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Week 3 Assignment

The document outlines a comparison of move structures and persuasive linguistic features between two booklets, M&M’s and Adventure World. It includes a checklist format for identifying the presence of various moves and features, along with examples for each. The focus is on analyzing how each booklet employs specific marketing strategies and linguistic elements.

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Angkita Kirana
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6 views2 pages

Week 3 Assignment

The document outlines a comparison of move structures and persuasive linguistic features between two booklets, M&M’s and Adventure World. It includes a checklist format for identifying the presence of various moves and features, along with examples for each. The focus is on analyzing how each booklet employs specific marketing strategies and linguistic elements.

Uploaded by

Angkita Kirana
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name : Name : Name :

Student number : Student number : Student number :

Move Structure comparison

Put a tick ( ) if the move is present, and a cross ( ) if it is not present in presence collumn.

Give example of each move that is used in each booklet

Move M&M’s Adventure World


presence Screenshot of the presence Screenshot of the
move in the text move in the text
Move 1: Identifying product and purpose
Step1: Referring to the
manufacturing company
Step 2: Naming the product
Step 3: Pricing
Step 4: Targeting the market
Step 5: Providing extra
details
Move 2: Describing the product
Step 1: Objective
characteristics
Sub‐step 1: Listing features
Sub‐step 2: Listing models
Sub step 3: Instructing the
use
Step 2: Persuasive
characteristics
Sub‐step 1: Evaluating the
product positively
Move 3: Justifying the
product
Move 4: Endorsing the
product
Move 5: Establishing
credentials
Move 6: Urging action
Persuasive Linguistic Features Comparison
Move M&M’s Adventure World
presence Screenshot of the presence Screenshot of the
move in the text move in the text
Syntactic
Adjectives
Personal pronouns
Adverbs
Multiple modifiers
Rhetorical questions
Non‐finite clauses
Semantic
Personifications
Similes
Hyperboles
Metaphors
Discoursal
Put a tick ( ) if the move is present, and a cross ( ) if it is not present.

Give example of each feature that is used in each booklet

Your answer to the questions:

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