSS: Design and Build Websites, Wiley India Pvt. Ltd.
5. Jon Duckett: JavaScript and JQuery: Interactive Front-End Web Development, Wiley India
Pvt. Ltd.
6. Jon Duckett: Web Design with HTML, CSS, JavaScript and jQuery Set, Wiley India Pvt. Ltd.

Suggested Reference Books:

1. Elisabeth Robson and Eric Freeman: Head First HTML and CSS: A Learner's Guide to
Creating Standards-Based Web Pages, O'Reilly Media
2. Mark Myers: A Smarter Way to Learn HTML & CSS: Learn it faster. Remember it longer,
CreateSpace Independent Publishing Platform
3. Terry Felke-Morris: Web Development and Design Foundations with HTML5, Pearson
Education India
4. Tanweer Alam: Web Designing & Development, Khanna Book Publishing.

7th SEM

4th Year 7th Semester

Sl. Category Paper Code Subject Contact Credit

Page 97 of 123
No. Hours/Week Point
L T P Total
THEORY
1 Major BBA 701 Management Accounting 3 1 0 4 4
2 Major BBA 702 Strategic Management 3 1 0 4 4
3 Minor BBA 703A AI in Marketing 3 1 0 4 4
BBA 703B AI in Finance 3 1 0 4 4
BBA 703C AI in HR 3 1 0 4 4
4 Minor BBA 704 Integrated Marketing 3 1 0 4 4
Communication
PRACTICAL
5 Internship BBA 791 Internship Report & Viva- 0 0 0 0 4
Voce
Total of Theory, Practical and Mandatory Activities/Courses 12 4 0 16 20

Course: MANAGEMENT ACCOUNTING

Course Code: BBA 701 Semester: VII
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Page 98 of 123
Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 701.1 Remembering Define the key terms in Management Accounting, various
performance measurement systems, including balanced scorecards,
key performance indicators (KPIs), and variance analysis.
BBA 701.2 Understanding Explain the fundamental principles and concepts of management
accounting, including cost behaviors, cost structures, and the role of
management accounting in organizations.
BBA 701.3 Applying Identify the various issues in a Management Accounting and
Demonstrate management accounting techniques to make informed
business decisions, such as pricing, product mix, and investment
decisions.
BBA 701.4 Analysing Examine the ethical issues related to management accounting,
including the importance of accuracy, transparency, and integrity in
financial reporting.
BBA 701.5 Evaluating Develop the ability to effectively communicate financial information
and insights to stakeholders, including managers, investors, and other
decision-makers.
BBA 701.6 Creating Anticipate how contemporary management accounting practices,
such as lean accounting and activity-based costing, to improve cost
management and decision-making processes.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Management Accounting - Definition, Objectives, Scope, Functions,

Advantages, Limitations, Techniques and need – Comparison with Financial
Accounting and Cost Accounting –Role of Management Accountant. 10

M2 Financial Statement Analysis -Fund flow statement, Cash flow statement

(AS3), Comparative statement, Common size statement.
11

M3 Ratio Analysis -Meaning, Objectives, Advantages and Limitations –

Classification of accounting ratios from different viewpoints – Important
accounting ratios used in analyzing liquidity, solvency, profitability,
managerial efficiency, capital structure – Computation and interpretation of
12
important accounting ratios – Preparation of financial statements and
statements of proprietors’ fund from the given ratios.

M4 Break Even analysis & Marginal Costing Break even analysis, Marginal
Costing margin of safety, Marginal costing as a tool for decision making –
make or buy; Change of product mix; shut down decision. 10

Page 99 of 123
M5 Budget and Budgetary Control - Budgeting and Budgetary Control: Concept of
budget, budgeting and budgetary control, objectives, merits, and limitations, 12
Budget administration, Functional budgets, Fixed and flexible budgets, Zero
base budgeting.
Total 55

Suggested Text Books:

1. Khan M.Y. and Jain P.K.: Management Accounting, TMH.
2. Kaplan R.S. and Aktinson. A.A.: Advanced Management Accounting, Prentice Hall of India.
3. Arora M.N.: Cost Accounting Principles and Practices; Vikas Publishing House.
4. Jain S.P. & Narang K.L.: Cost Accounting; Kalyani, New Delhi.
5. Bhabatosh Banerjee: Financial Policy & Management Accounting, Prentice Hall of India Ltd.
6. Charles T. Horngren, Gary L. Sundem, Dave Burgstahler, Jeff O. Schatzberg: Introduction to
Management Accounting, Pearson Education.
7. Saxena and Vashisth: Advanced Cost and Management Accounting, Sultan Chand Sons.
8. A.K. Bhattacharyya: Principle and Practice of Cost Accounting, Prentice Hall
9. Horngren/Datar/ Rajan: Cost Accounting: A Managerial Emphasis, Pearson.

Suggested Reference Books:

1. Atkinson: Management Accounting, Pearson.
2. Narasimhan: Management Accounting, Cengage.

Course: STRATEGIC MANAGEMENT

Page 100 of 123

Course Code: BBA 702 Semester: VII
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA702.1 Remembering Identify the basic terms and concepts in Strategic Management.

BBA702.2 Understanding Explain the various facets of Strategic Management in a real-world

context and Describe the trade-offs within and across strategy
formulation, implementation, appraisal.
BBA702.3 Applying Integrate the aspects of various functional areas of management to
develop a strategic perspective.
BBA702.4 Analysing Explain the nature of the problems and challenges confronted by the
top management team and the approaches required to function
effectively as strategists.
BBA702.5 Evaluating Evaluate the strategy considering the nature of business.
BBA702.6 Creating Develop the capability to view the firm in its totality in the context of
its environment.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Understanding Strategy: Concept of strategy, Levels of Strategy - Corporate,

Business and Functional. Strategic Management - Meaning and Characteristics.
Distinction between strategy and tactics, Strategic Management Process,
Stakeholders in business, Roles of stakeholder in strategic management.

Strategic Intent: Meaning, Hierarchy, Attributes, Concept of Vision & 8

Mission - Process of envisioning, Difference between vision & mission.
Characteristics of good mission statements. Business definition using Abell’s
three dimensions. Objectives and goals, Linking objectives to mission &
vision. Critical success factors (CSF), Key Performance Indicators (KPI), Key
Result Areas (KRA), Components of a strategic plan.
M2 Analyzing Company’s External Environment: Environmental appraisal,
Scenario planning – Preparing an Environmental Threat and Opportunity
6
Profile (ETOP). Analyzing Industry Environment: Industry Analysis - Porter’s
Five Forces Model of competition, Entry & Exit Barriers.
M3 Analyzing Company’s Internal Environment: Resource based view of a
firm, Analyzing Company’s Resources and Competitive Position - meaning,
types & sources of competitive advantage, competitive parity & competitive
6
disadvantage. VRIO Framework, Core Competence, characteristics of core
competencies, Distinctive competitiveness. Benchmarking as a method of
comparative analysis.
M4 Value Chain Analysis: Porter’s Model: Primary & secondary activities.
5
Organizational Capability Profile: Strategic Advantage Profile, Concepts of

Page 101 of 123

 stretch, leverage & fit, ways of resource leveraging – concentrating,
accumulating, complementing, conserving, recovering.

Portfolio Analysis: Business Portfolio Analysis – BCG Matrix – GE 9 Cell

Model.
M5 Generic Competitive Strategies: Meaning of generic competitive strategies,
Low cost, Differentiation, Focus – when to use which strategy

Grand Strategies: Stability, Growth (Diversification Strategies, Vertical 12

Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic
Alliances & Collaborative Partnerships), Retrenchment – Turnaround,
Divestment, Liquidation, Outsourcing Strategies.
M6 Strategy Implementation: Barriers to implementation of strategy,
Mintzberg’s 5 Ps – Deliberate & Emergent Strategies. Mc Kinsey’s 7s
Framework.

Organization Structures for Strategy Implementation: entrepreneurial,

functional, divisional, SBU, Matrix, Network structures, Cellular/ Modular
organization, matching structure to strategy, organizational design for stable
Vs. turbulent environment, Business Continuity Planning.
10
Changing Structures & Processes: Reengineering & strategy implementation
– Principles of Reengineering; Corporate Culture: Building Learning
organizations, promoting participation through technique of Management by
Objectives (MBO).

Strategy Evaluation: Operations Control and Strategic Control - Symptoms of

malfunctioning of strategy – Concept of Balanced scorecard for strategy
evaluation.
M7 Contemporary Strategies: Blue Ocean Strategy: Difference between blue &
red ocean strategies, principles of blue ocean strategy; Strategy Canvass &
Value Curves, Four Action framework.

Business Models: Meaning & components of business models, new business

models for Internet Economy– E-Commerce Business Models and Strategies –
8
Internet Strategies for Traditional Business –Virtual Value Chain.

Sustainability & Strategic Management: Start ups- growth and reasons for
decline. Threats to sustainability, Integrating Social & environmental
sustainability issues in strategic management, meaning of triple bottom line,
people-planet-profits.
Total 55

Suggested Text Books:

1. Azhar Kazmi: Strategic Management an Business Policy, Tata McGraw Hill
2. Ireland, Hoskisson & Hitt: Strategic Management, Indian Edition, Cengage Learning
3. Thompson, Strickland, Gamble & Jain: Crafting and Executing Strategy- The Quest for
Competitive Advantage, Tata McGraw-Hill
4. Thomas L. Wheelen & J. David Hunger: Concepts in Strategic Management & Business Policy,
Pearson

Suggested Reference Books:

1. Michael E. Porter: Competitive Strategy: Techniques for Analyzing Industries and Competitors,
First Free Press Edition

Page 102 of 123

 2. Yogeshwari L. Giri: Strategic Management
3. Gary Hamel & C.K. Prahlad: Competing for the Future
4. Kim & Mauborgne: Blue Ocean Strategy

Course: AI IN MARKETING

Page 103 of 123

Course Code: BBA 703A Semester: VII
Course Category: Minor Maximum Marks: 100

Teaching Scheme: Examination Scheme:

Lecture: 3 End Semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 703A.1 Remembering Identify different terms and techniques for marketing using AI
BBA 703A.2 Understanding Comment on different applications and innovative of AI in
marketing.
BBA 703A.3 Applying Experiment with different marketing strategies considering AI
BBA 703A.4 Analysing Discuss changes brought in traditional marketing due to AI

DETAILED SYLLABUS:

MODULE NAME OF THE TOPIC Hours

M1 Basics: Understanding the basics of AI in Marketing, Introduction to AI
Algorithms, Designs of AI, Transition process and AI matrix

Customer value and Role of AI in Value Delivery Process, Transforming 10

Marketing Strategy using AI, Using AI for STP, Application of AI in
Marketing Mix, Marketing Information Systems and its Components.

M2 Consumer Behaviour: Marketing Research, Individual Dynamics and its

influence on Consumer Behaviour, Consumer Buying Decision Process,
Understanding Customer Journey, Customer Experience: Meaning &
10
Characteristics, Personalization: Going Beyond Segmentation, Avatar
marketing.

M3 Value Creation and Brand Management: Standardization, Personalization &

Relationalization of Brands using AI, Understanding Networks and Brand
Network Effect, Understanding the Use of AI for Addressing Competition, AI
and Brand Equity, AI and New Brand Realities
10
AI for Value Creation and Product Development, Personalization and hyper-
personalization Using AI, Implementation of AI by Product Managers, AI in
Service

M4 Pricing: Pricing Strategies Using AI

3
M5 Promotion: Role of AI in Advertising, AI in Sales promotion and Direct
Marketing, AI in PR and Publicity and Social Media Marketing, Personal
7
Selling using AI, Sales management using AI.

M6 Marketing Channel and Ethics: AI and Marketing Channel Management,

Omnichannel Marketing and Retailing, Changing face of Retailing in the age
of AI, AI in Logistics Management. 10

Navigating Ethical Challenges in AI, AI and Sustainability.

Page 104 of 123

 Total 50

Suggested Text Books:

1. Sterne J.: Artificial intelligence for marketing: practical applications, John Wiley & Sons.
2. Venkatesan, R., and Lecinski J.: The AI Marketing Canvas: A Five-stage Road Map to
Implementing Artificial Intelligence in Marketing, Stanford University Press.

Suggested Reference Books:

1. Gentsch, Peter: AI in marketing, sales and service: How marketers without a data science
degree can use AI, big data and bots, (eBook) Springer.
2. King K.: Using Artificial Intelligence in Marketing: How to harness AI and maintain the
competitive edge, Kogan Page Publishers
3. Hosnagar, K.: A human’s guide to machine intelligence, New York: Viking.

Course: AI IN FINANCE

Page 105 of 123

Course Code: BBA 703B Semester: VII
Course Category: Minor Maximum Marks: 100

Teaching Scheme: Examination Scheme:

Lecture: 3 End Semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 703B.1 Remembering Identify different terms and techniques for Finance using AI
BBA 703B.2 Understanding Comment on different applications and innovative of AI in finance.
BBA 703B.3 Applying Experiment with different financial strategies considering AI
BBA 703B.4 Analysing Discuss changes brought in traditional finance due to AI

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Introduction: Motivating Applications of AI/ML in Economics & Finance.
Basic ideas of AI/ML, formulating / deciphering real life problems using these 8
techniques; Integration of AI at a strategic level; Infrastructure of AI
M2 Management Science: Optimization and Search techniques (unconstrained
and constrained optimization, concept of pareto-optimality, heuristic search,
12
game tree); Basic Predictive Algorithms (Linear Regression, Decision Trees,
Random Forests, Bayesian classifier), Neural Networks, Time Series Prediction
M3 Domains of AI in Finance:
i) Compliance: Fraud detection and ALM monitoring
ii) Risk management: Alerting risk managers to potentially unacceptable risks
iii) Consumer banking: Improve time- and cost-efficiency through chatbots
iv) Wealth management: Helping wealth managers create tailored solutions
15
for clients
v) Investment banking: Identifying companies that need to raise capital or are
candidates for acquisitions
vi) Trading: Algorithmic trading strategies or generating signals through
sentiment analysis
M4 Case Studies on application of AI in Finance: i) Wealth and Asset
Management; ii) Insurance; iii) Customer Services; iv) Robotic Process
15
Automation; v) Credit Scoring; vi) Compliance and Fraud Detection; vii)
Multi-agent simulation of economic systems
Total 50

Suggested Text Books:-

1. Edward P. K. Tsang: AI for Finance, CRC Press
2. AL Naqvi: Artificial Intelligence for Asset Management and Investment: A Strategic
Perspective, Wiley
3. Tony Bobier: AI and the future of Banking, Wiley

Suggested Reference Books:

1. Yves Hilpisch: Artificial Intelligence in Finance: A Pythom based guide, O’Reilly

Page 106 of 123

Course: AI IN HR
Course Code: BBA 703C Semester: VII
Course Category: Minor Maximum Marks: 100

Teaching Scheme: Examination Scheme:

Lecture: 3 End Semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 703C.1 Remembering Identify different terms and techniques for FHR using AI
BBA 703C.2 Understanding Comment on different applications and innovative of AI in HR.
BBA 703C.3 Applying Experiment with different HR strategies considering AI
BBA 703C.4 Analysing Discuss changes brought in traditional HR due to AI

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Introduction: Definition of AI, Brief overview of HRM, Implementation of
artificial intelligence in optimizing decision making, Understand the concepts
10
behind artificial intelligence, rule-based systems, and how data science has
changed HR Management, Managing HR functions through AI.
M2 Recruitment and Selection: Role of AI in Recruitment and Selection Process,
Use of AI Algorithms to analyze Resumes and Job Applications, how artificial
intelligence algorithms can be used in various scenarios and how data can be
12
used to make predictions, AI Powered Chatbots for initial candidate interviews,
Changing trends in hiring and how that factors into finding the right applicants
and how to best apply AI in hiring decisions.
M3 Training and Development: Impact of AI on Employee Training and
Development, Utilization of Virtual Reality (VR) and Augmented Reality (AR)
10
Technologies for immersive Training expenses, Personalized Learning Paths
through AI driven platforms.
M4 Performance Evaluation and Feedback Mechanism: Contribution of AI in
Performance Evaluation, Benefits of AI in Feedback Mechanism, Integration of
8
AI Systems to monitor employee performance metrics continuously, Prospects
of AI in HRM.
M5 Case Studies on application of AI in HR: i) Recruitment and Selection; ii)
Performance Evaluation; iii) Feedback Process; iv) Training and Development; 10
v) Employee attrition.
Total 50

Suggested Text Books:

1. Amelia Underwood, AI in HR: Enhancing Talent Acquisition and Employee Satisfaction
2. Dr. Nisha Sharma, Dr. Vishal Dattana, et al., Artificial Intelligence in Human Resource
Management: Revolutionize Your HR Management with AI

Suggested Reference Books:

1. Dr. Frank Olmos, AI Revolution in HR: Mastering Human Resources with Artificial
Intelligence

Page 107 of 123

Course: INTEGRATED MARKETING COMMUNICATION
Course Code: BBA 704 Semester: VII
Course Category: Minor Maximum Marks: 100

Teaching Scheme: Examination Scheme:

Lecture: 3 End Semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 704.1 Remembering Remember the fundamental concepts
BBA 704.2 Understanding Examine the role of integrated marketing communications in
building brand identity, brand equity
BBA 704.3 Applying Apply the basic strategies in marketing communication
BBA 704.4 Analysing Analyze the situation in the market
BBA 704.5 Evaluating Evaluate the communications effects and results of an IMC
campaign to determine its success for a variety of brands.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours
M1 Introduction: Basic concepts of IMC-Factors leading to it’s growth,
Marketing Communications & Promotions, Marketing communication process, 8
the promotion mix, IMC planning process
M2 Advertising & Copyrighting: Definition, History, Roles and Functions of
Advertising, Types of Advertising, Steps in Development of Advertisement.
Advertising Design: Appeals, Message Strategies & Execution Framework:
Advertising Design, Advertising Theory, Types of Advertising Appeals,
Structure of an Advertisement, Message Strategies, Cognitive strategies, 14
Execution Strategies, Creating an Advertising, Advertising Effectiveness;
Copywriting: Meaning and Definition of Copywriting, the Copywriter,
Copywriting for Print, Copywriting guidelines, Radio Copywriting, TV
Copywriting, Writing for the Web, Tips for writing good web content
M3 Sales Promotion: Meaning, nature and functions, compare between
advertising and sales promotion, types of sales promotion, advantage and
10
limitations of sales promotion, varieties of sales promotion methods and
schemes
M4 Public Relations: Definition, Publicity and Corporate Advertising; Difference
between public relations and advertising, Functions of Public Relations;
Creating positive image building activities; Preventing or reducing image 12
damage; Sponsorship and Event marketing; Role of internet in Public
Relations, Publicity, Advantages and Disadvantages of Publicity.
M5 Broadcast and Internet Media: Meaning of Broadcast Media, Radio as
6
Medium, Television as Medium, Internet Advertising, Email Advertising.
Total 50

Suggested Text Books:

1. Kazmi & Batra: Advertising and Sales Promotion, Excel
2. Aaker David & Myers John: Advertising Management, PHI
3. R. Saxena: Marketing Management, TMH
4. Kotler P. Keller K.L.: Marketing Management, Pearson

Page 108 of 123

Suggested Reference Books:
2. Debraj Datta & Mahuya Datta: Marketing Management, Vrinda Publications

Page 109 of 123

 8th SEM

4th Year 8th Semester

Sl. Category Paper Code Subject Contact Credit
No. Hours/Week Point
L T P Total
THEORY
1 Major BBA 801A Service Marketing 3 1 0 4 4
BBA 801B Company Accounts and Audit 3 1 0 4 4
BBA 801C Human Resource Development 3 1 0 4 4
2 Major BBA 802A Marketing Analytics 3 1 0 4 4
BBA 802B Financial Analytics 3 1 0 4 4
BBA 802C Human Resource Analytics 3 1 0 4 4
PRACTICAL
3 Research BBA 891 Dissertation (For Research 0 0 0 0 12
Project Track)*
Total of Theory, Practical and Mandatory Activities/Courses 6 2 0 8 20

*The Dissertation work will start from the beginning of fourth year of BBA (Honours with
Research) Program. Students shall be assessed for Internship Report and Dissertation (For
Research Track).

Page 110 of 123

Course: SERVICE MARKETING
Course Code: BBA 801A Semester: VIII
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA801A.1 Remembering Recall the key concepts in services marketing
BBA801A.2 Understanding Explain the role of Extended Marketing Mix in Services
BBA801A.3 Applying Examine the new Paradigm and Perspectives in Marketing of Services
BBA801A.4 Analysing Analyse the significance of services marketing in the Indian and
global economy
BBA801A.5 Evaluating Evaluate Segmentation, Targeting & Positioning of Services in
dynamic marketing environment
BBA801A.6 Creating Direct marketing mix for various services offering

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Marketing Services: Introduction growth of the service sector. The concept of

service. Characteristics of service - classification of service designing of the
11
service, blueprinting using technology, developing human resources, building
service aspirations.
M2 Marketing Mix in Service Marketing: The seven Ps: product decision,
pricing strategies and tactics, promotion of service and distribution methods for
12
services. Additional dimension in services marketing- people, physical
evidence and process.
M3 Effective Management of Service Marketing: Marketing demand and supply
through capacity planning and segmentation - internal marketing of services - 12
external versus internal Orientation of service strategy.
M4 Delivering Quality Service: Causes of service - quality gaps. The customer
expectations versus perceived service gap. Factors and techniques to resolve
this gap. Customer relationship management. Gaps in services - quality
standards, factors and solutions – the service performance gap - key factors and 12
strategies for closing the gap. External communication to the customers- the
promise versus delivery gap - developing appropriate and effective
communication about service quality.
M5 Marketing of Service With Special Reference To: [Link] services,
[Link] services, [Link] services including travel, hotels and tourism, 8
[Link] service, [Link] utility service, [Link] services.
Total 55

Suggested Text Books:

1. S.M. Jha: Services marketing, Himalaya Publishers, India

2. Dr. L. Natarajan: Services Marketing, Margham Publications, Chennai.
3. G.S. Thakur: Sandhu Supreet & Dogra Babzan, Services marketing, Kalyanni Publishers,

Page 111 of 123

 Ludhianna.
4. Dr. B. Balaji: Services Marketing and Management, S. Chand & Co, New Delhi.
5. Govind Apte: Services Marketing, Oxford University Press.
6. R. Srinivasan: Services Marketing, PHI.

Suggested Reference Books:

1. Halen Woodroffe: Services Marketing, McMillan

2. Hoffman: Marketing of Services, Cengage Learning
3. Newstrom John W: Organisational Behaviour, Tata McGraw Hill.

Page 112 of 123

Course: COMPANY ACCOUNTS AND AUDIT
Course Code: BBA 801B Semester: VIII
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA801B.1 Remembering Define the key terms of Auditing, Standard of Auditing, Objective,
scope and limitation of auditing.
BBA801B.2 Understanding Explain the key terms of Auditors’ Independence, Audit Evidence,
Materiality, Disclosure Policies, Issue of Share and Debenture
BBA801B.3 Applying Preparation of the audit process, technique and plan for Statutory
Audit and Internal Audit AND Show the SEBI guidelines to issue
Equity Share, Bonus Share, Right Share, Issue and Redemption of
Debenture AND Apply the specific provision of Company Act 2013
for Audit Purpose.
BBA801B.4 Analysing Categorising various transaction like Cash & Bank, Purchase & Sales
and other Payment, Assets & Liabilities.
BBA801B.5 Evaluating Estimating the valuation of Assets & Liabilities and Assessing
Payment, various Assets & Liabilities in a company.
BBA801B.6 Creating Preparation of tools for creating Audit Report of Statutory Audit as
well as Internal Audit.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

Section-A- Auditing

M1 Introduction: Definition of Auditing, Standards of Auditing, Objectives of

Auditing, Principal of governing an Audit, Scope of Audit, Limitation of 2
Auditing, Types of Audit.
M2 Basic concept of Auditing: -
Concept of Auditor’s Independence, Audit Evidence, Concept of 2
Materiality, Concept of True and Fair, Disclosure of Accounting Policies.
M3 Preparation for an Audit: -
Auditor’s Engagement, Audit Process, Audit Technique, Audit Planning,
Audit Program, Methods of work, Continuous and Final Audit, Audit 3
Planning and Materiality, Audit working papers, Quality Control for Audit
Work, Element of Statistical sampling, Audit Risk, Surprise Checks.
M4 Internal Control: -
Concept Internal Control, Understanding the Entity and its Environment,
Accounting and Financial Control, Internal Control and Management,
Internal Control and the Auditor, Review of Internal Control by the Auditor,
6
Examination in Depth, Internal Control in the small business, Internal
Control and the computerized Information System (CIS) Environment,
Internal Check, Internal Audit, Relationship between the Statutory and
Internal Auditors.

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M5 Vouching: -
Audit of Cash transactions, Audit of Payments, Cash Receipts, Verification
of Bank balance and Cash In Hand, Audit of Trading Transactions, Audit of
Purchase, Sales, Cut-off Arrangement, Audit of Ledgers, Outstanding 5
Liabilities and Assets, general Scrutiny of Expenses Accounts, Income
accounts, Assets Accounts, Liabilities, balance Sheet Audit, Analytical
Procedure.
M6 Verification of Assets and Liabilities: -
Capital and Revenue Expenditure, Depreciation, Reserves, Verification of
Fixed Assets, Verification of Current Assets, General Principals of 5
verification of assets, Verification of specific assets. Verification of
Liabilities-Long Term and Short Term, Contingent Liabilities, Event
Occurring after the Balance Sheet date.
M7 The Company Audit: -
Appointment of Auditors. Removal, resignation of auditor and giving special
notice, Eligibility, qualifications and disqualification of auditors.
Remuneration of auditors. Powers and duties of auditors and auditing
standers. Service excluded, auditors to sign audit report, Auditors in General
meeting, Punishment for contravention. Cost Audit in respect of certain
9
companies.
Specific Provisions as Regards Accounts in the companies Act, 2013-
Section 128, 129, 133, 134 (Sub Sections), 179.
Audit of Share Capital, Option on Share Capital, Share Transfer Audit,
Verification on Issue of Bonus Share, Audit of Debenture, Audit of
Dividends.
Section-B- Company Accounts

M8 Accounting for Issue of Share: -

Share Capital of a Company, Shares, Stock, Issue of Shares, SEBI
Guideline, Shares Payable by Installments, Forfeiture of Shares, Re-issue of 7
Forfeited Shares, Issue of Shares for Consideration other Than Cash, Over
Subscription and Pro-rata Allotment.
M9 Issue of Bonus and Right Shares: -
Bonus Shares, Latest SEBI Guidelines for Issue of Bonus Shares, 3
Determining the maximum Amount of Bonus Issue, Right Share Issue.
M10 Redemption of Preference Shares: -
Methods of Redemption, Premium on Redemption of Preference Shares, 2
Capital Redemption Reserve
M11 Issue and Redemption of Debenture: -
Issue of Debenture, Authorization of a Debenture Issue, latest SEBI
guideline, Debenture payable by Installment, Issue of Debenture as
Collateral security for a loan, Issue of Debenture other than cash, Debenture 6
Stock, Debenture Interest, Redemption of Debenture, Debenture Market
Price, Debenture Trust Deed, Insurance Policy Method, Convertible
Debenture.
Total 50

Suggested Readings:
1. A Mutherjee and M Hanif: Modern Accountance Volume-I, Tata McGraw Hill.
2. G Sekar & B Saravana Prasath: Students Handbook on Auditing and Assurance, Commercial
Law House.
3. Dinkar Pagare: Principles and Practice of Auditing, Sultan Chand & Sons.
4. Ravi Kant Miriyala & Sunitanjani Miriyala: Auditing & Assurance, Taxmann.

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 5. Bhushan Kumar Goyal: Corporate Accounting Vol-1 & 2, Txamann.
6. Pankaj Garg: Auditing & Assurance, Taxmann.
Suggested Reference Book:
1. Pranav Jain: Audit of Financial Statement, Taxmann.
2. G C Rao: Company Accounts and Audit, Commercial Law Publications (India) Pvt. Ltd.
3. Pankaj Garg: Auditing & Ethics, Taxmann.

Page 115 of 123

Course: HUMAN RESOURCE DEVELOPMENT
Course Code: BBA 801C Semester: VIII
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 801C.1 Remembering Define the key terms HRD practices in a global context, including
managing a diverse workforce and adapting HRD strategies to
different cultural and organizational settings.
BBA 801C.2 Understanding Explain the fundamental concepts, theories, and principles of human
resource development, including training and development, career
development, and organizational development..
BBA 801C.3 Applying Identify the various issues in a HRD context and Demonstrate their
significance from the legal and ethical considerations in HRD,
including compliance with labor laws, diversity and inclusion, and
ethical practices in training and development.
BBA 801C.4 Analysing Examine the nsights into leadership development and the dynamics
of team building, including strategies for developing effective
leadership and high-performing teams.
BBA 801C.5 Evaluating Develop critical thinking based on Financial market, institution and
Financial services for informed decision making.
BBA 801C.6 Creating Anticipate how techniques for evaluating the effectiveness of HRD
programs and initiatives, using various measurement and assessment
tools.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction: Introduction to HRM: Concept, Importance, History of HRM—

Trends Shaping HRM, Important Trends in HRM— Theories of HRM –
Models of HRM – Hard and Soft HRM—Functions of HRM— Significance
and Importance of HRM— HR Manager’s Role, Skills, and challenges – HR
10
Policies, HRIS, IHRM, HCM, Knowledge Management, CSR, IHRM
Toolkits—Use of Artificial Intelligence in HR functions.

M2 Human Resource Planning— Objectives, Process, Job Analysis—Methods,

Recruitment—Goals, Sources, Steps, Selection—Process— Employment
Tests— Interviews, Placement, Induction –Digital onboarding and Induction,
Job Analysis: Concept, Uses, Job Description, Job Specification, Methods of 10
collecting Job Analysis Data, Job Evaluation.

M3 Talent Acquisition and Training: Recruitment: Definition, Sources of 10

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 Selection, Process of Selection, Difference Between Recruitment and
Selection. Training: Definition, Difference between Training, Development
and Education, Different Methods of Training.

M5 Performance Appraisal – Objectives, Techniques, Employee Training—

Methods, Identify Training Needs, Employee Development—Methods,
Evaluating Training Programmes — Career Planning – Succession Planning —
10
Talent Management—Contemporary issues in Employee Engagement.

M6 Human Resource Development– Integrated HRD Systems—HRD Climate in

Organisations— Impact of Technology on HRD– Implication of Technological 10
change on HRD—Issues in Marketing HRD.

M7 Theories of Wages & Salary–Pay and Social Class–Machineries for Wage

Fixation– Statutory provisions governing different components of reward
systems–.Wage criteria and wage machinery— Wage Components—Salary
Benchmarking, designing KRA & KPI, Reward Management: Concept, Aims,
Components of Reward system– Role of Reward in organisation– Strategic
perspectives of Reward–Reward as a motivational tool– Psychological
contract–Reward policies Factors determining the rates of Pay–Strategic and 15
Tactical pay related issues–Establishing Job Values and Relativities: Internal &
External Equities–Job evaluation schemes, Internal Pay Structure, Reward
survey–Designing Pay Level, Pay Mix and Pay Structures–Grade and Pay
structures: Types, Design and Implementation— Group/Individual Incentive,
Designing Incentive Scheme.

Total 55

Suggested Text Books:

1. T. V. Rao: Readings in Human Resource Development, Oxford & IBH.
2. Joseph J. Martocchio: Strategic Compensation - A Human Resource Management Approach,
Pearson.
3. Richard I Henderson: Compensation Management in a Knowledge—Based World, Pearson
Education.
4. Debasish Biswas: Compensation Management, Abhijeet Publications.
5. D. [Link] and S. P. Robbins: Human Resource Management,Prentice Hall of India.
6. Garry Dessler and Biju Varkkey: Human Resource Management, Pearson Education
7. Michael Armstrong: Handbook of Human Resource Management, Kogan Page.
8. V.S.P Rao: Human Resource Management, Text and Cases, Excel Books
9. A. K. Ghosh: Human Resource Management (with cases), Manas Publications

Suggested Reference Books:

1. M. Armstrong & T. Stephens: Employee Reward Management and Practice, Kogan Page.
2. M. Armstrong & D. Brown: Strategic Reward, Kogan Page.
3. R.O. Henderson: Compensation Management, Englewood Cliffs, Prentice Hall.
4. M. Armstrong and Murlis: Reward Management, Kogan Page.
5. Cascio: Costing Human Resource, Thomson Learning, India.
6. John Bramham: Human Resource Planning, Universities Press.
7. Paul Turner: HR Forecasting and Planning, CIPD.
8. Edward, Leek, et al.: Manpower Planning, Strategy and Techniques in Organizational Context,
Wiley.

Page 117 of 123

 10. J.W. Walker: Human Resource Planning, Mc Graw Hill.
11. Debasish Biswas: The Romance of Human Resource Management, Himalaya Publication
Limited, New Delhi.

Course: MARKETING ANALYTICS

Course Code: BBA 802A Semester: VIII
Course Category: Major MaximumMarks:100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam:70
Tutorial: 1 Attendance:5
Practical: 0 ContinuousAssessment:25
Credit: 4 Practical/Seasonalinternalcontinuousevaluation:0
Practical/Seasonalexternalexamination:0

SN Cognitive Course Outcome

Abilities
BBA802 A.1 Remembering Understand the basic concepts and Familiarize with key
terms and metrics used in marketing analytics.
BBA802 A.2 Understanding Explain various marketing analytics tools

BBA802 A.3 Applying Apply analytics to overcome challenges, and issues of

marketing in a changing technological landscape.
BBA802 A.4 Analysing Examine & Utilize analytics to boost apply analytics to
overcome challenges, and issues of marketing in a changing
technological landscape.
BBA802 A.5 Evaluating Develop skills to create and interpret marketing dashboards and
reports using tools like Excel, Tableau, or Power BI.
BBA802 A.6 Creating Work on a comprehensive capstone project that involves real-
world data analysis and the application of learned techniques to
solve a marketing problem.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Marketing Analytics: Introduction, Using excel to summarize

5
data
M2 Forecasting: Simple Linear Regression, Multiple Linear Regression to
forecast sales. 5

M3 Pricing: Estimating Demand Curves, Price Bundling, Nonlinear Pricing, Price

Skimming, Revenue Management. 10

M4 Consumer Analytics: Calculation of customer lifetime value, using

Monte Carlo Simulation to calculate customer value 10

M5 Retailing: Market Basket Analysis, Lift, RFM Analysis, Allocating

10
Retail Space and Sales Resources.
M6 Advertising: Measuring the effectiveness of advertisements, Pay Per Click 10

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 Online Advertising.
TOTAL 50

Suggested Text Books:

1. Mike Grigsby: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using
Data Techniques, Kogan Page
2. Moutusy Maity & Pavankumar Gurazada: Marketing Analytics, Oxford University Press
3. Sandhya Kuruganti & Hindol Basu: Business Analytics: Applications to Consumer Marketing,
McGraw Hill Education

Suggested Reference Books:

1. Robert W. Palmatier, J. Andrew Petersen, Frank Germann: Marketing Analytics Based on first
principles, Bloomsbury Academic India.

Page 119 of 123

Course: FINANCIAL ANALYTICS
Course Code: BBA 802B Semester: VIII
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA802B.1 Remembering Define the concept of advance financial management and risk
analysis.
BBA802B.2 Understanding Interpret the analysis of financial data using different statistical
tools.
BBA802B.3 Applying Articulate the financial services on the basis of machine learning and
artificial intelligence.
BBA802B.4 Analysing Illustrate the model on optimal portfolio selection and Risk-Return
Trade-off & Quadratic Utility.
BBA802B.5 Evaluating Assessing the risk in Capital Budgeting in the contest of Sensitivity
Analysis. Scenario Analysis, Simulation Analysis. Decision Tree for
Investment Decision
BBA802B.6 Creating Develop financial model using various software tools like Excel,
Python, Power BI.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Introduction to Financial Analytics: -

Meaning of Financial Analytics. Role of a financial Analyst in an organization.
News Analytics and Sentiment analysis in Finance. Data Driven Financial 3
Decision.

M2 Portfolio Analysis: -
Meaning of Portfolio, Portfolio Management. Portfolio Return and Risk in two
asset case. Portfolio Risk-Return Analysis in two asset case. Optimal Portfolio,
Minimum Variance Portfolio. Efficient Portfolio, Markowitz Model, Efficient
11
Frontier Curve. Capital Allocation Line (CAL). Lending and Borrowing at
CAL. CAPM model- Assumption, Characteristics Line, Security Market Line
(SML). CML v/s SML.

M3 Risk Analysis in Capital Budgeting: - 5

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 Nature of Risk, Statistical Technique for Risk Analysis. Conventional
Technique for Risk Analysis. Sensitivity Analysis. Scenario Analysis,
Simulation Analysis. Decision Tree for Investment Decision.

M4 Analysis of Financial Data Using Statistical Tools: -

Application of Statistical tools in finance. Application of Probability in
Finance. Application of Time Series in finance. Normal, Lognormal
distribution properties Data visualization, Understanding data in finance, 11
cleaning and pre-processing of data, Application of software on different
forms of financial data set- Time Series and Cross-Sectional Data.

M5 Financial Modelling: -
Introduction to Basic Financial Functions in Excel, Discounted Cash flows,
Annuity, PMT, PV, NPV, IRR, Financial modelling using Ratios, income 10
statement and financial statements using Excel.

M6 Application of Data Science across Financial Services: -

Learn about Financial Data Analytics with respect to Data Science in
Financial Services, Artificial Intelligence and Machine Learning in Financial 10
Services, Usage of AI in Algorithmic Stock Trading, Automated Robo-
Advisors, Fraud Detection and Prevention.
Total 50

Suggested Text Book:

1. M. J., & Hugen, D. L.: Financial analytics with R: building a laptop laboratory for data
science Bennett, Cambridge University Press.
2. Y. Hilpisch: O'Reilly Python for Finance: Analyze big financial data, Media, Inc.".
3. Consoli, S., Reforgiato Recupero, D., & S.: Data Science for Economics and Finance.
Methodologies and Applications, Springer Nature.
4. I. Aldridge, and Avellaneda, M. John: Big data science in finance- Wiley & Sons.
5. J. Lukomnik and J.P. Hawley: Moving Beyond Modern Portfolio Theory- Investing that
Matters, Routledge.

Suggested Reference Book:

1. F.K. Reilly and K.C. Brown: Investment Analysis and Portfolio Management., Cengage
Learning.
2. Rees, M. John: Principles of financial modelling: model design and best practices using Excel
and VBA. Wiley & Sons.
3. I.M. Pandey: Financial Management, Pearson
4. P. Chandra: Financial Management. Tata McGraw-Hill Education.

Page 121 of 123

Course: HUMAN RESOURCE ANALYTICS
Course Code: BBA 802C Semester: VIII
Course Category: Major Maximum Marks: 100

Teaching Scheme Examination Scheme

Lecture: 3 End semester Exam: 70
Tutorial: 1 Attendance: 5
Practical: 0 Continuous Assessment: 25
Credit: 4 Practical/Seasonal internal continuous evaluation: 0
Practical/Seasonal external examination: 0

SN Cognitive Course Outcome

Abilities
BBA 802C.1 Remembering Finding the fundamental concepts and terminology related to HR
analytics
BBA 802C.2 Understanding Describe how HR analytics can be used to improve employee
engagement and retention.
BBA 802C.3 Applying Demonstrate the ability to apply HR analytics tools and techniques
to real-world scenarios.
BBA 802C.4 Analysing Conduct a detailed analysis of employee turnover data to identify
root causes and suggest interventions.
BBA 802C.5 Evaluating Assess the impact of a new training program on employee
performance and satisfaction using statistical methods.
BBA 802C.6 Creating Develop a predictive model to forecast future hiring needs based on
organizational growth and employee turnover rates.

DETAILED SYLLABUS:
MODULE NAME OF THE TOPIC Hours

M1 Understanding HR analytics: Definition, Understanding the need, Human

capital data storage, Current state of HR analytic professional and academic
training, HR analytics and HR people strategy, Becoming a persuasive HR 8
function, Usage, ethics and limitations.

M2 Basic concepts, module and application of HR information systems and data.

8
M3 Analysis strategies: From descriptive reports to predictive analytics, Statistical
significance, Data integrity, Types of data, Concept of Independent-Dependent
8
variable, When to use which test.

M4 Employee attitude surveys – engagement and workforce perceptions: What is

employee engagement. How do we measure employee engagement,
6
Interrogating the measures, Cases.

Page 122 of 123

M5 Predicting employee turnover: Employee turnover and why it is such an
important part of HR management information, Descriptive turnover analysis,
measuring turnover at individual or team level, Exploring differences in both 6
individual and team-level turnover, Cases.

M6 Predicting employee performance: Method and measure to indicate

4
performance, Cases.

M7 Recruitment and selection analytics: Reliability and validity of selection

methods, Human bias in recruitment selection, Cases. 4

M8 HR Metrics –Defining metrics, Demographics, data sources and requirements,

Types of data, tying data sets together, Difficulties in obtaining data, ethics of
4
measurement and evaluation. Human capital analytics continuum.

M9 Concepts of HR Dashboards, Statistical software used for HR analytics.

2
Total 50

Suggested Text Books:

1. Dipak Kumar Bhattacharyya: HR Analytics: Understanding Theories and Applications, SAGE
Publications India
2. Martin Edwards, Kirsten Edwards: Predictive HR Analytics: Mastering the HR Metric, Kogan
Page
3. Shonna D. Waters, Valerie N. Streets, Lindsay McFarlane, and Rachael Johnson-Murray: The
Practical Guide to HR Analytics: Using Data to Inform, Transform, and Empower HR
Decisions, SHRM (Society for Human Resource Management)
4. Tracey Smith: HR Analytics Handbook, Numerical Insights LLC
5. Thomas H. Davenport, Jeanne Harris, and Jeremy Shapiro: Competing on Talent Analytics,
Harvard Business Review Press

Suggested Reference book:

1. Bernard Marr: Data-Driven HR: How to Use Analytics and Metrics to Drive Performance,
Kogan Page
2. Jean Paul Isson and Jesse S. Harriott: People Analytics in the Era of Big Data: Changing the
Way You Attract, Acquire, Develop, and Retain Talent, Wiley
3. "The New HR Leader's First 100 Days: How to Start Strong, Hit the Ground Running &
Achieve Success Faster as a New Human Resources Manager, Director or VP" by Alan Collins,
Success in HR

Page 123 of 123