InMail
Masterclass
For internal, non-commercial use only. Provided under license from LinkedIn and subject to the LinkedIn Subscription Agreement and Service Terms.
Today’s • Structure and Framework
• InMail Best Practices
Agenda • Data and Analytics
Your InMails
represent you
and your
company
3 Key Facts
Important statistics for optimizing your InMails
Length Mobile Acceptance
Inmails under 200 75% of all InMails Referencing a former
employer in common
words get a 13% are read on a increases chance of InMail
better response rate/ smartphone response rate by 27%
Breaking Down Batch Size
One-to-One 2-24 Recipients 25+ Recipients
• Represents 35% of all • Represents 22% of all • Represents 43% of all
InMail Sent InMail Sent InMail Sent
• Acceptance Rates • Acceptance Rates • Acceptance Rates
are 31% are 21% are 13%
Structure and
Framework
InMail Framework
Structure your InMails well to get that awesome candidate!
• Subject line – Attention grabbing/ Sparks interest/ Social/ Additional theme
• Appropriate Salutation – Consider cultural context
• Paragraph 1 – Social Factor/ Common Ground
• Paragraph 2 – Who you are, why you’re reaching out
• Paragraph 3 – WOW Factor, What is in it for them?
• Call-to-action – Strong and Encouraging
“Passive candidates may start off by
resisting approaches from recruiters
regarding job opportunities. Why? They
face an adaptive challenge for
themselves.”
“From my very first interaction with my
recruiter, a powerfully written in-mail which
was balanced, personal and informative. I
experienced genuine empathy in all stages
of the interview process.
Source:[Link]
Example
Trust that this message finds you well. I understand from
our new Head of Projects, [Name common], that you have Common Ground
made quite an impact in his team before.
I am [Name], a Talent Acquisition specialist from
[Company], headquartered in KL, and I’m reaching out to
Who you are,
you because of two reasons: Company background
1) [Company] recently opened a new office in KL to
expand its footprint in Malaysia by mid-2018.
2) [Name common] encouraged me to reach out to you
Why you’re reaching out
as he mentioned that you are a seasoned Project
Manager and looking for a next career opportunity.
What’s in it for them
I would like to discuss more about this opportunity. Are
you available for a call this Friday? Click on the link below
to view my availability and select the best time for you.
Immediate, specific call to action
Example
Subject: Opportunity to disrupt the transportation industry with [Company Name]
Dear [First Name],
InMail Strategy I came across your profile while looking for management consultants and am
particularly keen about your experience. Your skills will be a great fit for [Company
Best InMails in Singapore Name] in Singapore. I would like to discuss a position with you, which could be your
next step in your career.
Example 1 [Company Name] takes pride in finding new ways to disrupt industries and even
ourselves. We welcome like-minded talents like you in driving Southeast Asia forward!
Inmail RP:57%
Word Count: 91 It would be great if we could connect and have a conversation to discuss further.
Example
Subject: Next step in your career
Hi [First Name],
My best guess is that you are just so completely over being continuously bombarded
with messages from recruiters. I have no idea what your current situation is, but based
on your experience, I am very interested in finding out what you would predict to be
InMail Strategy the next step in your career.
Best InMails in Singapore I’m [Recruiter’s name] from [Company’s Name]. [Company’s name] is the industry
leader nationally and internationally for infocomm usage and developers.
Example 1 We are looking for a [role] to oversee and manager a 50 men wide engineering team
that design, build, innovate and invent technologies needed for making [Company
Inmail RP: 60% name] the first of its kind in their industry.
Word Count: 144
If this sounds interesting to you, I would be happy to have a chat with you at any time at
your convenience. I’ve included some timings in the link below.
I look forward to connecting with you.
InMail Best Practices
Spark interest with your subject line
• Hello from a fellow De La Salle Alumni
• Your impressive SQL background
• (Shared connection) encouraged me to reach out to you
• Are you still happy in your job?
• Are you up for a challenge?
• (Company) is looking for you
Essential Searches + InMail Templates
SEARCH ALERTS INMAIL TEMPLATES
Open to New Opportunities I noticed you are open…
Recently Joined LinkedIn Welcome to LinkedIn!
Company Followers Thanks for following us!
Network Relationship (2nd Degree) Asking for Introduction…
Years in Current Position Congratulations on your anniversary!
Closing an InMail
Your call to action is critical
• Assumptive close “I’m sure you’ll be interested – let’s connect to discuss.”
• Options close “Whether you’d like to discuss this or your career path in general, let’s discuss.”
• Pick a date Close “Would you like me to call you on Thursday or Monday next week?”
• Urgency Close “We anticipate a lot of interest in this role so please contact me soonest.”
• Trial Close “If we can ensure that this is attractive for you financially, would you like to
discuss further?”
• Pressure Close “So that you don’t miss out on this great opportunity, please contact me right
away.”
Activity! (5 mins)
Let’s brainstorm on some subject lines and call to actions!
Subject Lines Call to action
Get Personal with Templates at scale
Build your Select suitable prospects you want Leverage commonalities within a
Talent Pool to reach out to template to personalize at scale
Common pit falls and how to avoid them
We give them way too much information
They may opt out before
ever speaking with us
Common pit falls – how to avoid them
Quick fix à We give them way too much information
Don’t hide the hook
Get the prospect’s attention by
stating briefly what caught your
attention and what’s great about
the role
Common pit falls – how to avoid them
We make it all about us!
Prospects should feel special, not
like they have to do you a favour
Common pit falls – how to avoid them
Quick Fix à We make it all about us!
Focus on the prospect
Let them know what’s in it for them if
they have a conversation with you
Common pit falls – how to avoid them
It’s too generic
We make the prospect feel like a
number
This message is an obvious
template – nothing personalized,
nothing to grab attention
Common pit falls – how to avoid them
Quick Fix à It’s too generic!
Do your homework
Research the prospect’s
professional information, and
focus on the connections to the
prospect’s business
InMailChecklist
✔ SUBJECT LENGTH Keep this to less than 7 words
✔ BODY LENGTH Aim for no more than 3 paragraphs, max 3 sentences in each para
✔ FIRST/THIRDPERSON Use the 1st person (1/Me/We) along with active language
✔ FORM OFADDRESS Depends on market but aim for friendly by respectful
✔ COMMON GROUND Find relevant common ground, not contrived or “stalker-like”
✔ WHAT’S YOUR VOICE Portray your company values according to corp comm guidelines
✔ CALL TOACTION Be specific! Always ask for meeting/ contact information – give options
✔ TEMPLATE Keep saving templates!
Data and Analytics
Analyzing and
Understanding reports
§ 30% expected increase in
response by utilizing
insights
§ Identify candidates who
are more likely to respond
§ Know which templates are
doing well
§ Data driven conversations
with stakeholders
E
Personalised InMail Analytics
• Which Spotlight works best for you?
• Which Companies provide you a high
response rate?
• Which Schools’ alumni are most
interested in your company?
• How are your InMails performing based
on gender?
• Which Templates are your most
successful?
• Great for A/B Testing different
messaging strategies
E
Thank you