THE

VIRAL POST

Bible
10 POST FRAMEWORKS
GUARANTEED TO GET
ENGAGEMENT
 How to use the
Viral Post Bible
Ever wondered how to get massive engagement AND highly
aligned prospects from a single Facebook post? I’m talking about
the kind of prospects who actually want what you offer and are
READY to buy.

The following 10 post types are guaranteed to get tonnes of

comments, likes and (more importantly) highly engaged leads,
when used properly. In fact, this one document can literally set
you up to grow your business fast, if you’re ready to use it.

Simply tailor these posts (don’t copy them) to your business and
audience and you’re good to go.

For best results...

1. USE WITH OUR FREE SSS FRAMEWORK AND SUPER SIMPLE
MESSENGER SCRIPT TO GET MAX RESULTS FAST.
2. JOIN THE EMPOWERED ENTREPRENEUR FACEBOOK GROUP (FREE)
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NEED MORE HELP TO GET YOUR POSTS DRIVING QUALITY LEADS TO YOU EVERY
SINGLE DAY?
BOOK A 45 MIN CALL WITH ONE OF OUR ADVISORS!
Viral Post #1:
The Short Form
ENGAGEMENT LEVEL - LOW TO HIGH

The Short Form Post is, as the name suggests, a short content piece
designed to provoke thought and/or action. Short Forms are great to
post on your personal profile/group and in other groups. They rarely
get declined by group admins.

Examples of content you could post:

A question designed to provoke a response - e.g pictured example.

This is my personal go to type as I love seeing people’s reactions
and you can spark massive conversations.
Something motivational - e.g You’re enough, whether you make
that sale or not. - Don’t overdo these posts or you sound like a
Hallmark card.
A short “pain point” post - e.g “if you’re not getting engagement on
your posts, you might be targeting the wrong people. These posts
can often get mixed results so be careful where you post this.
Viral Post #2:
The Long Form
ENGAGEMENT LEVEL - LOW TO MEDIUM

Long Forms are one of my favourite types of posts. I love to get raw in
these posts. Often called Story Posts, they usually tell a story - either
something you’ve overcome, or something that your prospects
struggle with - with a lesson to overcome the problem.

These kinds of posts do take practice but if you use the following
structure, you'll find it much easier.

PROBLEM --> LESSON --> STORY

Problem: What is the problem you are addressing? E.g Not getting
clients consistently.

Lesson: What is the lesson you want your audience to learn? How can
they solve the problem? E.g To get consistent clients, you need to have
a clear offer that makes sense to your prospects.
Story: Use a story that illustrates how using the lesson helped to
overcome the problem. The key here is to be RAW! Use your
personal experience or that of a client to help humanise your point.

Whilst parables and hypotheticals can work, I recommend you

always draw from real life. Our audience want to know that we
understand. They want to know that we've been there. They want to
know that we get them.

Call to Action: Always include some kind of CTA on your post.

Examples of CTAs:

a link to your calendar to book an appointment

a link to join your group
a quick promo for a freebie that can help them achieve the
outcome

Examples of content you could post:

A real life example of something you’ve struggled with and

overcome - e.g pictured example. This is awesome for building
connections as it really allows people to get to know YOU.

A Value piece designed to talk directly to the issues your

prospect has and how to fix them - e.g Your business is
struggling and you need to invest $$ to fix it... but you have none.
What now? .- These posts are awesome for educating your
prospects and helping to shift their thinking.
Viral Post #3:
The Binary
ENGAGEMENT LEVEL - MEDIUM TO HIGH

Binary Posts are very simple posts that either have a Yes or No
response. These are great for sparking conversation, but can be
polarising, and if done poorly, can earn you negative comments. They
are great for posting in groups as they will typically be approved by
admins, but be careful not to over-use them as they can be spammy.

Because Binary Posts are simple, they're very quick to come up with.
You’re simply asking a question. Make sure the question is relevant,
and (as in the example above) you can even phrase it from the “other”
point of view.

In the example above, this post was designed to engage people who
believed in organic marketing. Had the post read the opposite way,
e.g If you want to get more leads into your coaching business, you
don’t have to run paid ads etc, if wouldn’t have had the same impact.
Viral Post #4:
The Buzz Post
ENGAGEMENT LEVEL - MEDIUM TO HIGH

The Buzz Post (also known as a 2-step or promo post), is one of the
most effective post types for getting leads. This is where you are
GIVING your prospects something of high VALUE and you’re asking
them to OPT-IN.

Whilst engagement may be lower on these types of posts, they are

HIGHLY ENGAGED and HIGHLY ALIGNED, making this post type one of
the most important posts in your tool kit.

These are great to post on your personal profile, inside your own group
and in groups you’re allowed to post promos. Be aware that many
group admins don’t allow buzz posts, so you can tag-team your posts
by posting a relevant short form in a group and a buzz post on your
profile. As you connect with people from the short form, they will see
your buzz post as they "stake-out" your profile.
Examples of content you could post:

A How-To or Step by Step guide - e.g pictured example. If you can

show your prospects how to get a result they want, they will flock to
get it.

An e-book or highly relevant lead magnet/content piece - e.g 5 Keys

to Growing Your Web Design Business Fast

Ensure you are always delivering quality content that solves a

problem.
Viral Post #5:
The Results Post
ENGAGEMENT LEVEL - LOW TO HIGH

The Results Post is excellent for establishing both credibility and

social proof - and your target audience needs both! Generally, these
posts work amazingly well on warm prospects so it’s best to post
these on your personal profile and your own group as they add
validation to what you do.

Examples of content you could post:

Your Personal Results - This is very powerful to show that you have
PERSONAL experience in what you offer your clients.

Client Results - e.g "Jane lost 30kg using my proven program" - Before/
afters work exceptionally well here.

Client Testimonials - e.g pictured example. - Always include an image

as it has more credibility and appeal.
Viral Post #6:
The Direct CTA Post
ENGAGEMENT LEVEL - LOW TO MEDIUM

The Direct CTA is an overt offer for your prospects.

This is particularly useful when you give away a free session or run
things like webinars etc. You can also use this if you sell appointments
and want to fill up a few extra spaces.

Direct CTAs are best used on prospects you’ve nurtured, rather than
cold outreach. Use in your own group or on your personal profile for
best results. In addition, many group admins will object to overt
promotion in their groups. If you do use this post type in another
group, make sure you've read the group rules to ensure the group
allows promotions.

Whilst Direct CTAs can be highly effective for getting prospects, I

recommend only using this type of post every now and then.
Primarily, you should use CTAs on buzz posts, lives or long forms.
Viral Post #7:
The Connection Post
ENGAGEMENT LEVEL - MEDIUM TO HIGH

The Connection Post is just as it sounds - a post asking to connect

with your audience. Many people use this type of post generically in
groups. The problem with that method is it attracts EVERYONE, and
whilst you’ll get a massive amount of comments (and spam), you have
no way of knowing if any are your target audience.

Our method for using Connection Posts is very different. Only use this
post once when you join a new group, and always include your broad
target audience, e.g Millennial Mums, or Plumbers etc. As you engage
with people who have liked or commented, you'll find out if they have
the problem you solve. (For more information on this, check out our
FREE SSS Framework Training)

The benefit of these types of posts is that you can quickly gauge
whether a group has your target audience in it, or if the group is
actually active, without wasting tonnes of time on creating other
content.
Viral Post #8:
The Referral Post
ENGAGEMENT LEVEL - LOW TO MEDIUM

The Referral Post is a great way to build credibility and rapport with
your audience, whilst also helping them in the process. As you begin
to create good content, you will naturally find you will attract people
who may not be the ideal client for you. This is your opportunity to
help your prospects by referring them to someone who can better
serve them AND connect with other entrepreneurs in the process.

These posts can be posted anywhere, and they are particularly

welcomed in groups - Admins love them. It’s even better if the people
you are referring to are also your ideal client. E.g I work with service
based businesses, so in this case, a social media freelancer may be
someone who needs my help.

Whilst you can post them on your personal profile, I suggest sticking
to groups so you can make more connections. Be careful to ONLY do
this when you actually have someone to refer to them.
Viral Post #9:
The Poll
ENGAGEMENT LEVEL - LOW TO HIGH

Polls are currently a little under utilised in groups which makes them
a great way of doing research or drilling down into your niche.

You can use them to find out more about what your target market
wants, what they don’t want, what’s important to them or even as a
way to find out who is your target market within a certain group. They
are generally accepted by group admins, provided you aren’t using
them as a sneaky promotion method.

They can also be a great way to do research within your own group so
you’re constantly listening to what your market wants.

A word of caution: If you begin to use polls regularly, people will tune
out so keep this post to a minimum.
Viral Post #10:
The Live
ENGAGEMENT LEVEL - LOW TO HIGH

The final post type is the Live Video. Often something entrepreneurs
steer clear of, Live videos are an exceptionally powerful post type.
Whilst engagement (comments and likes) can sometimes be lower for
live videos, people get a real sense of who you are and the VALUE you
bring.

The benefit of Lives is that you can literally use them for any type
content, whether value based, educational or promotional. The more
video content you produce, the more your prospects will begin to
warm to you and this has resulted in numerous inbound enquiries for
us.

You need to check group rules before posting Lives in other groups, as
many have rules against this, but you can often get special permission
for admins if you ask.
The 4 No-Go Posts
We’ve all looked through our feeds and done an eye-roll as we see
certain content. Imagine if some of the content you produce gets
that response from your target audience.

So, we’ve put together a selection of content types you should think
twice about before hitting the Post button!

THE FOLLOW / LIKE CHAIN

These are so common it’s not funny, and worse, they are often
initiated by well-meaning group admins. As the name suggests,
these posts ask people to put their profile, page or instagram profile
links in the comments for everyone to follow each other.

The problem with these is that you end up with a bunch of new
follows who aren’t your target niche and the chance of you ever
getting a sale out of them is about zero.

In case you are wondering, poor quality follows and likes doesn’t
help your exposure either.

THE GENERIC CONNECTION

This is where you ask for people to connect with you inside a group,
but you leave it generic, i.e, you don’t specifically ask your target
market to connect. Whilst you will get a huge volume of comments,
you’ll be sifting through for days trying to find the prospects you
really want to connect with.
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