-Student name - SHIMON KUMAR

-Roll number - 25/POL/010

-Date - 24 march 2026

-Assignment title:-

1. Email Marketing - GMass

- Contact number: 8527038188

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Assignment number 1: Email marketing - GMass

INTRODUCTION: Email marketing and GMass

GMass is a powerful Chrome extension that transformsGmail into a robust email marketing and mail
merge platform. It enables users to send personalized mass emails, automate follow-ups, and track
campaign analytics directly within the Gmail interface. Ideal for small businesses, it bypasses
standard Gmail sending limits and integrates seamlessly with Google Sheets

Main objectives of assignment

1. Send mass emails directly through my Gmail account to a large list of people at once.

2. Personalize every message so each recipient feels like the email was written specifically for them.

3. To have much more knowledge about email marketing with special focus on GMass.

4. Developing my technical skill(email marketing) through these assignments.

Methodology - Extensive internet research and graphical representations

Main content - Step-by-Step GMass Campaign process

Step 1: Installing the GMass (Free Chrome Extension).

1. Opening the Google Chrome browser.

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2. Then I went to this link:

[Link] -powerful-mail-merge

/ehomdgjhgmbidokdgicgmdiedadncbgf

3. Then I Click the blue "Add to Chrome" button → then "Add extension".

4. It will install in just seconds.

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 Explanation: I installed the official GMass extension from Chrome Web Store. This tool turns normal
Gmail into a powerful professional email marketing system. Note: GMass extension is already enabled
in my desktop. That's why it didn't show the pop up “ enable extension”.🤭

Step 2: Connecting GMass to my Gmail Account

1. Opening Gmail ([Link]) in the same Chrome browser.

2. Then a pop-up appears automatically showing Click "Sign up with Google". And I clicked it.

3. Then I Choose my Gmail account → clicking "Allow" (twice).

4. Allowing notifications when asked → click "Close Window".

5. Then I saw a green success message.

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Explanation: I connected my GMass to my Gmail account. Now I can send professional mass emails
directly from Gmail with tracking and personalization.🐤

Step 3: Creating a Professional Contact List in Google Sheets.

1. Opening the Google Sheets ([Link]) and creating a new spreadsheet.

2. Adding 4 emails in the Google sheet. These 4 email are follows:-

a. shashibalashashibala2@[Link]
b. [Link].010@[Link]
c. ravikumar@[Link]
d. piyushkumar@[Link]

3. Then just save it.

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LAPTOP BATTERY 🪫 GONE, THEN I TOOK SCREEN SHOT FROM MOBILE PHONE. 🫡(Below one ss)

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Step 4: Connecting Google Sheet to GMass

1. Went back to Gmail.

2. Clicking the Google Sheets icon (new button added by GMass, next to search bar).

3. Clicking "Sign up with Google" → "Allow" (only first time).

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4. Then just search the previous created google spreadsheet and then press "Connect to
Spreadsheet".

Explanation: I connected my contact google spreadsheet list to GMass. Now the tool knows who to
send emails to and can automatically personalize each one.”💖

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Step 5: Composing a professional email campaign and then simply just sending it. 🫰

1. Clicking the compose box in Gmail.

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This is me sending the email with GMass style.

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This is also me receiving the email with GMass style.

EXPLANATION: I created professional email templates and this makes every email feel custom-made,
which increases open rates in email marketing.

I even adjusted my GMass settings for tracking and unsubscribing links. This follows the best email
marketing rules and helps me to see who opened the campaign.🤭

What I learn through Gmail marketing and GMass:-

1. Google Sheets Integration: I learn to connect Google Sheets as a live database, allowing me to
use any column (e.g., Company, LastPurchase) as a merge tag to customize every email.
2. Advanced Personalization Fields: I can personalize entire paragraphs, images, links, and
attachments for each recipient.
3. Breaking Gmail Limits: I learn to bypass Gmail's standard sending limits (500/day for personal,
2,000/day for Workspace) using GMass's distributed sending or external SMTP integration.
4. Email Verification: I learn to verify lists pre-send to prevent bounces and protect my sender
reputation.
5. Campaign Analytics: I gain skills in analyzing open rates, click-through rates, reply rates, and
bounce rates directly in a Gmail dashboard.

🍾🥂End of assignment no.1🍾🥂

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Assignment no.2 :Social Media

Marketing

Introduction

What is social media marketing:-

Social media marketing (SMM) is the use of platforms like Facebook, Instagram,
LinkedIn, and TikTok to build a brand, increase sales, and drive website traffic. It
involves publishing, engaging with followers, running ads, and analyzing
performance to create two-way dialogues rather than one-way advertising.

Core Components of Social Media Marketing

• Content Creation & Scheduling: Planning and posting valuable content, such as
videos, images, or articles tailored to specific platforms.

• Audience Engagement: Actively interacting with users by responding to

• Analytics & Reporting: Tracking metrics like reach, engagement, and conversion
rates to measure success and ROI.

• Paid Advertising: Running targeted ads to reach specific demographics and

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Key Benefits of Social Media Marketing

• Enhanced Brand Awareness: With over 5 billion users, social platforms offer
massive visibility.

• Increased Website Traffic & Sales: Directing users to products or blogs and using
features like in-app shops.

• Customer Insights: Access to data that helps in understanding audience behavior

• Humanizing the Brand: Allowing companies to appear more approachable and

Common Social Media Platforms:-

• Facebook & Instagram: Broad reach, visual storytelling, and high-engagement

• LinkedIn: Professional networking and B2B marketing.

• Twitter (X): Real-time conversations and customer support. I used it for

• YouTube/TikTok: Video-driven content and influencer marketing.

Main content: analysing the likes, shares, trend, comments, engagement etc i got in
the last 20 days on X(twitter) platform.

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Basic bio-data:-

Professional Analytics Report: X Account

@ShimonkumarShi1

Period Analyzed: Last 20 days (approximately March 5-25, 2026)

Report Date: March 25, 2026

Account Overview:

Username: @ShimonkumarShi1

Display Name: SHIMON KUMAR

BIo: MOTIVATIONAL CONTENT

Followers: 6 (very small, nice audience)

Content Style: Consistent posting of motivational image quotes (often with images
of text from thinkers like Viggo Mortensen, Robert Louis Stevenson, Salvador
Dalí, etc.).

Activity Summary (Last 20 Days)

The account shows low but highly consistent activity. Most visible recent posts
occurred in a single burst on March 23, 2026, with ~10–12 image quote posts +
corresponding "#power" replies. No significant activity was detected on other days
within the 20-day window (older posts fall outside the period or show even lower
reach).

Visual Representations: Bar Graph: Average Likes & Views per Post Type
(Recent Burst)

Likes Views

5 | █████ 52 | ██████████████████████████████

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4 | ████ 33 | ██████████████████

3 | ███ 25 | ██████████████

21 | ████████████

11 | ██████

8 | ████

Analysis of some of my best post.

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2. Engagement Breakdown (Likes per Post on March 23

Post time (GMT) Likes Reposts Views

14:53:02 4 0 3

14:53:12 4 1 6

14:53:30 4 1 5

14:53:51 4 1 6

14:54:24 4 1 8

14:54:55 3 1 11

14:55:07 4 0 11

14:55:13 4 0 13

14:55:16 (image) 4 1 28

14:55:20 (image) 5 0 25

14:55:20 5 0 22

14:55:22 5 0 31

14:55:23 4 1 54 ← highest views

14:55:25 3 0 50

Summary of my Activity on X(twitter)

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Total posts in the period: 10 (all posted on March 23, 2026, between 14:53 and
14:55 GMT — a short burst of activity lasting about 2 minutes).

Posting pattern: Completely inactive for the first ~17 days of the period. All
activity concentrated in one day with a rapid series of 10 posts (mostly image-
based motivational content with the hashtag #power).

Content type: 100% visual motivational posts. 9 out of 10 posts include high-
quality inspirational images paired with short text or just the hashtag #power. This
aligns perfectly with your account's theme of sharing empowering quotes and
visuals.

Engagement: Very modest but consistent for a small account (6 followers).Total

Total Reposts: 6 (some posts got 1 repost each).

Replies/Quotes/Bookmarks: Minimal (a few replies, no significant quotes).

Views: Ranged from 3 to 54 per post (average ~20–25).

Media usage: Heavy reliance on images (nearly every post has one), which is
effective for motivational content as it drives better visual appeal and potential

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reach.

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Profile photo.

Bibliography

-Investopedia

-oracle

-wikipedia

-x, instagram, linkedin etc.

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Have a brand new day: [Link]

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