ENTREP
ENTREP
In Partial Fulfillment
of the Requirements for the subject
Entrepreneurship
PROPONENTS
Lemuel G. Ibarrola
Krizel A. Nery
Joshua G. Villacruel
Christian D. Villaluna
TABLE OF CONTENTS
CHAPTER I. EXECUTIVE SUMMARY4
A. OBJECTIVES-----------------------------------------------------------------------------------------------4
B. VISION OBJECTIVES------------------------------------------------------------------------------------5
C. MISSION----------------------------------------------------------------------------------------------------5
D. VISION STATEMENT------------------------------------------------------------------------------------5
CHAPTER II. COMPANY/ PRODUCT BACKGROUND6
A. COMPANY HISTORY-----------------------------------------------------------------------------------6
B. COMPANY LOGO--------------------------------------------------------------------------------------6-7
C. COMPANY LOCATION--------------------------------------------------------------------------------7
D. BRAND NAME-------------------------------------------------------------------------------------------7
E. PRODUCT DESCRIPTION-----------------------------------------------------------------------------8
F. PACKAGING---------------------------------------------------------------------------------------------8
G. PRICELIST------------------------------------------------------------------------------------------------8
CHAPTER III. MARKET ANALYSIS9
A. MARKET SEGMENTATION
(TARGET MARKET, VALUE PROPOSITION, UNIQUE SELLING PROPOSITION) -------9-10
B. SWOT ANALYSIS--------------------------------------------------------------------------------------11
C. COMPETITOR ANALYSIS----------------------------------------------------------------------------12
CHAPTER IV. PRODUCT AND SERVICES13
A. PRICING STRATEGY-------------------------------------------------------------------------------13-14
CHAPTER V. MARKETING PLAN15
A. PROMOTIONAL STRATEGY-----------------------------------------------------------------------15
B. PROJECTED RESULTS OF PROMOTIONAL PROGRAM------------------------------------15
CHAPTER VI. LOGISTIC AND OPERATIONAL PLAN16
A. PRODUCTION PROCESS--------------------------------------------------------------------------16-21
B. DISTRIBUTION CHANNEL-----------------------------------------------------------------------21-23
C. ORGANIZATIONAL CHART---------------------------------------------------------------------23-26
CHAPTER VII. FINANCIAL PLAN27
A. SOURCE OF CAPITAL--------------------------------------------------------------------------27
B. NON-CURRENT ASSETS----------------------------------------------------------------------28
C. WORKING CAPITAL---------------------------------------------------------------------------28
D. SCHEDULE OF PURCHASE-----------------------------------------------------------------28
E. PROJECTED CASHFLOW, INCOME STATEMENT------------------------------------28-32
CHAPTER VIII. APPENDICES32
A. DOCUMENTATION----------------------------------------------------------------------------33-34
B. SURVEY QUESTIONAIRE-------------------------------------------------------------------35
CHAPTER IX. BIBLIOGRAPHY-----------------------------------------------------------------------36-37
2
ABOUT THE RESEARCHERS--------------------------------------------------------------------------38-39
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CHAPTER I
EXECUTIVE SUMMARY
A. OBJECTIVES
NATURE OF BUSINESS
Tropi Mango is a small food business that focused on creating and selling the best
quality of different mango recipe. This proposes business compose of eight (8) members that
will cooperate under the form of partnership. Each member will contribute their knowledge,
abilities, skills, and ideas to make a success outcome of our business. All of members will
divide the capital for their business equally and will share the profits equally.
Tropi Mango is your tropical escape in every bite. Enjoy the sweet, juicy taste of real
mango in all our delicious treats from the soft and chewy mango roll, the creamy mango
tapioca, the golden baked mango pie. Each one is made with fresh mangoes and crafted with
care to give you that sweet, sunny flavor anytime. Whether you're craving a light snack or a
This business plan aims to find out if the business Tropi Mango can successfully
operate and grow in a store setting, especially in terms of management and financial success.
The main goal of Tropi Mango is to offer delicious mango-based snacks that are both
satisfying and made with quality ingredients. These treats are perfect for Students not only
for the students also for the teachers who enjoy sweet snacks with a tropical twist.
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The entrepreneurs chose this topic because they believe that mango is a favorite
fruit of many Filipinos and turning it into different kinds of snacks can be both fun and
healthy. This study looks at customer preferences, the benefits of using real mango, and how
the products can affect the market. It also aims to find better ways to improve the products
To start, the proponents used a small store to easily reach customers. It makes it
more convenient for people to buy snacks. In the Philippines, eating snacks during break
time is common, so Tropi Mango hopes to become a go to option for those who love mango
B. VISION
- Revolutionize the way students enjoy snacks by providing the freshest and most
C. MISSION
- To bring joy and freshness to every day by serving fun and tasty mango
treats like mango rolls, mango pie, and refreshing mango tapioca.
D. VALUE STATEMENT
- Customer service, personal respect, striving for excellence, and acting with
honesty.
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CHAPTER II
A. COMPANY HISTORY
Founded in 2025, Tropi Mango was born out of a simple idea—to create
refreshing drinks that highlight the natural sweetness and goodness of mangoes. What
started as a small passion project quickly grew into a business as people fell in love with
our signature mango blends. Every cup reflects our commitment to quality, freshness,
and innovation, bringing customers a taste that is both familiar and exciting.
We chose Brgy. Dalas, Labo, Camarines Norte as our home because of its vibrant
community and strategic location. Being on Concave Court at Labo Science and
Technology High School that allows us to reach students everyday who are looking for a
quick, delicious treat. The growing population in Dalas also gives us the opportunity to
share our mango creations with more people, making it the perfect place for Tropi Mango
to thrive.
B. COMPANY LOGO
The Tropi Mango logo bursts with tropical freshness, perfectly capturing the essence
of our mango-based smoothies. At the heart of the design, a cheerful chef enjoying a juicy
mango bite reflects the natural sweetness and irresistible taste of every sip. The bold golden-
yellow mango symbolizes vitality and sunshine, while the lush green leaf highlights the
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fruit’s natural origins. The playful yet modern font of Tropi Mango ensures the brand name is
lively and memorable, with a warm blend of orange and green tones evoking energy, health,
and tropical delight. Together, these elements showcase the freshness, flavor, and fun that
C. COMPANY LOCATION
Our Tropi Mango is crafted and distributed from our facility located in P-4, Brgy. Dalas,
Labo, Camarines Norte, within Labo Science and Technology High School, ensuring top-
D. BRAND NAME
“Tropi Mango”
The name of the business is Tropi Mango because our products are centered on the rich
and refreshing taste of mango-based smoothies. Every sip captures the natural sweetness and
tropical vibe of the fruit, giving you a burst of energy, freshness, and pure delight. With
TropiMango, you don’t just enjoy a drink—you experience the true taste of the tropics in
every bottle.
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E. PRODUCT DESCRIPTION
Mango Pie is a sweet treat made with layers of ripe, juicy mangoes, and a buttery
crust, creating the perfect harmony of sweetness and texture. Topped with breadcrumbs, it
brings a tropical twist that makes every bite both satisfying and unforgettable.
Specifications:
- Shelf Life: Lasts 2 day or more when refrigerated depends on how the mangoes
are sealed.
F. PRICE LIST
Mango Pie
₱20.00
Mango Turon
₱15.00
Mango Tapioca
CHAPTER III
MARKET ANALYSIS
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A. MARKET SEGMENTATION
TARGET MARKET
Our primary customer group consists of students, teachers, faculties, school staffs, and canteen staffs. :
1. Students
2. Teachers
3. School Staffs
4. Canteen Staffs
5. Faculties
VALUE PROPOSITION
Delight in the authentic taste of the Philippines’ favorite fruit with every bite of
TROPI MANGO. Made from fresh, ripe mangoes and carefully chosen ingredients, our
products Mango Tapioca, Mango Pie, and Mango Turon offer the perfect balance of
sweetness, texture, and satisfaction. Whether you want a refreshing treat on a hot day, a
hearty and sweet snacks during school breaks, or a delicious dessert to share with a
classmate, friends or even your crush, TROPI MANGO is here to deliver. Each product is
designed to be affordable yet high in quality, giving you a tropical experience that feels both
familiar and exciting. With TROPI MANGO, you don’t just enjoy a snack you celebrate the
All products are mango-based, ensuring a unique and consistent brand identity. TROPI
MANGO provides affordable, homemade-quality snacks that stand out from ordinary fried
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food or high-priced desserts.
Labo Science and Technology High School, Purok 4 Barangay Dalas,Labo Camarines Norte
B. SWOT ANALYSIS
Strengths:
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1. Natural Taste: Made with fresh, locally sourced mangoes that give a sweet and
2. Unique Concept: Focuses on mango based delicacies, making the brand stand out
3. Variety of Choices: Offers three different mango snacks (tapioca, pie, turon) that
Weaknesses:
1. Seasonal Supply: Fresh mangoes may not always be available year-round, which can
affect consistency.
2. Limited Starting Capital: As a small student run business, expansion and equipment
Opportunities:
1. New Variants: Creating unique twists on our products like sugar-free mango tapioca.
Threats:
1. Strong Competition: Many stalls and shops also sell snacks and desserts, which may
2. Price Changes: Increases in the cost of mangoes, sugar, or other supplies might
3. Health Awareness: Some customers avoid sweets or fried foods, which could lessen
C. COMPETITORS ANALYSIS
TROPI MANGO will be competing with several food stalls and snack shops
commonly found around schools. Many of these stalls offer fried products, quick
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meals, sweet snacks and refreshing drinks. While they are popular, most rely on oily
or heavily processed foods, which are not always the healthier choice. TROPI
MANGO can stand out by providing fresh, fruit-based delicacies that highlight the
snacks food.
Strengths: Known for high quality mango products, often using imported or specially
selected mangoes, and presenting them in attractive packaging. Their brand image appeals to
Weaknesses: Products are usually sold at higher prices, making them less accessible to
students and everyday buyers. Distribution is also limited, as they are often available only in
Strengths: Affordable prices and wide availability, that sold in school. Their products are
Weaknesses: Focused more on mass production than quality, which may result in
inconsistent taste. Product innovation is limited, and offerings may feel repetitive to frequent
buyers.
CHAPTER IV
Our business offers Mango-based products and services that aim to bring joy and
refreshment to our customers. Our main product, the Mango Pie, is made with love, filled
with mango goodness. filled with ripe mangoes. We also serve Mango Turon with Mango
Condensed Milk on top, giving a crunchy and sweet twist that both kids and adults will
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enjoy. To complete the experience, we provide Mango Tapioca Drinks, a refreshing blend of
real mango and chewy tapioca pearls, perfect to pair with our snacks and desserts. Through
these products, we offer not only delicious treats but also a service of creating enjoyable,
A. PRICING STRATEGY
The Mango pie will be priced at Php. 15. Mango turon with ube condense will be
priced at Php. 12. and Php. 39. for Mango Tapioca. This price is set to be affordable for our
Objective: To position the Mango pie, Mango turon and Mango Tapioca. as a premium yet
accessible indulgence by aligning the price with perceived value, ensuring it reflects both
Value-Added Offers:
Introductory Pricing: Launch Mango Pie, Mango Turon, and Mango Tapioca,
giving first 3 customers a free taste to attract first-time buyers and build market
presence.
Seasonal Discounts: Offer promotions for Mango Pie, Mango Turon, and Mango
Bundling: Create value packs such as a Mango Trio Combo (mango pie + mango
turon + mango tapioca), family packs, to increase perceived value and encourage
bigger purchases.
Loyalty Programs: Give rewards points or discounts for repeat buyers of Mango Pie,
Mango Turon, and Mango Tapioca to build customer loyalty and enhance value.
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CHAPTER V
MARKETING PLAN
A. PROMOTION STRATEGY
Promotional Strategies:
Digital Marketing:
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Social Media Campaigns: Post Tropi Mango ads and updates on Facebook in our
page.
Retail Promotions: Use posters and flyers in stores to attract new customers.
School Events: Participate in school event and fairs to increase brand visibility and
Retail Promotions:
In-Store Tastings: Conduct tastings in retail stores to attract new customers and drive
immediate sales.
Mango in stores.
CHAPTER VI
A. PRODUCTION PROCESS
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1. Peel and slice ripe mangoes into strips.
4. Place the cook mangoes in lumpia wrappers and add cheese for extra flavor
cream).
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Equipment and Raw Materials Needed
Equipment:
Packaging materials (plastic cups, food wrappers, pie plates, sealing tape)
Raw Materials:
Eggs
Breadcrumbs
Workflow Diagram
MANGO PIE
17
MANGO TORON
MANGO TAPIOCA
18
Production Capacity
Raw Materials
19
Sago & gulaman (for tapioca)
Suppliers’ information:
Inventory Management:
reorder points.
Labor Requirements
Workforce:
Training: Provide training on food safety, proper handling techniques, and equipment
use.
Labor Costs:
Estimate Monthly Costs: ₱ 2,500 (wages for all staff, including benefits).
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Quality control
Quality Standard:
Taste and Texture: Mango turon, Mango tapioca, & Mango pie offer a rich, balanced
sweet mango flavor and have a crunchy, soft, & creamy consistency.
B. DISTRIBUTION CHANNEL
DISTRIBUTION STRATEGY
Retail Stores:
areas such as shopping malls, food courts, or gyms to directly reach customers
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o Flagship Stores: Operate flagship stores in key cities to showcase the full
Convenience Stores:
Specialty Stores:
Health Food Stores: Distribute Choco Smoothie in health food stores that cater to
ingredients.
Coffee Shops and Cafés: Partner with coffee shops and cafés to feature Choco
customers alike.
E-commerce Platforms:
target niche markets interested in premium and specialty snacks and drinks.
home or work.
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o Subscription Meal Services: Integrate Tropi Mango into meal subscription
Distribution Partnerships:
and logistics, ensuring Tropi Mango products reaches various retail and food
effectively reach a wide range of consumers, enhancing product availability and maximizing
market penetration.
C. ORGANIZATIONAL CHART
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Store Manager
Asst. Manager
John Vincent S.
Aquino
Cashier:
Princess Mae Jerez
Crew:
Crew: Crew: Crew: Crew:
Markjhon
Lemuel Ibarrola Christian Villaluna John Michael Dasco Krizel Nery
Domogcao
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As presented on the table chart above, the figure shows that Jerez, Villacruel, Aquino
Domogcao, Villaluna, Dasco, Ibarrola, and Nery have the same total of 13% in distribution
that have a 350 of capital investment. Overall, the 100% of the capital investment cost a
₱2,800.
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Structure and Layout
CHAPTER VII
FINANCIAL PLAN
A. SOURCE OF CAPITAL
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Jerez, Princess Mae D. 13% ₱ 350.00
As presented on the table chart above, the figure shows that Jerez, Villacruel, Aquino
Domogcao, Villaluna, Dasco, Ibarrola, and Nery have the same total of 13% in distribution
that have a 350 of capital investment. Overall, the 100% of the capital investment cost a ₱
2,800
B. NON-CURRENT ASSETS
Equipment
Gloves ₱ 78
Paper plate ₱ 50
Paper cups ₱150
Total = ₱ 278.00
C. WORKING CAPITAL
Mangoes ₱ 130
Gulaman ₱ 48
Sago ₱ 60
Wrappers ₱ 30
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Sugar ₱ 40
Condense ₱ 88
Mango Condense ₱ 58
Evaporada ₱ 32
Eden Cheese ₱ 17
Ice ₱ 50
Bread ₱ 50
Oil ₱ 30
Total = ₱ 633.00
Total Operating Expenses = ₱ 910.00
D. SCHEDULE OF PURCHASE, UTILITIES
SCHEDULE COST
Projected Cashflow
Sales Forecast
Assumptions:
Mango Turon: ₱ 15
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Cost of Goods Sold (COG): Mango Turon ₱ 10 per unit (including production and
packaging)
Mango Turon: ₱ 5
Summary: (Month 1)
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Net Income: ₱4,120,00
Summary: (Month 1)
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Monthly Cost of Goods
Revenue
Sales Target Unit Sold Gross Profit
Sizes (Unit Sold x Unit
of Mango Sold (Unit Sold x (Revenue – COG)
Price)
Tapioca COG)
Summary: (Month 1)
This income statement provides a clear view of the financial performance of the Tropi
Mango during the initial period, demonstrating a positive net income from the starting
capital.
The initial financial statement reflects a healthy start with profitability achieved early in
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the business cycle. Continued attention to cost management, marketing efforts, and scaling
operations will be crucial for sustaining financial health and supporting growth. With the
initial capital used effectively and a positive net income, the business is in a favorable cash
flow position. This provides a solid foundation for reinvesting in inventory, marketing, and
expansion efforts.
The positive net income opens opportunities for reinvesting in product development,
reinvestment will be essential for scaling the business and maximizing market potential.
The financial statement for Tropi Mango indicates a successful initial phase with strong
revenue generation, efficient cost management, and positive profitability. The business is
well-positioned to continue growth and profitability with effective management and strategic
investment.
CHAPTER VIII
APPENDICES
A. DOCUMENTATION
MANGO PIE
32
MANGO TORON
MANGO TAPIOCA
33
B. SURVEY QUESTIONAIRE
“Tropi Mango”
34
Name (Optional):
( ) Yes ( ) No
( ) Yes ( ) No
( ) Yes ( ) No
( ) Yes ( ) No
CHAPTER IX
BIBLIOGRAPHY
35
Ramirez, Miguel. The Global Mango Market: A Review of Production, Consumption, and
Economic Trends. Journal of Agricultural Economics and Development, vol. 25, no. 1, 2023,
pp. 45-60.
Patel, Anjali. Nutritional and Medicinal Properties of the Mango (Mangifera indica). Food
Science & Technology Review, vol. 18, no. 2, 2022, pp. 88-105.
Chen, Liwei. Consumer Preferences and Quality Assessment of Different Mango Varieties.
International Journal of Tropical Fruit Research, vol. 15, no. 4, 2021, pp. 112-128.
Thompson, David. Innovation in Fruit-Based Desserts: A Case Study on Mango Pie Product
Development. Journal of Food Innovation, vol. 10, no. 3, 2023, pp. 75-89.
Roberts, Emily. Market Trends in the U.S. Pie Industry: A Focus on Tropical Fruit Varieties.
Bakery and Confectionery Review, vol. 15, no. 4, 2023, pp. 112-128.
Journal of Asian Food Studies, vol. 12, no. 1, 2024, pp. 25-38.
Wilson, Rebecca. Beverage and Dessert Trends: The Popularity of Mango and Tapioca in
Modern Cuisine. Retail Management Journal, vol. 18, no. 1, 2024, pp. 78-92.
Cruz, Maria. Reinventing Filipino Delicacies: The Evolution of Turon. Journal of Culinary
Santos, Michael. Consumer Perception and Marketability of the Mango Turon. Food Product
36
Smith, John. Deep-Frying Techniques and Their Application to Tropical Fruit Snacks. The
Ultimate Guide to Confectionery and Snacks, 2nd ed., Gourmet Publishing, 2022.
Patel, Arun. Consumer Behavior and Product Pricing. Business Insights Quarterly, vol. 14,
37
John Vincent S. Aquino Graduated at Labo
Science and Technology High School in 2024.
He takes Science, Technology, Engineering
and Mathematics strand at Labo Science and
Technology High School. He is currently
studying as a grade 12 student. He can do
table setting, selling products out loud, food
service and knowledge about the use of
different kitchen tools and equipment.
John Michael Dasco Grraduated at Labo Science and
Technology High School in 2024. He takes Science,
Technology, Engineering and Mathematics strand at Labo
Science and Technology High School. He is currently
studying as a grade 12 student. He can do table setting,
selling products out loud, food service and knowledge about
the use of different kitchen tools and equipment
Markjhon A. Domogcao Graduated at Labo
Science and Technology High School in 2024. He
takes Science, Technology, Engineering and
Mathematics strand at Labo Science and
Technology High School. He is currently studying as
a grade 12 student. He can do table setting, selling
products out loud, food service and knowledge
about the use of different kitchen tools and
equipment.
Lemuel Ibarrola Graduated at Labo Science and
Technology High School in 2024. He takes Science,
Technology, Engineering and Mathematics strand at
Labo Science and Technology High School. He is
currently studying as a grade 12 student. He can do
table setting, selling products out loud, food service
and knowledge about the use of different kitchen
tools and equipment
38
Princess Mae D. Jerez Graduated at Labo Science
and Technology High School in 2024. He takes
Science, Technology, Engineering and Mathematics
strand at Labo Science and Technology High School.
She is currently studying as a grade 12 student. She
can do table setting, selling products out loud, food
service and knowledge about the use of different
kitchen tools and equipment.
39