A STUDY ON CONSUMER ATTITUDE TOWARDS WASHING SOAP IN
CHENNAI CITY.
A project report submitted to
UNIVERSITY OF MADRAS
In the Partial Fulfillment of the Requirement for the Award of the Degree of
MASTER OF COMMERCE
Submitted by
DHARANI.M
([Link]: 532300231)
Under the guidance of
MS.S. JENIFER KARNIYA, MBA., [Link].,
PG DEPARTMENT OF COMMERCE JAYA
COLLEGE OF ARTS AND SCIENCE
(Affiliated To University of Madras)
Thiruninravur, chennai-602024)
APRIL 2025
BONAFIDE CERTIFICATE
This is to certify that the project report titled “A Study On Consumer Attitude Towards
Washing Soap In Chennai City.” is an original work of DHARANI. M and is a partial fulfillment
for the award of the Master’s degree in commerce of Madras University. This report or part of this
report has not been submitted earlier either to this university or any other University/institutions for
the fulfillment of the requirements of a course or study or published/presented for any other purpose.
Signature of My Guidance, Signature of H.O.D
[Link] Karniya
Signature of Principal: Signature of External
Place: Thiruninravur
Date:
DECLARATION
I hereby declare that this project titled “A Study On Consumer Attitude Towards Washing
Soap In Chennai City.” submitted for the degree of master of commerce Madras university Chennai
is a record done by me under the supervision and the guidance of [Link] Karniya
MBA,.[Link]. Department of commerce Jaya college of Arts and Science in Thiruninravur. This
project has not previously formed the basis for the award for any degree, diploma, Fellowship or Other
similar titles and the project as a whole in its critical evaluation represents independent work done by
me.
Place: Thiruninravur Signature
Date: (DHARANI. M)
Name : DHARANI. M
[Link]: 532300231
Course: II [Link]
ACKNOWLEDGEMENT
I am grateful to Dr, Kanagaraj M.A., [Link]. Chairman, Mrs. K Vijayakumari
M.A, [Link]. Secretary. Dr. Deena joint secretary, Dr. Guhan MCA, Ph.D., principal &
Dr. V. Vijayakumar Vice principal Jaya college of arts and science, Thiruninravur, for
giving me an opportunity to pursue my research works in this esteemed institution.
My special thanks are due to Mrs. S.G. Anuja [Link], [Link].; Head of
department of commerce PG and all staff members for their valuable support.
I would like to express my heartfelt gratitude and acknowledgement to my guide and
my faculty [Link] KARNIYA MBA.,[Link], Assistant professor for his
inspiration, constant support and encouragement, throughout the period of my study. My
sincere thanks to all my professors, who were always my guiding light.
I am indebted to my parents, who are always my source of inspiration and
encouragement. I express my heartfelt thanks for their sincere efforts through my research
work.
I express my sincere thanks to all the respondents who have been kind enough to
provide me with the data required for my study.
Above all, I sincerely thank my beloved god who has been my source of energy and my
guiding
star.
Place: Thiruninravur Signature
Date: (DHARANI. M)
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