DESIGN ASSIGNMENT
Role: UI/UX & Graphic Designer
Timeline: 3 Days
Tools: Figma -(UI), Photoshop / Illustrator / Canva -(Creatives), Any video tool -(Reels)
TASK 1: UI/UX DESIGN (Core Skill Test)
Objective
Design a mobile-first landing page for a digital services company.
📂 Scenario
Brand: Angadi World Technologies (or any Digital Agency)
Service Focus:
Web Solutions | Software Development | Cloud Services | IT Consulting | AI & Automation |
Managed IT | Digital Marketing
🧩 Requirements
Design 1 complete landing page with:
● Hero section (Value proposition + CTA)
● Services overview (2–3 services)
● Key benefits / USP section
● Testimonials or trust indicators
● Final CTA section
🧠 What We’re Evaluating
● Information hierarchy
● UX flow & clarity
● Typography & spacing
● Color usage & accessibility
● Conversion-focused layout
📤 Deliverables
● Figma link (editable)
● Brief explanation (5–7 lines): design choices & UX reasoning
TASK 2: STATIC CREATIVES (Visual Communication)
📌 Objective
Create 2 social media creatives
🧩 Creative 1: Educational / Brand Authority
Topic:
“Design + SEO + Ads = Digital Growth Engine 🚀”
Must Include:
● Minimal, modern layout
● Icons or visual elements
● Clear hierarchy
● Brand-friendly colors
🧩 Creative 2: Promotional / CTA-Based
Topic:
“Still running your business without a website?”
Must Include:
● Strong headline
● CTA (DM / Visit Website)
● Eye-catching but clean design
🧠 What We’re Evaluating
● Visual balance
● Message clarity
● Brand consistency
● Readability on mobile
📤 Deliverables
● 2 creatives (PNG/JPG)
TASK 3: REEL-BASED CONTENT (Motion +
Storytelling)
📌 Objective
Create 2 short reel concepts (15–30 seconds).
🧩 Reel 1: Informational
Topic:
“SEO vs Ads – What gives results faster?”
Expected:
● Hook (first 3 seconds)
● Clear comparison
● Text overlays (no heavy animation needed)
● Smooth flow
🧩 Reel 2: Problem → Solution
Topic:
“Your website looks good but gets no leads?”
Expected:
● Relatable pain point
● Visual storytelling
● Strong ending CTA
🧠 What We’re Evaluating
● Story structure
● Visual rhythm
● Text placement
● Reel-friendly pacing
📤 Deliverables
● 2 reel videos (MP4)
📝 FINAL SUBMISSION
● Google Drive / Figma links
● Organized folders per task
● Short explanation for each task