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You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be ProfessionalWorking Space
Social Media and Our Company
As an employee of Working Space, you may be called upon to develop or maintain various
forms of social media contact for the company. No doubt, you are well aware of methods of
personal social media usage; however, you must understand that the use of social media by
a business does not always adhere to the same customs and expectations as personal use. In
fact, there exists an informally accepted code of etiquette that applies to the marketing of a
business through social media. As a valued Working Space employee, you are expected to
familiarize yourself with that code, as outlined in this document.
Becoming familiar with the best social media etiquette for business owners, especially small
businesses, is almost as difficult as getting started with social media in the first place. In the
past few years, social networks have expanded, evolved, and become much more numerous.
It is simply not possible or advisable for a business to use every form of social media;
however, focusing on a few and using them well can make the difference in elevated sales or
a more stagnant position. By limiting the number of social media tools, it is not difficult to
achieve technical proficiency in each. Learning to post company news, remain in contact
with current and potential clients, and maintain an online presence is easy. What is not so
simple is staying on top of the best practices that come from experience. Even more
difficult is the need to fully understand the nuances that act as unwritten etiquette rules in
the use of social media.
The informality and “fun” of a personal social media page might be too familiar for a
business page. Even so, social media remains an informal method of contact, so you will
find yourself balancing between the relaxed nature of social media and the mission-driven
need of a small business to survive online. You are not in an enviable position, but the
following list of recommended practices should help you develop an appropriate and
effective social media effort for Working Space.
Working Space
Social Media and Our Company
As an employee of Working Space, you may be called upon to develop or maintain various
forms of social media contact for the company. No doubt, you are well aware of methods of
personal social media usage; however, you must understand that the use of social media by a
business does not always adhere to the same customs and expectations as personal use. In fact,
there exists an informally accepted code of etiquette that applies to the marketing of a business
through social media. As a valued Working Space employee, you are expected to familiarize
yourself with that code, as outlined in this document.
Becoming familiar with the best social media etiquette for business owners, especially small
businesses, is almost as difficult as getting started with social media in the first place. In the past
few years, social networks have expanded, evolved, and become much more numerous. It is
simply not possible or advisable for a business to use every form of social media; however,
focusing on a few and using them well can make the difference in elevated sales or a more
stagnant position. By limiting the number of social media tools, it is not difficult to achieve
technical proficiency in each. Learning to post company news, remain in contact with current
and potential clients, and maintain an online presence is easy. What is not so simple is staying on
top of the best practices that come from experience. Even more difficult is the need to fully
understand the nuances that act as unwritten etiquette rules in the use of social media.
The informality and “fun” of a personal social media page might be too familiar for a business
page. Even so, social media remains an informal method of contact, so you will find yourself
balancing between the relaxed nature of social media and the mission-driven need of a small
business to survive online. You are not in an enviable position, but the following list of
recommended practices should help you develop an appropriate and effective social media effort
for Working Space.
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK. 1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
1. You Are the Company (What You Share Represents All of Us)
Common sense rules. Listen to your inner voice. Always remember that whatever you choose to
share on the company social media profile is a representation of our company and our
philosophy. We are proud of what we do and definitely want to share that enthusiasm with our
followers. We know that social media provides a fun platform for sharing what we do with
others. So have fun with it, but always keep in mind the image you are crafting and make sure it
adequately reflects our company.
2. Be Friendly
If you see a question on Twitter that you know the answer to, by all means send a reply. Watch
for tags to the company posted by others and note the content. Use Facebook to provide helpful
information not only on your company but on the industry, as well. Encourage others to
participate in online surveys. In shor, be a friend to have friends!
3. Complete the Social Media Profile
Don’t just halfway complete the social media profile. Visitors to the site expect to see a photo
and to get full information related to company contact and address. Make sure the name
identifies the business, and provide a complete “about us” section. First impressions are
extremely important. A social media profile must, in only a few words and pictures, tell the
complete story of who we are.
4. Give Credit Where it is Due
Be courteous and make good connections. If you see a tweet that is especially useful, do not
simply copy it. Identify the twitter handle of the person making the original post and mention
him or her in a company tweet. Send thank you tweets to those whose work is helpful or
enjoyable.
5. Always be Professional
Negativity, especially on a company page, is never appreciated. Use a positive tone and never air
grievances on social media. The mantra should be “courteous, positive, and professional.”
6. Post Frequently, But Not Too Frequently
Be consistent with posts that maintain contact, encouraging connection and enthusiasm.
However, avoid “over-posting,” as posting too often can actually create a poor, or needy, image
for the company.
7. Avoid Excess Automation
Using apps like Hootsuite to automate posts can give the impression that you prefer not to take
the time to personalize your online comments. Facebook can penalize you for using such apps
instead of publishing direct to Facebook. When possible, take the time to write content
specifically for the platform in use.
8. Do Not Overuse Hashtags
#Hashtagging #every #word #in #an #update #is #incredibly #annoying. Enough said.
9. Double Check Spelling and Grammar
Written words are permanent. They also are a reflection of the care with which a company will
handle business and the time it takes to communicate well. Using incorrect or poor spelling and
grammar is simply a turnoff for clients.
10. Tag Others Sparingly
Be wary of tagging others in photos. Although tagging others is a great way to expose your
business to the friends of those you tagged, you should always check with anyone you plan to tag
to make sure it’s OK.
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