Kavikulguru Kalidas Sanskrit University, Ramtek

Program Structure
Name Of the Program:-Bachelor of Business Administration (BBA)
Choice Based Credit System (CBCS Pattern)
Program Curriculum (Syllabus)
Approved by the Academic Council Meeting No. 01/2020, dt.15-02-2020
(2020-21 onwards) (Version-1.0)

1 Name of the Program Bachelor of Business

Administration
2 Program Code BBA
3 Program Abbreviation BBA
4 Program Level (PG/UG/PG Diploma/ UG
Diploma/ Certificate etc.
5 Subject
6 Name of the Faculty Education & other Branches of Learning

7 Name of the Board of Study Commerce and Business

Administration
8 Name of the Department Bachelor of Business
Administration
9 Assessment Type C.B.C.S
10 Examination Type & Paper Pattern Theory and Practical
11 Separate Passing Yes-(Internal and External)
12 Program Type
13 Program Duration 3 Years
14 Program Description
15 Program Objective To develop relevant knowledge
and skills in the students in order to
prepare them to succeed in the area
of business management.
16 Program Outcome Degree in Bachelor of Business
Administration
 17 Total Credits (Minimum and Maximum Credits) 104

18 Intake Capacity (One Batch) 80 to 120

19 Medium of Instruction English
20 Medium of Examination English
21 External Students Admission -
22 Age Limit (if required) Not Applicable
23 Eligibility Passed Std. XII
Examination/Minimum
Competency/Vocational
Course/Or equivalent
24 Total Marks 2600
25 Note
No. of Tutorial Internal Theory Other Subject No. of
Lecture (*T)/
Course (*L) Practical Total Credit
Title hours (*P) per (Pr / Desr
Course /Viva/ Oral/
per week
Code Test/Sessional ( in case of joint (if Credit
week System is
etc.) passing )
applicable)
A B C A+B+C
Max Passing Max Passing Max Passing Max Passing

First Year Semester I

Sanskrit 4 0 0 0 4
Literature &
BBALI.1 Poetics 20 80 28 100 35

07

BBAL.2 English 4 0 20 07 80 28 0 0 100 35 4

Language

Fundamentals of 4 0 20 0 0 4
Business
BBACI. 3 Management, 80 28 100 35
Ancient &
modern 07

4 0 0 0 4
BBACI. 4 Financial 20 80 28 100 35
Accounting
07
Computer
Applications in
BBACI. 5 Business 4 0 07 0 0 4
20 80 28 100 35
 Semester 20 0 100 35 400 140 0 0 500 175 20
Total

First Year – Semester II

BBA2.1 Sanskrit 0 20 07 80 28 100 35

literature 4 0 0 4
&poetics

BBA2.2 English 4 0 20 07 80 28 0 0 100 35 4

Language

BBA2.3 Business 4 0 20 07 80 28 0 0 100 35 4

Economics

BBA2.4 Cost 4 0 20 07 80 28 0 0 100 35 4

Accounting

BBA2.5 Business 20 07 80 28 100 35

Mathematics 4 0 0 0 4
and
Statistics,
&Vedic
Math's.
Semester 20 100 35 400 140 0 0 500 175 20
Total
First year Total 200 70 800 280 0 0 1000 350 40

* L1 = T2 /P2

Second Year –Semester III

BBAC3.1 Principles of 4 0 20 07 80 28 0 0 100 35 4
Marketing
Management
BBAC3.1 Principles of 4 0 20 07 80 28 0 0 100 35 4
Financial
Management
BBAC3.1 Principles of 4 0 20 07 80 28 0 0 100 35 4
HR
Management
BBAC3.1 Environment 4 0 20 07 80 28 0 0 100 35 4
Management
Total 16 0 80 28 320 112 0 0 400 140 16
Second Year – Semester IV
BBAC4.1 Business Law 4 0 20 07 80 28 0 0 100 35 4
 BBAC4.2 International 4 0 20 07 80 28 0 0 100 35 4
Business
Environment
BBAC4.3 Money, 4 0 20 07 80 28 0 0 100 35 4
Banking and
Finance
BBAC4.4 Business 4 0 20 07 80 28 0 0 100 35 4
Ethics and
Corporate
Governance
Total 16 0 80 28 320 112 0 0 400 140 16
Elective Paper (any one of the following be offered)
Second Year Total 160 56 640 224 0 0 800 280 32
Third Year – Semester V
BBAC5.1 Company Law 4 0 20 07 80 28 0 0 100 35 4
BBAC5.2 Principles of 4 0 20 07 80 28 0 0 100 35 4
Operations
Management
BBAC5.3 Research 4 0 20 07 80 28 0 0 100 35 4
Methodology
BBAC5.4 Entrepreneurship 4 0 20 07 80 28 0 0 100 35 4
Development
Internship 4 - - - - - - - - Grade
Weeks Duration
Total 16 0 80 28 320 112 0 0 400 140 16
Third Year – Semester VI (Choose Any one Subject from given below)
Elective –I
Fundamental of
Marketing
BBAC6.1.1 Management

BBAC6.1.2 Fundamentals of 4 0 20 07 80 28 0 0 100 35 4

Business Finance

BBAC6.1.3 Fundamentals of
Human Resource
Management

Elective –II Advanced Marking

Management

BBAC6.2.1
BBAC6.2.2 Advanced Financial 0
Management 4 20 07 80 28 0 0 100 35 4
BBAC6.2.3 Advanced Human
Resource Management

BBAC6.3 Project 200 70

Total 400
Third Year Total 800
Final Total 2600
Name of the Faculty – Commerce
Programe - Bachelor of Business Administration
Eligibility:- Passed Std. XII Examination / minimum Competency Vocational Courses
Medium :- English Duration :-3 Yrs.
Total Mark :- 2600
Credit Points :- Total credits for 104 Programme. 4 Credits for per course. I Credit is construed as
spending to approximately 30 to 40 learning hours.
The Performance of the learners shall be evaluated into two components. The learner’s performance
shall be assessed by Internal Assessment with 40% marks in the first component by conducting the
Semester End Examination with 60% marks in the second component. The allocation of marks for the
Internal Assessment and Semester End Examinations are as shown below:-

a) Internal Assessment – 20% for each course.

Sr. No. Particulars Marks
1 Assignment 5
2 Seminar presentation 5
3 Active participation in routine instructional deliveries (and in practical 5
work, tutorial, field work etc as the case may be )

4 Overall conduct as a responsible learner, mannerism and articulation and 5

exhibit of leadership qualities in organizing related academic activities.

Course Detail
1 Course Name Bachelor of
Business
Administration
2 Course Code
3 Course Level – PG/UG/PG Diploma / Diploma certificate etc. UG
4 Course Mode – Text Reading /Practical / Laboratory All
5 Course Type – a) Elective Hard Core b) Elective Soft Core c)
Foundation d) Compulsory
5 Course Credits 104
6 Course Objective
7 Course Outcome
8 Course Prerequisite
9 Focus Of the Course (For Teacher )
Name of the Program – Bachelor of Business Administration
Internal Assessment 20marks.
1. Seminar and Assignment 10_+10
Paper Pattern Question out of Per Question Marks
Q. 1 Long Answer 5Out of 8 5X10 = 50 Marks

Q. 2 Short Answer 5 Out of 8 5 X 5 = 25 Marks

Q. 3 Objectives/MCQs 5Out of 8 5 X 1 = 5Marks

KALIDAS SANSKRIT UNIVERSITY, RAMTEK SYLLABUS Bachelor of Business
Administration (BBA) Three Year Degree Course
SEMESTER – I

Course-I-Sanskrit Literature& Poetics (BBA-I-1)

Credits- 4 100 marks

1. Neetishatakam (Complete) 80 Marks

Theory: 80 Marks
Internal Assessment: 20 Marks
Paper Pattern-
Q.1. Translate any four verses out of 6. 4 x 5 = 20 M
Q.2. Explain with reference to context. Any four out of 6. 4 x 5 = 20 M
Q.3. Long answer questions. Any two out of four. 2 x 15 = 30 M
Q.4. Short notes on any two out of four. 2 x 5 = 10 M
Reference Books-
Neetishatakam – Chaukhamba Prakashan, Varanasi.
Neetishatakam – Prasad Prakashan, Pune. Suyog Prakashan – Amravati.

Course-II- English Language (BBA-I-2)

Credits-04 Total Marks 100
Unit I : Prose 20 Marks
Prescribed Lessons
1. InSahyadri Hills, A Lesson in Humility- SudhaMurty
2. Uncle Podgier Hang a Picture- Jerome K. Jerome
Unit II: Poetry 20 Marks
1. Where the Mind is Without Fear- Rabindranath Tagore
2. The Toys- Coventry Patmore
Unit III: Short Stories 20 Marks
1. Why I Want a Wife- Judy Brady
2. The Selfish Giant- Oscar Wilde
Unit IV: Grammar & Vocabulary 20 Marks
(i) Articles (5 marks)
(ii) Preposition (5 marks)
iii) Synonyms and Antonyms ( 5+5= 10 marks)
Unit V: Conversational Skills (Step Up I) (Internal assessment) 20
Marks Internal assessment will be based on: i) Viva -10 marks ii)
Assignments-10 marks

1. Making Introduction
2. Greeting People
3. Talking about family
4. Describing people, places, animals
5. Expressing feelings
6. Inviting, Suggesting, Accepting, Refusing
Theory: 80 Marks
 Internal Assessment: 20 Marks
Paper Pattern-
Q.1 (A) Five questions on Articles 5 Marks
(B) Five questions on Prepositions 5 Marks
(C) Five questions out of eight on Synonyms 5 Marks
(D) Five questions out of eight on Antonyms 5 Marks
Q.2 (A) Three SAQs with internal choice to be answered in about
75 words each from Unit I (prescribed lessons) 3x5 =15
(B) Five very short answer questions on Unit I(prescribed lessons) to be
Answered in one or two sentences each 5x1=05
Q.3 (A) Three SAQs with internal choice to be answered in about
75 words each from Unit II (prescribed poems) 3x5= 15
(Note: Internal choice should be from two different lessons)
(B)Five very short answer questions on the prescribed poems
To be answered in one or two sentences each 5x1=05
Q.4 (A) Three SAQs with internal choice to be answered in about 75 words
Each from Unit III (prescribed Short stories) 3x5=
15
(B) Five very short answer questions on the prescribed short Stories
To be answered in one or two sentences each. 5x1=05

Prescribed Books-
1. The Knowledge Tree Edited by Urmila Dabir, PriyaWanjari, Kapil Singhel, Suchita
Marathe Palnitkar & Nitin Mathankar (Orient Blackswan)
2. Improve Your English (Step Up – I) Edited by Lovely Menachery&MalatiPanga (Foundation
Books)
Recommended Books-
1. Learner’s English Grammar and Composition by N.D.V. Prasad ( S. Chand & Company
Ltd.)
2. English Grammar, Composition & Usage by J.C. Nesfield (Macmillan India Ltd.)
3. English for Practical Purposes by Z. N. Patil, B.S. Walke, Ashok Throat, Zeenat Merchant
(Macmillan)
3. English Conversation Practice by Grant Taylor (Tata McGraw- Hill)
 Course-III -Fundamentals of Business Management (BBA-I-3)

Credits-04 Total Marks 100

Objective: The course aims to provide basic knowledge to the students about the organization and
management of a business enterprise.

Unit-I: 20 mark

Introduction: Nature, function, definition, scope and importance of management, Functions of a manager,
is management a science or art? Management and administration, Management as a profession,
Professionalism of management in India, Skills required of manager, Classification of skills
Development of Management Thought: Scientific management; Contribution of Taylor, Fayol, Mary
Follet, Elton Mayo; Hawthorne experiments, Contingency approach

Unit-II: 20 mark
Management Planning: Concept of planning, objectives, Nature, Types of plan, Stages involved in
planning, Characteristics of a good plan, Importance, Limitations of planning, Making planning effective
Decision Making: Concept, characteristics of decisions, Types of decisions, Steps Involved in decision
making, Importance of decision making, Methods of decision making

Unit-III: 20 mark

Organisation: Concepts, Principles of organization, Importance, Features of good organization structure,

Types of Organization structures, Centralization vs. Decentralization of authority; Delegation of Authority

Unit-IV: 20 mark

Directing, Leadership Concept and Styles, Participative Management, Motivation Concept, Theories:
Maslow, Hertzberg, Coordination, Control

Books Recommended:
1. Essential of Business Administration, [Link], Himalaya Publishing House.
2. Management: Concept and Strategies, J. S. Chandan, Vikas Publishing.
3. Principles of Management, Tripathi, Reddy, Tata McGraw Hill.
4. Principles of Management, Ramasamy T, Himalaya Publishing House .
5. Principles of Business Management, Sherlekar, Himalaya Publishing House.
 Course-IV-Financial Accounting (BBA-I-4)
Credits-04 Total Marks 100
Objective: To help students to acquire conceptual knowledge of the financial accounting and to impart
skills for recording various kinds of business transactions.

Unit-I: Introduction to Financial Accounting 20 mark

Importance and Scope, Limitations; Users of accounting information, Concepts, Principles and
Conventions – Generally Accepted Accounting Principles; Nature of Accounts, Rules of Debit and Credit;
Recording Transactions in Journal; Preparation of Trial Balance.

Unit-II: Final Account of Joint Stock Companies – 20 mark

Understanding contents of financial statements of a joint stock company as per the Companies Act 2013
Final Accounts of Joint Stock Companies – contents, and preparation of Trading and Profit and Loss
Account, Profit and Loss Appropriation Account and Balance sheet with adjustment, Closing Entries (Simple
entries).

Unit-III: Issue of Shares: 20 mark

Entries for issue of shares, Issue of shares at discount and premium, forfeiture and re-issue of forfeited
shares.

Unit-IV: Financial Statement Analysis: 20 mark

Objective of financial statement analysis,
Ratio Analysis; Financial Ratios; Liquidity Ratios, Solvency Ratios, Profitability Ratios, and Turnover
Ratios

Books Recommended:
1. Fundamentals of Accounting & Financial Analysis; Anil Chowdhary, Pearson Education.
2. Financial accounting, Jane Reimers, Pearson Education.
3. Accounting Made Easy, Rajesh Agarwal & R Srinivasan, Tata McGraw –Hill.
4. Financial Accounting For Management, Amrish Gupta, Pearson Education.
5. Financial Accounting For Management, Dr. S. N. Maheshwari, Vikas Publishing House
 Course V-Computer Applications in Business (BBA-I-5)
Credits-04 Total Marks 100

Objective: To provide computer skills and knowledge for commerce students and to enhance the student’s
understanding of the usefulness of information technology tools in business operations.

Unit-I: Fundamentals of Computers 20 mark

Block diagram of computer, generations of computer. Hardware & Software: operating system, computer
memory & storage devices, input devices & output devices, networks. Operating system: - Software
needs, system software and application software, Basic operations in Windows system

Unit-II: MS Office 2013 20 mark

MS Word – Introduction & working with MS-word, basic formatting, inserting tables & working with
graphics & introduction to mail merge. MS Excel– basics of working with excel; common mathematical,
statistical, text, date and time functions; working with graphs & charts. MS PowerPoint – Making
presentations with power point, working with graphics, sound and animation effects, slide-master,
hyperlinks, printing hand-outs
N.B. This unit must be taught through actual demonstrations and students must be given ample practice
exercises (to be executed on computer) on each package.

Unit-III: Introduction to E- Commerce, E- Business & Web Page Designing 20 mark

Introduction to e-learning, e-business, e-commerce, m-commerce, e-governance. Introduction to basic
HTML: using tags in structural formatting, list tag and table tag.

Unit-IV: Contemporary areas in IT 20 mark

ITES: ITES consulting and outsourcing, working of BPO and Call Centres with examples and their types.
MIS: Management Information System: Concept & Definition. Working and application in actual
organizations, Artificial Intelligence, Internet of Things (IoT)

Books Recommended:
1. Computer Fundamentals, P.K. Sinha, BPB publications.
2. World Wide Web- design with HTML, C. Xavier, TMH.
3. IT enabled Retailing , K. Suresh, McMillan.
4. E-Commerce, Parag Dewan, Excel Books.
 SEMESTER – II

Course-I-Sanskrit Literature & Poetics (BBA-II-1)

Credits-04 Total Marks 100
1. Swapna Vasavadattam (Complete) 80 marks
Theory: 80 Marks Internal Assessment: 20 Marks

Paper Pattern- Q.1. Translate any four verses out of 6. 4 x 5 = 20 7

Q.2. Explain with reference to context. Any four out of 6. 4 x 5 = 20 7
Q.3. Long answer questions. Any two out of four. 2 x 15 = 30 7
Q.4. Short notes on any two out of four. 2 x 5 = 10 7

Reference Books-
SwapnaVasavadattam – Chaukhamba Prakashan, Varanasi.
SwapnaVasavadattam – Prasad Prakashan, Pune. Suyog Prakashan – Amravati.

-----------

Course -II- English Language(BBA-II-2)

Credits-04 Total Marks 100

Unit I : Prose 20 Marks

Prescribed Lessons
1. How much Land does a Man Need- Leo Tolstoy
2. The Power of Prayer- APJ Abdul Kalam
Unit II: Poetry 20 Marks
1. The Feeling of the Bunyan Tree- Dilip Chitra
2. Laugh and be Merry- John Masefield
Unit III: One Act Play 20 Marks
1. Refund: Fritz Karinthy
Unit IV: Grammar & Vocabulary 20 Marks
Transformation of Sentences (a)Change
of Degree
(b) Affirmative- Negative
(c) Interrogative-Assertive
(d) Exclamatory- Assertive marks
Unit V : Conversational Skills (Step Up I)(Internal assessment) 20 Marks Internal
assessment will be based on:
i) Viva - 10 marks ii)
Assignments- 10 marks
1. Asking for and Giving Information
2. Giving direction
3. Making requests
4. Making offers
5. Getting and giving permission
6. Talking about past events
 Theory: 80 Marks Internal
Assessment: 20 Marks

Paper Pattern-
Q.1 (A) Eight questions on Rewrite sentences as directed 16 Marks
(B) Four questions out of six on one word substitution 4 Marks
Q.2 (A) Three SAQs with internal choice to be answered in about
75 words each from Unit I (prescribed lessons) 3x5 =15
(B) Five very short answer questions on Unit I(prescribed lessons) to be
answered in one or two sentences each 5x1=05
Q.3 (A) Three SAQs with internal choice to be answered in about
75 words each from Unit II (Prescribed poems) 3x5= 15
(Note: Internal choice should be from two different lessons)
(B)Five very short answer questions on the prescribed poems
to be answered in one or two sentences each 5x1=05
Q.4 (A) Three SAQs with internal choice to be answered in about
75 words each from unit III(One Act Play) 3X5=15
(B) Five very short answer questions on One Act Play
to be answered in one or two sentences each. 5x1=05

Reference Books-
Prescribed Textbooks:
1. The Knowledge Tree Edited by Urmila Dabir, Priya Wanjari, Kapil
Singhel, Suchita MarathePalnitkar& Nitin Mathankar (Orient Blackswan)
2. Improve Your English (Step Up – I) Edited by Lovely Menachery & MalatiPanga
(Foundation Books)
Recommended Books:
1. Learner’s English Grammar and Composition by N.D.V. Prasad ( S. Chand & Company
Ltd.)
2. English Grammar, Composition & Usage by J.C. Nesfield (Macmillan India Ltd.)
3. English for Practical Purposes by Z. N. Patil, B.S. Walke, Ashok Throat, Zeenat Merchant
(Macmillan)
4. English Conversation Practice by Grant Taylor (Tata McGraw- Hill)
 Course –III-Business Economics (BBA-II-3)
Credits-04 Total Marks 100

Objective: The objective of this paper is to help students to acquire conceptual knowledge of the Business
Economics.

Unit-I: Introduction: 20 mark

Introduction of economics, Problem of scarcity and choice, Definition, Objective of business economics,
Decision making with the help of business economics, production possibility frontier; economic systems.

Unit-II: Demand and Supply Analysis: 20 mark

Determinants of demand and law of demand, Elasticity of Demand, law of supply, elasticity of supply
Consumer’s equilibrium‐ Utility, Law of diminishing marginal utility and indifference curve, Properties of
indifference curve.
Unit-III: Production and Cost Analysis: 20 mark

Production function, Law of variable proportion, Laws of returns to scale

Costing concepts, short run and long run cost curves and their interrelationship
Internal and external economies and diseconomies of scale, revenue curves; revenue and profit
maximizations, economies and diseconomies of scale.

Unit-IV: Market Structure: 20 mark

Features and Equilibrium of the firm and industry Perfect competition, Monopoly and Monopolistic
competition
Monopoly –Types of monopoly ,Dumping, discriminating monopoly,
Aspects of non‐price competition; oligopolistic behavior, Kinked Demand Curve.

Books Recommended:
1. Principles of Microeconomics, D. Salvatore, Oxford University Press.
2. Managerial Economics, Mark Hirschey, Thomson Publications.
3. Microeconomics for Management Students, R. H. Dhulia and A.N. Oza, Sultan Chand, New Delhi
 Course IV- Cost Accounting (BBA-II-4)
Credits-04 Total Marks 100
Objective: To give basic understanding and calculation of cost and decision making techniques related to
it.

Unit-I: Introduction: 20 mark

Meaning of Cost, Costing and Cost Accounting, Features, Scope and Functions of Cost Accounting,
Advantages and Limitations of Cost Accounting; Concept of Cost; Analysis and Classification of Costs;
Elements of Cost; Preparation of Cost Sheet (Statement of Cost); Quotations and tender.

Unit-II: Process Costing: 20 mark

Meaning, features and applicability, difference between process and job costing, wastage and by-products,
normal and abnormal loss. Preparation of process accounts

Unit-III: Operating Costing: 20 mark

Classification of costs, features of operating costing: Transport costing (Standard charge, running and
operating cost, maintenance charges and log sheet), Electricity, Hotel and Hospitals

Unit-IV: Marginal Costing: 20 mark

Introduction, Application of Marginal costing in terms of cost control, level of activity planning-
Breakeven-analysis: Application of BEP for various business problems.

Books Recommended:
1. Management Accounting, Bhagwati & Pillai, Second Edition, S. Chand &. Company ltd.
2. Cost & Management Accounting, Ravi M Kishore, Taxmann Publications Pvt. Ltd.
3. Cost and Management Accounting, V. K. Saxena& C. D. Vashist, Sultan Chand & Sons Publication.
4. Cost Accounting, Text and Problems, M.C. Shuka, T.S. Grewal and M.P. Gupta, S. Chand
Publications.
 Course –V-Business Mathematics and Statistics (BBA-II-5)
Credits-04 Total Marks 100

Objective: The objective of this course is to familiarize students with the applications of mathematics and
statistical techniques in business decision-making.

Unit-I: Statistics: An Overview: 20 mark

Definition & function of statistics, Importance of statistics; Law of statistics.
Collection and Presentation of Statistical Data: Primary and Secondary Data; Classification and
tabulation of data; Frequency Distribution of Data; Diagrams and Graphs.

Unit-II: Measure of Central tendency: , 20 mark

Types of averages – arithmetic mean, median, mode, geometric mean, harmonic mean, weighted average

Unit-III: Correlation Analysis: 20 mark

Calculation of co-efficient for simple series and continuous series, two-way Frequency distribution and
Rank correlation; Regression Analysis: Calculation of regression, Co-efficient and determination of
Regression equations covering least square method, Regression equation of x & y and y & x.

Unit-IV: Business Mathematics: 20 mark

Ratio Proportion; Percentage; Simple & Compound Interest; Profit/Loss; Application of quantitative
techniques to business & industry, limitations.
Books Recommended:
1. Fundamentals of statistics, D. V. Elhance & VeenaElhance
2. Statistics, V. K. Kapoor, S. Chand & Sons
3. Statistics, B. Gupta, Sahitya Bhavan, Agra
4. Statistics Methods, S.P. Gupta, S. Chand & Sons
5. Fundamental of Statistics, S. C. Gupta, Himalaya Publishing House
6. Business Mathematics &Statistics, W.K. Nag & S.C. Chanda, Kalyani Publishers
 Semester- 3
Credits – 4 Total Marks - 100

Course I- Principles of Marketing Management (BBA-III-1)

Unit I : Marketing :Definition, nature, scope & importance, Marketing Management, Core
concepts of marketing, selling concept, production concept, modern marketing concept.
20 Marks
Unit II : Segmentation: Concept, basis of segmentation, Importance in marketing;
Targeting : Concept Types, Importance; Positioning: Concept, Importance, Brand
positioning,
Repositioning. 20 Marks
Unit III : Marketing Mix: Product : Product Mix, New Product development, levels of
product, types of product, Product life cycle, Branding and packaging, different types of
distribution channels. 20 Marks
Unit IV: Price: Meaning, objective, factors influencing pricing, methods of pricing.
Promotion : Promotional mix, tools, objectives, media selection & management. Process
&
Scope Marketing Information Systems : Meaning Importance and Scope Consumer
Behaviour : Concept, Importance and Factors influencing consumer behavior. .
.
20 Marks
Reference Books:
1. Marketing Mgt. by Philip Kotler (PHI)
2. Marketing Management by RajanSaxena
3. Marketing Management by Namaswamy & Ramakumari.
Course II- Principles of Financial Management (BBA-III-2)
Credits-04 Total Marks - 100
Unit –I: Introduction of Business Finance - Meaning, Scope and importance of Business
Finance. Finance Functions. Goals & objectives of financial management . .
20 Marks
Unit –II: Sources of Financing - LONG TERM: Equity shares, Preference Shares,
debentures,/
Bonds (Types, features & utility), term loans, lease & hire purchase, retained earnings,;
SHORT TERM: trade credit, bank finance, commercial paper, factoring & bills discounting.
20 Marks

Unit III: Cost of Capital - Cost of capital, Cost of different sources of finance, weighted
average cost of capital, Concept of Leverage, Concepts of Capital Structure.
20 Marks
Unit IV: Working Capital Management - Meaning, Scope, Importance, and Limitations of
Working Capital, Factors affecting Working Capital needs, Various Approaches for
financing
Working Capital. Concept of Operating Cycle, Estimation of Working Capital Requirement
20 Marks
Note: Simple Numerical will be based on Unit III and IV only.
Reference Books:
1) Financial Management by Ravi Kishore, Taxmann Publications Pvt Ltd
2) Financial Management – I M Pandey – S. Chand & Co. Pvt. Ltd. (Old editions in Vikas
Publications)
3) Financial Management , Theory, Concepts and Problems by Dr. R. P. Rustagi, Taxmann
Publications Pvt Ltd
4) Financial Management, Text, Problems and Cases, by M Y Khan and P K Jain, McGraw-
Hill.
 Course III- Principles of Human Resource Management(BBA-III-3)

Credits -04 Total Marks - 100

Unit 1 : Introduction to Human Resource Management: Definition, concept and Scope of

H. R. M., Difference between Personnel Management and H.R.M., Importance and
Functions of H.R.M. Role of H.R Department. . 20 Marks

Unit 2 : Job Analysis, Job Design: Meaning of Job Analysis, Uses, Process and methods of
collecting data for job analysis, Job Description, Job Specifications. Meaning of Job
Design,
Techniques of Job Design . 20 Marks

Unit 3 : Human Resource Planning - Recruitment – Selection: Definition and objectives of

Human Resource planning, process of Human Resource planning factors influencing
estimation of Human Resources, Concept of Recruitment & Selection, sources of
recruitment, Selection Procedure.
20 Marks
Unit 4 : Induction & Training : Concept of Induction, Training- Need for training, benefits
of training, identification of training needs and methods/ types of training. Evaluation of
effectiveness of training [Link], Transfer, Promotion, Demotion. .
20 Marks
Reference Books:
1. Dr. S S Khanka : Human Resource Management,
2. Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata
McGraw Hill Publishing Company
3. Dessler,Gary; Human Resource Management; Prentice Hall
4. SubbaRao, Personnel and Human Resources management, HPH.
 Course IV- Environment Management(BBA-III-4)
Credits – 04 Total Marks - 100

Unit I: Introduction to Environment Management: Definition, Scope importance, Need

for public awareness, sustainable development, Natural Resources- renewable and
non- renewable resources, role of individual in conservation of natural resources(
Forest, water, land, energy, mineral) 20 Marks
Unit II: Environment Pollution: Types of pollution- air, water, soil, noise, thermal and
Nuclear, causes effectsna control measures, Global warming, greenhouse effect,
Ozone
layer depletion, Acid rains 20 Marks
Unit III: Human Population: Global population growth, variations among nations,
Population explosion- causes and impact, Family welfare Programs-methods of
sterilization; Infectious diseases, water related diseases, risk due to chemicals in food,
Cancer and environment 20 Marks
Unit IV: Social Issues in Environment: Construction of dams: problems and concerns of
resettlement, rehabilitation of affected people; Environmental ethics– issues and
possible solutions, resource consumption patterns and need for equitable utilization;
Equity disparity in western and eastern countries; Urban and rural equity issues; Need
for gender equity. 20 Marks

Reference Books:
1. A text book of environmental by K M Agrawal, P K Sikdar, S C Deb”, published by
Macmillan
2. Environment management by N K Uberoi”, published by Excel Books
3. Environment management by Dr. Swapan Deb”, published by Jaico Publishing House.
4. Environmental Management by S K Agrawal”, published by A.P.H. publishing
Corporation.
Semester-4 Credits – 04 Total marks -100
Course I - Business Law (BBA-IV-1)
Unit I: Administration of law & legal system in India - Introduction to legal aspects of
Business in general; Freedom of Trade, Profession and Occupation (Constitutional
Provisions).
20 Marks
Unit II: Indian Contract Act (1872) - a) Definition (Sec.2) b) Essential elements of a valid
contract c) Competency to enter in contracts (Sec. 11 & 12).d) Consent – Free consent,
 Coercion, undue influence, fraud, misrepresentation, mistake (sec 13-23).Void Agreement
(sec 24-30) f) Consequences of breach of contract (sec73-75).
20 Marks
Unit III: The Companies Act (1956) - Definition & characteristics of a company,
Company distinguished from partnership, Kinds of Companies, Provisions relating to
incorporation, lifting the Corporate Veil. Memorandum of Association, Doctrine of ultra-
vires, Articles of Association, Doctrine of indoor management & constructive notice,
Concept of Prospectus. Company Management And Board Meeting: Administrative
Hierarchy, Board of Director – Director- Legal Position, Appointment, Qualification,
Disqualification, Removals Power, duties, Liabilities etc. Managing Director – Meaning,
Appointment and Disqualification. Manager-Meaning, Disqualification. Company
Meetings Meaning of meeting-General
Body meeting – statutory Meeting, Annual General meeting, Extra ordinary meeting Board
Meeting. 20 Marks
Unit IV: The Consumer Protection Act, 1986 Salient features of Act. Definitions-
Consumer, Complaint, Services, Defect and Deficiency, Complainant. Rights and Reliefs
available to consumer. Procedure to file complaint. Consumer Disputes Redressal
Agencies.(Composition, Jurisdiction, Powers and Functions.) Procedure followed by
Redressal Agencies. Introduction to GST
20 Marks
Reference Books:
1) Business and Commercial Laws-Sen and Mitra.
2) An Introduction to Mercantile Laws-N. D. Kapoor 3) Business Laws-N. M. Wechlekar 4) Company
Law-Avatar Singh 5) Law of Contract-Avtar Singh 6) Consumer Protection Act in India .Niraj Kumar
7) Consumer protection in India. [Link]
8) Consumer Grievance Redressal under CPA. Deepa Sharma.
Course II
- International Business Environment (BBA-IV-2)
Credits _04 Total Marks _100
Unit I: Introduction to International Business: Importance, nature and scope of
International business; Modes of entry into International Business; Internationalization
process and managerial implications; Issues in foreign investments, technology transfer,
pricing and regulations; International collaborative arrangements and strategic alliances;
Concept and significance of balance of payments account.
20 Marks
Unit II: International Business Environment: Economic, Political, Cultural and Legal
environments in International Business. Framework for analyzing international business
environment. 20 Marks
Unit III: Global Trading and Investment Environment: World trade in goods and services –
Major trends and developments; World trade and protectionism – Tariff and non-tariff
barriers; Foreign investments-Pattern, Structure and effects; Movements in foreign
exchange and interest rates and their impact on trade and investment flows.
20 Marks
Unit IV: International Economic Institutions and Agreements: WTO, WTO and
Developing Countries, IMF, World Bank, UNCTAD, International commodity trading and
agreements. Structure and functioning of EC and NAFTA, Regional Economic Groupings
in Practice: Levels of Regional Economic Integration; Regionalism vs. Multilateralism;
Important
Regional Economic Groupings in the World.
20 Marks
Reference Books:
1. Bennet, Roger, International Business, Financial Times, Pitman Publishing,
London.
2. Bhattacharya, B., Going International: Response Strategies of the Indian Sector,
Wheeler Publishing, New Delhi.
3. Czinkota, Michael R., et. al., International Business, the Dryden Press, Fortworth.
4. Danoes, John D. and Radebaugh, Lee H., International Business: Environment and
Operations, Addison Wesley, Readings.
5. Hill, Charles W. L., International Business, McGraw Hill, New York.
Course III
- Money Banking and Finance(BBA-IV-3)
Credits -04 Total Marks- 100
Unit I: Money - Concept and functions of Money, Origin and development of
Money, Limitations of Barter System, Classification of Money, Importance of
Money,
Qualities of Good Money, Defects of money. 20
Marks
Unit-II – Banking and Finance - Commercial Banking- Role and functions of
Commercial Banks, Credit creation and its limitations Central Banking-Functions
of Central Bank. Reserve Bank of India –Role in Indian Economy, Monetary &
Non-
Monetary functions of RBI. 20 Marks
Unit III: National Income Determination- Meaning, Method & Difficulties of
Measuring National Income; Concept of GDP, GNP, NNP, PI, DPI. Inflation and
Deflation- Types, Causes and Measures to Control. 20
Marks Unit IV: Monetary and Fiscal Policy- Concept, Objectives, Instruments,
Limitations of Monetary and Fiscal policy, Public Finance- Meaning, Scope and
Importance of Public Finance, Public Finance Vs Private Finance.
20 Marks Reference Books:
1. Appannaiah, Reddy &Shanthi, BBM Semester Economics, 2006,
Himalaya Publishing House, Mumbai.
2. Chaturvedi D., Macro Economics, 2005, Galgotia Publishing Company,
New Delhi.
3. Dominick Salvatore, Managerial economics in a Global economy, 2006,
Thomson learning Press
4. Datt, Ruddar and K P M Sundharam, 2005, Indian Economy, [Link]
and Co. Pvt. Ltd. New Delhi
5. Jhingan, 2004, M.L., Money Banking International Trade and Public
Finance, Ed. 8, Veranda Publishers, New Delhi.
6. Mithani D. M., Money, Banking, International trade and Public
Finance,2006, Himalaya Publishing House, Mumbai
7. Samuelson, Paul Anthony and William D. Nordhaus, 1998, Economics,
Ed. 6 New Delhi: Tata McGraw Hill Publishing Company Ltd, New Delhi.
[Link] N T., Money, Banking, International trade and Public
Finance,2006,Himalaya Publishing House, Mumbai
9. Suma Damodran, Managerial Economics, 2006, Oxford University Press,
New Delhi.
Course IV

- Business Ethics and Corporate Governance(BBA-IV-4)

Credits -04 Total Marks-100
Unit I: Business Ethics: Introduction, Concepts and theories - Introduction,
definitions, need for Business ethics, Values and morals, Management and ethics,
Normative Theories, – Gandhian Approach, Friedman‟s Economic theory.
20 Marks
Unit II : Business, Organisational Ethics & CSR - The Indian Business scene,
Ethical Concerns, Global trends in business ethics, Business ethics rating in India,
Organisational culture, Types of Organizations, Advantages of Corporate code of
ethics, Formulating & implementing professional ethics code;
20 Marks

Unit III : Corporate Governance, Globalisation & Business ethics - Introduction,

systems of corporate governance, Factors facilitating Globalisation, Impact of
globalization on Indian corporate and social culture, Advantages and disadvantages
of MNC‟s to the Host Country, International codes of Business Conduct, Whistle
blowing and its codes. .
20 Marks
Unit IV: Environment Ethics, Marketing Ethics & Ethics in HRM – India’s
Environment Policy, Environment Risk Management, Environment Audit, Areas in
Marketing Ethics, Ethics in HRM, Role of HRM in creating an ethical organisation.
20 Marks
Suggested Readings:
1. Business Ethics – Concept & Practice - B. H. Agalgatti & R. P. Banerjee –
(Nirali Publication)
2. Ethics in Business & Management - R. P. Banerjee (Himalaya Publication)
3. Business Ethics. by Crane – Pub. By Oxford Press
4. Corporate Governance & Business Ethics – (Text & Cases), U. C. Mathur,
Macmillan India, Ltd.
5. Business Ethics, C S V Murthy, Himalaya Publishing House
6. Business Ethics & Corporate Governance, by [Link]
 Semester-5
Credits -04 Total Marks _100
Course I- Company Law (BBA-V-1)
UNIT – I- Background of New Company Act 2013, Corporate Personality – Company,
Meaning of Company, Characteristics of a Company, Lifting of Corporate Veil, Kinds of
Company- Private Company, Public Company, Company limited by Share, Company
Limited by guarantee, Unlimited Company, Association not for profit, Government
Company, Foreign Company, Holding and Subsidiary and associate company with
features of all kinds of company, Promotion and incorporation of company- stages in
formation and incorporation of company, registration and commencement of business,
Certificate of
Incorporation . 20 Marks

UNIT – II- Memorandum of Association- Meaning, Definition, Importance and Content

of Memorandum of Association, Articles of Association – Meaning, Definition,
Importance and content of Articles of association, Private Placement and Prospectus:
Meaning and definition of private placement and prospectus, public offer, types of
prospectus- Deemed prospectus, Shelf prospectus, Red Herring
Prospectus, Abridge prospectus, Misrepresentation in prospectus,
Consequences of misrepresentation and remedies for
misrepresentation in prospectus. . 20 Marks

UNIT- III- Share and share capital- Meaning and nature of capital and share capital, kinds
of share- equity, preference, sweat equity, bonus, employee stock option scheme, and
Right issue, Debt Capital (Borrowing and Debenture)- Meaning and nature of debt and
debt capital, Types of different types of borrowing, Difference between- Share and
debenture, owned capital and debt capital, Depositories and dematerialization of
securities- meaning and nature of depositories, procedure of dematerialization of
securities.
20 Marks
UNIT – IV- Membership in a company – Meaning of shareholder and member, distinction
between shareholder and member, kinds of member, Procedure to become member and
shareholder of a company, Concept of Transfer and Transmission of Securities (Share and
Debenture) Directors – Meaning, Appointment, Power and Duties, Managing Director and
 Whole Time Director – Appointment and Qualification. . 20 Marks

Reference Books:
1. Company Law By Ashok K. Bagrial:, Vikas Publication House
2. Company Law And Practice, Ratan Nolakha: Vikas Publication House
3. Business Law Including Company Law, Gulshan, S S and Kapoor, G K , New Age
International (P) Ltd., Publishers.
4. Company Law - A comprehensive Textbook on New Companies Act 2013 , Kapoor G.K.
and Dhamija Sanjay: Tazman Publication
5. Company Law & Secretarial Practice- Appannaian Reddy, Prabhudev, Himalaya
Publishing House
6. Faroq Haque Company Law., Sheth Publishers Pvt. Ltd. Mumbai
7. Company Law Dr. A . Shende, Dr. R. Ingole, Anuradha Prakashan, Nagpur
8. Company Law and Secretarial Practice- Dr. R.K. Nelakha, Ramesh Book Depot, Jaipur,
New Delhi.
9. Secretarial Practice & Company Law- Arunkumar, Rachana Sharma- Atlantic Publishers
and Distributors
10. A Text Book of Company Law & Corporate Law [Link], S. Chand Publishing.

Course II -Principles of Operations Management(BBA-V-2)

Credits -04 Total Marks -100

Unit I: Introduction to Operations Management: Introduction to Operations Management, its

Nature, Scope, Importance and Functions. Difference between production, manufacturing and
service. Concept and types of production, mass, job-based, batch and assembly line
production system. Types of services. .
20 Marks

Unit II: Facilities and Production Planning : Factors affecting plant location, types of plant
layouts – product layout, process layout, fixed position layout, cellular layout, types of service
layouts. Concept of production planning, definitions of capacities, master production schedule,
material planning. Introduction to maintenance. 20 Marks
Unit III: Material Management: Scope of materials management, Purchase and Stores
Functions, Introduction to warehouse management, Concept of Lead time, re-order level,
minimum and maximum stock, Basic concepts of Inventory management, inventory costs,
ordering and carrying cost.
20 Marks
Unit IV: Quality Management and Productivity: Introduction to quality, dimensions of quality,
concept of product, process and service quality. Introduction to Quality Management System,
concept of TQM, ISO, Kaizen, Quality circles, Six- sigma. Concepts of productivity, machine,
labour and cost productivity. 20 Marks
Reference Books:
1. Operations Management by Shridhar, Himalaya Publishing House
2. Operations Management Nair: TMH
3. Production and Operations Management, Adam & Ebert, Prentice Hall India
4. Operations Management by Chary ,Mcgraw Publications, 4th edition.
5. Production and Operations Management, [Link]&[Link],
Himalaya Publication
6. Production and Operations Management, [Link], 3rd Edition, Eastern

Course III - Research Methodology (BBA-V-3)

Credits _04 Total Marks _100

Unit I: Introduction - Meaning, Objectives and Types of research, Research Approach,
Research
Process, Relevance & scope of research in management. Research Design - Features of good
Design, Types of Research Design, . 20
Marks

Unit II: Sampling Design - Steps in sample Design, Characteristics of a good sample
Design, Probability & Non Probability sampling. Hypothesis – Meaning, Types, Process,
Formation
of Hypothesis, Testing of Hypothesis. 20
Marks

Unit III: Measurement & scaling techniques - Errors in measurement. Test of sound
measurement, Scaling and scale construction technique. Attitude Measurement and Scales:
Introduction to attitude - Various Methods to measure attitude. . 20
Marks

Unit IV: Methods of data collection - Primary data – questionnaire and interviews; Collection
of secondary data. Interpretation of data - Techniques of Interpretation, Report writing, Layout
of a project report, preparing research reports. 20 Marks
Reference Books:
 1. Research Methodology – C.R. Kothari
2. Business Research Methods – Naval Bajpai
3. Business Research Methodology – J K. Sachdev
Course IV- Entrepreneurship Development (BBA-V-4)

Credits _04 Total

Marks-100

Unit I: Entrepreneur & Entrepreneurship: Evolution of the concept of Entrepreneurs,

Characteristics of an Entrepreneur, Distinction between an entrepreneur and a manager;
functions of an entrepreneur, types of entrepreneurs, concept of entrepreneurs; growth of
entrepreneurship in India, role of entrepreneurship in economic development,.
20 Marks
Unit II: Entrepreneurial growth: Factors - Economic factors, non-economic factors,
Government actions; Entrepreneurial competencies –meaning, major competencies,
developing competencies; Entrepreneurship Development Programs (EDPs) - Need,
objectives, course content of EDPs, phases of EDPs, evaluating EDPs. .
20 Marks

Unit III: Small Enterprises: An introductory framework: Definition, characteristics,

relationship between small and large units, rationale, objectives, scope, opportunities for
entrepreneurial career, problems of SSIs; Project Identification and Selection (PIS) -
Meaning of project, project identification, project selection, contents of project reports,
formulation of project reports; Project Appraisal - Concept, methods, economic analysis,
financial analysis, market analysis, technical feasibility, managerial competence.
20 Marks

Unit IV: Institutional & financial support to Entrepreneurs: Need for institutional support,
various institutions supporting entrepreneurship in India – MIDC, MSME, MCED, DIC,
SSIB, MSSIDC, BIFR; Financial support to entrepreneurs: Commercial banks, other
financial institutions – IDBI, IFCI, SFCs, SIDBI, venture capital. . 20 Marks
Reference Books:
1. Entrepreneurship 6 th edition. Robert D Hisrich , Tata McGraw-Hill.
2. Kuratko- Entrepreneurship – A Contemporary Approach, (Thomson Learning
Books)
3. Small-Scale Industries and Entrepreneurship. Desai, Vasant (2003). Himalaya
Publishing House, Delhi.
 4. S.S. Khanka – Entrepreneurial Development (S. Chand & Co.)
5. Exploring Entrepreneurship, Blundel& Lockett, Oxford University Press 6.
Entrepreneurship, Roy, Oxford University Press

Semester VI
(Elective 1)

BBAC6.1.1- Fundamentals of Marketing Management

Credits -04 Total Marks -100
Unit – I: Integrated Communication Mix (IMC) -meaning, importance; Communication meaning,
importance, process, communication mix-components, role in marketing, 20 Marks

Unit – II: Branding - meaning, brand recall, brand positioning. Importance of branding and
advertising. Digital Marketing – Scope and Importance, Search Engine Optimisation (SEO), Out
of home (OOH). 20
Marks

Unit – III: Sales Organisation and Relationship: Purpose of sales organization, Types of sales
organization structures, Sales department external relations, Distributive network relations.

20 Marks

Unit – IV: Concept of services - Nature & characteristics of services, Marketing Mix and
strategies in Service Marketing, Product decisions, pricing strategies, Promotion of services,
Placing or
Distribution methods of services, Service vision & Strategies: Includes Advertisements, Branding,
Packaging of Services. 20
Marks

Reference Books:
1. Marketing Mgt. by Philip Kotler (PHI)
2. Marketing Management by Rajan Saxena, Tata McGraw Hill, Education
3. Service Sector Management by S M Jha
4. Sales Management - Cundiff, Still, Govoni
 BBAC6.1.2 - Fundamentals of Business Finance

Credits -_04 Total

Marks -100
Unit –I: Mathematics of Finance – Concept of Time Value of Money, Compounding and
Discounting of single cash flow, series of cash flow and annuity. Simple problems based on Time
Value of Money 20 Marks
Unit –II: Capital Budgeting - Premises of Capital Budgeting Decisions, Tools in Capital
Budgeting, Pay Back Period, Average Rate of Return on Investments, Net Present Value, IRR.
20
Marks
Unit –III: Dividend decision and Management of Earnings - Relevance approach of dividend
valuation models, Irrelevance approach of dividend valuation models, Stability of dividend,
Factors
determining dividend decisions. 20 Marks
Unit IV: Corporate Restructuring - Reasons & drivers of corporate restructuring, Methods of
restructuring- mergers (types of merger), takeovers, acquisitions (Types of Takeover/ acquisition),
divesting/ demerger, spin-off, split ups 20 Marks Simple
Numerical will be based on Unit I, II and III only.
Reference Books:
1) Financial Management by Ravi Kishore, Taxmann Publications Pvt Ltd
2) Financial Management – I M Pandey – S. Chand & Co. Pvt. Ltd. (Old editions in Vikas
Publications)
3) Financial Management , Theory, Concepts and Problems by Dr. R. P. Rustagi, Taxmann
Publications Pvt Ltd
4) Financial Management, Text, Problems and Cases, by M Y Khan and P K Jain, Mc Graw
Hill Publications
 BBAC6.1.3 - Fundamentals of Human Resource Management

Unit 1 : Introduction: Concept, HRM ; Evolution of HRM; Challenges of HRM; Role of Human
Resource Management in strategic management, Characteristics of Workforce today.

20 Marks

Unit 2 : Performance Appraisal :Concept and Introduction, Importance, process – methods of

performance appraisal – Traditional & Modern Methods. 20 Marks

Unit 3 : Job Evaluation & Compensation management: Concept, objectives and methods of Job
Evaluation, Wages & Salary, components of employee remuneration – – base and supplementary.
Wages & Salary Administration 20 Marks

Unit 4 : Legal Aspects :Introduction to Provident Fund Act, Employee State Insurance
Corporation Act, Minimum Wages Act, Industrial Relations Act, Industrial Dispute Act.

20 Marks

Reference Books :

1. Dr. S S Khanka : Human Resource Management,

2. Aswathappa, K.; Human Resource and Personnel Management (Text and Cases),
Tata
3. Rao,V S P,Human Resource Management, Text and Cases
4. Dessler,Gary; Human Resource Management; Prentice Hall 5. SubbaRao, Personnel
and Human Resources management, HPH.
6. SeemaSanghi , Human Resource Management
 Semester VI
(Elective-II)

BBAC6.2.1 Advanced Marketing Management

Credits -04 Total Marks -100

Unit – I : Sales Management : - Evolution of sales function, Objectives of sales management

positions, Functions of Sales executives, Relation with other executives, Salesmanship : Theories
of personal selling, Types of Sales executives, Qualities of sales executives, Prospecting,
preapproach and post-approach, Organising display, showroom & exhibition 20 Marks

Unit – II: Distribution network Management: Product Distribution Channel & Types of Marketing
Channels, Factors affecting the choice of channel, Types of middleman and their characteristics,
Wholesale and Retail, Supply Chain Management (SCM) and introduction to Supply Chain
Management, Various types of Warehousing and transportation facilities.
20 Marks

Unit – III: Service Quality - Impact of service Quality, Approaches to service Quality, Ten
original dimensions of Service Quality, How to improve service Quality, Service quality
information systems, Benchmarking and certification. Marketing challenges in services business;
Classification of services; End user, Profit orientation, Services tangibility, People based services,
Expertise. Role
of IT in service industry. 20 Marks

Unit – IV: Customer Retention & Relationship Marketing: CB-Services, Facts & Importance of
CB in services, Evolution of Relationship Marketing, Enhancement of Internal & External
relationships, Customer Retention (Operations, Delivery System). Various types of services
offered to customers – hotel, hospital, transport, insurance, banking and education.

20 Marks

Reference Books:
1. Marketing Mgt. by Philip Kotler (PHI)
2. Marketing Management by RajanSaxena, Tata McGraw Hill Education
3. Service Sector Management by S M Jha
4. Sales Management - Cundiff, Still, Govoni
 BBAC6.2.2- Advanced Financial Management
Credits- 04 Total Marks -100
Unit –I: Banking Services and Operations -Definition of banks, Functions of Commercial Banks,
Banking Structure in India, Role of RBI vis-a-vis other commercial banks, Introduction to Bank
Deposits, Types of Deposit Accounts, KYC 20
Marks
Unit –II: Insurance Services - Concept of insurance, principles of insurance, Traditional and Unit
linked policies, individual and group policies, Different type of insurance products – whole life
products, term assurance annuities, and endowment, Medi-Claim and health insurance products.
20 Marks
Unit –III: Mutual Funds – Organization Structure, Classification of Funds –Types of Funds –
Equity
Funds, Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs, Commodity
Funds, Fund of Funds, Sectoral Funds, ELSS; Calculation of NAV; Systematic Investment Plans;
Concept of Cost Averaging and Value Averaging. 20 Marks
Unit IV: Capital Market - Introduction to Capital Markets, Structure of Capital Market, Primary
and
Secondary Market, Stock Exchanges in India- BSE, NSE, OTCEI, ICSEI, Functions of Stock
Exchange, SEBI and Role of SEBI in Capital Market. 20
Marks
Reference Books:
1) Indian Financial System by Bharti V Pathak Pearson Publications
2) Indian Financial System by M Y Khan McGraw-Hill Publications
3) Financial Markets and Services , Gordon and Natrajan, Himalaya Publications
4) Financial Services, SandeepGoel, PHI Publications
5) Know Your Bank (volume I to VI) published by IIBF
6) Life and Health Insurance, 13th Edition by Kenneth Black Jr., Harold D. Skipper Jr.,
PHI Publications
 BBAC6.2.3 Advanced Human Resource Management

Credits-0 4 Total Marks -100

Unit 1 : Job Analysis, Job Design & Job Evaluation: Job Analysis & Design - Job Analysis –
Meaning, Uses, Competency approach to job analysis, Job Description, Job Specifications & Role
Analysis, Factors affecting Job Design, Techniques of Job Design, Cases and Exercises in
understanding Job Analysis. Job Evaluation –Concept, objective & methods. 20
Marks

Unit 2: Performance Appraisal: Nature, Objectives of Performance Appraisal, Performance

Planning and Potential Appraisal, Pitfalls of Appraisal, Praise and Recognition; Rewards and
Incentives; Promotions. HR Records, MIS HR Reports, HR Formats – Personnel Files,
Attendance,
Leave, Medical Records. 20 Marks

Unit 3 : Industrial Relations :Nature, Concept, scope, objectives & significance of Industrial
Relations, Trade unions, Functions of Trade Unions - Forms of collective bargaining - Workers‟
participation in management, Nature & causes of Industrial Dispute and Settlement of Industrial
Disputes. 20 Marks

Unit 4 : Ancillary Topics: Goal Setting, Promotions and Transfers; Separations- Retirement, VRS,
Deputation, Death, Retrenchment, Pink Slips, Competency Mapping, Employee Manual / PPP
Handbook. Concept of Retention and Attrition. Online recruitment; Employee referrals;
Recruitment process outsourcing Head hunting; Downsizing; Voluntary retirement schemes
(VRS)
HR outsourcing, Job Rotation & Transfer 20 Marks

Reference Books :

1. Dr. S S Khanka : Human Resource Management,

2. Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata
3. Rao,V S P,Human Resource Management,Text and Cases
4. Dessler,Gary; Human Resource Management;Prentice Hall 5. SubbaRao, Personnel
and Human Resources management, HPH. 6. SeemaSanghi , Human Resource
Management
 BBAC6.3-Project

Project Work: Project work will be compulsory for each student appearing at the semester- VI-
BBA Examination.
(i) Project shall carry 100 marks as follows:
Particulars Marks
Project Report Evaluation 50
Project Viavoe 50
Assessment by External Expert 50
Assessment by Internal Expert 50
Total 200
(ii) For Project work a batch of Twenty students per guide /supervisor has to be allotted by the
Institute.
(iii) A copy of Project work (Printed or Type Written) shall be submitted to college, at Fifteen
Days prior to the date of commencement of Semester-IV Examination, which will be retained
by the college/Department for internal evaluation purpose.
(iv) A Candidate shall submit with his/her project work, a certificate from the Supervisor to the
effect- That the candidate has satisfactorily completed the Project work for not less than one
session and That the Project work is the result of the candidates own work and is of sufficiently
high standard to warrant its presentation for examination.